7 Storytelling Techniques Used by The Most Inspiring TED Presenters - Visual Learning Center by Visme

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Written by:
Nayomi Chibana
7 Storytelling Techniques
Used by the Most Inspiring
TED Presenters
A couple of years ago, as a participant of a master’s program in Denmark, I

met a fellow journalist from Chile who gave me a lesson on storytelling that
I will never forget.
I was in class, half-listening to the end of a monotonous PowerPoint

presentation on the history of media, when the next presenter on the list—
the Chilean journalist—was called to go up to the podium.
His name was Enrique Núñez, one of the quietest students in the class. All I
knew about him was that he always sat in the very front row and, unlike the
other students, paid the utmost attention to every word that was said.
As he prepared his
Get ournotes behind
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to creating everyone
visual slides withcontinued
impact to type
away behind their for
Download laptop screens. What happened next, however, caught
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everyone by surprise.
He con dently stepped out from behind the podium and said in a loud and
animated voice, “Today, I’m going to tell you the story of a 16-year-old boy
with a remarkable talent…”
The clicking of keyboards suddenly stopped and all eyes were xed on him.
He showed a slide with a giant image of a newspaper vendor looking sadly

at the headline ‘Roosevelt Dead!’
“This now-famous picture,” he said, “was taken by this boy in 1945 and sold
to a magazine for $25.”
He then presented other images captured by this same boy: a beautiful

picture of a shoe shiner gazing up at a ock of birds; another one of a
showgirl putting on lipstick in the mirror.
After piquing our curiosity as to who this mystery photographer might be,
he nally said:
“This boy grew up to be one of the most in uential lm directors of all time.
Do you know who he was?”
We all waited eagerly.

“Who
Get ourwas he? guide
125-page His name was
to creating Stanley
visual Kubrick.
slides with impact”
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Completely dashing our expectations of him, Enrique went on to give one of

the most engaging presentations we had ever heard on the evolution of
visual media.
That day, we all learned that presentations didn’t have to be long and
boring. They could be entertaining and informative at the same time.
The Reason Stories Fascinate

Audiences
Why was Enrique’s story so captivating?

Academics and marketers
(http://www.emeraldinsight.com/doi/abs/10.1108/02756660310508155)
alike have found that our brains are hardwired to process and store
information in the form of stories. So, when we hear that “once upon a time”
there was a certain character in such and such place, our minds are
immediately transported to this imaginary scene.
In fact, according to professional speaker Akash Karia

(http://akashkaria.com/), stories are irresistible to the human mind because
they activate our imaginations and so we have no choice but to follow the
mental movies created in our heads. As a result, they are used by many TED
presenters who are some of the most inspirational speakers in the world.
This is furtherGet
proven by a study
our 125-page guide to creating visual slides with impact
(https://nchibana. les.wordpress.com/2015/06/the-evolution-of-

longform-narrative-journalism.pdf) I conducted on the evolution of
longform multimedia stories published by the New York Times. I found that
many of the storytelling techniques used thousands of years ago are still
applicable today to a wide range of mediums besides the written word.
Not only are they indispensable tools for novelists, they are useful for
presenters, business leaders, marketers, and journalists. They can come in
all forms, from slide decks and infographics to videos and static images.
Based on some of my ndings of what makes a story captivating, along with

advice given by leading experts, here are several ways you can make your
next presentation one your audience will never forget:
1 Immerse your audience in a story.
A well-told story is something that will stick in your audience’s mind for
years to come.
Take this (http://on.ted.com/Turere) simple yet exceptional TED talk as an

example. In it, a 12-year-old Masai boy from Kenya named Richard Turere
transports his audience to another world by telling a story about his
experiences in his homeland.
(https://visme.co/blog/wp-content/uploads/2015/07/boy-presenting-ted.jpg)
Richard Turere Presenting - TED

With basic words and slides with large, graphic images, Richard weaves a
captivating tale of how he invented a system of lights that was able to
protect his family’s livestock from lion attacks.
The reason this presentation was so successful was that every word and
image presented helped to create a clear mental picture of the problem
Richard and his family faced.
Also, it clearly followed a golden rule of presentation-giving which is to use

visuals that supplement your story rather than repeat what has already been
said.
Another way to immerse the audience in your story is to provide sensory

details that will allow them to actually see, hear, feel, and smell the
different stimuli in your storyworld.
According to Akash Karia, this will turn the presentation into a mental
movie that the audience cannot help but engage in, as is done in this TED
talk (http://communicationskillstips.com/great-presentation-by-mike-
rowe/).
Unlike novels, though, presentations must make use of short but effective
descriptions.
2 Tell a personal story.
Few things are as captivating as a personal story, especially those of

triumph over extreme adversity.
In his insightful book The Seven Basic Plots

(http://www.amazon.co.uk/The-Seven-Basic-Plots-
Stories/dp/0826480373), author Christopher Booker nds that there are
seven basic story plots
Get our that have
125-page guideuniversal appeal.
to creating visual These
slides include the story
with impact
of the hero Download
defeating a monster,
for Free the rags-to-riches tale, the quest for a
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treasure, and the voyage of a hero who comes back a changed person.
These plots are clearly seen in some of the most popular and moving
presentations ever given. Take, for example, this
(http://www.ted.com/talks/hyeonseo_lee_my_escape_from_north_korea?
language=en) gripping and harrowing tale of a woman’s escape from her
home land of North Korea. Or this woman’s equally powerful story
(https://www.youtube.com/watch?
feature=player_embedded&v=V1yW5IsnSjo) of domestic violence and
how she found the courage to leave her abusive spouse.
3 Create suspense.
Those who love to watch movies or read books know that a good story
always has to have a con ict and a plot. These two elements are what make
a good presentation into a roller coaster ride that keeps listeners/viewers
at the edge of their seats, asking themselves, “What will happen next?”
There are several devices that can increase the level of suspense of your
story. One way is to tell a story chronologically and build up to a climactic
conclusion, as is done here (https://youtu.be/dTwXeZ4GkzI) in this story
about a woman who was born without bula bones and grew up to be an
accomplished athlete, actress and model.
Another way is to plop the viewer/listener right in the middle of action and
then go backwards in time to reveal how all of this occurred.
A good example of this is Zak Ibrahim’s story (https://youtu.be/lyR-

K2CZIHQ), which begins with the revelation that his father was involved in
the World Trade Center bombing. He then goes back in time to tell events
from his childhood and
Get our how he
125-page grew
guide up to choose
to creating a different
visual slides with impactpath from his
father’s. Download for Free (https://www.visme.co/presentation-design/?vc=hello-bar-CTA) 
Zak Ebrahim
I am the son of a terrorist. Here's how I chose peace.
A third way is to begin by telling a predictable story and then surprise the
audience by taking a completely different turn from what was expected.
For example, this TED talk

(http://www.ted.com/talks/hetain_patel_who_am_i_think_again) begins
with a presenter who leads his audience to believe he doesn’t speak
English, only to surprise them in order to make a point about how we
construct identity.
Engage your audience with powerful visual stories.
Try It for Free (https://www.visme.co/?vc=In-Text-Blog-CTA)
4 Bring characters to life.
Characters are at the heart of any story. Their fortunes and misfortunes are
what make people want to laugh, cry or rejoice.
The most successful stories, I found, were those that created three-
dimensional characters who were easy to identify and, at the same time,
had an uncommon characteristic.
In order to do this, you must provide enough detail to bring the character to
life in the minds of those in the audience.
For example, master storyteller Malcolm Gladwell creates a vivid picture of

Howard in this presentation (https://youtu.be/iIiAAhUeR6Y) by describing
his physical appearance and mentioning his hobbies and obsessions.

Malcolm Gladwell
Choice, happiness and spaghetti sauce
5 Show. Don’t tell.
Instead of telling your audience about a certain event in a story, try showing
them by transporting them to a scene.
For example, in the introduction to this article, I could have simply told you
that I had an introverted classmate who one day wowed the whole class
with an awesome presentation. This, however, would not have had the
same effect as using descriptions of setting and conversations to take you
to the middle of a scene.
So, whenever you deliver a story, try scene-by-scene construction of events

and use dialogue instead of narration, as seen in this presentation
(https://www.youtube.com/watch?v=bbz2boNSeL0) which won the 2014
World Championship of Public Speaking.
Dananjaya Hettiarachchi World Champion of Public Speaking 2014…

2014…
6 Build up to a S.T.A.R. moment.

Similar to a climax, a 125-page
Get our S.T.A.R. moment is a “Something
guide to creating They’ll
visual slides with impact Always
Remember”Download
event for
that
Freeis so dramatic that your audience will be talking
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about it weeks later.
According to presentation expert Nancy Duarte in her book Resonate

(http://resonate.duarte.com/#!page173), this can come in the form of a
dramatization, provocative images, or shocking statistics.
Bill Gates resorted to this technique in a 2009 TED talk

(http://www.ted.com/talks/bill_gates_unplugged) when he made the case
for increasing investment in eradicating malaria. He gave statistics to prove
how serious the problem was and then shocked the room by opening a jar
full of mosquitos, saying “There’s no reason only poor people should have
the experience.”
Bill Gates
Mosquitos, malaria and education
7 End with a positive takeaway.
After analyzing 200 of the best TED talks, presentation expert Akash Karia
found that the most effective presentations not only had a con ict and a
climax, but also a positive resolution.
On the path to triumph, most characters in these stories received what he

calls a “spark,” a key piece of wisdom or advice that helped them overcome
their obstacles and change for the better.
This key takeaway message was then packaged into a short, memorable
phrase or sound bite that could easily become viral on social media
platforms like Twitter.
For example, in the previously mentioned talk on domestic abuse, the

presenter concluded that instead of blaming victims, we should “recast
survivors as wonderful, loveable people with full futures.”
So, now that we
Gethave plenty of
our 125-page examples
guide to creatingofvisual
howslides
to givewithaimpact
memorable
presentation, whatforare
Download Freethe key takeaways of this post?

Remember to:
1. Immerse your audience in the story.

2. Tell a personal story.
3. Create suspense.
4. Bring characters to life.
5. Show. Don’t tell.
6. Build up to S.T.A.R. moment.
7. End with a positive takeaway.
“A successful talk is a little miracle—people see the world
differently afterward.”
-TED curator Chris Anderson
Your Turn
We share all our secrets on how to deliver an unforgettable presentation
(as well as how to create visual slides with impact) in our free e-book below.
And if you want to share your own visual slide deck and storytelling
experiences, we would love to hear about them in the comments section
below!
(https://www.visme.co/presentation-design/?vc=In-Text-Blog-CTA)
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(https://www.visme.co/presentation-
software/?
utm_source=BlogCTA&utm_medium=BlogCTA)
About the Author

Nayomi Chibana is a journalist and writer for Visme’s (http://www.visme.co/) Visual Learning Center.
Besides researching trends in visual communication and next-generation storytelling, she’s passionate
about data-driven content.
36 responses to “7 Storytelling Techniques Used by the

Most Inspiring TED Presenters”
Val Lonergan (http://zenshmen.blogspot.com) says:

July 15, 2015 at 1:26 pm (https://visme.co/blog/7-storytelling-techniques-used-by-the-most-inspiring-
ted-presenters/#comment-6612)
Truly awesome article Nayomi! I’ve now made it my life’s mission to watch each and
every one of these Ted Talks. Thank you for an insightful and eye-opening piece.
Reply
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storytelling-
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used-
by-the- Get our 125-page guide to creating visual slides with impact
most- Download for Free (https://www.visme.co/presentation-design/?vc=hello-bar-CTA)
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Nayomi Chibana (http://www.visme.co) says:

July 16, 2015 at 1:20 pm (https://visme.co/blog/7-storytelling-techniques-used-by-the-most-
inspiring-ted-presenters/#comment-6641)
Thank you, Val! Yes, some of these TED talks are truly inspiring. We’ll continue to
keep our eye out for the most astounding ones and feature them here.
Reply
storytelling-
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Summary Sunday: Learn, Talk and Hunt Better - (http://careersherpa.net/summary-

sunday-learn-talk-and-hunt-better/) says:
July 19, 2015 at 5:16 am (https://visme.co/blog/7-storytelling-techniques-used-by-the-most-inspiring-ted-
presenters/#comment-6723)
[…] 7 Storytelling Techniques Used by the Most Inspiring TED Presenters […]
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Akash (http://viewauthor.at/Akash) says:

July 24, 2015 at 2:33 am (https://visme.co/blog/7-storytelling-techniques-used-by-the-most-inspiring-
Thank you for the very insightful article Nayomi! This may be one of the most
detailed blog posts on storytelling that I’ve come across – excellent work. And thank
you for the mention, I’m thrilled to hear you found value in my book :-]
Reply Get our 125-page guide to creating visual slides with impact
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July 27, 2015 at 10:13 pm (https://visme.co/blog/7-storytelling-techniques-used-by-the-most-
Thank you for taking the time to comment Akash! Yes, I found your book on
storytelling very informative — well-written and nicely done. It also confirmed my
thoughts on storytelling: regardless of the medium, many of the same principles
apply.
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
circa 2030.
I start off by telling about an individual breakthrough, and I lead it toward a collective
breakthrough. ..
I hope it inspires you.
Stay blessed good people.
Reply
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Payman Taei (http://www.visme.co) says:

March 22, 2017 at 11:59 am (https://visme.co/blog/7-storytelling-techniques-used-by-the-most-
Thanks for sharing, Radile. Inspiring presentation. Keep up the good work!
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6 Ways to Take Your Next Presentation to the Next Level – ExploreAbout.com

(http://www.exploreabout.com/blog/2017/03/27/6-ways-to-take-your-next-
presentation-to-the-next-level/) says:
[…] focus on the core concepts of your presentation and engage your audience with
relatable storytelling. People love success stories and case studies, and the use of
storytelling makes all the […]
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techniques- Get our 125-page guide to creating visual slides with impact
used- Download for Free (https://www.visme.co/presentation-design/?vc=hello-bar-CTA)
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6 Ways to Take Your Next Presentation to the Next Level | VigarooNews

(http://www.vigaroonews.com/2017/03/27/6-ways-to-take-your-next-presentation-to-
the-next-level/) says:
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6 Ways to Take Your Next Presentation to the Next Level - Synergy Capital
(http://www.synergycapitalbeta.com/archives/21982) says:
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6 Ways to Take Your Next Presentation to the Next Level… | Trigger Entrepreneur
(http://triggerentrepreneur.com/6-ways-to-take-your-next-presentation-to-the-next-
level/) says:
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Top 6 Ways to Take Your Next Presentation to the Next Level – Hurpeyeahmie
Concepts (http://hurpey.com/top-6-ways-to-take-your-next-presentation-to-the-next-
level/) says:
March 28, 2017 at 6:01 am (https://visme.co/blog/7-storytelling-techniques-used-by-the-most-inspiring-
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10 Simple Steps to Creating Shareable Infographics | The Next Scoop

(http://thenextscoop.com/10-steps-to-creating-shareable-infographics/) says:
March 31, 2017 at 11:07 am (https://visme.co/blog/7-storytelling-techniques-used-by-the-most-inspiring-
[…] infographic doesn’t
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Jacob Thomas says:

July 2, 2018 at 8:58 am (https://visme.co/blog/7-storytelling-techniques-used-by-the-most-inspiring-ted-
This is a new world of leadership skills
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Marica Andaloro says:

September 25, 2018 at 12:17 pm (https://visme.co/blog/7-storytelling-techniques-used-by-the-most-
Hello Nayomi. Thank you for your precious article, it is very inspiring.
What I really find interesting is the poin number 6, in which you speak about the
S.T.A.R moment. I would like to invite you to read an article, in which we talk about
how to capture the attention of your audience in the first minutes of your speech and
make it follow you to the end. I’d love to hear your opinion on it . Find the article here.
I really thank you for sharing this great contents.
Reply
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inspiring- Download for Free (https://www.visme.co/presentation-design/?vc=hello-bar-CTA)
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A couple of years ago, as a participant of a master’s program in Denmark, I

I was in class, half-listening to the end of a monotonous PowerPoint

He showed a slide with a giant image of a newspaper vendor looking sadly

He then presented other images captured by this same boy: a beautiful

We all waited eagerly.

Completely dashing our expectations of him, Enrique went on to give one of

The Reason Stories Fascinate

Why was Enrique’s story so captivating?

In fact, according to professional speaker Akash Karia

Based on some of my ndings of what makes a story captivating, along with

1 Immerse your audience in a story.

Take this (http://on.ted.com/Turere) simple yet exceptional TED talk as an

Also, it clearly followed a golden rule of presentation-giving which is to use

Another way to immerse the audience in your story is to provide sensory

2 Tell a personal story.

Few things are as captivating as a personal story, especially those of

In his insightful book The Seven Basic Plots

A good example of this is Zak Ibrahim’s story (https://youtu.be/lyR-

For example, this TED talk

Engage your audience with powerful visual stories.

Try It for Free (https://www.visme.co/?vc=In-Text-Blog-CTA)

4 Bring characters to life.

For example, master storyteller Malcolm Gladwell creates a vivid picture of

5 Show. Don’t tell.

So, whenever you deliver a story, try scene-by-scene construction of events

Dananjaya Hettiarachchi World Champion of Public Speaking 2014…

6 Build up to a S.T.A.R. moment.

According to presentation expert Nancy Duarte in her book Resonate

Bill Gates resorted to this technique in a 2009 TED talk

7 End with a positive takeaway.

On the path to triumph, most characters in these stories received what he

For example, in the previously mentioned talk on domestic abuse, the

1. Immerse your audience in the story.

“A successful talk is a little miracle—people see the world

-TED curator Chris Anderson

About the Author

36 responses to “7 Storytelling Techniques Used by the

Val Lonergan (http://zenshmen.blogspot.com) says:

Nayomi Chibana (http://www.visme.co) says:

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Nayomi Chibana (http://www.visme.co) says:

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