DIGITAL SOCIAL MEDIA MARKETING

1. Instagram Marketing objectives

Brand Awareness - Instagram marketing is one of the best ways to

increase your brand awareness and visibility. Show to the world
about your brand, working environment at work, work life and
events.
Sales and Leads - Best and easy way to acquire leads. More chances
to convert visitor into customer by giving service link or product
link in bio or on swipe stories. Directly user come to your page and
can make purchase.
Enhance Public Relations - You can directly connect with your
audience and can build strong relationship and trust with them.
Influence Content - By publishing influencing content, you can
inspire your audience to take your service, product or to follow for
some interesting content.
Photo Quality - Publish high quality photo to attract your audience.
People just love to see beautiful images and information sharing
with creative images.

2. Crafting The Perfect Social Media Marketing

Define your brand. How will your Instagram updates reflect your
business? Will you use similar fonts, imagery or colors on each post?
Decide what your design elements will be, and then be consistent with
them. HubSpot explains:

• In a study of 8 million Instagram images, visuals with a single

dominant color generated 17 percent more Likes than images with
multiple dominant colors.
• Images with a high amount of negative space generate 29 percent
more Likes than those with minimal negative space.
• Images featuring blue as the dominant color generate 24 percent
more Likes than images that are predominantly red.
Create a calendar. When it comes to your social media marketing
strategy, you don’t want to fly by the seat of your pants. Create a
calendar for your updates. In addition to helping you stay on track, this
will help you make sure you don’t miss any important holidays or
notable days you want to recognize. A set calendar will also help you
create content consistently. By sitting down to plan out your post topics
in advance, you’ll have a starting point when you begin developing the
actual updates.

Design your content. Whether you take photos or use a resource

like Canva to create visual content (we recommend a combination of
both), make sure the finished images are crisp, clear and compelling.
When it comes to developing content, one of the best Instagram tips I
can share is to think about your audience. Is the update you’re sharing
providing them with value? Does it connect with them and show them
your brand’s human side? Make sure you’re legally allowed to share
any images you publish, too!

Use captions wisely. Although the image may capture your followers’
attention, the caption is an opportunity to tell a story and/or include a
call to action. Use it to provide helpful context. Don’t be afraid to ask
followers to click the link in your bio for more details or “double-tap” to
like your image, too.

Include Stories in your strategy. Instagram Stories are the quick images
and videos that show up at the top of users’ feed. When users click on
them, they appear for a short time and then move to the next
one. Hubspot reports, “Businesses that are on Instagram get up to 37
percent of their total impressions from Instagram
Stories.” Hootsuite also shares, “A third of the most viewed Stories are
posted by businesses.” Because of their added visibility, Stories are a
fantastic tactic to wrap into your social media marketing strategy. Plus,
if you have more than 10,000 you can even add links to your Stories
making it even easier for users to visit your website and purchase from
you!
 Remember to tag. Tag other users and your location – this will help
boost your visibility. In fact, posts tagged with a location see 79 percent
more engagement than those that aren’t tagged with a location. Take the
time to add your company’s headquarters or an off-site location that fits
with the update.

Engage with users. Remember, the whole point of social media

marketing is to connect socially! Follow other users, like posts that
complement your brand, comment on photos you find compelling and
repost noteworthy images you’d like to share with your followers (make
sure you get permission first). Another tip: search for hashtags relevant
to your brand and like/comment on posts that come up that are a good
fit.

Show more than just your products. Instagram users don’t want to be
sold to all the time – show them your brand’s human side! In addition to
products and/or services:

• Feature your staff and/or clients

• Share inspiring quotes or helpful tips
• Give a sneak peek behind-the-scenes at your business
• Promote business partners you enjoy working with

3. Use Hashtags Strategically

Hashtags are key to your brand’s visibility on Instagram. Although we

generally subscribe to a philosophy of no more than three hashtags in a
single social media update, Instagram is the exception. This platform
will allow you to include up to 30 hashtags per post, so use them! Make
sure they’re relevant to the post itself and change them up from one
image to the next; this will help you avoid the Instagram shadowban.
3 key marketing strategies for hashtags are:
• Brand and campaign specific
• Trending
• Content
a) Brand and Campaign Hashtags

What they are and why you need them:

Brand and campaign specific hashtags are tags that you make for your
own business. Use them to market your brand and promotions.
I’m defining a brand hashtag as your company name or a company
tagline. Make a brand hashtag that is unique to your business. Make a
brand hashtag that defines your business. Use your brand tag as your
signature tag. Get people to use them, so that your brand gets marketed
too.
I’m defining a campaign hashtag as a hashtag made for each of your
marketing campaigns. For example, if you are having a sale at your
store, you can make a unique hashtag to further promote this short-term
promotion. Get people to use them, and your campaign gets extended
reach.
b)Brand hashtags:
You create your own brand hashtag. Make it your company name, or a
tagline that people know (or will know) about your business. Use it as
your central business tag, that you - and your customers - can use
anytime, and on any social site.
Make a brand hashtag that is unique to your company. Do a search for
the hashtags you’re thinking about. Search for it on Twitter, Instagram,
Pinterest, Google+ and Facebook before you implement it. If your
company name is common, choose a different hashtag name.
You also want to keep your brand hashtag pretty short, and easy to
spell. You want your customers to remember your tag, and use it
correctly.
b) Trending Hashtags

What they are and why you need them:

A trending hashtag is a hashtag topic that has become very popular.

You’ve probably heard people talking about “what’s trending now”.
They are often referring to the hashtags that are trending, or are the
most talked about right now.

Trending hashtags are continuously changing in real time. A top 10

trend can come and go within minutes, for example.
When you see a trend that relates to your business, engage in it by using
the tag. By using a trending tag in your content update, you can
potentially get your message seen to a massive audience. Your content
update can be seen by more than just your Fans and Followers - and it’s
free. In a way, you could think of this strategy as getting your business’
15 seconds of fame, or even (to some degree) getting a one second spot
at the Super Bowl.

c) Content Hashtags

What they are and why you need them: Content hashtags are hashtags
you use in your posts. They are not branded (and not used to define
your business and marketing). They aren’t necessarily trending or
highly popular. They are simply common hashtags that are related to
your post content.
Content hashtags improve the SEO of your posts. They get your updates
seen by your consumers who are searching for, or using, the hashtag
words. For example, at Wishpond, we use a lot of content hashtags like
#socialmedia, #marketing or #Facebook.