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PRESENTED BY:
AHSAN UL FAIZAN
MUHAMMAD ZEESHAN
NAVEED
PRESENTED TO:
industry of Pakistan. After assessing the overall scenario of the industry and the need s
and preference of the people at large we as a team deciding to open a Cafe as we all
found ourselves competitive enough to participate and meet the competition in the
We assume that the monthly sale of the CAfe would be around Rs.400,000 which would
ensure that the working capital needs of the business can be fulfilled as assessed in the
Product:
Tea, Coffee & Cold Cappuccino.
Location Advantages:
• Prime location
• Main Area
• Commercial Activity
• Residential locality
• No Traffic
Location Disadvantages:
• Parking problem
Size of Market:
300,000- 400,000
Business Strategy: The type of strategy we are going to use in our business would be
Competitive advantage strategy as our product will be having some advantage over its
rivals through our services, hygienic environment.
SWOT ANALYSIS:
Strengths:
• Location
Weaknesses
Opportunities
• Market expansion
• More branches
• New entrants.
Direct Materials:
Indirect material:
Gas used for making tea and coffees
SALES FORECAST:
Sitting capacity- 10 tables- 4 chair
Working hours- 11
Potential sales Of tea- if our 1 table is used thrice each hour and 4 tea are served on each
table, then our potential sales for one day would be- 1320
And it is estimated that if in an hour we are serving 10 cars and the average persons in a
car is 2 so two coffees are being served, and our potential car sales for a day comes out to
be = 220
1320+220=1540
Potential Sales of Coffee: if our one table is used once in every 1 hour, and 2 coffee are
served on each table =220
Drive through: 4 coffee in every hour served to 2 cars= 88
220+88=308
Potential sales of cold coffee: 4 served on each table in every hour twice =880
Drive through: 3 served to 5 cars every hour= 165
165+880=
1045
Human Resource Planning
Production plan
Overheads: Gas, electricity, telephone, water, rent, fuel for generator, depreciation,.
Fixed Assets: espress machine, deep freezer, splits, serving table, tables chairs, energy
savers, generator, utensils, one sink, crockery, water dispenser.
DEPRICIATION: Straight line method- Every item has a different life time and
therefore each has a different depreciation amount.
Operating expenses:
Rent & utilities- rent is increased by 1.1% ever year.
Electricity- 40% used by overheads and 60 % by operating expenses.
Telephone –telephone bill is estimated as Rs.10000 monthly
Salaries: 55000