Activity 6.

1a Visual Design Principles and Elements Matrix Name: Kathryn Gurski Period: 1

Object: computer mouse Elements of Design

Point Line Color Value Shape Form Space Texture

Description of n/a Straight lines on Black with n/a Organic; no Solid form n/a smooth
Use of Element the base; curved white “perfect” created
of Design top surface lettering geometric or through
mechanical organic
shapes shapes

Principles of Balance Formal balance Formal

Design created by balance
symmetry created by
symmetry

Emphasis “Bulging” back

end of mouse
emphasized
against the slim
front

Contrast Curved top “Bulging” back

surface contrasts end of mouse
with flat lines of contrasts with
the base the slim front

Rhythm

n/a

Proportion Back end has a

greater height
than front end

Unity Consistent Consistent

color texture

Economy Simple, Simple, sleek

minimal blend of
colors contrasting
ends(contributing
to an overall
simplicity)
Object: Amazon Alexa Elements of Design
 Point Line Color Value Shape Form Space Texture

Description of n/a Curved lines Grey, black n/a Geometric Solid form n/a Rough on
Use of Element shapes(circle) created sides,
of Design through smooth
circles on top

Principles of Balance symmetrical symmetrical

Design balance on balance on
the front view the front view

Emphasis Black of
amazon
logo
emphasized
against grey
background

Contrast Black top

contrasts
with grey
sides

Rhythm If you look

closely at
the texture
it’s a tiny
pattern
repeated
regularly

Proportion All shapes All forms

seem seem
proportional proportional
and and
appropriate appropriate
for function for function

Unity Uniform Consistent

dull/minimal geometric
colors shapes

Economy Minimal Simple

color shapes
Object: Drinking glass Elements of Design
 Point Line Color Value Shape Form Space Texture

Description of n/a Curved clear n/a Geometric Solid Space around smooth
Use of Element lines shapes(circle) form circular
of Design created opening on
through top. Depth
circles evident in
hole.

Principles of Balance Radial balance Radial Radial

Design balance balance

Emphasis Small diameter of

bottom of glass
emphasized against
larger diameter of top
of glass

Contrast Small diameter of

bottom of glass
contrasts with larger
diameter of top of glass

Rhythm Gradaded shape-

diameter of glass
gradually decreases
from top to bottom

Proportion All shapes seem All forms

proportional and seem
appropriate for function proportio
nal and
appropria
te for
function

Unity Consistent Consistent use of Consistent,

, clear geometric shapes smooth texture
color

Economy Simple No color Simple shapes

lines
 Object: scizzors Elements of Design

Point Line Color Value Shape Form Space Texture

Description of n/a Straight lines on Silver n/a organic Solid form space/depth smooth
Use of Element blades, curved blades, created evident
of Design lines around the purple through through
handles handles organic handles
shapes

Principles of Balance Symmetrical Symmetric

Design balance al balance

Emphasis Straight line of Purple

blades is handles
emphasized emphasize
against curved d against
handles(perhap silver
s to emphasize blades
the precision of
the tool)

Contrast Flat blade edges Purple

contrast with handles
curved handle contrast
lines with silver
blades

Rhythm

n/a

Proportion Width of
handles
triple that of
the blades,
length of
handles
equivalent to
that of the
blades

Unity Consistent
smooth texture

Economy Simple lines

 Object: binder Elements of Design

Point Line Color Value Shape Form Space Texture

Description of n/a Only straight Black and grey n/a Geometric Solid form n/a Mostly smooth
Use of Element edges shapes- created with some
of Design rectangles through rubbery,
geometric rougher
shapes surfaces

Principles of Balance Symmetrical Symmetrical

Design balance(only in balance(only
horizontal in horizontal
direction) direction)

Emphasis Grey color

emphasized
against black

Contrast Grey color rubbery/rough

contrasts with texture(as seen
black in **hinges**)
contrasts with
smooth covers

Rhythm Repeated use of

black around the
perimeter of
cover/side
surfaces with
grey in the center

Proportion All shapes All forms

seem seem
proportional proportional
and and
appropriate for appropriate for
function function

Unity Consistent Consistent use of Consistent use

use of dark colors of geometric
straight lines shapes

Economy Simple lines Simple colors Simple shapes