INTRODUCTION

AEON CO. (M) BHD. (AEON) is a retailing organization. Aeon is the biggest retailer in
Asia, it is the holding organization of Eon gathering. It was consolidated on 15 September 1984.
The organization works in two fragments; retailing and property the executives’ administrations.
It central command's office is situated at Kuala Lumpur. It is once known as Jusco Supermarket.
Age retail location moves grouped merchandise, for example, apparel, nourishment, family unit
products among others (Retail business review, 2014).

The AEON Group of Companies comprises of AEON Co., Ltd. furthermore, around 200
united auxiliaries and affiliated organizations. Notwithstanding its center GMS in addition to its
grocery store and accommodation store tasks, AEON is additionally dynamic in claim to fame
store activities and strip mall improvement, activities, charge card business and administrations.
Consistently, in each market, AEON's exercises are guided by its constant 'Client First' logic. Its
point is to outperform desires by consolidating amazing items with exceptional individual
administrations that upgrade the shopping background to make clients grin each time they shop
(Annual report2012-AEON.Co.M, 2012).

AEON retail store is a case of oligopoly market structure. There are just a couple of
primary firm in the market, for instance, Tesco, Giant Hypermarket or The Store Grocery store.
Accordingly, there are just a couple of rival in the market for AEON retail store. So when the
cost of the item moves between the grocery stores have contrast, the interest additionally will
have a major extraordinary. An oligopoly is an economic situation that exists when there are no
less than two firms are controlling the market (Investopedia, 2009). At the point when a market
is shared between a couples of firms, it is said to be profoundly focused (Economics
online.co.uk, 2014). In an outcome, they can enormously impact cost and other market factors
(Dictionary.com, 2014). Organizations in oligopoly advertise structure are normally substantial
scale ventures. The attributes of oligopoly are as underneath:

i) Products may be homogeneous or differentiated;

ii) There is barriers of entry into the market;
iii) Only a few dominant firms compete;
 iv) Each firm faces a downward sloping demand curve of its product;
v) Strategic independence (Sloman, J, Wride, A and Garratt, D, 2012)

AEON retail is an oligopoly advertise structure. The items they move may be same as others yet
because of some financial reasons, individuals may purchase or not to purchase. Value charges is
really a vital reason that will influence the interest and supply of the organization. Likewise,
GST/SST that forced by government in Malaysia won't influence the overall gain of the
organization which can be consider a significant huge contrast from the idea of economy.