JIMENA CARRASCO

jimena.carrasco0604@gmail.com
https://jimenacarrasco.weebly.com/ • https://www.linkedin.com/in/jimena-carrasco/

EDUCATION
University of Illinois at Urbana-Champaign Graduated May 2019
Bachelor of Arts in Communication and Sociology
Minor in Public Relations

EXPERIENCE
Wilks Communications Group Chicago, IL
Intern January 2020-Present
• Monitors daily trends coverage using Google Trends and flags client competition coverage to brainstorm possible content for
agency’s largest client, Nielsen-Massey Vanillas
• Builds extensive media lists using Cision and Muck Rack to use for pitching upcoming holidays, celebrations, and client
events
• Researches and creates media coverage scans on new leads and client competition using Muck Rack and TrendKite
• Develops pitches for reporters, editors, and food writers to feature recipes and Nielsen-Massey coverage
• Creates pitches and contacts baking influencers to partner with for a sampling opportunity
• Monitors and tracks daily influencer content through social media platforms
• Participates in brainstorming sessions for Nielsen-Massey PR content and assists with the creation of its Public Relations
calendar for the 2020 year

Telpochcalli Community School Chicago, IL

Volunteer May 2016-December 2019
• Worked with first and second graders in a one-on-one setting to practice their math and reading skills
• Assisted children with Individualized Education Programs (IEP) to keep children on track towards completing the school
year
• Organized teachers’ classrooms and assisted them at the end of the school year

Illinois Public Relations Student Society of America Champaign, IL

Head of Communications for Roger Ebert’s Film Festival (Ebertfest) September 2018-May 2019
• Communicated between the Assistant Festival Director of Roger Ebert’s Film Festival and its PR team
• Lead a 10-person PR team to pitch press releases to nationwide media outlets in order to expand awareness of the festival
• Created and oversaw the development of advertisements and social media posts
• Integrated social media platforms such as Facebook, Twitter, and Instagram to interact with Ebertfest followers
Treasurer September 2017-May 2019
• Learned about the industry through public relations professionals and university resources
• Handled the organization’s budget and collected annual dues from members
• Recruited new members through student sanctioned events, classroom and social media outreach
• Collaborated with the executive board to create social and networking opportunities for active members of the organization

Promise Healthcare – Frances Nelson Health Center, Dental Center Champaign, IL

Interpreting Intern January 2018-May 2018
• Interpreted between Spanish-speaking patients and English-speaking providers
• Informed patients of their upcoming appointments and translated consent forms from English to Spanish
• Researched prenatal information to create a packet for Spanish-speaking expectant mothers

SKILLS
• Bilingual in Spanish and English, intermediate in German and French
• Knowledge of Microsoft Office, Cision, TrendKite, Muck Rack, SimilarWeb, Google Trends, RocketReach and AP Style
• Familiar with social media platforms such as Twitter, Facebook, Instagram, Pinterest, YouTube and LinkedIn
• Excels in organization, multi-tasking, creativity through experience with monitoring the PR team for Roger Ebert Film
Festival and working PR Intern at Wilks Communications Group
• Strong leadership and mentor skills gained through working as a resident advisor and volunteering at elementary schools
• Written and verbal communication skills honed through communication classes and resolving conflicts between residents as
a resident advisor