SOCIAL INFLUENCER'S

IMPACT ON A PRODUCT

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 Influencers are real people who are viewed as friends who
WHO IS AN audiences feel a connect with, want to emulate and buy into
in comparison to glamorous ads.
INFLUENCER? An influencer must have the right kind and right amount of
audience.

Since social media is quite in vogue these days, and

WHAT IS INFLUENCER consumers have flocked it in huge numbers and are vocal
about their views regarding brands and products. This is
MARKETING? where brands leverage with the realisation that people have
been heavily influenced by second-hand information from
opinion leaders.

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 FACTS ABOUT INFLUENCER MARKETING
23% of marketers consider influencer marketing to be a better alternative to
traditional media .
90% of brand customers feel that influencer marketing has the potential to drive
reach and engagement
60% while shopping at store , was influenced by a social media post or a blog
review .
86% of women use social media for purchasing advice .
71 million daily active users are on instagram .

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 CASE STUDY
• Himalaya is India’s leading
wellness company, with a history
spanning more than eight decades
in herbal research. The company
has successfully positioned itself
as a brand that harnesses the
science of Ayurveda and modern
research to create products that
are gentle, safe and trustworthy.

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 HIMALAYA FACIAL WIPES CAMPAIGN
• Instagram influencers to
showcase Himalaya’s refreshing
facial wipes that come in two
variants – Moisturising Aloe
Vera and Purifying Neem.
• #WipesOnTheGo
• Esha Hindocha, Avani
Hirannandani, Nidhi Agarwal
and many more were some of
the well-known influencers

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• Overall, the #WipesOnTheGo
campaign was a successful one. It
created a lot of buzz in the beauty
and wellness community, particularly
for their versatility and how easy
they are to use.
• Total impressions – 10 lakh
• Total Engagement & Clicks – 1.7 lakhs
• Total unique influencers – 152
• Esha Hindocha’s Instagram post got
421 likes, while her blog had 497
page views. On Twitter, our
influencer Divsi Gupta a.k.a Quirky
Wanderer’s tweet received 74 likes,
10 comments and 62 re-tweets.

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 HIMALAYA FRESH START
• The Himalaya Fresh Start face
washes come in four variants –
Strawberry, Blueberry, Lemon
and Peach. While each variant
comes with its own set of
benefits, they are most
advantageous for people
suffering from oily skin and acne-
related problems.
• #StayOilClearStayFresh

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• Most of influencers featured all four
variants together in their posts and
spoke about how good their skin felt
after just a single use of the product .
• Each post by the influencers got a
minimum of thousand likes on
Instagram. Pooja Mudhra’s post had
the highest engagement with 13,712
likes.
• Another influencer, Jhanvi Bhatt took
the #StayOilClearStayFresh forward
with an Instagram stop-motion video,
which received 1,135 views. Ashima
Makhija’s video post saw a whopping
22, 537 views!

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 THANK YOU!
MADE BY :-KUNAL GOYAL , AAYUSH MISHRA & ANDLEEB RIZVI

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