Elevate the People

Own the Room

How do you
engage customers
to drive meaningful
results?
85 % OF CUSTOMERS MAKE A PURCHASE AFTER A LIVE EVENT

PROVEN
PROCESS + STRATEGIC
PARTNER = YOUR SUCCESS

1. Understand the why

Intentionality is crucial to success in experiential
marketing. Your strategy should include:

• Goals & desired outcomes

• Potential obstacles to success
• Best path forward to achieve goals

376 % MORE LIKELY TO SUCCEED WHEN YOU SET MARKETING GOALS

2. Think like your customer

Understanding what the customer needs
to know and how they want to feel turns
brand ambassadors into brand warriors.
Brand warriors understand:

• Ideal brand customer

• Ideal customer experience
• Ideal metrics for evaluating impact

90 % OF SALES COME FROM 3-4 CUSTOMER PERSONAS

3. Tell a powerful story

Deeper connection between your brand and
its customers result in:

• More products/services purchased

• Higher number of visits
• Less price sensitivity
• Increased attention to communications
• Following your advice
• Referrals/positive reviews

RIGHT
PEOPLE + RIGHT
TRAINING + RIGHT
STORY = AUTHENTIC
CONNECTIONS

4. Leverage the right tools

Your marketing team is under increasing pressure
to demonstrate value for dollars spent on all forms
of marketing, including events. When it comes to
ROI, consider:

• Meaningful metrics
• A plan to positively impact the activation
while it’s happening
• Preparing talent to pivot as needed during events
• Capturing and interpreting meaningful data

23 % OF MARKETERS KNOW HOW TO MEASURE ROI

Elevate the People. Own the Room.

Harness the power of the Fusion process to strategically place the right skill sets in the
right place to authentically engage with your audience to achieve desired outcomes.

www.experiencefusion.live