Dairy TAFER

ACTIVIDAD 3

APRENDIZ:

Luis Fernando Miranda Schlegel

Gestión de Mercados

Ficha 1966007
Dairy TAFER
VARIABLE
GEOGRAPHIC SEGMENTATION
AGE AND LIFE- CYCLE SEGMENTATION
GENDER SEGMENTATION
INCOME SEGMENTATION
PSYCHOLOGIAL SEGMENTATION
BEHAVORIAL SEGMENTATION
DEFINITION
POPULATION IN COLOMBIA: 48.258.494
(ACCORDING DANE)
DAIRY TAFER IS LOCALIZED IN CESAR,
VILLAVICENCIO AND CUNDINAMARCA.
0-14 AGE: 22,6%
15-65 AGE: 68,2%
65 YEARS AND OVER: 9,1 %
WOMEN 51,2 %
MEN 48,8 %
INCOME IN COLOMBIA ACTUALLY.
FINANCIAL 20%
OTHER SERVICES: 15,3%
COMMERCE: 12%
OTHER INDUSTRIES: 8,3%
MINING AND OIL: 8%
BUILDING. 6,9%
FARMER: 6%
ELECTRICITY AND GAS: 2,6%
INCOME IN DAIRY TAFER:
INCOME:100.000.000 ANNUAL
age and life cycle segmentation show us that
we need create differents products for the
need eveyone, for this reason dairy tafer
thinking in the consumers created diferent
lines depend of the need generating a good
aimentation, feeding habits and preferred
tastes.
FOOD FOR CHILDREN :
We seek to nurture children by giving them a
producer of rich flavor and an excellent
presentation, this product is designed for
children between 2-7 years
MILK AND CHEESSE
It is a rich source of calcium providing benefits
for vision, teeth and healthy bones, this
product is designed for all poblation in general
since 6 months.
Dairy TAFER

JUICES

is a product rich in vitamins, minerals, enzyme

and carbohydrates,this is a multitarget

product.

OCASSION SEGMENTATION This is a product of daily use of the

consummers for all food type.
BENEFIT SEGMENTATION Low prices
High quality
conservation techniques and long life

AUD-20200331-WA0135.m4a