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https://www.bmwgroup.com/en.html
https://www.rolex.com
https://www.klsmartin.com/en/
https://www.boeing.com/
https://corporate.mcdonalds.com/corpmcd.html
Creation of the base of work for a comparison between companies
In order to start the study, it has been first necessary to have some knowledge of the official
standards and their requirements. the next steps of the study will be based on my personal
knowledge of these requirements and how I used them. I tried to be as accurate as possible in order
to produce the best study I could.
The second task of the job consisted in creating a base of comparison between the
companies based on the ISO requirements. in order to do that, I took all the steps for each principle
of the ISO 9000:2015 classified per principle, rationale, statement, key benefits and possible actions.
The created mesh is presented below.
principle
s
customer focus
statement
meet customer requirements
exceed customer expectations
rationale
attract confidence of customers
retain confidence of customers
attract confidence of other interested parties
retains confidence of other interested parties
create value in interaction with customer
understand current needs of customer
understand future needs of customer
understand current needs of other interested
parties
understand future needs of other interested
parties
key benefits
increased customer value
increased customer satisfaction
improved customer loyalty
enhance repeat business
enhance reputation
expended customer base
increased revenue & market share
possible actions
recognize direct customers
recognize indirect customers
link organization's objectives to customer needs
inner communication about customer needs
plan products and services to meet customer
needs
design products and services to meet customer
needs
develop products and services to meet customer
needs
produce products and services to meet customer
needs
deliver products and services to meet customer
needs
support products and services to meet customer
needs
measure customer satisfaction
monitor customer actions
take actions to enhance customer satisfaction
manage relationships with customer
leadership
statement
establish unity of purpose of the organization
establish unity of direction of the organization
create quality-based conditions for employees
rationale
align strategies
align policies
align processes
align resources
key benefits
increased effectiveness
increased efficiency
improve coordination
improve communication at all levels
develop capability of the organization
improve capability of the organization
develop capability of people
improve capability of people
possible actions
communicate organization's mission
communicate organization's vision
communicate organization's strategy
communicate organization's policies
communicate organization's processes
create shared values
sustain shared values
create fairness
sustain fairness
create ethical behaviours
sustain ethical behaviour
establish a culture of trust
establish a culture of integrity
encourage commitment to quality
ensure that leaders are positive examples
provide required resources
provide required training
provide required authority
inspire accountability
inspire contribution of people
encourage contribution of people
recognize contribution of people
Engagement of people
Statement
recruit competent people
recruit empowered people
enhance engagement of people
Rationale
respect people
involve people
recognize competence of people
empower competence of people
enhance competence of people
Key benefits
improve people's understanding of quality
objectives
increase motivation of people
enhance people development
enhance people initiatives
enhance people creativity
enhance people satisfaction
enhance trust
enhance collaboration
develop attention to shared values
develop attention to culture
possible actions
value importance of individual contribution
value open discussions
value sharing knowledge
value sharing experience
enhance autonomy
recognize people contribution
recognize people improvement
enable self-evaluation of performance
allow expression of people personal objectives
assess people satisfaction
communicate people satisfaction
target people satisfaction
process approach
statement
understand interrelations between processes
manage interrelations between processes
rationale
understanding results of processes
optimize system
optimize performances
key benefits
prioritize processes
improve processes
predict outcomes from processes
optimize performances
manages resources
reduce cross-functional barriers
improve consistency
improve effectiveness
improve efficiency
possible actions
provide objectives at all levels
establish authority
establish responsibility
understand the organization' capabilities
determine resources constraints
determine process interdependencies
analyse interdependences effects
manage processes
manages interdependences
available information
available resources
analyse total performance
manage risks
improvement
statement
focus on improvement
rationale
maintain levels of performance
react to internal changes
react to external changes
create new opportunities
key benefits
improve processes performance
improve organizational capability
improve customer satisfaction
investigate root causes
determine root causes
prevent root causes
initiate corrective actions
anticipate internal risks
react to internal risks
anticipate external risks
react to external risks
anticipate opportunities
react to opportunities
enhance incremental improvement
enhance breakthrough improvement
encourage learning for improvement
enhance innovation
possible actions
establish improvement objectives
form people to tools uses
form people to methodologies
assess people competence in promoting
improvement
assess people competence in achieving
improvement
develop improvement projects
deploy improvement projects
follow up planning of improvement projects
follow up implementation of improvement
projects
follow up completion of improvement projects
follow up results of improvement projects
add improvement notions to development of
products
add improvement notions to development of
services
add improvement notions to development of
processes
recognize improvement
evidence-based decision
making
statement
base decisions on data analysis
base decisions on data evaluation
rationale
understand causes of relationships
understand effects of relationships
understand consequences of relationships
base decisions on facts
base decisions on evidence
be as objective as possible
key benefits
improve decision making processes
improve assessment of process performance
improve ability to achieve objectives
improve operational effectiveness
improve operational efficiency
increase ability to review opinions
increase ability to review decisions
increase ability to validate past decisions
possible actions
determine key indicators
measure key indicators
monitor key indicators
make data more available
ensure reliability of data
ensure security of data
analyse data with proper methods
evaluate data with proper methods
validate people data skills
relationship management
statement
manage relationships with relevant parties
rationale
cooperate on performance
key benefits
enhance performance of organization
enhance performance of relevant parties
respond to mutual opportunities
respond to mutual constraints
understand each other's objectives
understand each other's values
improve ability to create value for each party
share resources
shares competence
manage quality related risks
manage supply chain
provide stable production
possible actions
determine relevant parties
determine relationships impacts
prioritize relationships with interested parties
favour relationships with long-term gains
gather information with relevant parties
gather expertise with relevant parties
gather resources with relevant parties
share information with relevant parties
share expertise with relevant parties
share resources with relevant parties
measure performance with relevant parties
provide performance feedback with relevant
parties
enhance common improvement initiatives
establish collaborative development
establish improvement activities
recognize improvements with relevant parties
recognize achievements with relevant parties
Logic of collection of the data
The first idea for starting the job was that, in order to be inspired by company policy, the best way
should be to take example from the bests. The “best companies” is a blurring notion, so this notion is
then only based on the reputation of it, its way of producing its products, and its success.
The logic I used for regrouping the data was that there is a logic correlation between their use of the
Quality requirements described in the ISO standards and the information sharing they do about their
use of it. The way of regrouping the data is based on how each company explicitly describes their
ways of understanding, thinking and applying these principle requirements. there is a lot of websites
which allow to know how they work in their inner running, and reading reviews of employees who
worked within is a great way to get this kind of information, but I am here seeking for the company’s
way of sharing this information, because of the fact that if they choose to, or not, to release
information about how they apply the leadership or relationship management requirements for
example, it has some meanings about how they prioritize their inner running.
Short Presentation of the companies
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Presentation of the results per company, per principle
Based on the criteria of collection of the data previously described, the sharing of information, made
by the companies, results in the shape of a table, given below.
Row data
process
approach
statement
understand interrelations between
processes X X X
manage interrelations between
processes X X X
rationale
understanding results of
processes X
optimize system X X X X X
optimize performances X X X X X
key
benefits
prioritize processes X
improve processes X X X
predict outcomes from processes X X
optimize performances X X X X X
manages resources X X X X X
reduce cross-functional barriers X X
improve consistency X X X X
improve effectiveness X X X X X
improve efficiency X X X X X
possible
actions
provide objectives at all levels X X
establish authority X X
establish responsibility X X X X
understand the organization'
capabilities X X X X
determine resources constraints X X X X
determine process
interdependencies X
analyse interdependences effects X X
manage processes X X X
manages interdependences X X
available information X X
available resources X X
analyse total performance X X X X
manage risks X X X X
improvement
statement
focus on improvement X X X X X
rationale
maintain levels of performance X X X X X
react to internal changes X X X X
react to external changes X X X X X
create new opportunities X X X X X
key
benefits
improve processes performance X X X
improve organizational capability X X X X X
improve customer satisfaction X X X X X
investigate root causes X
determine root causes X
prevent root causes X
initiate corrective actions X
anticipate internal risks X X X X
react to internal risks X X X X
anticipate external risks X X X X X
react to external risks X X X X X
anticipate opportunities X X X X X
react to opportunities X X X X X
enhance incremental
improvement X X X
enhance breakthrough
improvement X X X
encourage learning for
improvement X X X
enhance innovation X X X X X
possible
actions
establish improvement objectives X
form people to tools uses X X X
form people to methodologies X X X X
assess people competence in
promoting improvement
assess people competence in
achieving improvement
develop improvement projects X X X X X
deploy improvement projects X X X X X
follow up planning of improvement
projects X
follow up implementation of
improvement projects X
follow up completion of
improvement projects X
follow up results of improvement
projects X X X X X
add improvement notions to
development of products X X X X X
add improvement notions to
development of services X X X X X
add improvement notions to
development of processes X X
recognize improvement X X X X X
evidence-based
decision making
statement
base decisions on data analysis X X X X
base decisions on data evaluation X X X X
rationale
understand causes of
relationships X X X X
understand effects of
relationships X X X X
understand consequences of
relationships X X X X
base decisions on facts X X X
base decisions on evidence X X X
be as objective as possible
key
benefits
improve decision making
processes X X
improve assessment of process
performance X
improve ability to achieve
objectives X X X X
improve operational effectiveness X X X X
improve operational efficiency X X X X
increase ability to review opinions X X
increase ability to review
decisions X X
increase ability to validate past
decisions
possible
actions
determine key indicators
measure key indicators
monitor key indicators X
make data more available X X X
ensure reliability of data X X X
ensure security of data X X X
analyse data with proper methods X X
evaluate data with proper
methods X X
validate people data skills X
relationship
management
statement
manage relationships with
relevant parties X X X X X
rationale
cooperate on performance X X X X X
key
benefits
enhance performance of
organization X X X X X
enhance performance of relevant
parties X X X X X
respond to mutual opportunities X X X X X
respond to mutual constraints X X X X X
understand each other's
objectives X X X X X
understand each other's values X X X X X
improve ability to create value for
each party X X X X
share resources X X X X
shares competence X X X X X
manage quality related risks X X X X
manage supply chain X X X X
provide stable production X X X X
possible
actions
determine relevant parties X X X X X
determine relationships impacts X X X X X
prioritize relationships with
interested parties
favour relationships with long-
term gains X X
gather information with relevant
parties X X X X X
gather expertise with relevant
parties X X X X X
gather resources with relevant
parties X X X X
share information with relevant
parties X X X X X
share expertise with relevant
parties X X X X X
share resources with relevant
parties X X X X
measure performance with
relevant parties X X X X X
provide performance feedback
with relevant parties X X X X X
enhance common improvement X X X X X
initiatives
establish collaborative
development X X X X X
establish improvement activities X X X X X
recognize improvements with
relevant parties X X X X X
recognize achievements with
relevant parties X X X X X
This row data has to be analysed in order to be usable in proper ways. I decided to sum up the results
of it in the second table below to extract relevant information about the study.
- The use of the quality principles within each company, which refers to the blue area
- The use of the quality principles among all the companies, which refers to the green area
- The use of all the quality requirements within each company, which refers to the red
area
- The use of all the quality requirements among all the companies, which refers to the
yellow area
Interpretations of the data
The use of the quality principles within each company, which refers to the blue area can be
interpreted in a way that it represents the way of the company to run its activity, based on which
parts of the Quality Management System they prioritize and the one they work on less.
BMW
Company BMW
Principles
customer focus 84,38%
leadership 62,16%
engagement of people 20,00%
process approach 70,37%
improvement 48,65%
evidence-based decision
making 64,00%
relationship management 96,77%
Based on these results, BMW seems to be a company who prioritize its economical
functionate, taking less of caring of the workforce within, which fits with some reviews of
the inner work actually is inside the company that I found on some dedicated websites
that I mentioned earlier. The strengths of the company are to target its clientele, to
manage the company’s interested parties and to deeply think about how the inner
processes of the company work together. Of course, the other aspects of the QMS are
not forgotten and the ways of giving the direction to the company (leadership, evidence-
based decision making and improvement) are also a good strength of the company, even
thought it seems to be less of a major point in the company’s functioning. This way of
giving a direction to the company is one of the constraints of working in such a field as
the automobile one, as it is one of the most competitive field of work among the world
of industries, with a huge pressure and time limited actions.
Rolex
Company ROLEX
Principles
customer focus 81,25%
leadership 56,76%
engagement of people 36,67%
process approach 33,33%
improvement 67,57%
evidence-based decision making 0,00%
relationship management 74,19%
ROLEX seems also to have a lack of concern about the workforce of its company
while its strengths are, as BMW, to target its clientele and manage the company’s
interested parties, but they seem to focus more on their own improvement, which fit
with the logic of such high quality and luxury products as it is one of the most important
pillar of the functioning for staying in top positions among the concurrence. As this
company is based on quality products and its know-how, it seems less to be based on an
engineering way of thinking, it then makes sense to notice that they focus less on these
ways of working, such as evidence-based decision making, process approach and
leadership.
KLS Martin
KLS
Company MARTIN
Principles
customer focus 81,25%
leadership 78,38%
engagement of people 63,33%
process approach 51,85%
improvement 70,27%
evidence-based decision making 72,00%
relationship management 93,55%
KLS Martin seems to have greatly work on all the aspects of its inner functioning as they
have no real lack of concern about any of these aspects, this well design of the company
fit with the high requirements of the field in which they work as they work in the
medical. Among their success of trying to fit with all the QMS requirements, which are
obviously a great base for any company in order to be as fruitful as possible, their
strengths still seem to be the relationship management, the costumer focus and the
leadership. In order to be as competitive as possible, focus on these two first principles is
a the most important task for the economical part of the company, even thought every
aspect of the QMS requirements have a role on the viability of the company and can be
measured in an economical way.
Boeing
Company BOEING
Principles
customer focus 84,38%
leadership 70,27%
engagement of people 70,00%
process approach 59,26%
improvement 62,16%
evidence-based decision making 64,00%
relationship management 93,55%
Just as KLS Martin, BOEING has a strong way of working on every of the QMS
principles, and as one of the most trusted and competitive name of the aerospace, we
can notice that they target the most of their effort on the economical aspects of the
quality principles, the relationship management and the customer focus. They seem to
work equally in any other aspects of the QMS requirements, meaning that they think
their way of running the company in an engineering way of thinking too, and this,
without forgetting the human aspect of the company. This concern of the excellence of
the company’s running fit with the aerospace field as it is a competitive and a real high-
quality required field of work.
McDonald’s
Company MCDONALDS
Principles
customer focus 100,00%
leadership 83,78%
engagement of people 80,00%
process approach 100,00%
improvement 91,89%
evidence-based decision
making 40,00%
relationship management 93,55%
McDonald’s, just as, the previous companies, seems to be greatly working on barely all of the aspects
of a smoothly running company, and it seems to be logical with their success as they focus their way
of running the company in the most efficient way. They have a huge concern of their economical
aspects based one the customer focus and the relationship management, and even they are not in a
field of work in which we would implicitly think about applying engineering ways of working, they
actually assimilated it in their way of running the company and that makes them one of the most
famous brand among the fast food services as it seems to make them more efficient and productive.
Their only lack of concern is the evidence-based decision making principle, which they didn’t
described enough in their sharing of information on their company’s presentation. Nevertheless,
some points of the company’s way of working, as they are described by themselves seem to show
great results while a comparison with other sources, such as the review of the workers of the
company on the website previously mentioned, may change the point of view we could possibly
have on some of these aspects, engagement of people, to mention one.
The use of all the quality requirements among all the companies
The use of all the quality requirements among all the companies, which refers to the yellow area,
allows us to have an idea of how much the Quality Management System is applied and is actually
focused by the companies.
This result shows us that around 70% of the quality requirements are the base of work of the
companies, which have been chosen among the best of what can be found among the world of the
industries. This first means that these requirements seem to compose a really accurate procedure to
follow when we talk about running a company in the best way we can as we find it used in fruitful
reference companies. The second observation that we can make about it is that even though the
ideal company would be 100% focusing on all these requirements, in order to fit better with the
vision of each companies ang goals, it is logical to focus more on the ones which will allow the best
results without losing time and money on less efficient axes of the Quality Management System for
the uses of the company.
The use of all the quality requirements within each company
The use of all the quality requirements within each company, which refers to the red area, enables us
to compare the companies together about their total use of the QMS requirements.
BOEIN
Companies BMW ROLEX KLS MARTIN G MCDONALDS
Total per company 63,76% 49,97% 72,95% 71,95% 84,17%
What these results can make us notice is that even thought all five of these companies are
well known for being among the most famous and trusted names of the world of the industries, we
can see some differences in their way of working, which directly implies on their reputation, their
success, and their development in each of their fields of work. We can also notice that these results
mostly fit with the visions and goals of each company. ROLEX for example targets a restricted part of
the population and acts a lot on their loyalty, while McDonald’s explicitly has a vision of
developments and growth all around the world and tries to target the greatest number of clients as
possible for the sale of profits. Same for KLS Martin and BOEING, which both work in highly secured
and quality-required fields of work while their vision is to create the best product of their dedicated
fields in accordance with the needs of the market. BMW distinguish itself among automobile field by
the creation of more quality-based products, aiming less on a highly extended clientele, wish is a way
of running the company which is in total accordance with their vision.
In some ways, these results also helped us to point the fact that a company’s Quality Policy
has a great meaning within the company as it makes people follow a desired direction and work
together with this goal in mind.
The use of the quality principles among all the companies
The use of the quality principles among all the companies, which refers to the green area allows us to
have an idea of how the QMS requirement are used within companies nowadays, in the most fruitful
of them, which could theoretically be used as examples for others.
Total
per
principle
Principles
customer focus 86,25%
leadership 70,27%
engagement of people 54%
process approach 62,96%
improvement 68,11%
evidence-based decision making 48%
relationship management 90,32%
- Within the most fruitful companies, their direction is generally mostly centred on the
economic aspects of the quality principles, which could be said to be the relationship
management and the customer focus.
- Leadership is one of the most important part of the running of a company.
- The third way of working which is targeted within these companies seems to be a more
engineering way of thinking, based on the improvement and the process approach, even
though the evidence-based decision making seems to be left apart although it is a
powerful to avoid global mistakes of leadership for example.
- The last noticeable fact would be that the quality of life of the worker within the company is
generally one of the last thoughts of a company, not meaning that nothing is made for it to
be improved, but generally as the less efficient way of obtaining rapid profits, which is
logically the first concern of a company. It is however known that taking actions to make
the workforce feel in better conditions of work shows results on the quality, the efficiency
of the work, while improving the loyalty and engagement of people, which is profitable in a
long-term way of thinking.
Conclusion
To conclude, every of the four aspects of the study gives us information about the use of the
ISO 9000 quality requirements within companies and help to have a less theoretical idea of the
application of the norms in general.
However, it has to be said that two fact have to be taken in consideration regarding these
interpretations. The first on is that due to some technical problems with the work, a lot of data has
been lost and made the work a real time-limited action, so the number of the studied companies is
too little to be really representative of the use of the quality requirements among all companies, but
can be used as a start for any related study. The second parameter is that I chose the companies
among smoothly running ones, meaning that they should show better results on my data analysis
than a less healthy company and de facto change all the results I could find within their way of
working.
As a more personal conclusion, this application of what I have learned so far about the QMS
helped me assimilating more the ways of thinking and theories of the ISO norms related to the
quality, and helped me also learning ways of getting information about a company without needing
to work in it and to understand their ways of functioning and visions, which is a useful tool for
choosing a company for next experiences in companies.