BUSIN

ESS
RESEA
RCH
METH
ODS
REPOR
T
BY GROUP 7
Riddhima Garg
Yamini Chawda
Vansh Gupta
Pallavi Yadav
Atal Kishore
Sharma
Prasun Prabhat
Latika Bhutani
Problem Statement:

To determine the factors affecting choice of Telecom operator

The telecom sector has seen a major change in the recent years. With a few telecom operators
successfully surviving in the market, the report aims to determine and analyse the factors that
affect people’s choice, while opting for a telecom operator. For this purpose, a Focus group
discussion was conducted to determine the variables that help people determine the telecom
operator they would choose. After analysing the entire discussion, 10 variables were found
that people felt are important in affecting the choice of their telecom operator. Currently, four
major telecom operators exist in the telecommunications industry.
 
Exploratory research

I. PRIMARY RESEARCH

Method of exploratory research used: Focus group discussion

Two Focus group discussions were conducted with 8 members in each group. The final
variables are a result of combined analysis of both the FGDs.

Insights from Focus Group Discussions

1. Insights from FGD 1

2. Insights from FGD 2

II. SECONDARY RESEARCH

In order to evaluate the validity of the variables that emerged from the primary research, we
referred to a research paper titled,

“An exploratory study on determinants of customer satisfaction of leading mobile network

providers- Case of Kolkata, India”:

-Shibashish Chakraborty (IIM Ranchi)

Kalyan Sengupta (IISWBM Kolkata)

Quantitative Research Methods

A questionnaire was floated across the college students, friends and family. The main idea
was to get as much diversity as possible to asses it better how people across the nation
perceive various factors to select the telecom operator they use.

The data was analysed in the form of pie charts and various quantitative research
methodologies.

Research Methods used in the report:

1. Discriminant Analysis

2. Factor Analysis

3. Cluster Analysis

Questionnaire:
For questionnaire design, Refer to Appendix 1

The questionnaire was designed to asses the perception and importance given by the
respondents to the variables determined in the exploratory research.

The questionnaire served two purpose for the report analysis:

1. Asses the importance given by the customers to the variables by getting a rating for each
variable

2. Rating for each variable in terms of the services provided by their current telecom
operator.

Responses obtained:
For raw data obtained from the responses obtained from the questionnaire, refer to Appendix
2. The data is provided in the form of an excel sheet.

The data obtained shows diversity in terms in age, area of residence and relative importance
given to the factors by the respondents.

Analysis of the data

As discussed earlier, the data is rich in terms of diversity. The analysis in form of pie charts is
provided below:

Research Methodologies