Corona (beer)

Corona Extra is a pale lager produced by Cervecería Modelo in

Mexico and owned by AB InBev in Belgium. It is one of the top- Corona Extra
selling beers worldwide.[2] Corona is commonly served with a
wedge of lime or lemon in the neck of the bottle to add tartness and
flavour.[3]

Since 1998,[4] Corona Extra has been the top-selling imported drink
in the United States.[5][6]

Type Beer
Contents
Manufacturer Grupo Modelo, AB
Ingredients InBev
Packaging Country of Mexico
Sponsorship partners origin

Use in cocktails Alcohol by 4.5%[1]

volume
COVID-19 coronavirus
Style Pale lager
See also
Website corona.com (http://c
References
orona.com)
External links

Ingredients
According to Sinebrychoff, a Finnish company owned by the Carlsberg Group, Corona Extra contains
barley malt, corn, hops, yeast, antioxidants (ascorbic acid), and propylene glycol alginate as a stabilizer.[7]
Propylene glycol alginate is a synthetic, colorless, odorless, tasteless liquid that belongs to the same
chemical class as alcohol.

Packaging
Corona beer is available in a variety of bottled presentations, ranging from the 207 ml (7.0 U.S. fl oz;
7.3 imp fl oz) ampolleta (labeled Coronita and just referred as the cuartito) up to the 940 ml
(31.8 U.S. fl oz; 33.1 imp fl oz) Corona Familiar (known as the familiar, Litro or Mega). A draught version
also exists, as does canned Corona in some markets.

In Spain, the beer is branded as Coronita (literally, 'little crown'), as renowned winemaker Bodegas Torres
has owned the trademark for "Coronas" since 1907.[8] The packaging is otherwise unchanged. In the United
Kingdom, Canada, Australia, and the US, smaller, 210ml (7 fl. oz) bottles of the beer are also branded as
"Coronita".
Sponsorship partners
Corona was a longtime sponsor of boxing in Mexico, including
sponsorship of Saturday night fights on Televisa, but reduced its
sponsorship after Anheuser-Busch InBev took full control of the
brand.[9] In the United States, Constellation Brands continues to
sponsor boxing through Corona, most notably with undefeated
featherweight champion Floyd Mayweather Jr.

Corona was the title sponsor of the LPGA Tour tournament Corona
Championship (later Tres Marias Championship) from 2005 to 2009,
and of the NASCAR Corona Series (now NASCAR PEAK Mexico
Series) from 2004 to 2011, the most followed stock car racing series Corona 6-pack, showing a 33-cl =
in Mexico.[10] 330 ml (11.2 U.S. fl oz;
11.6 imp fl oz) bottle and carton that
In addition, Corona is a "second sponsor" for four of Mexico's top- is marked 6 × 0.33 L (partially
flight professional football teams of the First Division. The teams visible). This bottle features eight
languages for export to the Common
sponsored by Corona are Puebla, Club León, Chiapas F.C.,
Market.
Monarcas Morelia, América, Toluca, Atlas, and Santos Laguna.
Corona also sponsored the Mexico national football team.

Corona and the ATP had a 5½ year sponsorship in which Corona was the ATP's premier
worldwide sponsor. Corona was also the title sponsor of the SBK Superbike World
Championship from 1998 until 2007.

Use in cocktails
Some bars and restaurants serve a "Coronarita", a beer cocktail that consists of a bottle of
Corona upturned to drain into a margarita.[11][12]

COVID-19 coronavirus
As of February 2020, after the COVID-19 coronavirus spread throughout China, Corona
suffered a $170 million loss in earnings in the country.[13] The company attributed the sales
drop to fewer people going out in public, with many bars and restaurants being forced to
close down.[13] Multiple brands of beer experienced relative sales slumps in the country, as
the spread of the COVID-19 coronavirus had generally dampened
public activities. Sales were typically high over the period, due to
Chinese New Year celebrations.[14]

CNN reported that a survey by 5W Public Relations said 38% of

Americans would not buy Corona "under any circumstances"
because of the outbreak, and another 14% said they would not order
a Corona in public.[15] The survey was conducted via phone of 737
American beer drinkers over the age of 21 on February 25 and 26,
2020.[16] The PR firm's news release said the survey was done
"regarding their opinions about the popular Mexican beer brand, Mexican Corona truck
Corona, as a result of the deadly COVID-19 coronavirus that's
spreading around the world."[16] The company did not publish
detailed methodological data.[17] The question responsible for the 38% statistic ("Would you buy Corona
under any circumstances now?"[16]) did not explicitly mention
COVID-19 as a motivation, which might have instead indicated a
preference for a different brand of beer.[14] Among regular Corona
drinkers, only 4% said they planned to stop drinking the
brand.[14][17][18][19] Fox News’ Katherine Timpf, referring to a
statistic from the survey that 14% do not want to order a Corona
beer in public, said “that I understand because then you have to deal
with some bartender who’s a wannabe comedian.”[17]
Corona bottle with a lime slice
Grupo Modelo announced on Twitter that it would stop producing
Corona beer during a shutdown of non-essential businesses by the
Mexican government due to COVID-19.[20]

See also
Beer in Mexico
Cocktail garnish
Shandy
Compañía Cervecera de Puerto Rico

References
1. "Corona Extra" (https://www.lcbo.com/lcbo/product/corona-extra/550764). Liquor Control Board
of Ontario. Retrieved 30 July 2018.
2. Vasen, Debbie (1 December 2011). "Best Beers" (https://web.archive.org/web/2011071323453
1/http://best.lovetoknow.com/Best_Beers). LoveToKnow Best. Archived from the original (htt
p://best.lovetoknow.com/Best_Beers) on 13 July 2011. Retrieved 7 December 2011.
3. Mikkelson, David (18 May 2010). "Corona Lime Wedge" (https://snopes.com/fact-check/lime-ai
d/). Snopes. Retrieved 2 March 2020.
4. Hendriks, Alexandra (2015) [2002]. "Beverages, Alcoholic" (https://books.google.com/books?id
=HZLtCQAAQBAJ&pg=PT168). In McDonough, John; Egolf, Karen (eds.). The Advertising
Age Encyclopedia of Advertising. Routledge. p. 168. ISBN 978-1-135-94906-8.
5. "Heineken to take over Mexican beer brands in U.S." (https://web.archive.org/web/2007022023
2656/http://www.usatoday.com:80/money/companies/2004-06-21-heineken-mexico_x.htm)
USA Today. 21 June 2004. Archived from the original (http://www.usatoday.com/money/compa
nies/2004-06-21-heineken-mexico_x.htm) on 20 February 2007. Retrieved 17 July 2008.
"Modelo's Corona brand has been the top-selling import beer in the United States for years
and is the seventh-best selling brand there overall."
6. Luhnow, David; Kesmodel, David (17 July 2008). "Pressure Is on Mexican Brewers" (https://w
ww.wsj.com/articles/SB121625581010860405). The Wall Street Journal. p. B2. Retrieved
17 July 2008.
7. "Corona Extra" (https://web.archive.org/web/20160511113712/http://www.sinebrychoff.fi/juoma
mme/Selaajuomia/Pages/CoronaExtra.aspx) (in Finnish). Sinebrychoff. Archived from the
original (http://www.sinebrychoff.fi/juomamme/Selaajuomia/Pages/CoronaExtra.aspx) on 11
May 2016.
8. "Our history" (https://www.torres.es/en/we-are/our-history). Familia Torres. Retrieved 2 March
2020.
9. Ochoa, Raúl (6 June 2015). "Desastre en el box mexicano por el retiro de Grupo Modelo" (http
s://www.proceso.com.mx/406699/desastre-en-el-box-mexicano-por-el-retiro-de-grupo-modelo).
Proceso (in Spanish). Retrieved 2 March 2020.
10. Kerno, Steven J. Jr. (2015). "NASCAR (National Association for Stock Car Auto Racing)" (http
s://books.google.com/books?id=g3xZDwAAQBAJ&pg=PA1147). In Wherry, Frederick F.;
Schor, Juliet (eds.). The SAGE Encyclopedia of Economics and Society. SAGE Publications.
p. 1147. ISBN 978-1-4522-2643-9.
11. "Drink Menu" (https://web.archive.org/web/20141224090456/http://www.chilis.com/en/pages/dr
inkmenu.aspx). Chili's. Archived from the original (http://www.chilis.com/en/pages/drinkmenu.a
spx) on 24 December 2014. Retrieved 27 January 2015.
12. "Drinks" (https://web.archive.org/web/20120929002633/http://www.daveandbusters.com/menu/
drinks/). Dave & Buster's. Archived from the original (http://www.daveandbusters.com/menu/dri
nks/) on 29 September 2012. Retrieved 16 April 2018.
13. Petter, Olivia (28 February 2020). "Coronavirus: Owners of Corona report £132m loss following
outbreak" (https://www.independent.co.uk/life-style/food-and-drink/coronavirus-corona-beer-los
s-money-outbreak-pandemic-symptoms-a9364371.html). The Independent. Retrieved 2 March
2020.
14. Mikkelson, David (March 2, 2020). "Did Corona Beer Sales Drop Sharply Due to Fear About
the Coronavirus?" (https://www.snopes.com/fact-check/corona-beer-fear-coronavirus/)
Snopes. Retrieved 26 March 2020.
15. Valinsky, Jordan (28 February 2020). "The spread of the coronavirus couldn't have come at a
worse time for Corona beer" (https://edition.cnn.com/2020/02/28/business/corona-beer-marketi
ng/index.html). CNN. Retrieved 2 March 2020.
16. Kertscher, Tom (March 2, 2020). "No, poll does not say 38% of Americans won't drink Corona
beer because of coronavirus" (https://www.politifact.com/factchecks/2020/mar/02/facebook-po
sts/no-poll-does-not-say-38-americans-wont-drink-coron/) PolitiFact. Retrieved 26 March 2020.
17. Edelman, KJ (28 February 2020). "Fox & CNN Report on Poll Claiming Coronavirus a
'Disaster' for Corona Beer – Conducted By PR Firm Repping Beverage Co.'s" (https://www.me
diaite.com/news/fox-cnn-report-on-poll-claiming-coronavirus-a-disaster-for-corona-beer-condu
cted-by-pr-firm-repping-beverage-co-s/). Mediaite. Retrieved 2 March 2020.
18. Mounk, Yascha (28 February 2020). "What the Dubious Corona Poll Reveals" (https://www.the
atlantic.com/ideas/archive/2020/02/about-corona-poll/607240/). The Atlantic. Retrieved
2 March 2020.
19. Carlin, Sean (March 10, 2020). "Coronavirus Fears Haven’t Sunk Sales of Corona Beer in
U.S." (https://www.factcheck.org/2020/03/coronavirus-fears-havent-sunk-sales-of-corona-beer-
in-u-s/) FactCheck.org. Retrieved 26 March 2020.
20. Valinsky, Jordan (3 April 2020). "Corona beer stops production" (https://www.cnn.com/2020/04/
03/business/corona-beer-production/index.html). CNN Business. Retrieved 4 April 2020.

External links
Official website (https://www.corona.com/)

Retrieved from "https://en.wikipedia.org/w/index.php?title=Corona_(beer)&oldid=949261619"

This page was last edited on 5 April 2020, at 13:42 (UTC).

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