Mudra Institute of Communications Ahmedabad (MICA)

PGPCME (Post Graduate Programme in Communications Management and Entrepreneurship)

2009-2011 Batch Recruiters Handbook

Thrown Out of The Box!!!

 The Story of Boxy

This is my story. The story of a guy who lived inside a

box. The box was my comfort zone. I was working
and earning a decent pay. Perfect life you'd say! But
as my dreams grew, the box became suffocating. The
boundaries became restricting. I started struggling. I
couldn't take it any longer. I decided to choose a path
that was opposed, criticized but unorthodox. And as
soon as I did that, I found, I was thrown out of the
box.

Welcome to the story of MICA PGP CME students,

each of whom imbibes the struggle and ambitions of
Boxy. A glance through the placement brochure to
understand some out-of-the-box facts about these
MICA talents.

Boxy is known as Danbo in the real world and is a character conceptualized

by Amazon.com. We have utilized it as Boxy here only for educational purposes
in order to convey our theme and idea to various employers.
MICA - PGPCME 01
 MICA, also known as Mudra Institute of
Communications, Ahmedabad is one of India's
finest B-schools. It has been ranked 12th amongst
overall MBA institutions (by Outlook B-school
survey of 2009) for its vibrant, comprehensive and
well designed courses for students with a penchant
for communication. Since its inception in 1991,
MICA has been geared to respond to the needs of
the industry and the country in terms of the acute
requirement of communications professionals, with
the ability to realize the business strategies and
effectiveness of communications businesses as well

Outliers
MICA- The C school with a difference
as identify innovative consumer marketing insights.

MICA compliments the role that management

education usually plays in modernizing and
professionalizing India’s best communications-
driven businesses. It meets the ever-increasing and
ever-changing needs of businesses that are critically
dependent on and need Integrated Marketing
Communications for their strategic results. Today, it
is the alma mater of professionals who are serving in
the brand communications management,
marketing, marketing research, advertising and
media sectors, and emerging communications-
driven businesses such as broadcasting, retail and
design communication, public relations, and event
and entertainment management.

MICA - PGPCME 02
 PGP CM (Post Graduate Programme in

Outliers
Courses offered at MICA apart from
Communications Management- Duration 24
months)

PGP CCC (Post Graduate Programme in Crafting

PGP CME Creative Communications- Duration 6 months)

MICA - PGPCME 03
 MICA PGP CME- Where the spirit of
entrepreneurship compliments concepts of
Management
One of the rare communications courses in the
country aimed to develop entrepreneurial mindset
of students by encouraging ideation, innovation and
hence transforming students into creative business
thought leaders for tomorrow.

Admission process with a difference:

The PGP CME admission process is designed to
ensure that students with a penchant for

Outliers communication and entrepreneurship find a seat in

this unique course at MICA.

Send in business ideas to the

institute

Presentation of the business idea and

interview with the MICA faculty

Entrance Exam- MICAT-E

MICA - PGPCME 04
I had a very good experience interacting with the batch. The participation
was spontaneous and I found the batch involved and keen to learn.
All the very best for future.
- Mr. Harish K (Sr. Vice President, South Asia, World Sports Group Pvt. Ltd.)

suoenatnops sa w noit api citr ap ehT .hctab eht hti w gnit caretni ecneir epxe doog yrev a dah I
. erut uf eht r of t seb yrev eht ll A. nrael ot neek dna devlovni hcta b eht dnuof I dna

MICA PGP CME has some of the most exciting students that I have encountered in quite sometime
They are full of enthusiasm about the media and communications industry and ready to make their
mark like a true MICAN.
- Mr. Ravi Dixit, Vice President, Market Research, UTV Bindass
 Teaches students the finer aspects of running
businesses such as creating business plans,
checking for business viability, innovation in
business for growth etc.

Entrepreneurial spirit of the students

developed using a unique continuing Industry
Internship programme as well as rural and
global immersion especially designed to suit the
ambitious nature of these students.

Outliers
Aspects of the course beneficial to the
Students encouraged to start their own campus
ventures as a part of the course. This exposes
them to various business realities, challenges,
organizations on field research and market environments etc.

Rural immersion with a view to understand the

grassroot level issues in the country and devise
innovative ways to deal with them

Contemporary learning in the emerging

verticals in communications domain with
intergrated business perspective and
understanding of practices in all key domains of
communication processes and businesses

MICA - PGPCME 05
 The 4 intensely packed terms of PGP CME during the
15 months of its operation ensures that students
learn maximum aspects of management along with
pursuing campus ventures alongside their studies.
In terms of guidance, students are given access to
various mentors from the industry who have been

Outliers
Course Structure: Grilling, grueling,
entrepreneurs themselves and have built
businesses from scratch.

Apart from the curriculum, a unique industry

rewarding, exciting internship program, rural/global immersion
program and compulsory dissertation/B-plan
projects ensures that students have been exposed
to various industries/businesses and market
realities sufficiently and have gained vital insights
from the same.

MICA - PGPCME 06
 DIGITAL MEDIA: The must know field for any media
professional. There are several opportunities that
yet to be explored in Digital Media field, which
includes innovative ways of media planning and
buying, understand the still evolving consumer
behaviour, the effect of viral marketing and social
media while understanding the mechanics through
web analytics. This course aims at creating
innovative entrepreneurs in this fast evolving sector.

FILMS AND ENTERTAINMENT: The film course

includes different aspects like the business of film
Outliers and entertainment, film production and
management, film finance and distribution, film
Core thrust areas: Designed to encourage marketing, and also an introduction to film making
specialization in vital fields of media and managing start ups in this industry. It also
introduces students to new film technologies and
different genres of films like documentaries, ad
films, animated films and so on.

MARKETING COMMUNICATIONS BUSINESSES: This

course focuses on communications businesses like
TV, Radio, Print, OOH, Advertising, PR and Events,
and managing start ups in these businesses; thus
creating individuals who are passionate enough to
i n n ovate a n d t ra n sfo r m t h e t ra d i t i o n a l
communications domains.

MICA - PGPCME 07
 Communications Economics and Law Core Business Concepts

Professional Communication Competencies Managerial Economics Accounting and financial analysis

Core Courses
Strategic Corporate Communications Business laws, policies and Strategic Management
Creative and visual communications framework Innovation Management
Theories of media communications PR and Events
Strategic Brand Management
Marketing and Advertising Management
Marketing of services
Research and Consumer Behavior Entrepreneurship Media marketing and management

Business Research Corporate venturing and entrepreneurship

Consumer Value Strategy Business plan and project execution
Social entrepreneurship
Leadership and team building

Rural Marketing Sports Marketing

Language, Culture, Communication Leisure and Lifestyle Marketing

Electives
Organizational systems and Dynamics Managing Family Business

Human resource/ Talent Management Management Consultancy

Franchise Management Outsourcing Business

Relationship Management Strategic Performance Management

Project Management
Career Courses

Digital Films and Entertainment Marketing Communication Businesses

Introduction to digital media and businesses
Management of innovative venturing
Social media and viral marketing
Digital technologies and marketing
Mobile marketing
Web analytics and research
Business of films and entertainment
Advanced film technologies
Film marketing
Film finance and distribution
Management of innovative venturing
Advanced media research and analytics
Business of advertising
Brand management and consultancy
PR and Events management
Media businesses
Managing start-ups

MICA - PGPCME 08
 Core Faculty
A F Mathew Culture and Communication
Anita Basalingappa Marketing
Arbind Sinha Social and Development
Communication
Falguni Vasavada Marketing
Mini Mathur Retail Management
Naval K Bhargava Marketing
Prof. Ashok Ranchhod (Director) Marketing
Rajneesh Krishna Marketing Research
Rita Kothari Culture and Communication
Shailesh Yagnik Library and Information Science
Shubhra Gaur Organizational Behavior
Subhash Tendle Creating Visual Communications
Outliers
Faculty and Mentorship Network
Visiting Faculty
Jay Ruparel Executive Director and COO, Azure
Styx Infosoft Pvt. Ltd, Ahmedabad
Asha Kaul Faculty, IIM-A
A H Kalro Director, AES PGIBM, Ahmedabad (Ex-
Director, IIMKozhikode)
Anil Kumar Chief Manager, Times Private Treaties,
Bennett Coleman and Co Ltdi
Rajiv Bagyatkar Director, Client Solutions- BPP
South Asia, AC Nielsen ORG MARG Pvt. Ltd
Arijit Sengupta President, India, Ogilvy PR
Worldwide
Sujit Mishra Manager - Research and Planning,
Media Content and Communications Service India
Pvt. Ltd (Star News)

MICA - PGPCME 09
 Visiting Faculty
Jignesh Vasvada AVP and Cluster Programming
Head, Radio Mirchi
Harminder Singh Bedi Chief Manager - Branded
Content, Zoom Entertainment Network
Mr. Harish Krishnamachar- Senior Vice President,
South East Asia, World Sport Group
Mr. Vinay Prashant- Head, Radio Mirchi,
Ahmedabad
Mr. Vivek Padgaonkar- Director, Organization of
pharmaceutical producers of India
Mr. Ravi Dixit- Senior Vice President, Market
Research, UTV Bindass
Mr. Keval Kumar- Author and Professor at MICA
Archana Dholakia Faculty, IIM, Ahmedabad
Outliers
Faculty and Mentorship Network
Saurabh Gupta Founder and CEO, Phonethics
Mobile Media (P) Ltd, Mumbai
Anand Halve Chlorophyll Brand Communications
Kruti Shah Director, Tendril Ltd.
Mandakini Sud General Manager,
Communications, Arcelor-Mittal India
Kandaswamy Bharathan Producer, Kavitaalaya
Studio
Anand Kurian Director, Emphasis Productions
Parag Rizwani Faculty, Institute of Management,
Nirma University
Neeraj Amarnani Faculty, Institute of
Management, Nirma University
Jinal Parekh Faculty, AES Institute of Management
Abhilash Mankad, Azure Syntx Infosoft Pvt. Ltd
Prof. G. S Gupta, Former Dean, Nirma University
Mr. Sumeet Verghese, Management Consultant
C.D Mitra, Founder and CEO PipalMajik

MICA - PGPCME 10
I had a good interaction with the CME 2009-2011 batch. The quality of questions invariably
reflects the depth of understanding and participation of the group, which I must say was
very good.
- Mr. Vinay Prashant, Head, Radio Mirchi, Ahmedabad

Here is a batch of young entrepreneurs that challenges you with intelligent questions and
surprises you with well researched presentations and term papers.
- Keval J Kumar, Author of Mass Media Communications books and and Adjunct faculty, MICA
 PGP CME students, being budding entrepreneurs,
have a strong self-belief. They believe they can be
the best and can compete with the best. This reflects
in their awards, achievements and recognitions that
they have achieved over a period of time at (and
outside) MICA.

A team from MICA PGP CME (Sapan, Atul and

Shobhit)Won 2nd Prize for Eco friendly IDEA at the
Nirmal Gujarat event ECOLOSSEUM ,MICA 2010.

MICA PGP CME students also won 2nd Prize for B-

Outshine Plan competition at the Global Entrepreneurship

Summit,IIT Kharagpur '2010.

They were 2nd prize winners for B-plan competition

SRIJAN at Institute of Management, Nirma
University, 2010

Atul Jain, a CME student is the college chess

champion of MICA 2010

Chirag Rathod has won ‘Best online business plan’

award at IIT Kanpur’s B-plan competition (Techkriti
2010) and were semi finalists at The Economic
Times' The Power of Ideas (2010)

Shweta Ravindran, a student of CME won 3rd Prize

in Radio Mirchi RJ hunt, MICANVAS 2009

MICA - PGPCME 11
 The quality of outshining also reflects in the
activities conducted by student cell that
organizes various events for the batch.

SEED: Academic cell, looks after course

structure, updating course curriculum, inviting
guest faculties, etc.

PRISM: PR cell of MICA PGP CME. Circulates

student achievements in the press and keeps up
the spirit of the batch.

Outshine
Student cells and their activities
RAAH: Social cell of MICA, has undertaken
numerous social initiatives in the past like
showing films to village kids, distributing gifts
amongst them etc.

CULTCURRY: Events cell of MICA. Organizes fun

events like theme parties, birthdays, trips to
places like GIR forest, Mandvi beach etc.

ECLECTICA: Placement cell for PGPCME. Looks

after internship and final placements of the
students.

CII-YI NET: Conducted an initiative called Jyot

whereby the class conducted literacy classes for
mess workers . The net also conducted a drive of
distributing de-worming tablets in co-
ordination with Akshay Patra in nearby schools
of Ahmedabad.

MICA - PGPCME 12
 PGP CME is also about growth. Students in PGP CME
have utilized their skills and vision of innovation to
help organizations think beyond boundaries. CIIP
and Rural immersion are two programmes that gave
them a platform to do so.

The first two words of CIIP encapsulate the vibrant

and growth oriented nature of the internship.

C- Continuing: It is a unique format of internship

which involves students going for a 2 month long
internship and working 4 months offline for an
organization. Their ultimate goal is to study the
organization and present a viable business plan
report to them at the end of 6 months apart from
Outgrow
CIIP
doing offline assignments for them.

(Continuing Industry Internship I- Industry: Student have interned in highly reputed

Programme) organizations in the communications and media
industry like JWT, Essar, The Economist, Colors,
Dentsu Marcomm, Mukta Arts etc. Some of them
have also chosen to tread the lesser known path and
intern for SMEs and start ups like 2nZ animation,
Yellow Monkey Studios, Spice movie marketing etc.
to help these organizations grow with zeal.

CIIP deliverables:
1. A report of Industry trend analysis pertaining to
the businesses (new developments etc)
2. Strategic directions based on trend analysis and
field work
3. Assessment of current business model/
strategy/tools and giving recommendations.

MICA - PGPCME 13
 Rural Immersion:
Rural immersion is a one month long programme
aiming at exposing students to the cultural, ethnic
and market realities of the rural markets in India.
Rural immersion helps students grow internally
through their interactions with the rural folks and
environment. Some of the interesting rural projects
that students have undertaken this year include a
visit to a media institute (MSPICM) in Solan,
Himachal Pradesh and they formulated strategies to
promote media as a career and help in house
community radio of the institute in developing
content and branding the station and marketing
various institute run media like their own theater,
newspaper and community videos. There was a
Outgrow
Rural and Global Immersions
venture related immersion taken up by a couple of
students in which they went across various regions
of Gujarat, Rajasthan, North-East etc. for promoting
use of films and creativity in schools. This was
covered by Times of India.
http://timesofindia.indiatimes.com/city/ahmedab
a d / Tw o - i d i o t s - f r o m - M I C A - p l a n - t o - m a ke -
education-fun/articleshow/6686261.cms

Global Immersion:
The Global immersion programme is designed to
give students a global exposure in media and media
institutes. This year a team of 6 students visited
Illinois University and Winthrop Unversity in the US
for an interesting International Marketing
Communications project under the guidance of an
eminent faculty of MICA, Dr. Falguni Vasavada Oza.

MICA - PGPCME 14
 Education is essential, but we all know practical
experience is a must. This is exactly what the course
aims to achieve by encouraging its students to start
on-campus ventures and work on their ventures
post their daily routine classes. As a result, we have
some excellent ventures that have either already
come up or are coming up soon. A look at what CME
students do to outwork themselves and challenge
themselves with new ideas and ventures. A sneak
peek at some of the exciting ventures at CME

Srujanika is a project initiated by a team of highly

motivated individuals aimed at making a significant
difference in the field of education in India.

Outwork A major cause of concern in the Indian public

education system is its low quality of delivery, and
improper pedagogy, insipid syllabus which hampers
in lost of children's interest. We believe, this can be
alleviated if we bring in more creative methods to
educate the children in schools. This is the base on
which project Srujanika was developed. Srujanika is
intended to improve the standard of education in
the underprivileged part of India.

Apart from that this project is intended to look at the

opportunity in schools for film animation and media
education as a part of the curriculum. This will help
in developing skilled and creative resources in
different parts of India, which can match the quality
of world class animated product.
- Amit Sahoo, Nirav and Shweta ( Team Srujanika)

MICA - PGPCME 15
 Urbanista Image Consulting:
Its safe to say that, first impressions account for our
success at a professional level. First impressions
comprise of a person’s behavior, appearance and
communication skills. And this is where an image
consultant steps in. By means of various tools like
color analysis, body and length measurements,
body language and many more, we empower our
clients to improvise on their personal branding.
Consistency is the key word.
So when our clients walk out of this door, they carry
with them a brand.

Urbanista Image Consulting is a premier image

consulting firm that caters to youth both at

Outwork individual and corporate levels.

An innovator in self-transformation, Urbanista

Image Consulting helps clients maintain their
professional and personal imagethrough its
unparalleled services that extend from Color
analysis, body and length, Wardrobe audit, hair
styling, make up to body language,Corporate
etiquette, Personal branding etc.

For more details visit us at www.urbanista.in

- Sheena Agarwal, Director, Urbanista Consulting

Zeus International is a venture into the domain of

corporate training. It partners corporates to help
identify need gaps and strengthen talent in their
employees so as to synergize efforts towards a
common goal. This ultimately helps the corporate
group to become a better employer brand and
attract the right talent as it grows.
- Keshav Bhatia, Director, Zeus International

MICA - PGPCME 16
 Other ventures in brief:

Pikasia By Shweta Ravindran

A revolutionary concept to make learning fun for
kids...something you would not want to miss.....

www.achabacha.co.in by Ritika Singh

A portal where parents and kids connect, learn and
have fun together.

www.ezshabd.com by Jubanashwa Mishra makes

Outwork learning vocabulary for GRE a cake walk!

www.cityoffers.in by Atul Jain and Sapan Kadakia

helps users to access best of the offers available in
their city

w w w. p l ay w i t h b ra n d s . c o m b y A b h i s h e k
Vaidyanathan is an advergames portal which ranks a
brand according to the number of interactions it has
had with the gamers

www.booksvilla.com by Chirag Rathod is India’s

first book exchange website

MICA - PGPCME 17
MICA PGP CME (2009-2001) batch has a blend of entrepreneurship, creativity and knowledge. The students are full of energy
and keen to know and explore new things/trends. I am sure that each and every student would be an asset to any organization
that gets the privilege to have this batch.
- Vivek Diwedi, Co-founder, Rural Connect

With 30 years of industry experience and being a PGDM from IIM, I find a major differentiator at MICA
starts from the admission process where we try to pick young minds who have capability of understanding
finer aspects of consumer thinking and developing holistic, creative communication and business solutions
MICA students have the edge by being able to find innovative out of the box solutions from time to time.
The CME students are very much at it and in no way lesser than anyone else. Their work experience in
some cases is of great advantage to their strategic thinking.
- Professor Naval K Bhargava, Senior professor, Strategic Performance Management, MICA
 All 33 students in the batch have previous work
experience

Average work experience of 2 years

Nature of work experience ranging from I.T,

Outstanding
About the Batch
Films, Entrepreneurship, P.R, Management,
Lecturer, Gaming ,Marketing, Advertising and
Communications, Banking and finance,
Designing etc.

Creation of over 40 unique venture related ideas

in sectors ranging from Education, Social
Entrepreneurship, Music, Digital, Gaming,
Films, Advertising, Fashion etc.

MICA - PGPCME 18
 Some of the past CIIP/Placement recruiters:

Drizzlin, WebChutney
Group M
JWT
Mudra Communications
Dentsu Marcomm
Jagran Solutions
Star News
Synovate
WWF-Nature India
R.K Swamy BBDO
Network 18

Outstanding
Past recruiters
Idream Productions
2nz Animations Ltd
The Nielsen Company
Zee News
Mukta Arts
Saints and Warriors Pvt. Ltd
Showtime Group
Give India
HT Media
The Economist
Larsen and Toubro Pvt. Ltd
Rajshri Media Pvt. Ltd
RMG Connect
Saatchi and Saatchi
UTV
Percept D’Mark
LinOpinion
Naukri.com

MICA - PGPCME 19
Outstanding
Profiles
 Abhishek Age: 27 yrs

Kumar Scholastic: B.E. (Mechanical Engineering) in 2006 from S.C.S.V.M.V (Deemed Univ.), Kanchipuram
(T.N.) with distinction.

Work Experience: He has worked as Project Engg. for 2 yrs in Kone Elevator and 13 months in
Schindler Elevator at Delhi & NCR. His job profile includes Planning, Organising, Co-ordinating and
controlling resources for Installation and Commissioning of Elevators/Escalators as per the agreed
timelines, cost and quality standard. He was also responsible for interaction and co-ordination with
other departments.

Accomplishments:
Summer Internship at Dentsu.
Rural Market survey of Bihar and eastern U.P. and work on Marico – Nihar campaign.
Paper Presented on UIDAI at NIRMA University.
Developed business idea on short form of console based gaming for public places while
waiting.
Best employee of Kone-Gurgaon in 2007.
Industrial safety trained.
Meritorious student and earned university level scholarship in Engineering.
Member of CII-YI, Ahmedabad chapter.
Core Member of PRISM-PR team of MICA.
Secretary of MEA (Mechanical Engg. Association) during college.
Two week industrial training at Chennai Port Trust and S.R.P Tools, Ranipet.
Final Year Engineering Project was shortlisted by TVS.

Age: 25 Yrs

About Me: Hardwork, commitment and sincerity defines me and prudence completes me.

Scholastic: B.E (Information Technology), PGDM (MICA)

Abhishek
Work Experience: 39 Months
Vaidyanathan
Marketing and devising business development strategies for games on platforms like iPhone, iPod
and iPad for Yellow Monkey Studios (Internship)
Social Media Marketing for Drumsfood International (Hokey Pokey Icecreams)
Involved in making marketing strategies for Community Radio “Hamara 90.4 FM”, Community
Video, Theatre and Newspaper (Rural Immersion - Solan)
Has the experience of working as a Game Programmer for consoles like Nintendo Wii and
Playstation 2 and PC and MAC of over 36 months.
Has also developed games for web portals using Flash belonging to the casual genre and has
made Advergames for clients like Tata Sky and Seagrams

Accomplishments:
Founder, Gamechanics and PlayWithBrands.com
Core Member, SEED - Academic Cell, MICA, 2009-2011
Core Member, Eclectica – Placement Cell, MICA, 2009-2011
Finalist, Ecolosseum, Competition, MICA, 2010
Interviewed by The Times of India for career in gaming
Final year project based on Video Codec Design
Participated in the technical paper presentation contest – Tatva, SIES
Industrial Trainee, TechMahindra, June 2005 – June 2006
Exposure to recording for professional music albums
Involved in various village service activities

Linkedin http://in.linkedin.com/pub/abhishek-vaidyanathan/6/ba6/757
Facebook http://www.facebook.com/people/Abhishek-Vaidyanathan/640085800
 Ahmed Age: 22 Yrs.

Ashhar About me: I love reading!

Scholastic: B.Tech (Electrical Eng.) from Maulana Azad National Institute of Technology, Bhopal.

Work Experience: He worked as a Lecturer in the Electrical Engineering Dept. at National Institute
of Technology, Bhopal for 4 months. Before this he worked as an MEP Engineer for Al Rostamani
Pegel LLC, Dubai and was responsible for supervising and coordinating all the Mechanical, Electrical
and Plumbing installations at the site for 8 months. He has also worked as a Communications Skills
faculty for Lyceum Institute for 3 months.
Summer internship at Larsen and Toubro, Corporate Social Initiative Cell, Mumbai

Accomplishments:
Team Member ECLECTICA, Internship and placement committee MICA
Team Member CultCurry, Cultural committee MICA
Literary Secretary in the Students' Council, NIT Bhopal
Student Representative in the Training, Placement and Student Welfare Dept., NIT Bhopal.
Sponsorship In-charge for Technosearch, 2008 at NIT Bhopal
Designed and implemented Logical gates mechanically at IIT Bombay
Actively volunteered for Dubai Cares

Age: 25 Years

Scholastic: B.E (Electronic and Communication Engineering) from NIST, Orissa.

Amit
Work Experience: Worked as systems engineer at Tata Consultancy ServicesLtd for 42 months and
was responsible for programming, system testing, client coordination and managing team activities. Sahoo
Also has experience in leading team as module lead in TCS and worked as onsite coordinator in
Australia with Commonwealth bank of Australia. Interned with Climb media, a film and animation
production house, and was involved in advertising, animation production management and film
marketing section of the company. Founded Srujanika project aimed at making a difference in the
field of education bringing creativity in education to every socioeconomic class.

Accomplishments:
Core Member, Sankalp, MICA, 2009-10
Business idea was selected among the best 10 idea in idea summit organized by MICA EDC
Received the “TCS Star of the Month” award for innovative problem solving
Green belt certified in Six sigma quality management framework
ISTQB and HP Quality Center 9.0 Certified test analyst
Won 3rd prize in a national competition on the theme "Holiday with Kodak”
1st prize in Photography competition by TCS APAC
Industrial exposure of 3 weeks at Doordarshan, Bhubaneswar, 2004
Participated in Tata Jagriti Yatra 2009 as a facilitator
 Ankit Age: 22 Yrs.

Kochar About Me: Having interest in travelling, I like exploring new places. I have organised various trips
and excursions in college for the batch. I am also continuing my passion for modelling. My proficiency
lies in brand building and developing marketing strategies

Scholastic: Bachelor of Business Administration from Symbiosis International University, Pune

(2005-08)

Work Experience: He has worked as an Associate in Kotak Wealth Management for 15 months. His
key responsibilities were soliciting potential net worth clients (Rs. 1cr +) for wealth management
propositions
Interned at M.S. Panwar Institute of Communications and Management, Solan – Marketing and
Branding strategies for the Institute and their in-house Community Radio, Oct, 2010
Interned at Smile Knowledge Services Ltd. – Market Research, Product Development, May-Sep 2010
Interned at IDEA Cellular Ltd. – Corporate Sales, May, 2007
Interned at Handicapped Children Parents Association, May, 2006

Accomplishments:
Core Member, Team CultCurry (Cultural committee), MICA-EDC, 2009-11
Active Member, CII-Yi, Ahmedabad net
Secured 1st position in MarkStrat, Strategic Marketing Simulation
Secured 2nd Prize in Bplan competition organized by SIOM, Nasik
Model for the launch of Graham Hollick's collection – Ananta, held in Ahmedabad (Dec 18, 2009)
Model for the print ad of The Chennai Silk

LinkedIn: http://in.linkedin.com/pub/ankit-kochar/11/584/851

Age: 23 Yrs.

About me: I am an ingenious person with creative endeavors and problem solving approach for
inclusion of people and society. Ankita
Scholastic: PGDM – Communication Management & Entrepreneurship, MICA, Diploma in Derasria
Management Consulting, IMCI, Diploma in Fashion Retail Management, NIFT, B.Com (Finance),
Mumbai University, Advance Diploma (Interior Architecture), L.S. Raheja

Work Experience:
Interior Designer, Freelancer, Mumbai, Jan 2009 – August 2009
Furniture Designer & Store Manager, Ash and teak, Mumbai, Sept 2008 – Dec 2008
Intern at Xplora Design Skool, Ahmedabad, May 2010 – June 2010
Research Project Rural Immersion in Dev. Comm., Oct 2010 – Nov 2010

Accomplishments:
Co- Founder of DARE INDIA an initiative for Disabled people of India
Design Consultant to Irani Associates, Mumbai
Member of the CII-YI, Ahmedabad Chapter
Winner of the Best design in the exhibition in school of architecture
Winner of the highest scorer in Accountancy
Production Team member for Sankalp Theatre group of MICA
Creative team member for Micanvas

LinkedIn: http://in.linkedin.com/in/ankitaderasaria
Twitter: http://twitter.com/AnkitaDerasaria
 Anshul Age: 25 yrs

Bafna Scholastic: Postgraduate Diploma in Marketing CIM, Diploma in Marketing CIM, Certificate in Marketing
CIM from the Chartered Institute of Marketing London U.K., Bachelor of Business Administration
(Marketing) B.V.P Pune

Work Experience: Anshul worked at Surya Transport for 6 months in Marketing and PR. Her roles and
responsibilities included interaction with the clients to discuss various product lines and ensure repeat
and referral business. Worked at Willian marketing consultancy limited, London for 27 months as a
marketing assistant, developing marketing plans and PR campaigns. She also worked with Ronin
corporation market research agency, London for 4 months as an Assistant Market Researcher, involved
in carrying out research for the company to different countries and various sectors.

Accomplishments:
Won First prize in -Political Debates, Plays, Classical Dances, choreographing, Event Management, and
drawing at school and university level.
Organised and participated in extracurricular cultural activities in school and college.
Worked for charitable organizations- Akansha which works for slum children, Pune India and “PDSA”
for animals, London.
Member of Chartered Institute of Marketing, UK.
Member of CII Yi- Ahmedabad Chapter.

Age: 25 yrs

About me: I am a person with strong analytical and problem solving skills and am passionate about
doing businesses. Atul
Scholastic: B.Tech in CSE from National Institute of Technology (MANIT), Bhopal in 2007, with CGPA Jain
8.1/10. Ranked 1st in 2nd semester and Top 5 in 1st semester at MICA.

Work Experience: Programmer Analyst, Cognizant Technology Solutions, 28 months Worked in BFS
Domain with global clients ABN AMRO, RBS and CBOE. Worked on Java, J2EE and Software Testing
Technologies, directly with Business Analysts and clients. Team lead from offshore and responsible
for six defect free releases. Was the best rated employee for two consecutive years at Cognizant

Accomplishments:
College Chess Champion, MICA, 2010.
1st prize winner, B-plan competition Passion Inc at MICANVAS'09.
2nd prize for Social B-plan competition at Global Entrepreneurship Summit, IIT Kharagpur, 2010
2nd prize winner of Ecolosseum, a communication strategy competition organized by Nirmal
Gujarat, 2010 and featured in TOI.
Managed Online Marketing for Zoomi – Commonwealth Games Mobile App by Smile Of India,
Sept – Oct, 2010.
Managed Live Google Adwords campaign of Financial Firm (NooreshTech) in Mumbai, for a
month, May 2010.
Co-author, Abhisays.com popular Blog, Ranked 40000 in world

Linkedin: www.linkedin.com/in/atuljain3
Twitter: http://twitter.com/atuljain3
Facebook: www.facebook.com/jainatul3
 Chirag Age: 23 Yrs.

Rathod About me: I wonder how, I wonder why

Scholastic:
Currently pursuing Post Graduation in Communication Management& Entrepreneurship
M.Com Part-I (Business Management), 2008, University of Mumbai
Bachelors in Mass Media, 2008, University of Mumbai

Work Experience:
Interned with Smileofindia, a part of Azure Knowledge services, Ahmedabad and was a part of their
digital marketing team (May 2010- July 2010)
Worked with Text 100 PR agency as Account coordinator for 13 months (Apr 2008- May 2009)
Produced & directed corporate video for Godrej Consumer Pvt. Ltd. as a freelancer(December 2009)

Accomplishments:
Won 'Best online business plan' award at IIT Kanpur's B-plan competition (Techkriti 2010)
Semi finalists at The Economic Times' The Power of Ideas (2010)
Finalist at Ventura, B-Plan competition organized by NIT, Trichy (2009)
Finalist at Srijan-Melange, B-Plan competition organized by SIMSR (2010)
Finalist at Cognizance, B-Plan competition organized by IIT, Roorkee (2010)
Finalist at Chemozale, B-Plan competition organized by Nirma University, Ahmedabad (2010)
Finalist at Genesis, B-Plan competition organized by IIT-Madras, (2010)
Finalist at Inception, B-Plan competition organized by IIPM, Delhi (2010)

Linkedin: http://in.linkedin.com/in/chiragrathodindia
Facebook: http://www.facebook.com/chiragrathod1987
Twitter: http://twitter.com/chiragrathod

Age: 25 yrs

About me: Also known as PJ queen, I am a peoples person and love the advertising world!
Drashti
Scholastic:
Currently pursuing PGPCME from MICA. Buch
Bachelors of Mass Media(BMM) (Advertising) from Mumbai University (Gold Medallist in the final year
with 81%)

Work experience:
Currently working on facebook brand management of premium ice-cream brand called Hokey Pokey in
Mumbai
Worked for brands like D'cold, Ringguard, as servicing and planning function with ad agency, Saints and
Warriors. Was given the responsibility to plan knowledge bank. Was actively involved in business
development and pitching of various accounts.
Interned as management trainee for SmileofIndia (mobile rights holder for Commonwealth
Games 2010) for product development
Interned as promo producer with Star, conceptualized, scripted, edited promos for
serials like Remix, Laughter Challenge etc.

Accomplishments:
Stood second in strategic simulation game, MarkStrat
Core member of current placement team
Head of internship placement team Eclectica for PGP CME 2009-2011.
Finalist in social cause competition- Ecolosseum 2010 held by Nirmal Gujarat
Her photograph was part of FIVE, a photography exhibition by HT and St.Xavier's College.
Founder member of a social group called Gyaan Connect in Mumbai.
Awarded best public speaker by Don Bosco Institution

LinkedIn: http://in.linkedin.com/in/drashtibuch
 Esha Age: 24 Yrs

Gupta About me: Achiever and Futuristic

Scholastic: B.Tech (Computer Sc.) from Shaheed Bhagat Singh College of Engineering & Technology,
Punjab.

Work Experience:
Worked as a Software Engineer at Tech Mahindra Ltd, Pune for 1 year 3 months.
Management Intern, HT Media Ltd. ( Firefly e-ventures) , May 2010- June 2010
Intern, Tata Consultancy Services, Jan 2008 –June 2008

Accomplishments:
Core Member, MICAVANI (community radio) , for programming and production MICA, 2009-10.
Core Member, MICA Alumni Committee
Core Member, Rural immersion team, MICA
Was awarded the Budding Artist of School in class XII and represented school in various debates,
paper presentations and elocutions at Inter-school level.
Served as the editorial board member of the College newsletter, Veronica.
Served as the Executive member of ISTE (National level society) and PRO of SECA (Society of Extra
Curricular Activities) .
A senior student at Shiamak Davar's Institue of Performing Arts
First Prize, Inter College Debate Competition (ISTE), 2007.
Served as the NSS and NCC volunteer in college.

LinkedIn: http://in.linkedin.com/esha-gupta

Age: 25 yrs

About me : Epitome of Versatility in work and a trouble-shooter with Innovative approach

Gaurav
Scholastic: BE(Chemical Engineering) + PGDM , MICA + Diploma in Management Consulting
Kumar
Work Experience: Total Work Experience – 43 Months
MARKETING AND COMMUNICATION EXPERIENCE:
Presales work at Infosys
Internship at Dentsu Marcomm Pvt. Ltd. –
Marketing Consultancy to Government of Gujarat
Digital Marketing Project for Nissan Motors
Working with Employee relation team at Infosys
CONSULTING EXPERIENCE
Internship with Ernst & Young in consulting and communications
Internship with Skyquest Consulting in consulting
Consulting Projects with UNDP and UNV
TECHNOLOGY EXPERIENCE
Infosys Technologies India Ltd.(July 2006-September 2009) – 39 Months

Accomplishments :
AHIP(American Healthcare Insurance Policy) certified – both the levels
Got 2nd prize at Global Entrepreneurship Summit at IIT Kharagpur
2nd prize in B Plan competition at NIRMA College of Management
Recognized as STAR performer at Infosys
Awarded for presenting technical paper at Manipal, BMS College, RVCE, Bangalore and MS Ramaiah
Awarded for presenting Poster at M S Ramaiah College
Awarded in inter college fest for creative writing.
Selected as Vision Ambassador for India@75
Being selected as a member of VOY forum at Infosys Pune
 Gurvinder Age: 24 Yrs.

Singh About Me: With prior experience in advertising agency, I aim to learn and discover every possible
approach of marketing a brand which is very efficient and impactful. My inspirations come from my
passion for films and books.

Scholastic: Master of Business Administration (Advertising & Public Relations) From International
Institute of Professional Studies, Indore (2006-08) securing 7.35 CGPA

Work Experience: 20 months

Intern at Spice: Spice is leading film marketing agency with successful projects like 3
idiots, Ghajinivetc. His job was to develop 2 new verticals for the organization which started their
operations in the same year.
Deepak Advertising Agency: As client servicing executive he has handled prestigious clients for the
agency.

Accomplishments:
Designed the final placement brochure for PGPCME 2009 - 2011
Member Eclectica, Placement Committee PGPCME 2009 – 2011
Member Seed, the academic cell of PGPCME 2009 – 2011
Stood 1st in MarkStrat, marketing simulation game.
Finalist Ecolosseum Competition, MICA 2010.
Promotional planning for MIDDS Animation Institute, Indore.
Ideation and Execution of events- Launch of Nokia 5800 ExpressMusic, Indore, UC MAS Mental
Arithmetic Competition (National Level).
Class Representative for MBA (APR) 2006-08 batch.
Member of placement cell for MBA (APR) 2006-08 batch.

LinkedIn: http://in.linkedin.com/in/gurvinder86
Facebook: http://www.facebook.com/gurvinder86
Twitter: @gurvinder86

Age: 26 Yrs.

Scholastic: Bachelor of Engineering (Information Technology) from NIST, Orissa.

Jubanashwa
Work Experience: He has worked as a software developer at Tata Consultancy Services for over 31
months. He has experience in diverse areas of Software Development Life Cycle, which includes Mishra
Development, Testing and Implementation. He has worked primarily in the domain of financial
services and banking.

Accomplishments:
Launched own web solution eZshabd.com in January 2010, a creative vocabulary support tool for
students preparing for competitive exams.
Core Member of RAAH – Social Cell, MICA EDC, 2009-10.
Received the “TCS Star of the Month” award for best coding practices.
Organized a project management workshop in Don Bosco School, Chennai, a TCS initiative.
Successfully organized the Technical Paper Presentation for ISTE
National level technical symposium held in NIST, Orissa.
Designed and deployed the website for Ranco Energy ProjectsPrivate Limited (REPPL).
Designed and deployed the website for poet Aswini Mishra.
Oracle Certified Professional & IBM Certified Database Associate
 Keshav Age: 24 Yrs.

Bhatia About me: Grounded, Focused and an Achiever to the core.

Scholastic: BBA (Marketing) from HLBBA Gujarat University, PGPCME from MICA Ahmedabad

Work Experience: 3 1/2 years

Accomplishments:
3 ventures to my Name (British Academy, Edge and Zeus International)
Certified Trainer in communications from British Council Ahmedabad
Master trainer for MOSJE (MINISTRY OF SOCIAL JUSTICE & EMPOWERMENT) Gujarat.
Recipient of the 'Rupesh Chandrakant Shah' award for excellence in project work in my third year of
college.
Recipient of the Golden Charecter Certificate from Army School, Ahmedabad

Linkedin: keshav Bhatia http://in.linkedin.com/pub/keshav-bhatia/17/b5a/a4

Facebook: keshavbhatia
Twitter: bhatiakeshav

Age: 25 yrs

About me: “Patient, observant & a people person”

Koustubh
Scholastic:
Extra Curricular - Senior Diploma in Indian Classical Music. Bhattacharya
B.E. (Electrical) - Rajasthan University
Currently pursuing PGPCME at MICA.

Work Experience:
HCL Technologies - August 2007 - September 2009 as a Trainee and a Senior Analyst-Systems for
clients like Bear Sterns and News International.
Job profile - monitoring, troubleshooting and other Remote Infrastructure management tasks. Took
part in process transfer, corporate client interactions and teleconferences.
Coordinated between onsite and administration teams across Europe and Asia. Developed tools to
measure individual and team performance and process handbooks.
Internship : Worked in Rajshri Media, Mumbai From May to July 2010 in the Editing and Content
Generation team to produce content for web and mobile. Presented industry report on the company
performance and internal organisational behaviour.

Accomplishments
Won singing and quiz competitions.
Organised Cultural Events and College Fests.
Formed Society of Alternative Rock and Nu-age Grunge (SARANG) to teach and assist rock bands.
Fronted the college rock band 'Carbonblack' at competitions like Campus rock idols.
Started a Rock Band at HCL.

Facebook: http://www.facebook.com/profile.php?id=100000300655844
Youtube: http://www.youtube.com/koustave
Myspace: http://myspace.com/bummygears
 Leena Age: 24 yrs

Bansal About Me: A marketing communications enthusiast interested in research, marketing, branding, and
online media.

Scholastic: PG Diploma in International Marketing from Delhi University.

Work Experience:
Management Intern,Azure Knowledge Corporation (May 2010 – September 2010)
Area of work: Launch of nimbus Research division with India specific product design, resource
allocation, costing, client's identification, competitor analysis, vendor management, marketing and
branding.
Researcher, Capital IQ Information Systems (division of Standard &Poor's) ( July 2008 - Sept 2009)
Area of work: Primary research and secondary research for venture capital and private equity
investment firms.

Accomplishments:
Developed case study on “Social Media Presence of Nissan Micra” for Nissan Motors.
Finalist, NGO Case Study, Samanjasya,IIT Kharagpur.
Third Position holder in Delhi University in P.GD.I.M. Course, 2007-08.
Active Member of CII-YI, Ahmedabad Chapter and RAAH, social cell at MICA-EDC.
Taught at All India Confederation of the Blind and Sewa Bharti (under Teach India Initiative).
Head, N.S.S. Society and Member, Event Management Committee at PG level, 2007-08
Launched SHADES, monthly newsletter at PG level.
Member of N.S.S. Society at Ramjas College, Delhi University.
Awarded “Certificate For Distinctive Performance” in National Science Olympiad.

Linkedin: http://www.linkedin.com/profile/view?id=70215818&locale=en_US&trk=tab_pro
Twitter: http://twitter.com/leenabansal

Age: 24 Yrs.

Scholastic: B.E. Mechanical Engineering, 2006 from Bhavnagar University, Gujarat.

Nirav
Work Experience: He has worked as a manager in a petrochemical sector and a refinery as a project
manager with Reliance Industries Limited (RIL), Jamnagar as well as Dahej for about 36 months. Khandhadia
Digital content development and pairacy eradication project with Rajshri Media for 2 months.
Founded Srujanika project aimed at making a significant difference in the field of education bringing
creativity in education to every socioeconomic class.

Accomplishments:
Srujanika Project, Team member
Core Member, Sankalp, MICA EDC, 2009-10
Successful SAP training completion at RIL,2008.
Awarded the best optimization technique for powder reduction in PVC plant, bagging section in
2008
Soft-skills management training completion after the completion of one year at RIL, 2007
Core member, Raah, Social initiative taken by MICA EDC, 2009-10
Paper presentations and winning 3rd prizes for 'Six Sigma: A tool for management' and 'India and
China: Global leading players of modern world' during college, 2005-06.
Founder of Srujanika Project, a not for profit venture aimed at improving the quality of education
and bringing creativity to teaching for every socioeconomic class.
 Nitin Age: 22 Yrs.

Jain About me: A social media analyst

Scholastic:
Currently pursuing PGDM (C&E) from MICA Ahmedabad.
Completed Post graduation in Marketing management from IMT Ghaziabad in 2008-09
Completed Bachelors in computer science honors from Shaheed Sukhdev College of business
studies in 2008.

Work Experience: 20 months

Internship with dentsu digital (May 2010 - June 2010)
ICFAI Business school as Marketing officer (Dec 2008 - Oct 2009)
International Institute of Financial markets as Business development executive (Jan 2008 - Dec
2008)

Accomplishments:
Live Projects handled
Managing the online presence for a leading ice cream brand 'Hokey pokey'
Post advertising evaluation for Nissan Micra on social media platforms.
Consumer behavior study on Gaming industry in India.
Worked on academic projects which include projects on gaming, Film marketing and rural
marketing
Rated as the most sincere employee in IIFM 2008.
Won third prize in the Eco quiz competition in 2008.

LinkedIn: http://in.linkedin.com/in/nitinjain87
Twitter: http://twitter.com/nitinjain87

Age: 25 Yrs.

About me: I am a proactive and diligent person having a creative mind. I have relevant educational
background and look forward to working as advertising and media professional. Rangoli
Scholastic: PGP CME from MICA, Ahmedabad, Batch of 2009-11. Bachelors in Graphic Design from Mehrotra
Institute of Design Engineering and Architecture, Rai Foundation Colleges, New Delhi. Batch of 2003-
06.

Work Experience: Total- 46 months.Completed her summer internship with JWT, Mumbai as
Account Management Trainee for 2 months. She has worked with American Express India, Gurgaon
for 18 months as Travel Counselor for US business travel services. Prior to this, worked with I-Flex
Equinox Global Services for their US client , a mortgage company. Worked with Vertex Customer
Services India as Business Associate in inbound customer service department; and PCL Call Centre,
for UK based telecom company for sales process.

Accomplishments:
Core member of the editorial team for the online business magazine at GTSC-American Express
Member of a new business entities branding and design team at American Express
Star performer in the 2nd quarter of 2009 of ITG, Global Business Travel, American Express India
Awarded the best employee CSAT performance for the month at Vertex India.

Linkedin: http://in.linkedin.com/pub/rangoli-mehrotra/17/b19/a49
Facebook: facebook.com/rangoli.mehrotra
Twitter: http://twitter.com/rangolimehrotra
 Rishita Age: 23 years

Mehta Scholastic: Bachelors in Mass Media (Advertising), Jai Hind College, Mumbai, India

Work Experience: She worked as a Senior Client Servicing Executive for Percept/h Advertising as a
Client Servicing Executive for Sahara One Account. She also worked as Marketing/ Business
Development Executive and Public Relations Coordinator at Directi Pvt Ltd which is a 300+ million
dollars group of Business that develops innovative massmarket web Products.

Accomplishments:
Part of RAAH, the Social Cell at MICA
Been a part of Shiamak Davar’s Institute of Performing Arts.
Trained in Classical music for 2 years.
Completed 8 grades from the Trinity College of London.
Social documentary making: Made documentaries for inter-college festivals on topics like: street
hawkers, drinking and driving, rape and fair punishment.

Age: 22 Yrs.

Scholastic: Bachelors' in Mass Media and Mass Communication, Standard Course in German
Language Ritika
Work Experience: She is a first generation entrepreneur. Her venture, Creative Cobwebs, is a Pit Stop Singh
for innovative content for the ever- changing needs of communication platforms. The company has
developed scripts for Star Plus, Topper TV (an educational channel), and Voice of India- Millionaire (a
to be launched lifestyle channel); e- learning content for NIIT; and has designed an Australian Travel
Social network, and an e- marketing site for a Japanese client.
Prior to starting her own company, she worked at Network 18 and JWT. At JWT she wrote copy for
Hero Honda, Monster.com, Timex, Nature Fresh, ESPN, GE Money, and Sony Vaio.

Accomplishments:
Attended Psychology and American Culture Courses at Southern Illinois University and Winthrop
University, USA
Part of the internship placement team at MICA.
Part of the Academic Cell and the programming team for MICAVAANI, MICA's community radio.
Made a short film on 'women drug peddlers'. (2007)
Media-in-charge for International Students' Film Festival, at I.P. College (Delhi University). (2006
& 2007)
Learnt Indian classical music from Gandharva Mahavidyalaya.
Painting on “Women Empowerment” showcased in the IFACS art gallery. (2003)
 Sapan Age: 25 yrs

Kadakia About me: As a skilled professional I possess rich expertise in Integrated Marketing &
Communications efforts across various industry sectors.

Scholastic: B.Tech (Computer Sc.) from Rajiv Gandhi Institute of Technology, Mumbai.

Work Experience: Worked as a consultant at Capgemini for 25 months responsible for Global service
delivery tool training the client side and a Consultant in CRM-ABAP practices.
Managed Social Media for official Common Wealth Games Mobile application Zoomi.

Accomplishments:
Won 2nd Prize for Eco friendly IDEA at the Nirmal Gujarat event ECOLOSSEUM ,MICA 2010
Won 2nd Prize for B-Plan competition at the Global Entrepreneurship Summit,IIT Kharagpur '2010
2nd prize winner for B-plan competition SRIJAN at Institute of Management, Nirma University, 2010
Organized and headed the Virtual Stock Exchange event during the CSI and CESS festival Digitantra
Recipient of award for excellence in speech and drama by TRINITY COLLEGE OF LONDON Insti.
Recipient of best leadership award qualities at Multi Media International Organization
Participated in Technical Paper Presentation at, RGIT Zodiac 07
Currently associated with a NGO, 'Akanksha', which provides primary education to underprivileged
Started an initiative known as “Open Your Eyes” in Capgemini for saving paper
Active member of “GOONJ”

Linkedin: http://in.linkedin.com/in/sapankadakia
Facebook: facebook.com/sapan.kadakia
Twitter: sapankadakia

Age: 23 Yrs.

About me: Shakti means intelligence ,power, beauty and strength

Shakti
Scholastic: Textile engineer from Surat, currently pursuing PGP CME course at MICA
Bharihok
Work Experience:
Worked as a marketing executive in ktl , surat for 6 months.
Worked as technical expert in valson industries for 3 months.
Running my own company ADINNOVATIVES in Ahmedabad from last six months.

Accomplishments :
1st prize for b-plan competition at mica,ahmedabad.
Best organizer award for robotix event incollege.
Created a platform in advertising industry for physically challenge people.

Linkedin: in.linkedin.com/pub/shakti-bharihok/17/6b9/408
Facebook: http://twitter.com/shakti_e9/status/9988371803
Twitter: http://twitter.com/shakti_e9/status/9988371803
 Sheena Age: 25 Yrs.

Agrawal About me: Methodical and pragmatic, I am always looking for new challenges.

Scholastic:
Pursuing PGDM – Communications(specializing in Digital Media) form Mudra Institute of
Communication, Ahmedabad
BBM2004-07 from Christ College, Bangalore69%Class XII (Commerce)
(ISC)2004 from Mayo College Girls' School securing 89%

Work Experience:
Started her tenure with the Portfolio and Control Analysis team, as a Financial Analyst. After the first
six months, was given the opportunity to transition the Fund of Fund accounts from New York to
Bangalore office
In the month of October, moved to the Trade Management team and assisted in streamlining the
process

Accomplishments
Represented the college in various national level fests and had a flawless record
Part of the organizing committee of Esprit 06-07, an in-house management fest organized at a
national level
Part of the CSR team at Goldman Sach
Appointed the 'Event Manager for Human Resource Management' in B.B.M.' for 04-05

Linkedin: http://in.linkedin.com/pub/sheena-agarwal/12/26a/997
Facebook: http://www.facebook.com/agarwal.sheena
Twitter: http://twitter.com/sheenaagarwal

Age: 22 Yrs.

About me: Contains everything. Not too much, not too less. Just right, honestly.
Shubham
Scholastic :
PGDM (Communications & Entrepreneurship) from MICA (2009-2011) Shobhit
Bachelors in Journalism & Mass Communication (BJMC) from Guru Gobind Singh Indraprastha
University, Kashmere Gate, New Delhi (2006 - 2009)

Work Experience :
7 months as a Creative copywriter at Contract Advertising, a part of JWT, on accounts such as
Domino's Pizzas, Jaypee Cement and Vatika Shampoos (2008-2009)
2 months internship with JWT, Gurgaon in the Account Planning Department working on the 'Nokia’
Account (2010)
2 months internship with Lowe Lintas as a Creative art-director working on Dabur Real Juice,
Woodland and LG (2007)

Accomplishments :
First Runners up at 'Ecolosseum 2010', a B-Plan event by Nirmal Gujarat and Mudra Institute of
Communications (MICA) promoting eco-friendly ideas in communication
Writer, Editor and Director of 'A.I.D.S. United', a short film which was acclaimed with the 'Jury
Award' at Indian Institute of Mass Communication (IIMC) ,New Delhi annual festival –ROARR 2009
College Captain, 2005, Sherwood College, Nainital
Won Speech Trophy 2005 at School
Won Minor Colours in Squash And Marathons at School and played in respective college teams.

LinkedIn: http://in.linkedin.com/in/shubhamshobhit
Facebook: http://www.facebook.com/shubham.shobhit
 Shweta Age: 24 yrs

Ravindran About me: A hard-working and dedicated professional, I believe in perfecting every task that
I undertake, creativity is my forte, writing is my passion

Scholastic: Currently pursuing PGDM in Communications Management and Entrepreneurship

from MICA. B.Tech (Information Technology) from St. Francis Institute of Technology, Mumbai(2008)

Work Experience:
Interned in Saints and Warriors Communication Pvt. Ltd
Donned the roles of an account planner, copywriter and also a voiceover artist for brands like
Skoda, Frankfinn, Dcold, Danone, etc.
Software engineer for 14months in Atos Origin India Pvt. Ltd, maintained P&G websites

Accomplishments :
Got an excellent global exposure in Southern Illinois University and Winthrop University, USA
Member of the Placement Committee
Founder of Pikasia and Srujanika, initiatives to improve the education system
Finalist in the ECOLOSSEUM contest for environment friendly B-Plans
Member of the PR team of MICA-EDC
Part of the production team of SANKALP, the theatre group at MICA
Won the third prize in RJ Hunt at MICANVAS, MICA's annual fest in 2009
Published poems in Mid-Day and Gokulam, an English monthly
At school level, won the consolation prize in the Good Ad Bad Ad contest held at the Mumbai
level
Won many prizes in the Tinkle story-writing competitions

Age: 22 Yrs.

Scholastic: Bachelors of Mass-Media (BMM) specialized in advertising from Mumbai University.

Diploma in film-making from Digital Academy, Mumbai.Diploma in non-linear editing from Digital Siddharth
Academy, Mumbai.
Nakai
Work Experience: He has worked with Prime Focus Plus as an assistant editor for 5 months. He was
basically responsible for digitizing and preparing the rough cuts predominantly for ad-films. He also
worked with a small webdevelopment firm 'Desi Hosting' as a marketing manager for 6 months. Here
he developed many innovative marketing strategies to sell web space.

Accomplishments:
Edited and directed a documentary 'Bombay to shanghai' based on the SEZ issue in Gorai-Uttan belt
which won the first prize at an inter college film festival.
Won second prize in an inter college competition for conducting a field research survey in semi
urban areas of Maharashtra to measure the receptivity of premium products among semi-urban
consumers.
Member, sound team, SANKALP, MICA, 2009-10.
He is an active member of CII-Yi and also the Co-Sarpanch of MICAEDCnet.
 Suzoy Age: 25 yrs

Banerjiee About me: I specialise in simplifying intricacies in work and in life.

Scholastic: BE (Electronics and Communication), BNMIT, Bangalore (2003-07) + PGDM , MICA

Work Experience: During internship, he worked on creating company profile, brand development in
B2B scenario for a MR company, learnt vendor management processes in MR, strategizing online
presence and brand development in entertainment industry sector.
In IT, he started as software engineer working on Oracle ERP support, later worked on development
project in Oracle ERP. Lead the Quality development team and worked as a critical resource, 24/7,
over database and Oracle ERP.

Accomplishments:
Part of Academic and placement team
Author of articles which were appreciated internationally in ZoyCafe
Author and developer of the following blogs/site - http://nhance.in
www.2200hrs.com,http://pikto.wordpress.com/ , http://digitalplantation.blogspot.com/
Participated in Paper Presentation held in Global Institute of Technology. Team won Gold Medal.
Presented seminar in National Conference on Next Level Network Security held in B.N.M. Institute
of Technology.
Among the top 20 projects nationally in CADENCE Chip designing competition in final year
graduation.
Represented West Bengal in NCC National Integration Camp. Was one of the selected twenty people
from the entire state.

On LinkedIn - http://in.linkedin.com/in/suzoy
On Twitter - @zoy_b

Age: 25 Yrs

About Me: I am structured yet innovative in my approach. I have ability to multitask.

Swati
Scholastic: Btech(IT), GGSIP University, Delhi, 2003-2007
Gauba
Work Experience: Interned at M.S. Panwar Institute of Communications and Management, Solan –
Marketing/Branding strategies for Institute and their in-house Community Radio, Oct, 2010. Interned
at Dentsu Marcomm for 2 months in Account Planning Deptt., May-June, 2010. Worked as Analyst
Programmer in Syntel Inc , Sept 2008 – Sep 2010. Key responsibilities were requirement
procurement, designing, coding and unit testing.

Accomplishments:
Member, Internship committee, MICA-EDC, 2009-11
First Student associate with Voicetap. Voicetap is a startup that helps you connect with relevant
people over the phone.
At Syntel, started Initiative in the team which helped team members develop communication and
Interpersonal skills. It was recognized as one of the best practices in BNFS domain.
Won certificate at state level for essay writing competition
Awarded certificates for securing position in extempore and debate
Participated in swimming competitions at state level and zonal levels.
Active participation at fashion show, dance competition organized for university festival,
(ANUGOONJ).
Won first prize in business quiz by Idea held during technical festival

LinkedIn: http://in.linkedin.com/pub/swati-gauba/15/84/718
 Vishala Age: 24 yrs

Padma Katta About me : I am a thinker first . I fill other blanks with Strategy, Innovation, Dedication, Detailing and
Impatience.

Scholastic: Bachelor of Engineering in Electronics and Telecommunication , Mumbai

University[2007]

Work experience: Worked for 25 Months on Enterprise Resource and Planning strategies [SAP ] in
Capgemini for Clients ABB and Molyncke Healthcare. 2 Months Internship at The Economist where
she completed research on their Subscriber database for Target Profiling, Strategy for Branding, she
was involved in research and progression of their M commerce wing . She researched on Ad revenues
trends for global Markets.

Accomplishments:
Member of Global Immersion Team MICA CME
Member of 'PRISM' MICA CME's PR cell
Core Member of production team, SANKALP (Theatre Group),
Developed successful promotion campaigns for departmental stores of Jewelry, Mobile Recharge
and lingerie.
Assisted new vertical for Shramik sanitary services, India.
Working on Online Brand Management of Celebrities.
Publishing Poetry book “ Muse “
Certified Reiki Healer Level 1.
Content Writer for Global Phenomenon fetchakucha.com
Member of Corporate Social Responsibility of Cagemini.
Awarded “Employee Journalist “ of Capgemini.
Chief Editor and Fund Raiser for SAMANVAY SIES, Annual College Magazine.
Won SCHOLASTIC All India Short Story Writing Competition [ 3rd]

LinkedIn: http://in.linkedin.com/in/vishalakatta

Age: 25 yrs

Scholastic: B.E (Elec. & Communication) University Institute of Eng. Tech,

Punjab University Campus, Chandigarh. Vyas
Work Experience: Bhandari
Summer Internship:
Essar Group, The MobileStore, Mumbai
Project: Consumer Research - Analysis, insights into overall customer experience
Direct reporting to the Chief Marketing Officer
Research findings used as active tool for strategic changes in product offerings, service quality etc
Conducted retail audit of outlets across Mumbai
He worked as Application Testing Analyst at TechMahindra Ltd for 28 months. His work involved
understanding evolving customer requirements; conceptualising, designing and implementing test
suites for service products. He also worked on Quality control proccesses for CMMi level5
management certifications for his team.

Accomplishments:
Core Member –Eclectica, Internship Committee MICA
Core Member - CultCurry, Events Committee MICA Recipient of the 'Cookie' Award at
TechMahindra Ltd, for exceptional contribution to team effort.
Represented TechMahindra at Co-location project involving top 4 software companies of
country at Infosys (2008)
Completed a 2 month Knowledge Transfer assignment for TechMahindra at Wipro Tech. (2009)
Member - Angel Eyes, CSR initiative at TechMahindra Ltd.
Sponser of a student's education at 'Jagriti', school for slum children, Chandigarh.
Convener – Cultural Events Committee for University fest of Punjab University.
Winner, College Football Team (2005,2006)
 Ooops. We have something to admit here. We won't
be printing hard copies of this placement brochure.

Out of Paper We believe our planet is as it is running out of paper

and as we become more and more tech savvy, we
can afford to send across brochures online. Right?
Do join us and Boxy in our Out of Paper endeavor.
Inconvenience caused due to absence of hard copies
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World MICA - PGPCME 20
 Course Head: Prof. Ashok Ranchhod (Director, MICA)
Faculty Placement Co-ordinator: Mr. Narayanan K Nair (Senior Programme Manager, MICA)

Team Eclectica is always reachable at eclectica@micamail.in

Abhishek Vaidyanathan Gurvinder Singh

Email: abhishekv_e9@micamail.in Email: gurvinder_e9@micamail.in
Cell: +91 8000 257355 Cell: +91 9586 811533

Ahmed Ashhar Shweta Ravindran

Email: ahmed_e9@micamail.in Email: shwetha_e9@micamail.in
Cell: +91 8000 257353 Cell: +91 7878 024824

Drashti Buch Vishala Katta

Email: drashti_e9@micamail.in Email: vishala_e9@micamail.in
Cell: +91 9898 884554 Cell: +91 9725 740992

Brochure Conceptualized & Designed By: Gurvinder Singh, Student PGPCME-2009-11

MICAN MOMENTS