LEE KIM MOTIVATION PERSONALITY

Price
extrovert introvert
Comfort

Convenience sensing intuition

Speed
thinking feeling
Loyalty/Miles
judging perceiving
GOALS
- To gain completely new experiences
- To have a different perspective on the tourist destination
“DON’T LISTEN TO WHAT THEY SAY, - To move in a much more flexible way
TECHNOLOGY
GO SEE” - Some challenging activities
FRUSTRATION IT and Internet
#adventurous #tech-savvy #friendly - Get bored with air-conditioned vehicle while traveling
- Not having private time to explore Software
- Do not want to stick too closely to the tour itinerary
AGE 28
Marketing Manager BIO Mobile apps
OCCUPATION
INCOME $35k Lee Kim is a Marketing Manager who lives in Seoul, Korea. His
position requires regular overseas work, especially in Danang City.
STATUS Single Social Networks
He is not a fan of typical tourist attractions which are densely
LOCATION Korea crowded and well-known. He wish to learn and explore things
ARCHETYPE The Frequent Traveler around himself on the way to destination. He also wants an active
3 times/month tour which provide a number of adventurous and interesting
challenges for travelers so they can have unforgettable memories.