RESEARCH METHODOLOGY

Research is an organized set of activities to study and develop a model or

procedure/ technique to find the results of a realistic problem supported by literature
and data such that its objectives are optimized and further make recommendations
for implementations. Research Methodology is a way to systematically solve the
problem. It includes all those steps that are generally adopted to solve the research
problem. Thus, it refers to the systematic method consisting of enunciating the
problem, formulating a hypothesis, collecting the facts or data, analyzing the facts
and reaching certain conclusion either in the form of solutions towards the concerned
problems or in certain generalizations for some theoretical formulation.

(1) Research Design:

In this research descriptive research design has been used. Descriptive research is
also called Statistical Research. The main goal of this type of research is to describe
the data and characteristics about what is being studied. The idea behind this type of
research is to study frequencies, averages, and other statistical calculations.
Although this research is highly accurate, it does not gather the causes behind a
situation.
Descriptive research is used to obtain information concerning the current status of
the phenomena to describe “what exists” with respect to variables or conditions in a
situation.. The studies concerned with narration of facts and characteristics
concerning individual, group or situation are all examples of descriptive research
studies

(2) Sources of Data

Collection of data is a very important step because accuracy in data is a factor of the
method used for data collected. Thus there are two ways of collecting appropriate
data:
 Primary Data: - Primary Data are those, which are collected for the first time,
thus happen to be original in character. This study is based entirely on primary
data collected through a well-designed structured questionnaire. The primary
objective of charring out this Research is to study and analyses factors
influencing investor who invest in Gold market. The data was collected from
investors in Ahmedabad. Thus, sample does not represent the country’s entire
population but only “the universe of potential investors”.

 Secondary Data: Secondary Dataa r e t h o s e , w h i c h h a v e a l r e a d y b e e n

c o l l e c t e d b y s o m e o n e e l s e . The secondary data was collected from the
various sources available like websites mainly magazines, newspapers, journals,
books etc. wherever necessary.

(3 )Data Collection Method:

Data are the basic input to any decision-making process in a business. The
processing of data gives statistics of importance of the study. There are different
methods used for primary data collection i.e. observation method, personal interview,
telephone interview and . We have used personal interview method to collect the
data for primary data. The method for collecting the primary data is non-probability
sampling (Convenience sampling).

(4)Population:

The population of our study is all types of investores.

(4)Sampling Method:

Sampling methods can be classified into probability and non-probability sampling

methods. In ‘probability sampling’, each unit of the population has a probability of
being selected as an unit of the sample, while in ‘non-probability sampling’, there
may be instances that certain units of the population will have zero probability of
selection because of judgment, biases and convenience of the interviewers.

The sampling method includes:

1. Probability method
Simple Random Sampling

Stratified Random Sampling

Cluster Sampling

2. Non-Probability method
Convenience Sampling

Judgmental Sampling

Quota Sampling

In the report, we have taken descriptive research and the sampling method selected
is Convenience sampling (Non-Probability method).
(5) Sampling Frame:

i. Sampling Unit:
The sampling unit of our study will be all types of investors in
Ahmedabad.

ii. Sampling Size:

The sampling size is 246 respondents (investors) of Ahmedabad
investing in the gold and silver .

Here we have calculated the sample size with the use of following formula:

n = z2p (1-p)
E2
Where, n = required sample size
Z = confidence level
P = established proportion
E = margin of error
Calculation of Sample size:-
We have to assume the large population but we do not know the variability in the
population that adopted in practice; therefore, here we assume p = 0.5 (estimated
proportion) and we desire 93% confidence level and 7% margin of error. The result
of above assumptions in the above formula is…

n = (1.81)2 (0.5) (1-0.5)

(0.07)2
= 167.14
= 167

From the above calculation, we have got maximum limit of sample size is 167.
iii. Sampling Procedure:

The procedure of the sampling includes:

 Chi – Square
 Anova
 Cross Tabulation
 Regression Analysis
 Correlation Coefficient

(6)Data collection Instrument:

There are different methods of primary data collection i.e. personal interview
and telephone interview under survey methods. The success of the survey methods
depends on the strength of the questionnaire used. The instrument of collecting the
data for the study is Questionnaire which can be defined as a set of well-formulated
questions to probe and obtain responses from respondents.
 Hypothesis

 Ho: There is no significant association between income of

respondent and their perception about investment in gold
and silver performs best when other investment options
have failed.

H1: There is significant association between income of

respondent and their perception about investment in gold
and silver performs best when other investment options
have failed.

 Ho: There is no significant association between income of

respondent and their perception about ups and downs of
exchange rates affect the prices of gold and silver.

H1: There is significant association between income of

respondent and their perception about ups and downs of
exchange rates affect the prices of gold and silver.

 Ho: There is no significant association between income of

respondent and their perception about gold and silver
investment provides very steady returns.

H1: There is significant association between income of

respondent and their perception about gold and silver
investment provides very steady returns.
  Ho: There is no significant association between income of
respondent and their perception about gold and silver are
asset which have beaten inflation in all times.

H1: There is significant association between income of

respondent and their perception about gold and silver are asset
which have beaten inflation in all times.

 Ho: There is no significant association between income of

respondent and their perception about gold and silver are
highly liquid asset after cash.

H1: There is significant association between income of

respondent and their perception about gold and silver are
highly liquid asset after cash.