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Electronic Commerce: A Managerial Perspective

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 Electronic commerce : a managerial perspective
NNU does not claim copyright owner of this book, this page contains only table of contents and
basic information about the book (http://libraries.najah.edu)

Electronic commerce : a managerial perspective

    Bar Code: 607506     
Card Number: 105741     
Author(s): Turban, Efraim.     
Subject: Information technology--Management.     
Publish Year: 2000     
Dewey Code: 658.05 ELE     
Publisher: Prentice Hall     
ISBN: 139752854     
Pages: xxxii, 520 p. : ill. ; 26 cm.     
Content Preview: Foundations of Electronic Commerce p. 1
Intel Corp. and Happy Puppy p. 1
Definitions and Content of the Field p. 3
Benefits and Limitations p. 14
The Driving Forces of Electronic p. 17
Commerce
Impact of EC: Everything Will Be p. 24
Changed
Putting It All Together p. 30
Managerial Issues p. 32
Real World Case: An Electronic Fish p. 36
Market Reengineers the Fishing Industry
Retailing in Electronic Commerce p. 39
Amazon's Competitive Structure p. 39
Overview of Electronic Marketing p. 40
Structure
Forecast of the B2C Electronic Markets p. 41
Business Models of Electronic Marketing p. 44
Direct Marketing p. 46
Online Customer Service p. 49
Electronic Intermediaries p. 50
Reactive Electronic Department Stores p. 53
Regional Shopping Service p. 54
Procedure for Internet Shopping: The p. 55
Consumer's Perspective
Aiding Comparison Shopping p. 58
The Impact of EC on Traditional p. 63
Retailing Systems
Managerial Issues p. 65
Real World Case: Lowest Price on Earth: p. 69
Buy.com
Internet Consumers and Market p. 72
Research
Building Customer Relationship p. 72
The Consumer Behavior Model p. 73
Personal Characteristics and the p. 75
Demographics of Internet Surfers
Consumer Purchasing Decision Making p. 81
One-to-One and Relationship Marketing p. 84
Delivering Customer Service in p. 87
Cyberspace
Market Research for EC p. 93
Intelligent Agents for Consumers p. 102
Electronic commerce : a managerial perspective
NNU does not claim copyright owner of this book, this page contains only table of contents and
basic information about the book (http://libraries.najah.edu)
Organizational Buyer Behavior p. 107
Real World Case: Kansas City Power and p. 113
Light Company
Example of an Online Market Research p. 116
Tool for Segmentation
Advertisement in Electronic Commerce p. 117
CD-Max Uses E-Mail Lists to Advertise p. 117
Web Advertisement p. 118
Advertisement Methods p. 123
Advertisement Strategies p. 128
Push Technology and Intelligent Agents p. 137
Economics and Effectiveness of p. 140
Advertisement
Online Catalogs p. 142
Special Advertisement Topics p. 145
Managerial Issues p. 150
Real World Case: Chevron's World of p. 155
Car Characters
Electronic Commerce for Service p. 157
Industries
Ordering Journals Electronically p. 157
Broker-Based Services p. 158
Travel and Tourism Services p. 159
Employment Placement and the Job p. 164
Market
Real Estate: From Virtual Realtors to p. 168
Virtual Reality
Trading Stocks Online p. 170
Cyberbanking and Personal Finance p. 173
Auctions: From Theory to Practice p. 179
Online Publishing, Knowledge p. 183
Dissemination, and Other Services
The Impact on Intermediaries and Their p. 187
Changing Roles
Managerial Issues p. 189
Real World Case: Cushman and p. 194
Wakefield Uses an Intranet to
Communicate Effectively
Real World Case: Web Takes Banking to p. 195
Sea
Business-to-Business Electronic p. 197
Commerce
Procurement Revolution at General p. 197
Electric
Characteristics of B2B EC p. 199
Models of B2B EC p. 203
Procurement Management Using the p. 209
Buyer's Internal Marketplace
Supplier-Oriented Marketplace: Cisco p. 211
Connection Online Case
Buyer-Oriented Marketplace: GE's TPN p. 213
Case Revisited
Intermediary-Oriented Marketplace: p. 214
Boeing's PART Case
Just-In-Time Delivery: FedEx p. 216
InterNetShop Case
Other B2B Models, Auctions, and p. 218
Electronic commerce : a managerial perspective
NNU does not claim copyright owner of this book, this page contains only table of contents and
basic information about the book (http://libraries.najah.edu)
Services
From Traditional to Internet-Based EDI p. 222
Integration with Back-End Information p. 225
Systems
The Role of Software Agents for B2B EC p. 227
Electronic Marketing in B2B p. 228
Solutions of B2B EC p. 231
Managerial Issues p. 233
Real World Case: Fruit of the Loom's p. 238
Distributors
Intranet and Extranet p. 240
Automotive Network Exchange--The p. 240
Largest Extranet
Architecture of the Internet, Intranet, p. 241
and Extranet
Intranet Software p. 243
Applications of Intranets p. 244
Intranet Application Case Studies p. 246
Considerations in Intranet Deployment p. 248
The Extranets p. 248
The Structure of Extranets p. 251
Extranet Products and Services p. 251
Applications of Extranets p. 252
Business Models of Extranet p. 253
Applications
Managerial Issues p. 258
Real World Case: Cadence Design p. 262
Systems--ROI of Intranet 1,766 Percent
Industry-Specific Intranet Solutions p. 265
Industry-Specific Extranet Solutions p. 269
Electronic Payment Systems p. 274
Is SET a Failure? p. 274
Electronic Payments and Protocols p. 275
Security Schemes in Electronic Payment p. 278
Systems
Electronic Credit Card System on the p. 284
Internet
Electronic Fund Transfer and Debit p. 287
Cards on the Internet
Stored-Value Cards and E-Cash p. 291
Electronic Check Systems p. 295
Unified Payment Systems p. 296
Prospect of Electronic Payment Systems p. 298
Managerial Issues p. 298
Real World Case: Transportation Cards p. 302
in the Big Cities
EC Strategy and Implementation p. 305
IBM's E-Business's Strategy p. 305
Strategic Planning for EC p. 306
Electronic Commerce Strategy in Action p. 317
Competitive Intelligence on the Internet p. 321
Implementation: Plans and Execution p. 322
Project and Strategy Assessment p. 329
Managerial Issues p. 332
Wizards of the Coast, Inc. p. 336
SkyMall's EC Strategy p. 337
Public Policy: From Legal Issues to p. 340
Electronic commerce : a managerial perspective
NNU does not claim copyright owner of this book, this page contains only table of contents and
basic information about the book (http://libraries.najah.edu)
Privacy
EC-Related Legal Incidents p. 340
Legal, Ethical, and Other Public Policy p. 341
Issues
Protecting Privacy p. 343
Protecting Intellectual Property p. 352
Free Speech, Internet Indecency, and p. 356
Censorship
Taxation and Encryption Policies p. 361
Other Legal Issues: Contracts, p. 364
Gambling, and More
Consumer and Seller Protection in EC p. 367
Managerial Issues p. 373
Infrastructure for EC p. 381
It Takes More than Technology p. 381
A Network of Networks p. 385
Internet Protocols p. 386
Web-Based Client/Server p. 390
Internet Security p. 395
Selling on the Web p. 404
Chatting on the Web p. 410
Multimedia Delivery p. 412
Analyzing Web Visits p. 417
Managerial Issues p. 417
Real World Case: Internet Bookseller p. 423
Realizes 440 Percent Internet Sales
Growth
Economics, Global, and Other Issues in p. 425
EC
Electronic Distribution of Music by p. 425
N[subscript 2]K
Marketplace versus Marketspace p. 426
The Components of Digital Economics p. 428
Competition in Marketspace p. 429
Some Issues in Digital Economy and p. 433
Success Factors
Impacts on Industry Structure, p. 437
Intermediaries, and Others
Virtual Communities p. 442
Global Electronic Commerce p. 445
Electronic Commerce in Small p. 449
Companies
Research in EC p. 452
The Future of EC p. 454
Chemdex Brings Efficiencies to p. 460
Chemical Market
New Entrants to the Dutch Flower p. 461
Market
Creating Web Pages p. 463
HyperText Markup Language (HTML) p. 463
HTML Editors p. 473
Cascading Style Sheets and Dynamic p. 474
HTML
Virtual Reality Modeling Language p. 475
(VRML)
The Coming of XML and XSL p. 477
Web Programming: Adding Desktop p. 483
 Electronic commerce : a managerial perspective
NNU does not claim copyright owner of this book, this page contains only table of contents and
basic information about the book (http://libraries.najah.edu)
Interactivity and Dynamic Data Access
Desktop Interactivity and Processing p. 483
Delivering Dynamic Content p. 489
Software Agents p. 495
Why Software Agents for EC, Especially p. 495
Now?
Brief History of Intelligent Agents p. 497
Definitions p. 497
Characteristics of Software Agents: The p. 498
Essentials
Simple Software Agents: How Do They p. 498
Work?
Learning Agents p. 499
Keeping Up with and Watching Out for p. 501
the Future
Glossary p. 505
Index p. 513

 
   

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