UNIT-3

Video Links
th
4 Semester -BBA

Research Methodology (BAT-252)

Sampling: Sampling and types of sampling- Probability and non probability sampling
Vedio link : https://www.youtube.com/watch?v=bQ5_PPRPjG4

Vedio link : https://www.youtube.com/watch?v=xTpHD5WLuoA&t=511s

Parametric and Non Parametric Tests: https://www.youtube.com/watch?v=pWEWHKnwg_0Chi-Chi-
Chi-square: https://www.youtube.com/watch?v=2CDwJzyjkqA
F- test :https://www.youtube.com/watch?v=7eTO7faJqSg
T test: https://www.youtube.com/watch?v=RLOPRjrrKRw

Corporate governance and business ethics

1. Corporate Governance : Concept and issues including principles and history

https://www.youtube.com/watch?v=xw38xyjIGNY
https://www.youtube.com/watch?v=ppz3wY5L3uE
https://www.youtube.com/results?search_query=corporate+governance+lecture
2. Globalization and corporate governance
https://www.youtube.com/watch?v=xzaK1F1Kgk0
https://www.youtube.com/watch?v=RP6P869R_zk
3. Emerging trends in corporate governance
https://www.youtube.com/watch?v=AfQ8j44rEU0
https://www.youtube.com/watch?v=8-2qFgLBlnI
4. Problems relating to stress in corporate management and protection of
shareholders.
https://www.youtube.com/watch?v=ekDLeterpSk
https://www.youtube.com/watch?v=1W_ZIOMKy8w
https://www.youtube.com/watch?v=NyyPZJrDfkM

Digital Marketing; BAT-261

Social Media Campaign

https://www.youtube.com/watch?v=m0fjx7A02ho

https://www.youtube.com/watch?v=IQfZPsCVbTU

Word of Mouth Marketing

https://www.youtube.com/watch?v=_6NHKgUH8ts

https://www.youtube.com/watch?v=Z_EERL2hSrg

Sales & Distribution Management: BAB-262

Channels of distribution

https://youtu.be/UiXHsnHxnXo

 https://youtu.be/ gUI7xDSidCY 

Management of Distribution Channels

https://www.youtube.com/watch?v=l3AH1jcB8_I

Managing channel conflicts

https://www.youtube.com/watch?v=IjYP4TeZ4nA

https://www.youtube.com/watch?v=NoOqR-C6HNM&t=47s

Compensation Management :BAT – 253

Video Links

1. https://www.youtube.com/watch?v=ka8I_GssW9U  - Executive Compensation

2. https://www.youtube.com/watch?v=t7frLZ_2iJM  - Linking pay and performance
3. https://www.youtube.com/watch?v=WqjiAJ7UqgE  - individual and team rewards
4. https://www.youtube.com/watch?v=CUFrB_kskUE - Compensation as retention
strategy   

Cross Culture ManagementBAT-267

1. International Assignments and Expatriate Management

https://www.youtube.com/watch?v=zQUuuCFNq3o
 https://www.youtube.com/watch?v=7abB-C0G2eI
https://www.youtube.com/watch?v=OxPHIS96iH0

2. Managing global teams.

https://www.youtube.com/watch?v=QIoAkFpN8wQ
https://www.youtube.com/watch?v=8dBfdilTRso

3. Global Human Resources Management- Staffing and Training for Global

Operations, Expatriate, Developing a Global Management Cadre.
https://www.youtube.com/watch?v=j2As-9nxV4c
https://www.youtube.com/watch?v=7ea8l0vM0OU
https://www.youtube.com/watch?v=PTizzL3sxGY
https://www.youtube.com/watch?v=6lRJPG4c8lE

4. Motivating and Leading, Developing the values and behaviors necessary to

build high performance organization personnel
https://www.youtube.com/watch?v=0kkPmppKm_4
https://www.youtube.com/watch?v=VzofiXT2__g

5. Retention strategies.
https://www.youtube.com/watch?v=dBmrSCawhc0
https://www.youtube.com/watch?v=innjjJ3Qvu4

COMMERCIAL AND COMPANY LAW(BAT-259)

https://youtu.be/vQpD1z_hPR4

https://youtu.be/E0NkGtNU_9w

Event Management (BAA-261)

https://www.youtube.com/watch?v=FK0yRXfPTnk

https://www.youtube.com/watch?v=-cI7z-qW55c
S.no Semester Unit Subject Videos links for unit 3 and self study topics
. Code/Sub
ject Name
1 4 Unit- BAD-261 https://www.youtube.com/watch?v=D3mVJvSz9WQ
3 SAPM https://www.youtube.com/watch?v=AqXs3Q913xo
2 4 Unit- BAF-261 https://www.youtube.com/watch?v=bHK77lbdyWA
3 Treasury https://www.youtube.com/watch?v=MvSuyHNNciw
Managem
ent
3 4 Unit- BAC-261 https://www.youtube.com/watch?v=DmImMAzQnys
3 Risk https://www.youtube.com/watch?v=Cp_XEhexcDw
mgmt https://www.youtube.com/watch?v=xjlPmSXj24Y
Succession Planning of Family Business Management (BAE-261)

1. https://www.youtube.com/watch?v=x-OybBf4tvI&t=10s
2.   https://www.youtube.com/watch?v=dIvuZ52IoTM
3. https://www.youtube.com/watch?v=MJbnIEuTWqs
4. https://www.youtube.com/watch?v=cCbRanMtkLo
5. https://www.youtube.com/watch?v=pAo16t5LT5I