Bate, Benedict Joshua Marketing

11-AB03(02/22/2019) Sir Eliezer Joshua Mendoza Gonzales

MARKETING

CASE STUDY # 1(PESGASUS)

ANSWERS:

1. The needs of air transport customers are directed to on-time flights, affordable prices,
accommodating management, a blast experience, good food and ease in buying tickets.
Wants will be faster transport, great food, no flight delay and such. These wants, when
backed up by buying power, will become the demands of the customers. Every need,
want or demand does have an implication on the practices of Pegasus. It is said in the
case study that 93 % no delay flights were acquired by Pegasus but the need is 100%. The
great food is not also plausible for Pegasus since they offer low priced food. Faster
transport will also be an implication since it is not said that they are innovating on
airplane technologies to fasten transport.
2. They offer affordable plane rides in exchange for the customer’s money. They also have
a Pegasus Flying Café which also increases their profit. Food sold to be eaten in flights is
another facet by Pegasus. The rides and food are being exchanged in a transaction to their
customers. Quality will be given to customers in exchange for a low amount of money.
3. The societal marketing concept is the best applied to Pegasus since it is said on the latter
part that they are hot when it comes to social media marketing. They have a Facebook
page in which it leads a game for the customers to win a free ticket. Then a twitter
account does a marketing liek this too. They also associated with Vodafone in which they
campaigned a “mobile phone fly” whereby customers will receive a 5 % discount.
4. Pegasus does provide customer delight which surpasses expectations from them. They
have low fare rates, quality management, low-cost food, on-time flights, game that
provides free tickets and such. When a customer tries their airline, his/her expectations
will be overcome by the facets that the Pegasus have.
5. Yes, it is seen in the “Pegasus Listens to You” articles in the internet in which the
customers show their reviews to the public about the successful customer management
relations. They also have good marketing in which they focus on their customers like the
refund if the flight is (3) hours late and free trip + refund if (5) hours late. These are all
centered on the customers because they know that the customers are their main source of
profit.