Advertising Unit Culminating Task Rubric

Name:_____________________ Date:_______________________

Value Criteria

1 2 3 4

Audience 5% The The The The

advertisement advertisement advertisement advertisement
rarely uses sometimes usually uses always uses
appropriate uses appropriate appropriate
persuasive appropriate persuasive persuasive
techniques for persuasive techniques for techniques for
the intended techniques for the intended the intended
audience. the intended audience. audience.
audience.

Balance 15% The The The The

advertisement advertisement advertisement advertisement
makes no focuses on mostly equally
reference to either the represents the represents
the brand or brand or the brand and the both the brand
the product. product. product. and the
product.

Tagline 5% The The The The

advertisement advertisement advertisement advertisement
has no tagline has an has and has and
or slogan. inappropriate appropriate engaging and
or previously and engaging unique tagline
copyrighted slogan or or slogan that
tagline or tagline. fits the
slogan. intended tone.

Persuasive 20% The student The student The student The student
Techniques used no used one or effectively effectively
persuasive two used three used more
techniques in persuasive persuasive than three
their work or techniques in techniques in persuasive
used their their work. their work. techniques in
chosen their work.
techniques
ineffectively.

Explanation 20% The student The student The student The student
of Technique gave no some gave an gave a
 explanation of explanation of adequate detailed
their their choice of explanation of explanation of
persuasive persuasive their choice of their choice of
techniques. techniques. persuasive persuasive
techniques. techniques in
a clear and
concise
manner.

Elements of 25% The student The student The The

Design did the did the advertisement advertisement
minimum or assignment in shows that the shows that the
the a satisfactory student student
advertisement manner, but a applied the applied the
was never lack of principles principles
completed. planning was discussed in discussed in
evident. class. class in a
unique
manner.

Neatness and 5% The student The student The student The students
Effort did not finish finished the completed the gave an effort
the work in a project, but it project in an far beyond the
satisfactory lacks finishing above requirements
manner. touches or average of the project.
can be manner.
improved
upon with little
effort.

Creativity 5% The piece The student's The student The student

shows little or work lacked work work
no evidence of sincere demonstrates demonstrates
original originality. originality. a unique level
thought. of originality.

Total_____

Comments: