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To cite this article: Adam Murray (2011) Mind the gap: technology, millennial leadership and the cross-
generational workforce, The Australian Library Journal, 60:1, 54-65, DOI: 10.1080/00049670.2011.10722556
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Mind the gap: technology, millennial
leadership and the cross-generational
workforce
ADAM MURRAY
This paper has been double-blind peer reviewed to meet the Department of Innovation, Industry, Science
and Research (DIISR) HERDC requirements.
Written by a Millennial who became a Dean of University Libraries at the age of 29,
this article explores the challenges faced by the Millennial leader and the inherent
opportunities for growth at both the personal and the organisational levels.
within libraries. This article, written by a Millennial following labels and dating conventions will be
who became a Dean of University Libraries at the used throughout:
age of 29, is guided by the following questions:
• Traditionalists: born before World War II
1. What are the generational traits and • Baby Boomers: born following World War II
motivations of the Millennial generation and
• Generation X: born between the mid-1960s
how will they manifest themselves as a style
and the late 1970s
of leadership?
• Millennials: born in the early 1980s through
2. What are some areas of tension arising the early 2000s.
from Millennial leadership and technology
utilisation, and what steps can the Millennial While these generational labels and descriptions
leader take to alleviate such tension? apply across Western culture, both Egri and
Ralston (2004) and Bonnin (2006) outline
These questions are explored using behavioural the significant differences in Eastern culture
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tendencies and attitudes of the Millennial outlined and generations, specifically those found in
by Abram and Luther (2004) as a conceptual China. Egri and Ralston (2004) described the
framework, specifically collaboration, integration, four most recent generations in China since
multitasking, experimentation, and nomadic. the end of the Qing Dynasty in 1911. These
start with the Republican and Consolidation
It should be noted that a consistent definition generations, move through a Cultural Revolution
of different generations will vary across cultures generation, and conclude at the present Social
and societies, as each generation is defined in Reform generation. These cohorts displayed
large part not by the year range of births but an evolution from Confucianism as the ‘root of
by the large, society-changing events taking Chineseness’ through increasingly Maoist/Marxist-
place during the formative years of individual Leninist ideologies to the current generation’s
generational members. Historically, these types of entrepreneurial spirit and materialism. Because
large, altering events were unique to each society, of the variance between Western and Eastern
thereby creating differences in generational definitions of the generations, this study limits
definitions across different societies. However, the its focus to an examination of the Western
emergence of a global economy and the global generational cohorts.
impact of such events as World War II, along
with a worldwide adoption of rapidly changing As noted in the literature review below, the
communication technologies have resulted in majority of studies into Millennials and libraries
the convergence of generational definitions and deal either with the provision of services to
delineations across Western culture (Edmunds Millennials or the supervision of Millennial library
and Turner 2005). Four primary generational employees by members of previous generational
cohorts may be observed across Western society cohorts. This article is a conceptual investigation
since the early/mid 1900s, each sharing similar of the behaviors attributed to Millennials and
motivators, work styles, and attitudes, although how these behaviors might manifest as styles
the labels of these generations vary even within of leadership. It should also be acknowledged
particular societies. This variation in labels and that any discussion of generational differences
consistency in descriptions may be glimpsed is by nature a discussion based on generalities.
in almost any field of study or description of This investigation does not attempt to outline
the Western generational cohorts, from those the preferred behaviours of leaders, but rather
of Australian travel agents (Chiles 2005) and the implications of the behaviours attributed to
neurologists (Panegyres and Gray 2010) to British the Millennial generation on their approach to
retail outlooks (Broadbridge, Maxwell and Ogden leadership. As more Millennials take leadership
2007) and adult learners (Field 2006). For the positions within libraries, this conceptual
purposes of this conceptual investigation, the investigation fills a gap in the existing literature
Studies of the provision of library services for tools. Becker argued that while behaviors might be
different generations make up one of the two different between generations, the values of those
literature trends regarding libraries and the generations do not necessarily conflict. Treating
generations. This trend can be further categorised behavioral differences with regard to the adoption
into studies of services for opposite ends of the of communications technology as evidence of
generational spectrum: the needs of Traditionalists value-based differences may result in a treatment
and Baby Boomers versus the needs of Generation of Millennials and other generations as inflexible
Xers and Millennials. categorical labels.
Sweeney (2005) pointed out that Millennials have Connaway, Radford, Dickey, Williams, and Confer
developed a ‘lifelong culture’ of behaviours they (2008) examined more closely the difference
will exhibit at all ages across the lifespan. These in information-seeking behaviors between the
behaviors include a desire for personalisation, Millennial and Baby Boomer generations using
experimentation and experiential learning, instant focus groups and semi-structured interviews
gratification, collaboration, a balanced work and to determine how and why members of these
home-life, and high expectations for their careers generations satisfied their information needs. This
and quality of life. Libraries hoping to remain found that members of these generations turn
relevant must accommodate this lifelong culture to different sources of assistance. Despite this
by modifying services and hours for a social group both generations showed a similar use of Google
that expects point-of-need fulfillment of desires, and other online resources with a preference for
rapid feedback, and group engagement. As face-to-face interactions with Reference Librarians
Sweeney stated, this can range from shifting hours as opposed to virtual interactions. The largest
of operation, to developing new programming differences between the generations related to the
designed for the Millennial generation (such as immediacy of the information needs, the length of
gaming activities, poetry slams, and others), to time individuals would devote to a given search,
implementing new library systems that operate and the desires for library spaces to be both social
collaboratively and visually instead of traditional and quiet.
single-user oriented text-based systems. In order to
Moore and Wells (2009) studied the library
accomplish these shifts, Sweeney recommended
and information technology support service
hiring more Millennial workers in libraries and
preferences among current Millennial students
gaining valuable feedback about the physical
at W.E.B. Du Bois Library/Learning Commons at
space and services.
the University of Massachusetts Amherst. Their
Walker (2006) expanded on this by providing study was conducted through a questionnaire
recommendations for addressing the collaborative distributed to all who entered the library during a
twenty four hour period. The response rate in this Supervision of a multigenerational workforce
convenience sampling was 5% with an n = 717 of The second major trend in the literature is
completed questionnaires. Interestingly, their study comprised of studies into the supervision of a
found that Millennial students prefer face-to-face multigenerational workforce or on the supervision
interactions for reference, research (85%), and of specific generations. Many of these studies
technical support (80%), supporting the findings focus almost exclusively on the supervision
of Connaway et al (2008). Other questions of Generation Xers and Millennials by Baby
solicited feedback on students’ perceptions of Boomers in a workforce comprised of members
the Learning Commons environment, finding from four distinct generational cohorts. Martin
that students welcome the integrated social and (2006, 8) advises library supervisors to identify
academic environment with multiple options for the values a particular generation holds dear
academic support services (such as IT support and and use that to motivate workers’ and to foster
the writing center). generational diversity in order to provide library
users of all ages a staff with which they can be
Volunteerism and engagement appears to be an
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ambition of Millennials tends to reveal itself in generations is not, of course, limited to the realm
a confidence in their ability to lead without any of library science and practice. For instance,
prior experience, and a belief that leadership is Ferri-Reed (2010) in the Journal for Quality &
participatory. Providing opportunities for leadership Participation provides five tips for engaging
experience and professional development channels Millennial workers. These include ‘starting them
this energy into productive outcomes. While off strong’ (i.e. giving new Millennial employees
tending to view leadership as a flexible construct, more than a one-day orientation), creating a
Essinger described Millennials as very literal in ‘cool’ workplace, challenging them, coaching
their application of the rules to others, particularly them with constant feedback, and helping them
library users. Supervisors of Millennials must work chart their career. Deal, Altman, and Rogelberg
with them to teach when exceptions to the rules (2010) examined some of the more prevalent
are appropriate. Finally, Essinger detailed how the beliefs about the Millennial generation, debunking
Millennial generation is one that expects a strictly some (that Millennials work less than previous
regimented schedule with constant feedback generations or have less positive attitudes
about performance. According to Essinger (2006, towards work) while supporting others (that
106), Millennials have ‘been intensively over- they are less physically fit and more conversant
scheduled by their parents. They are used to with technology). Implications of these traits are
having every moment of a day mapped out for discussed, as employers may want to implement
them by an authority figure.’ health and wellness programs or to help limit the
impact of technology on the perception of being
Lancaster (2003) provided methods for retaining connected to work 24/7.
librarians of all generations by maintaining
sensitivity to the life experiences each generation Karp and Sirias (2001) examined the perceptions
has been exposed to as a cohort. For instance, of teams in the work environment, finding
members of the Traditionalist generation might that members of Generation X value the team
be retained through appreciation for their loyalty, environment as well as being able to operate as
while Millennials members of Generation X might an individual. This led Karp and Sirias to propose a
prefer to be rewarded through opportunities for new paradigm for the construction of workplace
professional development. Encouraging Millennials teams, built from the contributions different
to provide technology training for Traditionalists individuals can bring to a task, rather than
might help both generations further their careers, focusing on the similarities in team members.
giving Millennials a chance to improve their
leadership styles while expanding the skills of the While much literature is devoted to the supervision
Traditionalists. of Millennials or to the tailoring of library services
to different generations, exploration into the
leadership Millennials might provide as they Depression and the war are accustomed to
enter the workforce is rare. This article seeks to sacrifice for the greater good. Members of this
contribute to this needed area of study. generation tend to be very loyal to an employer,
tending to stay with the same employer for life.
The high percentage of those who served in the
Generational traits and military resulted in a comfort with ‘top down’
motivations decision-making.
The first question guiding this conceptual
The Baby Boomers were born following World
investigation into Millennial leadership asks
War II, and may make up a large percentage of
what the traits and motivations of the Millennial
the workforce, as the members of this generation
generation are, and how might these traits
seek to stay involved with work even following
manifest as a style of leadership. In order to
retirement. Because of the high numbers of Baby
discuss the implications of Millennial leadership,
Boomers, this generation is more competitive than
it is first useful to provide an overview of
the Traditionalists, which may have contributed to
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to balance this tension with organisation-spanning The author holds more library-wide meetings
collaboration (and thus buy-in), the author and sends more library-wide emails than his
utilises work groups that span rank and years predecessors. In addition the author maintains
of experience, and may delegate the leadership a library blog restricted to library employees
of the work group to someone who would not on which weekly review posts describe the
normally be given leadership responsibility under previous week’s meetings, decisions, and events.
a strict interpretation of an organisational chart. While there are many positive implications for
This method of developing work place teams keeping library initiatives well-described across
is examined by Karp and Sirias (2001), who the organisation, senior managers (who are
recommended the construction of work teams traditionally members of the Baby Boomer
based on individuals’ contributions, as opposed generation) may feel that this type of information
to an earlier paradigm of putting together a team distribution lessens their authority or the prestige
of individuals that got along well together. This of their positions. This has been alleviated in the
allows for a flattening of the hierarchy within author’s situation, at least in part, by encouraging
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the confines of the work group, yet preserves those in management positions to utilise much
the hierarchy in the general work place and in the same technology or approaches to share
the implementation of the work group’s results. departmental initiatives or success stories across
While such a process will inherently introduce the organisation. It has also been the author’s
greater probabilities of conflict (both cognitive and experience that those employees who are at the
affective), the decisions and results of the work bottom of the organisational chart and who are
group should represent the needs of the entire of the Traditionalist or Baby Boomer generations
organisation and generates an opportunity for the do not believe they ‘need to know’ initiatives or
development of consensus. Such a blend of formal projects outside of their roles’ responsibilities.
and informal organisational hierarchies satisfies
both the requirements of position compensation The behavioral tendency of Millennials towards
and rank, while encouraging creativity and buy-in integration may also display itself by Millennial
from members of the organisation who may not leaders in the realm of performance feedback.
have typically taken part in library policy- and As has been noted in virtually every study into
decision-making. the characteristics of the Millennial generation
(Essinger 2006; Ferri-Reed 2010; Martin 2006),
Directly related to the behavioral tendency Millennials are accustomed to constant feedback,
towards collaboration, Abram and Luther (2004) whether it is through in-person interactions,
identify the trait of integration as another virtually through a gaming culture that provides
notable behavioral element of the Millennial instant feedback on activities, or a testing culture
generation. Millennials expect not only that that does much the same in the way of instant
decision-making be a collaborative endeavor, but analysis. The author tends to give feedback on
that individuals actively seek to be a part of the performance much more often than previous
decision-making process. Myers and Sadaghiani generations of leaders, taking place in many
(2010, 229) described this, saying ‘Millennials are more informal sessions than the traditional
unlikely to accept an organisational policy that yearly performance evaluation meeting. For
information is communicated on a ‘need-to-know those members of the Traditionalist and Baby
basis.’…Millennial workers feel a need to be Boomer generations, this constant feedback
kept in the loop of information.’ This tendency on performance (and in methods other than
toward integration might be demonstrated by a the traditional face-to-face meeting) may seem
Millennial leader who shares information about inappropriate and too casual or informal. Likewise,
organisational operations, upcoming decisions, the Millennial leader that is seeking feedback
and activities with wider distribution than the on their performance on a more regular basis
traditional management team, by following a may be perceived as lacking in self-confidence.
flattened organisational chart rather than relying The author recommends Millennial leaders to
on a downward distribution of information. cultivate an awareness of the feedback desires of
Short Messaging Service (SMS) and mobile web who can, may arise. Added to this is the cost;
browsing adopted by the different generations. those who have access to SMS services with their
Consistently, the Millennial generation outpaces cell phone carrier may not appreciate using it for
both the Baby Boomers and Traditionalists by work. It has also been the author’s experience that
a wide margin, and Generation X by a smaller immediate access to a supervisor does not allow a
margin. For example, 88% of Millennials use ‘cooling down’ period after personnel altercations.
their cell phones for Short Message Service Some employees tend to contact the leader first in
(SMS) texting, compared to 9% of Traditionalists situations of conflict rather than reflecting on the
(Pew Research Center 2010). On the global situation and attempting to handle it themselves.
stage, this trend is noted in numerous studies of The availability of the leader through mobile
mobile adoption (Kalba 2008; Grande and Taylor technologies tends to amplify this tendency.
2010; Castells, Fernandez-Ardevol, Qiu, and Sey
2007). Castells et al (2007) suggested that the A Millennial leader who makes themselves open
development of cell phones with larger keys and to communication through this technology must
make clear efforts to remain open to traditional
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