Agro-based Product Marketing – Answer Script

Home Task # 1 (Final Term) Spring 2019-2020 Section: A Marks: 20

Name: Munmun, Israt Rahman ID 18-38633-2

Questions
1. By analyzing the case, how can the Farmers cultivating “Tomatoes” in Bangladesh, apply the
concept of “Standardization and Grading” in their trading operations. Being a Supply Chain
Manager of PRAN, what are the most important characteristics of standardization that you
will be looking for in terms of measuring the standards of the purchased products for the
production of Tomato Ketchup for PRAN? Explain with relevant reasoning by taking your
own choice of the characteristics of standardization factors. [10 marks]

Answer:-
Being a supply chain manager of PRAN- I have to measure the standards of the of Tomato ketchup which
is Tomato. Tomato is seasonal food only produced in winter season in our country. 17 varieties of tomato have
been found by Bangladesh agricultural researcher Institution (BARI). So, there are variance in raw tomato not
every type of tomato is perfect for making ketchup. By analyzing standardization and grading there are some
characteristics which needs to be measure and keep in concern.

For standardization and grading of Tomato's these considerable characters can be:-

SIZE: Size of the all tomato’s is not same. Small size, medium size, large size is produced in different
area. For making ketchup size is the matter to keep in concern. I will choose big sizes tomatoes for PRAN
ketchup.

COLOR: Color is another important factor to measure. As ketchup contains red color usually So relish
tomato will be more perfect for PRAn ketchup. So that additional color mixture will not be that much
important in the time of processing.

MOISTURE: Moisture is another concern-able fact because ketchup is liquid form of tomato. Which is
very important. The more moisture tomato will be the more moisture the ketchup will be form in the time of
processing.

RIPENESS: Green tomato is not applicable for making ketchup. Ketchup comes from ripe tomatoes.
So I need to check out the ripeness of the tomato while buying it.

TESTE: Taste is the biggest factor to be keep in consideration. Cause tasteless tomato will not help to
make testy ketchup. Ultimately the result will be worse if the tomato was not testy.

APPEARANCE: Appearance is matter cause all the tomato as a raw material of sauce it should be
perfect. So this is the another is important to take in concern.

CHEMICAL COMPONENT: Most of the Farmers uses chemical to produce agro foods. AS we know
chemical is harmful its better to avoid some of it. Cause ultimate process will again require using of
chemicals.

agro-based product marketing – HOME TASK 1 – Answer Script 1

All of the above characteristics of standardization and grading I will take care of while collecting raw material
of PRAN tomato ketchup and sauses.

1. Explain the concepts of “Packing” and “Packaging” that can be applied by PRAN when they
are trading tomatoes and when they are selling the finished products in the market. [4
marks]

ANSWER:-

There are some difference between packing and packaging.

Different time , different process and different level of transporting
way demand different packing and packaging. Both packing and
packaging is important to protect the product form damaging,
spoiling, breakage and so on. PRAN have to do both in the whole
overall process of PTAN ketchup.

PACKING: When PRAN will collect Tomato as the raw materials

from farmers/ Aratdars / Wholesalers from different rural location-
They will follow primary packing to bring it up to the
manufacturing area. So that in transportation timing it will not be
damaged while it will be in Truck or other types of vehicles.

PACKAGING:

WHEN PRAN will made the kethcup from raw tomato it needs to be done with final packaging. Its all
about how they will distribute the sauses in the market. How many size will be there, how many types
of packaging type will they follow. It can be -
sachet, plastic bottle, glass bottle, tin container or can bottle in different size.

agro-based product marketing – HOME TASK 1 – Answer Script 2

 SECONDARY OR GROUP PACKAGING:
To distribute the final product as tomato sause what PRAN do is apply secondary packing to make
distribution easy. Secondary means after primary packaging again repack it with 12/24/30 along with
one raping pack which can be Hard paper packaging.

This secondary package will depend on primary one. LIKE; Glass bottle need to be package with more
sensitivity. Sachet need not that each sensitive packaging. SO it will depend of primary packaging.

1. Discuss the different types of packaging that “PRAN” can apply for Tomato Sauce in the local and
international market. [6 marks]

ANSWER:

There are three different types of basic packaging of any final

product for passing it from its distribution channel to its final
consumers hand. These are: Primary or sales packaging, Secondary
or group packaging and tertiary or transport packaging.

agro-based product marketing – HOME TASK 1 – Answer Script 3

1) Primary or sales packaging: Mainly ultimate consumer gets the
primary package to their hand. SO this is most flexible packaging for its
customer. Company consider what is customers preference. Like;
some custom like glass bottle, some like sachet, some like plastic or can
bottol.

2) Secondary packaging: It is the packaging for group of consumer when some consumer purchase product
in little bit bulk amount than regular timing. For example in any occasion base time, any program, seminar
arrangement time and so on. Here some of primary package brings together into another package. Where 12-
24 primary package usually kept together in a pack.

3) Tertiary or transport packaging:

To make distribution of PRAN ketchup
from manufacture to retail outlet or to
International market tertiary or
transportation packaging is needed.

agro-based product marketing – HOME TASK 1 – Answer Script 4

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