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Andreas Schulz
Hazik
Mohamed
Overview
Bankruptcy
United’s Challenges
Pension Fund
Restructuring United
Andreas Schulz
Slide - 2
(v3)
Hazik Mohamed
The Airline Industry
Economics
– Major Revenue: Ticket Sales
• Airlines often merge and form alliances and act as price discriminating cartels
– High level of fixed and operating costs:
• Labor, fuel, airplanes, maintenance, insurance, etc.
– Partnerships increase volume and available destinations and reduce fixed
costs
Industry Trends
– Pattern of ownership has been privatized in recent years after being highly
regulated
• 1950-1970: 15%+ annual growth rates
• 1980-2000: 5% annual growth rates
• 2000-2010: bankruptcy
– Consolidation is a trend, business is hard
• In the U.S. alone over 200 airlines have merged, been taken over, or gone out of
business since 1978
Industry Is Undergoing A Permanent Structural Change !
Andreas Schulz
Slide - 3
(v3)
Hazik Mohamed
Pre-1978:
– Large scale federal regulation by Civil Aeronautics Board restricting
routes and passenger fares. Air fares were based on airline cost rather
than by competitive market economy.
– Market has been dominated by established airlines such as Pan Am,
Delta Airlines, Braniff Airways, American Airlines, United Airlines
(originally a division of Boeing), Trans World Airlines and Northwest
Airlines
Post-1978:
– Airline Deregulation Act regulation allowing entry of new airlines competing
on price basis.
1980’s:
– Economic recession, increased competition and contractual obligations
reducing profitability, especially for the (pre-1978) established airlines, as
a result a number of airlines went into bankruptcy.
1990 – 2004:
– Gulf War, 9/11 Terror Attacks, Afghanistan and Iraq War, SARS etc.
put additional pressure onto the (established) airlines.
Airline Performance 1990 - 2003
Kuwait Invasion
11th September 2001
Andreas Schulz
Slide - 5
(v3)
Hazik Mohamed
United Airlines
The world’s second largest airline
Largest US based international carrier
Second largest Frequent Flyer Program with more than 40 million
members
Provides 14% of U.S. domestic industry capacity
Hubs in Los Angeles, San Francisco, Denver, Chicago, Washington,
D.C. and Tokyo
Has global air rights in the Asia-Pacific region, Europe and Latin America
United is a founding member of the Star Alliance, and offers
connections to over 1,000 destinations in over 170 countries
worldwide
More than 3,500 flights a day on a route network that spans the globe
Fleet age averages among the youngest in the industry at 10 years
Andreas Schulz
Slide - 6
(v3)
Hazik Mohamed
Vulnerable to economic turbulences due to its cost structure
Especially labor cost and pension commitments make United
less competitive to efficient competition such as Southwest
Airlines
Bankruptcy
United avoided bankruptcy in 1994 by restructuring :
Andreas Schulz
Slide - 8
(v3)
Hazik Mohamed
Into Bankruptcy
September 2001 – Terror attacks involving two United planes
bringing the airline industry under severe pressure
Andreas Schulz
Slide - 9
(v3)
Hazik Mohamed
During Bankruptcy
United negotiated $5 billion annual cash savings including labor
cost reductions.
Andreas Schulz
Slide - 10
(v3)
Hazik Mohamed
United’s Challenges
Under bankruptcy protection, United faced several challenges :
– Professional fees are huge at US10 million a month
– Skyrocketing fuel prices were hurting bottom line,
• Chapter 11 affected their fuel hedge strategies
• Forced to terminate swap contracts, exposed to fuel hikes
– Forced selling of aircrafts
• Lacked flexibility to wait for best offers
• Sold at 30-50% less
– Jeopardized long-standing relationships with important partners
• Atlantic Coast Airlines (ACA) terminated relationship with United
At the time, United was also launching TED, a new low-cost carrier
(LCC) to tap into the leisure market and compete with other LCCs
on 70% of its routes
Andreas Schulz
Slide - 11
(v3)
Hazik Mohamed
Key Structural Problems Exiting Bankruptcy
Short term liquidity financing - $500 million immediate requirement
Current Cash-Burn-Rate is $1 billion per annum
One of the largest liabilities for United was its pension plan
– Shortfall of $7.6 billion
– Needed $567 million by October 15th 2004 and $3.7 billion for 2005-2008
– Short & Long-term obligations could prevent United from exiting Chap 11
United’s Options :
– Make contributions required by law
– Seek immediate termination of pension plans
– Refrain from making contributions and continue negotiations with employees
Andreas Schulz
Slide - 12
(v3)
Hazik Mohamed
Restructuring United
Key Structural Problems Exiting Bankruptcy
Short term liquidity financing - $500 million immediate requirement
Current Cash-Burn-Rate is $1 billion per annum
Andreas Schulz
Slide - 14
(v3)
Hazik Mohamed
Tough Choices
United faces three main options:
Andreas Schulz
Slide - 15
(v3)
Hazik Mohamed
Tough Choices & A Balanced Approach
Andreas Schulz
Slide - 16
(v3)
Hazik Mohamed
Significant Savings Achieved
New Labor Agreements Reduced Costs 32%
Andreas Schulz
Slide - 17
(v3)
Hazik Mohamed
Key Achievements in Exiting Bankruptcy
Competitive cost structure in place
Management and labor focused on the customer and the bottom line
Andreas Schulz
Slide - 18
(v3)
Hazik Mohamed
Profitable & More Adept Portfolio
The evolution of the portfolio has allowed United to adapt its
product offering to capture untapped revenue sources in the
marketplace
United Express
Int’l Domestic
Domestic Int’l
2001 2005
Andreas Schulz
Slide - 19
(v3)
Hazik Mohamed
United in 2010
Andreas Schulz
Slide - 20
(v3)
Hazik Mohamed