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Title: 18SKCMD112
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Submitted Date : 03-Jan-2020 12:49:58 (IST)
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Name of the student: Punith Gowda H N

Registration No: 18SKCMD112

Internship Topic: A Study on ''Consumer behavior on Smart vessels" at Akshaya Patra Foundation.

Name of the Guide: Prof.S.Aravind

Name of the College: AIMS Institutes, Bangalore

 CHAPTER: 1

1. INTRODUCTION

1.1 What is the Project?

A study on ''Consumer behaviour on smart vessel"

1
". The project is all about to understand the functioning of smart vessels , consumers attitude
towards the smart vessels. Research has been conducted to gather information on the basis of the
structured questionnaire so that it will help the company to solve their problems regarding their
consumers as well as the foundation can take some corrective actions towards the functions of
the smat vessels and helps the company to serve food by live tracking of the food.

1.2 Definition and purpose of the Project?

“It is for the instalation of smart vessel all over the distributions that helps to maintain the food
quality that is served for the school childrens, it helps to prevent the spoiling of food and the
food is tracked from the kitcken till it served to the children with temperature and lid functions”
Purpose of the Project:-

 To check the efficiency of the vessel.

 Create awareness about the smart vessel.

 To ensure the qualiuty of the food in the smart vessels served.

 Maintain a healthy relationship with the schools with good quality food.

1.3 Scope of the project:-

 Project was conducting for study of consumer behavior on smart vessels

 Studying the food quality that is serevd to the childrens.

 Identifying the errors in tracking of smart vessels

 Aware the schools during survey to maintain the temperature of the food.

 Create the consumers a good impression on Akshaya patra foundation by providing a

good quality food by maintaining it with modern technology like smart vessels.
1.4 Salient Contribution of the Project

 The project directly deals with the interaction of server and the principal in the
schools, so this project helped me to understand the food quality and the smart
vessels functions.

2
 This study is helpful in finding out the consumer perseption on the smart vessel and
also the effect on consumer value & satisfaction.

3
This study provides an insight to the foundation that what kind of changes could be made in
smart vessel for satisfaction of consumers.

1.5 Outline of the Project

 On very first day we started working in some locations to see what a principal’s attitude
towards installation of smart vessels for food tracking. As The Akshaya patra foundation
have the good brand value the principals agreed for the installation of smart vessels at
planned locations.

 Placed smart vessel tracker at schools.

 Smart vessels were configured with the trackers.

 THEORETICAL BACKGROUND

1 Theoretical Background/Framework:-
A consumer can obtain information from several sources:

Personal sources:-

Family, Friends, Neighbors etc.

Public sources:-

Newspapers, Radio, Television etc.

Research suggests that consumer’s value and respect personal sources more than commercial
sources (the influence of “word of mouth”).

How does the consumer use the information obtained?

An important determinant of the extent of evaluation is whether the consumer feels “involved” in
the product. By involvement, we mean the degree of perceived relevance and personal
importance that accompanies the choice.

4
Why should a marketer need to understand the customer evaluation process?

In high-involvement decisions, the marketer needs to provide a good deal of information about
5
the positive consequences of instaling smart vessels. We may need to stress the important
attributes of the smart vessel and the advantages.
 LITERATURE SURVEY

1. Imposing a food culture The Akshaya patra foundation

Source: Frontline india’s national magazine, Dated: july 05, 2019
6
The largest NGO is the Akshaya Patra Foundation (APF). It was an early participant in
the MDMS in Karnataka and provides meals to 4.32 lakh children in 2,825 schools in
five districts (Bengaluru Urban, Mangaluru, Mysuru, Ballari and Dharwad), that is,
around 8 per cent of all schoolgoing children in Karnataka. In Bengaluru, it covers
2,47,000 children in 1,171 schools, including all the schools under the purview of the
Municipal Corporation of Bengaluru, the Bruhat Bengaluru Mahanagara Palike (BBMP).
(The above figures are from the Department of Public Instruction. There is a slight
variance between these figures and those provided by the APF. According to the NGO, it
provides mid-day meals to 2,887 schools, covering 4.49 lakh children in Karnataka.)
 CHAPTER: 2

INDUSTRY OVERVIEW

Many players had Non-governmental organizations are organizations independent of any

7
government.They are usually non-profit, and many NGOs are active in humanitarian or social
areas; however, NGOs can also be lobby groups for corporations, such as the World Economic
Forum. NGOs are a subgroup of all organizations founded by citizens, which include clubs and
other associations that provide services, benefits, and premises only to members. Sometimes the
term is used as a synonym of "civil society organization" to refer to any association founded by
citizens, but this is not how the term is normally used in the media or everyday language, as
recorded by major dictionaries. The explanation of the term by NGO.org (the non-governmental
organizations associated with the United Nations) is ambivalent: " any non-profit, voluntary
citizens' group which is organized on a local, national or international level," but then goes on to
restrict the meaning in the sense used by most English speakers and the media: "Task-oriented
and driven by people with a common interest, NGOs perform a variety of service and
humanitarian functions, bring citizen concerns to Governments, advocate and monitor policies
and encourage political participation through provision of information."

NGOs are usually funded by donations, but some avoid formal funding altogether and are run
primarily by volunteers. NGOs are highly diverse groups of organizations engaged in a wide
range of activities, and take different forms in different parts of the world. Some may have
charitable status, while others may be registered for tax exemption based on recognition of social
purposes. Others may be fronts for political, religious, or other interests. Since the end of World
War II, NGOs have had an increasing role in international development, particularly in the fields
of humanitarian assistance and poverty alleviation.

Russia had about 277,000 NGOs in 2008. India is estimated to have had around 2 million NGOs
in 2009, just over one NGO per 600 Indians, and many times the number of primary schools and
primary health centres in India.
 8
The term "NGO" is not always used consistently. In some countries the term NGO is applied to
an organization that in another country would be called an NPO (non-profit organization), and
vice versa. Political parties and trade unions are considered NGOs only in some countries. There
are many different classifications of NGO in use. The most common focus is on "orientation"
and "level of operation". An NGO's orientation refers to the type of activities it takes on. These
activities might include human rights, environmental, improving health, or development work.
An NGO's level of operation indicates the scale at which an organization works, such as local,
regional, national, or international.
9
The term "non-governmental organization" was first coined in 1945, when the United
Nations (UN) was created. The UN, itself an intergovernmental organization, made it possible
for certain approved specialized international non-state agencies — i.e., non-governmental
organizations — to be awarded observer status at its assemblies and some of its meetings. Later
the term became used more widely. Today, according to the UN, any kind of private organization
that is independent from government control can be termed an "NGO", provided it is not-for-
profit, non-prevention, but not simply an opposition political party.

Public surveys reveal that NGOs often enjoy a high degree of public trust, which can make them
a useful – but not always sufficient – proxy for the concerns of society and stakeholders.
 A BRIEF INSIGHT – FOOD SERVING NON GOVERNMENT
ORGANIZATIONS IN INDIA

1. All India Roti Bank Trust

Started in 2017, All India Roti Bank Trust (AIBRT) works across 20 cities in India with over
10
1000 volunteers to serve an average of 2,00,000 meals each month. The main aim of the
organisation is to collect surplus edible food from various channels and distribute it among the
needy with due dignity. States: Uttarpradesh, Bihar, Delhi, Jharkhand, West Bengal,
Chattisgarh.

2. Annakshetra
ANNAKSHETRA, established in November 2010, is a non-profit organization at Jaipur,
Rajasthan. They collect unused surplus food and make it available to those in need through a
network of volunteers. During the last three years, they have recoveredand redistributed more
than 3 Million meals, without charging anything from the donor or the beneficiaries. States:
Rajasthan.

3. Double Roti
Founded in July 2018, Double Roti was founded in July 2018 and provides surplus donations
from bakery outlets to missionaries and charity homes across Delhi. States: Delhi

4. Feeding India
Feeding India is a not-for-profit social enterprise started in 2014, which aims to solve the
problem of hunger and malnutrition in the country. They channelize excess food from events,
restaurants, weddings, corporates, etc. to beneficiaries in need and run sustained feeding
programs through their own kitchens. Feeding India works with a network of 3,500 volunteers in
45+ cities of India and has served 5 million meals to people in need.States: Uttarpradesh,
Madhyapradesh, Punjab, Delhi, Gujrat, Rajasthan, Maharshtra, Tamilnadu, Karnataka.

5. Food Security Foundation India - India Food Banking Network

India Food Banking Network (IFBN) is the flagship program of Food Security Foundation India,
a not-for-profit registered on 17th June 2011. They distribute food products and meals through a
network of community based organizations or NGOs that run institutional feeding programs.
These include feeding programs at schools for underprivileged children, homeless shelters, old
age homes, after-school programs, orphanages, charitable hospitals and other programs for the
needy. IFBN is bringing together the government, private sector, and NGOs in multi-stakeholder
partnerships to establish a network of Food Banks to systematically capture non-perishable
packaged food from food companies and channelize it to the institutional feeding
programs.States: Uttarpradesh, Madhyapradesh, Punjab, Haryana, Delhi, Gujrat,
Rajasthan, Maharshtra, Tamilnadu, Karnataka, West Bengal.

6. Food Bank - India

Food Bank India is a non-profitable NGO working tirelessly to eradicate hunger from the society
with around 100+ active volunteers spanning across India. We currently cook from each of our
houses and gather in a location to serve food to the needy. Once in a month we also attempt for
mass cooking event wherein we cook food for serving more than 500 people in a day. Recenty,
we have also started taking excess food requests donated in a hygienic way with proper
packaging.States: Tamil Nadu, Andhra Pradesh, Telengana, Maharashtra, Uttarpradesh,
Haryana.

7. Akshaya patra foundation

6
The Akshaya Patra Foundation (APF). It was founded in 2000 It was an early participant in the
MDMS in Karnataka and provides meals to 4.32 lakh children in 2,825 schools in five districts
(Bengaluru Urban, Mangaluru, Mysuru, Ballari and Dharwad), that is, around 8 per cent of all
schoolgoing children in Karnataka. In Bengaluru, it covers 2,47,000 children in 1,171 schools,
including all the schools under the purview of the Municipal Corporation of Bengaluru, the
Bruhat Bengaluru Mahanagara Palike (BBMP). (The above figures are from the Department of
Public Instruction. There is a slight variance between these figures and those provided by the
7
APF. According to the NGO, it provides mid-day meals to 2,887 schools, covering 4.49 lakh
children in Karnataka.)
States: Andhra Pradesh, Assam, Chattisgarh, Gujrat, Karnataka, Odisha, Rajasthan,
Tamilnadu, Telangana, Uttar Pradesh, Maharashtra, Tripura.
 Company Overview
Company logo:-

About foundation:-

The Akshaya Patra Foundation is a non-profit organization in India that runs school lunch
10
programme across India. The organisation was established in 2000. It aims to counter classroom
hunger and aid in education of children. It feeds 18,02,517 children every day across India.

The food distributed by Akshaya Patra is perceived to be "hygienic, nutritious and delicious"

Go Green Initiative

The Akshaya Patra kitchens produce about 350 kilograms of organic waste each day. In an effort
to reduce the amount of waste going to landfill, the foundation has set up biogas plants in some
of its kitchens. This initiative started with the centralized kitchens at Bellary and Vasanthapura
11
(Bengaluru) on Earth Day (April 22) 2016 and now extends to six kitchens across the
country. The biogas plants, with a capacity to process 1 ton per day (TPD) of organic waste,
generate 120 to 150 m3 of biogas the equivalent of 30 kilograms of LPG. This gas is consumed
in the kitchen's cooking operations and saves the foundation INR 38,500 per month. This
translates to savings of about 10% in total energy consumption required for cooking.

Another green initiative of the foundation is the installation of solar photovoltaic (PV) systems at
some of its kitchens. Based on the weather these systems produce 80-100 units of electricity per
day and this power's the facility's daytime energy requirement e.g. the Bengaluru plant generates
10 kW of power and this is entirely consumed by the facility, whereas the Surat plant generates
12 kW of power with some of the surplus power being fed back to the grid for a credit.

The foundation is open to knowledge sharing in helping other entities achieve their
environmental goals. Shridhar Venkat, CEO Akshaya Patra has gone on record to say:
The blueprints and processes of our waste management and clean energy generation systems are
available to whomsoever who asks for it.

Certain that the primary cause of Akshaya Patra is to actually complement the creation of Srila
Prabhupada by implementation of the mid-day meal programme.

Akshaya Patra is an initiative of ISKCON Bangalore to provide mid-day meals in the rural
schools for the underprivileged children and thus support their education. The vision statement of
Akshaya Patra states: No child in India shall be deprived of education because of hunger.

In June 2000, the Akshaya Patra Foundation started feeding 1500 children in Bangalore and
today it is reaching out to more than 1.76 million children every day. Akshaya Patra is currently
operating in 42 locations across 12 states of India and is conferred as the World’s Largest NGO-
run Mid-Day Meal Program. The mission is to reach 5 million children by 2020.

The Akshaya Patra Foundation works in partnership with the Central and various State
Governments of India to provide mid-day meals to children studying in Government and
Government-aided schools. The Foundation runs its operations through two kitchen
models: Centralized Kitchens , which are suitable for urban and semi-urban locations, are
mostly mechanized and employ innovative technology to cook meals for thousands of children
within a few hours. Decentralized Kitchens are set-up in areas that are not easily accessible and
employ women of that particular area for the cooking process.
The mid-day meal program has seen the positive impact across India. In 2006, A C Nielsen
(Mumbai) did a study to measure the impact of this mid-day meal program and observed that this
program not only improved the nutritional status of the children but also has resulted in increased
enrolment and attendance in the schools. The rate of drop-outs considerably reduced. It also
12
improved the performance of the students in the class; their attention span has improved and they
have shown good academic progress. In the year 2007, Harvard Business School conducted a
study on the operations of Akshaya Patra and included it in their MBA curriculum as a case
13
study on precision and time management. Download the Harvard Business School Case Study on
Akshaya Patra Operations. ICAI (Institute of Chartered Accountants of India) has honored
Akshaya Patra with the gold shield award for excellence in financial reporting.
On 28 November 2001, the Supreme Court of India passed a mandate, "Cooked mid-day meal is
to be provided in all the Government and Government-aided primary schools in all the states."
And, Akshaya Patra was also called upon to provide testimonies to the Supreme Court.
14
By the time the Ministry of Human Resource Development - Department of School Health and
Education extended its support to the initiative in 2003, Akshaya Patra was already reaching out
to 23,000 children.
11
Today, Akshaya Patra has 51 kitchens spread across 12 states & 2 Union territories of India, a
10
result of the successful partnership with the Government of India, various State Governments
and generous supporters.
15
The involvement of a number of private bodies in the implementation of the Mid-Day Meal
Scheme has resulted in visibly better performance.
 Nearly 120 million (12 crore) children are so far covered under the scheme, making this
school lunch programme the largest in the world. The Government’s multi-faceted
approach has therefore shown tremendous results

 Byleveraging the unique resources of organisations such as Akshaya Patra to act as its
implementing arm and making provisions for them to be as self-sufficient as possible,
the Government has successfully involved the entire society in helping the children of
our country. These foundations promote community participation through fundraising
and volunteering
  It has encouraged the private-public partnerships that have been instrumental in ensuring
success of the programme. With the aid of these organisations, the Government has
managed to scale the scheme to massive proportions
 The scheme has impacted children in many ways. Attendance has increased, classroom
hunger has reduced, malnutrition decreased and socialisation among children of all
castes improved
 On a global scale, the Indian Government has worked hard to meet the UN Sustainable
Development Goals.

List of Kitchens

The heart and soul of Akshaya Patra lies in our kitchens. Preparing over 1.8 million meals a day
requires highly mechanised and scalable infrastructure.

Based on the need, terrain and accessibility of the location, Akshaya Patra determines the model
of the kitchen. Out of 51 kitchens across India, 49 kitchens follow the centralised model, while
two locations operate on a decentralised model.

State/ Location Year Started Type of Kitchen

Andhra Pradesh
Visakhapatnam October 2008 Centralised Kitchen
Kakinada December 2015 Centralised Kitchen
Mangalagiri June 2016 Centralised Kitchen
Nellore 2017 Centralised Kitchen
Ghambiram May 2019 Centralised Kitchen
Gudivada November 2018 Centralised Kitchen
Srikakulam July 2019 Centralised Kitchen
Kuppam January 2019 Centralised Kitchen
Assam
Guwahati February 2010 Centralised Kitchen (ISO 22000:2005)
Chhattisgarh
Bhilai January 2009 Centralised Kitchen (ISO 22000:2005)
Gujarat
 State/ Location Year Started Type of Kitchen
Ahmedabad August 2014 Centralised Kitchen (ISO 22000:2005)
Bhavnagar June 2017 Centralised Kitchen (ISO 22000:2005)
Surat June 2012 Centralised Kitchen (ISO 22000:2005)
Vadodara November 2009 Centralised Kitchen (ISO 22000:2005)
Kalol March 2018 Centralised Kitchen
Bhuj January 2019 Centralised Kitchen
Daman & DNH
Silvassa Centralised Kitchen
Delhi
Gole Market Centralised Kitchen
Karnataka
Bengaluru- HK Hill June 2000 Centralised Kitchen (ISO 22000:2005)
Bengaluru-Vasanthapura July 2006 Centralised Kitchen (ISO 22000:2005)
Ballari July 2004 Centralised Kitchen (ISO 22000:2005)
Hubballi December 2004 Centralised Kitchen (ISO 22000:2005)
Mangaluru August 2004 Centralised Kitchen
Mysuru July 2007 Centralised Kitchen
Jigani November 2017 Centralised Kitchen
Odisha
Bhubaneshwar July 2014 Centralised Kitchen (ISO 22000:2005)
Nayagarh March 2007 Decentralised Kitchen
Puri June 2006 Centralised Kitchen
Rourkela November 2013 Centralised Kitchen (ISO 22000:2005)
Rajasthan
Baran April 2005 Decentralised Kitchen
Jaipur February 2004 Centralised Kitchen (ISO 22000:2005)
Jodhpur August 2013 Centralised Kitchen
Nathdwara June 2006 Centralised Kitchen (ISO 22000:2005)
Ajmer August 2016 Centralised Kitchen (ISO 22000:2005)
Bhilwara April 2018 Centralised Kitchen
State/ Location Year Started Type of Kitchen
Jhalawar May 2018 Centralised Kitchen
Bikaner January 2019 Centralised Kitchen
Udaipur October 2019 Centralised Kitchen
Chittogarh August 2019 Centralised Kitchen
Maharashtra
Nagpur August 2016 Centralised Kitchen
Thane August 2017 Centralised Kitchen
Tamil Nadu
Chennai July 2011 Centralised Kitchen
Telangana
Kandi March 2019 Centralised Kitchen
Narsingi September 2017 Centralised Kitchen
Nawabpet July 2019 Centralised Kitchen
Warangal August 2017 Centralised Kitchen
Tripura
Kashirampara April 2017 Centralised Kitchen
Uttar Pradesh
Lucknow March 2015 Centralised Kitchen (ISO 22000:2005)
Vrindavan August 2004 Centralised Kitchen (ISO 22000:2005)
Math,Vrindavan October 2018 Centralised Kitchen
Gorakhpur Centralised Kitchen
Awards:

 Mahatma Award for Social Good 2019:

On October 1, 2019, The Mahatma Award for Social Good was conferred on The Akshaya Patra
Foundation for its impact on the society through the Mid-Day Meal Programme.

On behalf of Akshaya Patra, the Foundation’s Regional President, UP and Delhi NCR, Shri.
Yudhisthira Krishna Dasa received the award at a ceremony held at Crowne Plaza in Mumbai.
The award was presented by Mrs. Rajashree Birla, Chairperson – Aditya Birla Centre for
Community Initiatives and Rural Development.
  Special Jury Award at Outlook Poshan Innovation Awards 2019:

In recognition of its valuable contribution in the Urban Nutrition (Institution) category, The
Akshaya Patra Foundation has been honoured with the Outlook Poshan Special Jury Award on
August 5, 2019. It was received by Shri Chanchalapathi Dasa - Vice-Chairman, The Akshaya
16
Patra Foundation. The award ceremony was held at Vigyan Bhavan in New Delhi.

Addressing people at the event, Hon'ble Vice-President, Shri M. Venkaiah Naidu emphasised on
the significance of joint efforts to address malnutrition and acknowledged Outlook India's
endeavours to bring together people and institutions working towards this cause on a common
platform. He further added, "it is the duty of the state and well-meaning organisations to take
care of people who cannot afford and cited Akshaya Patra as one of the organisations performing
this duty."
  Gandhi Peace Prize:

The prestigious Gandhi Peace Prize has been conferred upon The Akshaya Patra Foundation by
the Union Government on January 16, 2019. The award acknowledges the Foundation’s
contribution in providing mid-day meals to millions of children across India. Under the
Chairmanship of P.M Shri Narendra Modi, it was unitedly announced by a panel of jury
members - Justice Shri Ranjan Gogoi - the Chief Justice of India, Smt Sumitra Mahajan -
Speaker of Lok Sabha, Shri Mallikarjuna Kharge - Leader of the single largest Opposition Party
in Lok Sabha, and Shri L.K. Advani - Member of Parliament.

Appreciating Akshaya Patra’s relentless endeavour Prime Minister Shri Narendra Modi said,
"The Akshaya Patra Foundation's determined efforts ensure nutritious meals for many. Its
outstanding work has also ensured more children to go to school. I congratulate Akshaya Patra
for the Gandhi Peace Prize, 2016."

A cash prize of Rs. 1 crore, a citation, a plaque and an exquisite handicraft/handloom item was
given to the Foundation.
 Company Vision and Mission:-
VISION:-
NO CHILD IN INDIA SHALL BE DEPRIVED OF EDUCATION
BECAUSE OF HUNGER

MISSION:-
TO FEED 5 MILLION CHILDREN BY 2020

DISTRIBUTION CHANNEL OF AKSHAYA PATRA FOUNDATION

Distribution channel is referred as the medium through which the prepared food are transported to
the end consumers.

Akshaya patra foundation has a wide and well managed network of distributors appointed for
taking up the responsibility of distribution of foods to schools of the cities.
 The distribution channels are constructed in such a way that the demand of consumers is
fulfilled at the right place and the right time when it is needed by them.
 The consumers are served with the food and the smart vessels are collected back at the
evening with the same distributor.

DISTRIBUTION ROUTES:-
The only distribution rout for Akshaya patra foundation is schools which are registered
with the Akshaya patra foundation for mid day meal, most commonly the government
schools.

DISTRIBUTION SYSTEM:-
Direct distribution: In direct distribution the vehicles of the Akshaya patra directly
distribute the food in smart vessels for located schools.
 CHAPTER: 3

OBJECTIVE

 To study functioning of smart vessel.

 Study the process of smart vessels by tracking it daily.
17
 To find out how to maintain the food quality by the help of live
tracking.
 Maintain healthy relationship with consumers.
 Trying to install smart vessels in all distributions.
Sampling
Sampling is the act, process, or technique of selecting a suitable sample, or a representative part
of a population for the purpose of determining parameters or characteristics of the whole
population.
 Universe: Collection, population, or set of entities, items, or quantities (grouped together
on the basis of common or defining characteristics or features) from which
a representative sample is drawn for comparison or measurement. The sampling universe
is the totality of items/events from which you can select or sample for statistical analysis
and description.
 Sampling Frame: The sampling frame means the list of all the units comprising the
population from which a sample is to be drawn.
 Sample Unit: A single section selected to research and gather statistics of the whole. For
example, when studying a group of college students, a single student could be
a sampling unit.
8
 Sample Size: This is the number of individuals from the sampling frame who will
participate in the primary data collection process.

1 Method of Sampling
Sampling is broadly classified into two methods:
1) Probability
2) Non-Probability

2 Probability Sampling:
Probability Sampling is also known as ‘random sampling’ or ‘chance sampling’. Under this
18
sampling design every item of the universe has an equal chance, or probability of being chosen
19
for sample. This implies that the section of the sample items is independent of the persons
making the study - that is the sampling operation is controlled objectively so that the items will
be chosen strictly at random. Probability samples may take the form of:
  Simple Random Sampling
 Systematic Sampling
 Stratified Sampling
 Cluster and Area Sampling
 Sequential Sampling
 Multi stage Sampling

3 Non Probability Sampling:

Non Probability Sampling is also known as deliberate sampling, purposive and judgment
sampling. Non-probability sampling is that which does not provide every item in the universe
18
with a known chance of being included in the sample. Non-probability sampling is of the
following type:
 Convenience Sampling
 Quota Sampling
 Judgment Sampling
 Snowball Sampling
4 Data Collection Techniques

 Primary Data: If the investigator collects the data originally for the investigation the
data is called primary data.

 Secondary Data: If the investigator does not collect the data originally but uses data
collected by other investigator or agency and available in published or unpublished form,
the data is called secondary data.

1 Primary Data
 Daily visiting the schools where the trackers are installed with the distributors.
 Visiting schools and noting the temperatures and other details about the food in smart
vessel.
 Noting about the quality and quantity from schools.
2 Secondary Data

 Smart vessel application

 Company Records.
 Company Website.
 Information from Distributor

Statistical Tools Used for Data Analysis

Percentage Method
Percentages are used for making comparison between two or more series of data. This tool was
used to know the percentages, to which the respondents had responded for each of the
parameters.
Pictorial Analysis
Bar graphs and Pie charts are used to depict the data in pictorial format.

Limitations
The research has following limitations:
 The study duration was limited to only three months which is quite less for going deeply
and comprehensively into the topic.
 The sample size is relatively small; therefore it cannot be the representation of the whole
of India.

Research tool:
For my study the research tool used were;
a. Questionnaire
b. Simple interview
Sample size:
Sample size for my study was 20

Procedure followed:
7
A well-structured questionnaire was used for survey. According to the need, the pattern of the
20
questionnaire was changed to make it more compatible with the objective of the study. The
21
questionnaire was formed in such way that it will be applicable for the principal and server in
school. Through this survey the food quality was tracked and the smart vessel function were
assessed. This survey also helped understanding the expectations of the consumers for the food
quality from the foundation

Data Requirement:
In order to meet the research objective the following data were collected.
1. Details of the school
2. Different food preserving followed at school
3. Any complain about the food quality
4. Attendance of children in school everyday
Process Flow Fig. of Activity Performed:

VISITING THE SCHOOLS SERVED

UNDER AKSHAYA PATRA

CHECKING THE TEMPERATURE AND THE LID OPENING TIME

NOTING THE ATTANDANCE OF CHILDREN

LISTING OUT ANY FOOD ISSUES (IF ANY)

FEEDBACK FROM THE PRINCIPAL ABOUT THE

SMART VESSEL

COLLECTING SCHOOL DETAIL (Name, address, contact no.)

COMPARING THE SMART VESSEL DATA FROM

THE SMART VESSEL APPLICATION
 CHAPTER: 4
DATA ANALYSIS
AND
INTERPRETATION
Survey Analysis:-
The survey was conducted in Bangalore city. A total survey of 20 schools was conducted by
using questionnaire and with the use of collected data the answers has been concluded of
following questions.

Questionnaire for Retailers:

Sample size: 20 Schools

Q. 1. Are you happy with the food quality served by the Akshaya patra foundation?
Category Demand

Yes 20
No 0

INTERPRETATION:
When it comes to food serving NGOs in Bangalore the most of the schools are served by
Akshaya patra foundation all the schools are happy with the quality of the food. Each and every
school gave a good response to the quality by this we could know that the quality is so good.
 22 23
Q.2 How much do you agree that smart vessels help to maintain the quality of the food?
Sample Size-20
Category Response
Strongly Disagree 0
Disagree 0
Agree 8
Strongly Agree 12

Table: 2. Retailers review about Smart vessel

Review about the smart vessel

Review about the
smart vessel, 0%

Review about the

smart vessel, 40%

Review about the

smart vessel, 60%

Fig.1. Review of Smart vessel

INTERPRETATION:
As per survey conducted, most of the schools agree that the food transported by the smart vessel
will be maintained by good quality and also the modern improvements helps the foundation to
maintain the food temperature and other hygienic things, so by this we can know that the 90% of
the schools agree that the smart vessels helps for the maintenance of the food quality.
 Q.3 Does the food maintained at good temperature in smart vessels?

Category Response
Yes 20
No 0

Table: 3 Food Quality

Food temperature quality

Yes
NO

INTERPRETATION:
13
According to the survey conducted all schools are happy with the quality and the development of
new technologies in the foundation, as per the responses for the above question the temperature
is maintained from the kitchen to the serving hall by this the temperature and the quality is
maintained at good condition.
 24
Q.4 What would be the temperature of food while serving?
Sample size-20
Degree Celsius Response
50-60 8
40-50 8
30-40 4
20-30 0

Table: 4 Food temperature while serving

Temperature responses
20-30, 0, 0%
30-40, 4, 20%

50-60, 8, 40%

40-50, 8, 40%

50-60 40-50 30-40 20-30

INTERPRETATION:
Most of the responses says that the food is maintained at 40-50degree temperature and at the
kitchen the temperature of the food will be 50-60degree by this we can know smart vessels
maintains the temperature.
 Q.5 Does the smart vessel tracker keeps on all time?

ACTIVATE 15
INACTIVE 5

Table: 5 Smart vessel tracker status

Response

25%

ACTIVE

75% INACTIVE

Fig: 7.1.7 Smart vessel tracker status

INTERPRETATION:
As per the survey the smart vessels are active at many locations apart from the few so that would
help to track the live data of the food and the data collected gives the results of the required data ,
by this the most data would be examined.
 22
Q. 6 How much do you agree for the adoption of smart vessels in Akshaya patra foundation?

Category Response
Strongly Disagree 0
Disagree 0
Agree 8
Strongly Agree 12

Table: 6 Adoption of smart vessel

NEW ACTIVATION
S rong
Disagree
0% Agree Strongly Disagree
Strongly 40% Disagree
Agree
60% Agree
Strongly Agree

INTERPRETATION:
Form the responses we would know that the adoption of smart vessels at all locations are most
required and all schools agree with that and by adoption it helps the foundation and also school
to maintain the food service without any defaults, So almost all the schools agree for the
adoption of smart vessels.
 Q.7 Does the temperature raw data match with the instrument data?
Sample size- 20
Reasons No. of respondent
Match 15
Partially match 3
Doesn’t match 2

Data match status

16
14
12
10
8
6
4
2
0
Match Partially match Doesn’t match

Data match status

INTERPRITATION:
18
Generally as per results came from data analysis, the data from the smart vessel collected almost
match with the raw data and also the smart vessel data gives the exact lid operations with the
timing and this data helps to make some changes in food safety maintenance.
 Q.8 Do you think smart vessels can prevent the spoiling of food by helping it in live tracking?

Yes 18
No 2

Table: .8. Expectations of consumers in food safety

EXPECTATION
Yes No

10%

90%

Fig: .8. Expectation on food safety

INTERPRETATION:
When respondents asked about their expectation for food safety, 90% of them agree that the
smart vessels helps to maintain the food quality and also food spoiling and helps to maintain the
functions of the foundation.
 2 Questionnaire for the Consumers:
Sample size: 100
23
Q.1. How is the quality of the food served after the change of smart vessel? Rate it.

Category Responses
Excellent 45
Good 36
Average 12
Fair 4
Poor 3

Table: .1. Preference from consumers toward food quality

PREFERENCE FROM CONSUMERS TOWARD FOOD

QUALITY
Excellent Good Average Fair Poor

FairPoor
4% 3%
Average
12%
Excellent
45%

Good
36%

Fig: .1 Consumers preference towards food quality

INTERPRETATION:
As per consumers survey 80% of the students are happy with the food quality after the adoption
of the smart vessel and most of the students responses are likely with rush so some negative
responses are reflected about 4%
 Q.2. How hot when the food is served?
Category Respondent
Cold 0
Moderate 58
Hot 42

Table: 2. Consumers satisfaction with food temperature

Consumer satisfaction with Food temperature

70

60

50

40

30

20

10

0
Cold Moderate Hot

Consumer satisfaction with Food temperature

Fig: 2. Consumers satisfaction with Quality of food

INTERPRETATION:
Form the total sample size the 58 consumers are given response with moderate temperature and
the 48 are given with hot temperature response so by this we can know that the consumers are
much satisfied with the food quality
 Q.3. Are you satisfied with the food quality and quantity?

Category Respondent
Satisfied 40
Highly satisfied 45
Moderate satisfied 15
Not satisfied 0

Table: 3. Consumer satisfaction with quality and quantity

Consumer satisfaction with quality and

quantity
50 Highly satisfied, 45
Satisfied, 40
40

30
Moderate satisfied,
20
15
10
0
Not satisfied, 0
Satisfied
Highly satisfied
Moderate
satisfied Not satisfied

Fig: 3. Consumer satisfaction with quality and quantity

INTERPRETATION:
By the consumer perspective the quality and the quantity provided by the Akshaya patra
foundation is so good and all the consumers are happy with its services and the smart vessel
helps in maintaining the quality of the food.
 CHAPTER: 5
OBSERVATION AND FINDINGS

After data interpretation and analysis I found that consumers are happy with adoption of smart
vessel. They are quality maintaines by smart vessel. They are aware about smart vessel and
prefer smart vessels for prevention of food.
When it comes to food serving NGOs people rate only on the basis of quality and which are
better than others but offering highest quality food so people like this NGO most rather than
other NGOs because of its quality.
When I analyzed why does the raw data and the smart vessel data doesn’t match then I found that
the temperature had made the damage to the sensors in the vessels and then the sensors and made
to replaced with heat resistant and also water resistant by this the changes of smart vessels are
made.
Food recipes are changed to maintain the smart vessel conditions and also to maintain the
nutrition required by the students.
25
By this survey we found that the most of the schools are likely agree for the new adoption of the
smart vessel and by this adoption the food safety measures could be maintained.
23
Students also agree that the temperature and the quality of the food is maintained by the smart
vessel and food is good which is preserved in smart vessels.
Schools and students have a good impression towards Akshaya patra foundation as it has higher
brand value all over India.
 CONCLUSION

26
According to the survey the consumers are happy with the smart vessel adoption and also the
smart vessels helps in maintaining the food safety of the organization by tracking its live
functions and these vessels helps in getting the food spoiling stages and consumers could be
protected by getting effected from spoiled food.
Principals also happy with its functions and most of them agree for the adoption and the schools
should be provided with good vessel radars and thus it could help the organization to track the
food and smart vessels have good image in the sight of the students too so the adoption in all
locations is required and the organization has to make some improvisation with the smart vessel
chips that’s record the data and need to be maintained with heat resistant and water resistant.
For now the organization is serving limited schools it could plan to serve all schools all over
Bangalore.
27
Students need to be aware about the smart vessels and also they need to taught how the smart
vessels has to be maintained because the vessels will be at locations during cleaning all need to
be taught for staff.
24
Smart vessels helps in maintaining the temperature of the food as per the raw data and also the
smart vessel data.

SUGGESTION AND RECOMMENDATION

 Smart vessel sensor must be updated for the heat resistance and water resistance.
 Live locations radar for smart vessel should be increased.
 Company should provide smart data for both consumer point and the drivers.
 Awareness of smart vessel has to be done in students.
 Daily data has to be examined for better service.
 Quantity of the smart vessel has to be increased.
 CHAPTER: 6

BIBLIOGRAPHY/REFERENCES

References:
Websites:
1. www.thebetterindia.com
2. www.akshayapatra.org
3. www.giveindia.org

Books and Journals:

1. Kotler Philip, “Marketing Management” New Delhi, Prentice Hall of India, 2009(13th
Edition)
2. Francis Buttle, “Customer Relationship Management” (Second Edition)

ANNEXURE
QUESTIONAIRE FOR RETAILERS

DISCLAIMER: The responses recorded I this form will not be shared or sold to any other third
25
party and will only be used for research purpose.
Dear Respondent…
I am student of AIMS Institute of Higher Education Bangalore. I am conducting survey on
customer satisfaction on smart vessel in Bangalore region. For this purpose, I would like you to
spare a few minutes and share your views with me.
 CHAPTER:7
FEEDBACK FORM
Smart vessel

Student Name :- Punith Gowda H N

Area:- Date:-____________

1) School name-________________________________________

2) School address-_______________________________________

________________________________Pin Code-____________

3) Principal name-________________________________________

4) Mobile number-______________________________________

5) smart vessel Available YES NO

6) School type Government school Private school

Others

7) Classes type- Nursery

Higher Primary
Primary

8) Number of students- 100-200

300-400
500-600
 22
9. What is your opinion about smart vessels in Akshaya patra foundation? Would you agree that
smart vessel helps in food safety? ___________________________________

10. DO you adopted with smart vessels? Yes NO

11. Active Inactive