Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
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Table of Contents
Chapter 1: Introduction 4
Executive Summary 4
Company Description 5
Mission 5
Vision 5
Goals and Objectives 5
Target Market 5
Form 6
Logo 6
Tagline 6
Chapter 2: Organizational Structure 7
Management and Organization 7
Responsibilities 8
Directing Techniques 9
Motivation to the Employees 9
Performance Evaluation 10
Chapter 3: Departmental Strategic Plans 11
Marketing Plan 11
Market Segmentation 11
Service 12
Price 12
Place 12
Promotion 12
Operational Plan 13
Timeline of Operations 13
Environmental and Industry Analysis 14
Chapter 4: Financial Expenditures and Projections 18
Start-up Expenses and Capitalization 18
Summary 18
Detailed Breakdown 19
2
Financial Forecast 22
Daily Revenue Projection 22
Monthly Revenue Projection 23
Financial Statements 25
Income Statement 25
Statement of Changes in Equity 26
Statement of Financial Position 27
Cash Flows Statement 28
Recommendation 29
Appendices 30
Questionnaire 30
Survey Results 32
Certificates 34
Business Name Distinction 34
SEC Certificate of Partnership 35
SSS Certificate of Employer’s Registration 36
PhilHealth Certificate of Employer’s Registration 37
Pag-IBIG Certificate of Employer’s Registration 38
Mayor’s Permit 39
BIR Permit 40
BIR Registration 41
Blue Print 42
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Chapter 1: Introduction
Executive Summary
The enactment of Republic Act 10931 or the Universal Access to Quality Tertiary
Education Act calls for the need to provide ideal places for persevering college students
who wish to study. Review in Peace (RIP) addresses this rising inevitability. The
enterprise offers a perfect environment to review. Scholars wishing to study in a
comfortable, air-conditioned and well lit place will no longer need to fight for a table at
coffee shops and restaurants.
Review in Peace is more than just a space for students to study. The firm offers
great services (i.e. accommodation and coffee or snacks) in a very affordable price of
₱120 for four hours. Photocopying and printing services are available upon request for a
fee. It’s easy to stay focused with the quiet ambience. Walls are creatively painted with
motivational quotations. Some desks give off a professional vibe while some feature a
more laid-back feel. Each desk has its own set of pens and highlighters that students
can utilize while studying.
Based on the size of our market and our defined market area, our sales
projection for the first three months of operation (from August to October 2019) is
₱821,300. The highest sale is expected to come from the month of October where
universities schedule their midterm examinations.
On start-up, the venture has ten trained staffs to cater the needs and provide the
services offered to the valued customers. It is expected that the business will hire more
once financing is secured. The enterprise estimated an operating line of ₱1,014,524 to
finance the first three-month trial operation growth. Together, the co-owners have
invested ₱1,200,000 to meet working capital requirements.
The business plans to aggressively build its client base through website and
social media. The serenity and inspirational atmosphere that Review in Peace (RIP) will
provide is sure to appeal to students throughout the target area. There is more to be
offered to the public upon growth and expansion of the business.
4
Company Description
Mission
RIP embodies a place being conducive to learning and whose aim is to
provide the needs of the students while reviewing and accommodate them in the
most comfortable way possible.
Vision
The firm envisages building a place of comfort especially for the students
who are struggling to search for their reviewing spots. R.I.P. targets to be the
venue of focus, relief as well as inspiration.
The facility must fit into the different learning preferences by the
reviewee. It could be the room catering both global and analytical
learners’ desires.
The facility should bring the vibe of being at school as well as being at
home. Motivational deeds and services would be the instruments of the
business.
Coffee and snacks are to be provided to suffice or somewhat awaken the
minds of the reviewees. It would probably add alertness and focus to
them.
Strategic advertising promotions are to be presented.
To be commendable and satisfactory is aimed.
Generated profits are projected to recover the initial investments of the
partners after 2 years of operation of the business.
Target Market
Review in Peace (RIP) is a study hub for those who are seeking for a
place where they can reach full concentration in going over their lessons and
notes. It opts to target reviewees, especially students from universities, colleges,
and graduate schools around Sta. Mesa, Manila. It provides comfort, silence and
study-friendly ambiance for its chosen potential clients.
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Form
The form of the proposed business, Review in Peace (RIP), is a
partnership established by partners: W, X, Y and Z. These partners contribute
sufficient cash to fund the operation of the business with the intention of earning
profit and dividing it accordingly.
Logo
*
Tagline
“Let excellence be your noise.”
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Chapter 2: Organizational Structure
Management and Organization
RIP is a partnership form and a service type of business. It consists of four (4) partners. They will contribute equal
amounts of resources, entitling them to an equal interest in the business’s profits and losses.
Organizational Chart
Senior Staff
Journeyman
Entries
Cashiers Guards
The highest line of authority is the senior staff. It is followed by the journeyman and under the journeyman are two
(2) entries. The lowest level is taken by the three (3) cashiers and three (3) security guards.
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Responsibilities
1. Senior Staff
The senior staff serves as the source of authority. His function is to see
the overall activities of the enterprise which involves leading employees and
controlling the business. His/her activities will include, but are not limited to:
Assigning tasks and instructing workers for day-to-day activities
Arrange the necessary materials needed in carrying out the services of the
business
Prepare the periodical reports about the performance of the workers
2. Journeyman
3. Entries
The entry level workers are responsible for the process of bookkeeping or
recording the various transactions occurring within the business. The enterprise
has two (2) entry level laborers: one (1) in-charge for recording and the other one
(1) accountable for custodianship.
4. Cashiers
Monitor the time that the reviewees spent in the establishment and assign
the charges for the respective services.
Maintain daily financial records regarding the receipt of said
accommodation charges
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5. Security Guards
Directing Techniques
The partners will shift schedules in checking on the partnership every now and
then but they will employ competent persons that will manage the business. The Senior
Staff will be leading and controlling the business. He will directly work with the partners
and will be responsible in carrying out the objectives set by the business. He will
administer the workers, give motivation and resolve any problems that may arise.
The cashier is responsible for monitoring the time that the reviewees spent in the
establishment and assign the charges for the respective services. Because the
business is only new, it has been agreed that the cashier will also have the task of
preparing coffees for the reviewees and manning the supporting services of the
business (i.e. printing). The business will have 3 cashiers on shift to cater to the
business’s operating hours.
The security guard ensure the safety of the establishment, the employees and
the customers. The business will also have 3 security guards on shift to cater to the
operating hours of the business.
Greet each employee enthusiastically and tell them that they’re going to be able
to serve the customers well and make them satisfied.
Commend each individual who have done something extra for the day.
Before the end of their shifts, acknowledge their hard work by expressing your
gratitude.
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Meet the whole staff once in a while and ask for their ideas on how the business
can be developed.
Performance Evaluation
In return of empowerment, employees are expected to perform effectively and
efficiently in their respective jobs. This calls for performance appraisal. RIP believes that
assessment of an employee helps in scrutinizing how to further improve staff
productivity and each worker’s individuality. By this, the venture conducts evaluation of
personnel’s performances through the following:
Asking customers to fill up a feedback form about their experience with one of
the staffs.
Owners, through their shifting schedules of checking on the partnership
operations, can observe the performance of each laborer.
Time-ins, time-outs, and absences are also taken into account in assessing the
worker’s job.
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Chapter 3: Departmental Strategic Plans
Marketing Plan
Market Segmentation
The business target market is the reviewees searching for a perfect place
to study. In conjunction to the analysis of the said market, it has been viewed in
the different segments.
1. Geographical
The target market is the students, undergraduate or graduate
nearby. Strategically, it can gain customers from PUP, JRU, RTU,
EARIST, CCP, AU, UERMMMC and can even extend its scope of
customers to University belt students given that most of the time, review
hubs near University belt are already fully occupied.
2. Demographic
This is open for all genders and ages. However, it is projected that
the market will be composed mostly of the college students. Yet, it can be
opened to lower levels such as Senior High School students and can
range up to graduate, masteral and doctorate students. After all, the fixed
price to avail the accommodation was set to suit in their allowances or
other forms of income.
3. Behavioral
There is no certain time for the need to study. Some also have their
preferred time to study (probably night time). Due to this behavior, the
business will be open daily to welcome the customers for their study
needs. In addition, a continuous patronization of the accommodation may
give them loyalty rewards, giving them the privilege to enjoy more of the
services at a more affordable amount.
4. Psychographic
The target market is composed of reviewees having related
interests; to study for exams or lectures, to meet deadlines, or to be
academically productive. They may be comprised of various opinions and
beliefs, yet they are seen to come with a common goal. To conclude, the
business must be able to adapt at their own differences, practicing respect
and manifest value.
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Service
In line with several objectives planned, Review in Peace is an entity
intended to serve in the following ways:
In general, RIP provides services ultimately for the needs of the reviewees
even to the extent of motivating them for the purpose of making them choose
excellence.
Price
Pricing of the service is based on the scale of the competitors within the
same field. Most of them offer study hub services with price ranging from ₱35 to
₱60 per hour. With this, the proponents came up with the cost of ₱120 for four
hours. If they choose to lengthen their stay, they will only add ₱20 pesos for
every one-hour extension. Added to the service provided is a cup of coffee or
one serving of snacks.
Place
The target market is the students, undergraduate or graduate nearby.
Strategically, it can gain customers from PUP, JRU, RTU, EARIST, CCP, AU,
UERMMMC and can even extend its scope of customers to University belt
students given that most of the time, review hubs near University belt are already
fully occupied. Yet, it is not much expected to reach the proposed business since
there are other enterprises providing the same service near their area.
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Promotion
Due to the modernization, even the process of promoting a certain product
had a continuous progress. With regards to the ever-changing technical
advancement, the promotion procedure of RIP is based on the today’s upgrades.
Mainly, the process of promoting the product is through utilization of social media
sites. Since the proposed business is just starting, the proponents will also
advertise it physically in universities around the area. Flyers and other mediums
of advertisement will be used in introducing the business to the public.
Furthermore, coupons for discount will also be given to the first 100 customers of
the firm during the opening day.
Operational Plan
Timeline of Operations
Month Operations
Looking for the business location
May 2019
Arranging business permits and licenses
Renovation of the whole area
Installation of the equipments and furniture and fixtures (e.g.
June 2019
tables and chairs)
Hiring and contract signing with employees
Interior designing
July 2019
Polishing and any other possible minor adjustments
Start of business operations
August 2019
8 licensure examinations for September
September Adjustment period
2019 12 licensure examinations for October
Adjustment Period
Peak season (1st semester’s midterms month)
October 2019
10 licensure examinations for November (including bar exam for
lawyers)
November Business is almost heard by the majority of target market
2019 5 licensure examinations for December
December Peak season (1st semester’s finals month)
2019 2 licensure examinations for January
January 2020 Unstable business growth (possible ups and downs depending on
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the market’s feedback and purchases)
6 licensure examinations for February
Asking of customer’s feedback
Evaluation of employees’ performance
Unstable business growth (possible ups and downs depending on
February
the market’s feedback and purchases)
2020
4 licensure examinations for March
Peak season (2nd semester’s midterms month)
March 2020
6 licensure examinations for April
Unstable business growth (possible ups and downs depending on
April 2020 the market’s feedback and purchases)
8 licensure examinations for May
Peak season (2nd semester’s finals month)
May 2020 Capital will be regained
4 licensure examinations for June
Summer vacation for universities (low revenue is expected)
June 2020
7 licensure examinations for July
Summer vacation for universities (low revenue is expected)
July 2020
11 licensure examinations for August
Table 3.1 Operations Management Plan
These students don’t only study in school; they will still need to review for
an exam and answer the assignments. The need of the students for a place to
study aside from school calls for the emerging industry of study lounges.
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SWOT Analysis
Strengths Weaknesses
Place and target market Established fast food
Study preferences of the chains and cafés
target market
Opportunities Threats
The Universal Access to PUP, which has the most
Quality Tertiary Edu- number of students
cation Act targeted by the business,
PRC monthly licensure is constructing its own
examinations. study lounge
Expansion in the later
years
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Strengths
The strength of the business is the place itself. Aside from having no other study
hubs nearby, the business will be built near the different schools and universities which
will be a good thing for the students. The ambiance of the place is also suitable for the
students’ preferences, since it was based on the survey conducted to them.
The enterprise will also provide the things that the students need such as
highlighters and pens, so it would take students less effort and less time to pack things
before going to the place. The business hours will also be strength as it will be open on
the hours where the students need it the most for their all-nighter reviews.
Weaknesses
The business’ weak spot revolves around the fact that there are other
establishments, though not a study hub, which can be a place for them to study, such
as fast food chains and cafés. There are also libraries in the universities or their own
dormitories which are free and can be utilized by the students.
Opportunities
The Universal Access to Tertiary Education Act is implemented in three of the
business’ target universities (EARIST, PUP, and RTU), which the proponents view as a
growing number of possible customers. Moreover, Philippine Regulatory Commission
(PRC) conducts monthly licensure examinations for various professions. RIP is also
open for reviewees to enjoy the services the firm provides.
Threats
Polytechnic University of the Philippines (PUP) is the largest target market of the
venture, garnering more or less 60,000 students. However, the university is already on
the process of constructing its own study lounges. It is open and free for all college
students of the said institute. Possible customers are perceived to reduce upon its
completion.
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Competitors
There are no other businesses of the same service offered that are
located around the area. Those businesses with the same offerings are
found are located on the place where the students still need to travel. The
following are the different study hubs and their locations:
The real competitors of the business are not those in the same in
industry, but those fast food chains and cafes nearby. Students stay on
these places to study. However, recent news about fast food chains not
allowing students to stay on their premises anymore after their
consumption of food arose. Noises coming from people who intend to eat
and hang out from these establishments can also affect students who wish
to review in a quieter place. RIP addresses these problems by offering a
serene area to study.
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Chapter 4: Financial Expenditures and Projections
Start-up Expenses and Capitalization
Summary
Personnel Services
Laborers for Building/Construction ₱20,000
Employees’ Salaries (for 3 months) 486,000 506,000
Maintenance and Other Operating Expenses
Registration Fees 42,600
Operating Expenses 297,824 339,824
Capital Outlay
Fixed Assets 168,700
Miscellaneous Personnel Benefit Fund
Reserves 185,476
Firm’s Capital 1,200,000
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Detailed Breakdown
This itemization of costs incurred are categorised based on the major classification of expenses in the firm’s
start-up: registration, establishment, building/construction, product-related expenses, forecasted expenses and
personnel.
BUDGET:
Registration
Verification of Name (₱40.00 per month) 120
SEC Articles 1,000
Issuance 1,000
By-Laws 510
Book 75
Municipal (CTC) 500
Barangay Clearance 800
Mayor's Permit
Sanitary 24,900
Garbage 2,500
BIR Special Books 400
BIR Registration 500
Certification 15
Document Tax 100
Document Tax Stamp (₱1 for every 200 of capital) 6,000
Printing of Receipts (25 booklets) 4,000
Health Card (9 pieces for ₱20 each) 180 42,600
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Establishment
20
Rentals 75,000
Initial Rental Payment 75,000
Deposit 50,000
Furniture
Table (17 pieces for ₱25,000 each) 42,500
Table (4 pieces for ₱2,500 each) 10,000
Chairs (40 pieces for ₱200 each) 8,000
Counter Corner 6,000
Lamp 1,700
Shelf (4 pieces for ₱2,000 each) 8,000
Equipment
Air Conditioner (2 pieces for ₱40,000 each) 80,000
Printer 10,000
Biometric Time Attendance Machine 1,500
Dispenser 1,000 293,700
Building/Construction
Wiring 1,024
Base Paint (₱2,000 per gallon) 20,000
Designs 30,000
Light (6 pieces for ₱20,000 each) 1,500
Sink 10,000
Labor 20,000
Bin 1,000 83,524
Product-related Expenses
Office Supplies 10,000
21
Cups (100 pieces for ₱35 each) 3,500
Stick (25 pieces for ₱28 each) 700
Nuts and Snacks 20,000
Water 9,000 43,200
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Financial Forecast
Daily Revenue Projection
Regular revenue is calculated by finding the average of the maximum and
minimum income that can be earned every day.
Operating Hours: 12 pm – 6 am
Service Rate: ₱120 for 4 hours
Maximum Revenue
14 hours × 20 people ₱280.00
Service Rate 120.00
Accommodation Revenue per Customer ₱400.00
Number of Maximum Customers × 30
Accommodation Revenue per Day ₱12,000.00
Snacks, Coffee and Other Products Offered 900.00
Maximum Revenue per Day ₱12,900.00
Minimum Revenue
14 hours × 20 people ₱280.00
Service Rate 120.00
Accommodation Revenue per Customer ₱400.00
Number of Minimum Customers × 10
Accommodation Revenue per Day ₱4,000.00
Snacks, Coffee and Other Products Offered 300.00
Maximum Revenue per Day ₱4,300.00
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Monthly Revenue Projection
Monthly Revenue
450,000
400,000 387,000
374,100
350,000
322,500
300,000
270,900
258,000
240,800
250,000 232,200 232,200 232,200
215,000
200,000
100,000
50,000
0
August September October November December January February March April May June July
Monthly Revenue
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Daily Holidays or Operating Monthly
Month
Revenue Breaks Days Revenue
August 2019 ₱8,600 2 28 ₱240,800
September
₱8,600 30 ₱258,000
2019
October 2019 ₱12,900 6 25 ₱322,500
November 2019 ₱8,600 3 27 ₱232,200
December 2019 ₱12,900 10 21 ₱270,900
January 2020 ₱8,600 6 25 ₱215,000
February 2020 ₱8,600 2 27 ₱232,200
March 2020 ₱12,900 30 ₱387,000
April 2020 ₱8,600 3 27 ₱232,200
May 2020 ₱12,900 1 29 ₱374,100
June 2020 ₱4,300 1 29 ₱124,700
July 2020 ₱4,300 1 29 ₱124,700
Table 4.1 1-year Projected Revenue
All Souls and Christmas breaks are considered in the months of October
and December. All regular and special holidays are also taken into account in the
calculation of the estimated monthly revenue.
Financial Statements
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The financial statements presented below are on a quarterly basis, specifically on
the first three months operations of the business as the proponents speculates the three
month period to be the business’ trial span.
Income Statement
Review in Peace
Income Statement
For the Quarter ended October 31, 2019
Operating Expenses
Licenses and Fees ₱42,600
Supplies Expense 46,200
Utilities Expense 54,000
Rent Expense 125,000
Salaries Expense 486,000 ₱753,800
Other Expenses 94,000
Total Expenses (₱847,800)
Profit ₱35,300
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Statement of Changes in Equity
Review in Peace
Statement of Changes in Equity
For the Quarter ended October 31, 2019
W, Capital X, Capital Y, Capital Z, Capital
Beginning Capital ₱300,000 ₱300,000 ₱300,000 ₱300,000
Profit 8,825 8,825 8,825 8,825
Ending Capital ₱308,825 ₱308,825 ₱308,825 ₱308,825
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Statement of Financial Position
Review in Peace
Statement of Financial Position
As of October 31, 2019
Assets
Cash ₱1,066,600
Furniture and Fixtures 76,200
Equipment 92,500
Total Assets ₱1,235,300
Review in Peace
Cash Flows Statement
For the Quarter ended October 31, 2019
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Payment of licenses and fees (42,600)
Payment of utilities (54,000)
Payment of salaries (486,000)
Payment of rent (125,000)
Payment to suppliers (46,200)
Payment for other expenses (94,000)
Net cash flows from Operating Activities ₱35,300
Recommendation
As to the feasibility of the business, the proponents, based on the data they
gathered, believed it is realistic and profitable to engage in a review hub enterprise. The
number of students reviewing is not faltering and education will always be present.
Forming a firm closely dependent on academic matters is a constantly growing venture.
Analyzing the projected growth of the business and the possible success, the
proponents assessed that the expansion of the services provided can be:
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Offering of membership cards. Regular customers will have discounts for every
service acquired.
Establishing whiteboard for group discussions. Group discussions will be better
accommodated if they are able to illustrate their ideas in a designated area.
Possible promo every peak season. The best promo that can be offered is to
bring approximately another two paying customers for a discounted or free
service.
Rooms where the customer can take a nap or break from exhausting day of
studying. The business must also value their customers and consider their
health.
30
Appendices
Questionnaire
31
32
Survey Results
Table 1.1
33
Frequency and Percentage Distribution of the Respondents
in terms of Educational Attainment
Educational
Frequency Percentage (%)
Attainment
Undergraduate 63 63
Graduate 37 37
Total 100 100
Table 1.2
Frequency and Percentage Distribution in terms of Hours
Respondents Willing to Spend in Reviewing
Table 1.3
Frequency and Percentage Distribution of the Respondents
in terms of Place to Review
Table 1.4
Frequency and Percentage Distribution of the Amount
Willing to Spend by the Respondents
Amount Willing to
Frequency Percentage (%)
Spend
₱101 - ₱150 58 58
₱151 - ₱200 23 23
₱201 and above 19 19
Total 100 100
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Table 1.5
Frequency and Percentage Distribution of the Respondents
in terms of Preferences in Reviewing
Preference
s Frequency Percentage (%)
Light
Dim 46 46
Bright 54 54
Total 100 100
Sound
With 31 31
Without 69 69
Total 100 100
Food Intake
With 66 66
Without 34 34
Total 100 100
Company
Alone 57 57
Group 43 43
Total 100 100
35
Certificates
Business Name Distinction
36
SEC Certificate of Partnership
REVIEW IN PEACE
37
SSS Certificate of Employer’s Registration
2019
AUGUST
REVIEW IN PEACE
STA. MESA, MANILA
1 August 2019
38
PhilHealth Certificate of Employer’s Registration
REVIEW IN PEACE
39
Pag-IBIG Certificate of Employer’s Registration
REVIEW IN PEACE
AUGUST 1, 2019
40
Mayor’s Permit
W.
Review in Peace
Sta. Mesa, Manila
41
BIR Permit
REVIEW IN PEACE
42
BIR Registration
43
Blue Print
*
44