Building brands through strategy,

creativity and activation

Introduction

Whether you are an established business or a start up, one of your key
challenges will be to grow sales and there are only three ways to do this…

Brand Champions can help you plan, create and activate your marketing
activities in an efficient, effective and affordable way.

So, whether you're writing sales and marketing plans, designing a brand
identity, launching a new service or product, copywriting, or just simply need
an external perspective… Brand Champions can help you!
Over 12 years experience with leading
brands across FMCG, Retail and more
Every business needs Brand Champions

They are the customers who don't need to be

convinced about the benefits of your product
or service

They are the colleagues who create, develop

and encourage support for the brand

They are loyal and will advocate and influence

others

Let us help you find yours…

What we do
POSITIONING
Clarifying your company’s attributes into a
simple model that encapsulates the
essence of your business and describes
who you are and why you exist
PLANNING
Creating clear and actionable sales,
marketing or business plans with activities
that build your brand and can be delivered
to drive sales and profit
IDENTITY
Designing a strong brand identity which
works across all marketing channels and
communicates your key messages, quickly,
effectively and in a compelling way
ACTIVATION
Executing campaigns to drive brand
awareness and understanding, converting
interest into engagement and shoppers
into buyers
Strategic brand positioning

We start by asking ‘Why?’

We question everything (aware that this can be annoying!)

and peel back the layers of your business to clarify what you
offer and who for

We turn this into a clear brand positioning

– a statement of what differentiates your
brand competitively in the market –
and inside the mind of your brand
champion

Whilst the look and feel of your marketing is vital, the science
and rationale should always come first
Creative identity

Brand Champions will turn concept into reality, translating your brand
positioning into an exciting, inspiring and engaging identity

Names, logos, colours, imagery and tone of voice are all carefully
considered when designing a brand that reflects your positioning
and clearly communicates your key messages

Our approach is tailored to each project, enabling us to only deliver

the relevant creative elements required to meet the brief

Once created, your identity (with supporting guidelines) should guide

your approach to everything you do; bringing consistency to your
advertising, the look and feel of stores, product and packaging
design, advertising, communications, stationery and more…

They will constantly evolve as the market changes and are designed
to be used, not sit on a shelf in the marketing department
Business strategy and plans

Whether you are a manufacturer writing brand plans, a retailer

looking for a sales plan or a company looking for a business plan, we
will create the right plan to deliver your business objectives

It will detail suitable activities – describing what they are, how they’ll
be created, who’s responsible for what, the cost involved, when
they’ll be completed and what the results should be

These activities will be laid out on a rolling 12-month calendar which

will continually evolve and be refined as we learn which activities
work (and do not work )

We believe that planning is not something that should just be done

once a year… it is a process with a start, a middle and no end

Brand Champions is run by people who have been there and done it
– so everything we create is pragmatic, actionable and tailored to
your business
Activation and implementation

Brand Champions does not just "consult" and leave you with a pretty
calendar, a to-do list and an invoice

We are here to make your plans happen. We can either execute

your plans for you or help you to do it yourself

We will implement your plans using our own skills and by partnering
with a network of trusted specialists – ensuring that the activities
happen on time, within budget and deliver the right results

Alternatively, we can provide coaching and training for in-house

marketing teams to help them become self-sufficient

We will work with you to drive internal engagement by inspiring

employees around the plans, helping them understand their
individual role and impact
Brand Champions offers a wide range of
other services to support your business

Strategic planning

Market research & insight

Project management

Partnerships & sponsorship

Media planning & buying

Internal & external communication

Revenue & income generation

Virtual Marketing Department

We want our clients to feel in control of their Business Objectives

marketing
Market &
Operating as a virtual marketing director, we will plan Competitive Review
which activities to do, when to do them, the costs
involved, how to activate them and how to measure
their performance Develop clear
positioning

This is a lower cost option to hiring an in house

Marketing Director – all the expertise without the Strategy & plans
payroll impact!
Creative
Brand Champions can provide the same services as development
an in house marketing department
Rolling calendar of
Our aim is to improve the return on investment from activity
your marketing spend
Measurement,
review & learnings
Retail shopper marketing & media
channel commercialisation

Stores provide a powerful opportunity for marketing. The communication

channels available in and around stores form touch points throughout
the customer journey and offer highly effective ways to influence
shoppers

We help retailers set up and run their own Media Centres which
commercialise these communication channels, delivering revenue from
suppliers to fund marketing and sales driving activities

We work with brand, shopper and customer marketing teams to develop

activation plans that work in a retail environment and deliver a good
return on investment

We support major brands by helping them tailor their brand plan

presentations to the retail sector ensuring maximum impact and success

Through carefully selected partnerships, Brand Champions has access to

a number of exciting promotions which can be delivered on-pack, in-
store or online to drive customer engagement and sales
The 3C’s approach ensures great
delivery, every time

Utilising research, Turning theory into Bringing the plans to life

information and reality and issues into with strong internal and
discussions to develop opportunities through external engagement,
an understanding of the development of whilst keeping an eye
the business challenge, strategic plans and
creative solutions on reviewing the
define the key issues
and agree the project designed to deliver performance and
scope and deliverables your objectives continual evolution
Our values
What makes us different
Why choose Brand Champions?

Broad
range of
Modern services Relationship
techniques with top
and thinking agencies

Access to a
network of Competitive
talented pricing
consultants

How can Efficient with

Senior level
experience we help fewer
you? processes
Get in touch…

We look at every project and client individually and develop a

bespoke proposal to meet the brief

Get in touch today to see how

Brand Champions can help you...

We charge for consulting services and advice and can work

in a variety of ways including hourly or daily rates, monthly
retainer, fixed project fees, commission-in-lieu of fees and
more
Copyright and all other intellectual property
rights contained within this document belongs
to Brand Champions.

You must not store or copy in any electronic

form, or otherwise reproduce the whole or any
part of this document or use the information
and creative concepts contained therein
except with the written consent of Brand
Champions.