The Structure of Attitudes Attitudes Influencing Behaviour

A: 1.
B: 2.
C: 3.
4.
The Functions of Attitudes
Attitudes Bi-directional 5.
1. Behaviour Influencing Attitudes
Relationship 1.
2.
3. 2.
4.
Direct Experience
5.
Upward social comparison
Social Indirect Experience
Key Attitude
Downward social comparison Comparisons Concepts Formation
Learning
Similar social comparison

Central Processing
Impression Formation
Impressions Attitude
Peripheral Processing
Verbal Communication Change

Non-verbal Communication
Source
Impression Management
Self Monitoring Message

Audience

Social Self Handicapping Channel of Communication

Cognition
Investigating Attitudes
Behavioural Observations Self-report