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Patil
Division: Skyway Date: 17/03/2020
Drone Photography
E-Business goals:
● To attract the Client by advertising
● To tailor the request of client
● Return the edited video and photos to client
● To provide employment to eligible as: Drone operators/pilots, Video and photo editors
Services:
● Aerial wedding videography and Photography
● Selling drones
Market study:
The company intends to single out the market for a specific demography of clients, then focus
all of the marketing efforts onto them and make the clients interested in acquiring the
company’s services.
Marketing strategy:
Company will promote its services to potential clients in two ways, the first one being word of
mouth or viral marketing and the second one will be via the Internet.
Demographic details:
Applicable to all Smartphone users
Objective of advertisement:
● To inform about drone photography to customers
● To recall about drone photography to customers
● To build a brand
Mode of advertisement:
WhatsApp and Facebook
Ethical process
A government-owned drone, as part of a geological survey, accidentally videos a rancher
hunting and killing an endangered species on her own land.
Private Citizens, activists for organic agriculture, photograph food safety violations at a
feedlot.
A private drone films a dinner party in another person's private back yard, without consent.
The same drone films a dinner party in a public park.
A private drone takes a photograph mostly of a public street that incidentally captures, in
the corner, a sunbather in his back yard.