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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.2)
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.2)
Higher Nationals - SummativeAssignmentFeedbackForm
LO1 Explain the purpose and scope of Human Resource Management in terms of resourcing an organisation with
talent and skills appropriate to fulfil business functions.
LO2 Evaluate the effectiveness of the key elements of Human Resource Management in an organisation.
LO3 Analyse internal and external factors that affect Human Resource Management decision-making, including
employment legislation
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.2)
Assignment Feedback
Formative Feedback: Assessor to Student
Dear Student,
Please answer to all questions. This should be written as a study review report in business style. Use trusted
sources and need citations and references accordingly. All out comes need to be achieved.
Action Plan
15th July – July 30th , Preparation of all the documents
1st August- 20th August, Completion of LO 01,LO 02,LO 03
23rd August- 30th August Final formatting
12th September submission
Summative feedback
I have achieved and completed all the criteria’s according to the grading criteria.
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.2)
Pearson
Higher Nationals in
Business
Unit 03: Human Resource Management
Assignment 01
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.2)
Assignment Brief
Student Name /ID Number P.L. Dilini Jeewani Cooray
Academic Year
Submission Format:
The submission is in the form of an individual written report. This should be written in a concise, formal
business style using single spacing and font size 12. You are required to make use of headings, paragraphs
and subsections as appropriate, and all work must be supported with research and referenced using the
Harvard referencing system. The recommended word limit is 2,000–2,500 words, although you will not
be penalised for exceeding the total word limit.
LO1 Explain the purpose and scope of Human Resource Management in terms of resourcing an
organisation with talent and skills appropriate to fulfil business functions.
LO2 Evaluate the effectiveness of the key elements of Human Resource Management in an organisation.
LO3 Analyse internal and external factors that affect Human Resource Management decision-making,
including employment legislation.
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.2)
Assignment Brief and Guidance:
Scenario:
As a newly appointed management trainee of a Sri Lankan organization (you have to select an
organisation of your choice), you have been tasked with helping the senior management on the
restructuring of the department as part of an organizational change.
------------------------------------------------------------------------------------------------------------------------------
-----------
The Human Resources (HR) department will be restructured based on the findings of a review report,
which you have been asked to complete. You are to review the effectiveness of the HR function within
the organisation, researching the role and scope of HR and reviewing and assessing the main HR
functions within the organisation. This has to be submitted as a case study report on how HRM
functions are applicable to workforce planning and resourcing in the organsation. Also the report should
identify the approaches used for recruitment and selection and evaluate the mentioned approaches.
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.2)
Grading Rubric
Grading Criteria Achieved Feedback
I would like to thank the Human Resource Management for giving me this great opportunity
to do my higher studies. The complement of this study could not have been possible without
the proficiency of Miss. Vishaka Pathiraja our beloved lecture. And also I would like to thank
Mr.Reshan Fernando and Miss. Gayathri Balasooriya for giving me a great support to
complete this assignment successfully.
Secondly I would also like to thank my parents and my badge mates and others who helped
me to complete this assignment.
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
Table of Contents
Acknowledgement ..................................................................................................................... 3
1.1 Explain the purpose and the functions of HRM, applicable to workforce planning and
resourcing an organization (P1) ........................................................................................... 12
1.1.6 Purpose and function of HRM applicable to workforce and resourcing and
organization...................................................................................................................... 23
1.2. Assess how function of HRM can provide talent and skills appropriate to fulfill
business objectives (M1)...................................................................................................... 24
1.2.3 Describe how functions of HRM can provide talent and skills appropriate to fulfill
business objectives ........................................................................................................... 24
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
1.3.2 Different approaches of recruitment ....................................................................... 27
1.4 Critically evaluate the effectiveness of the recruitment and selection techniques in two
organizations. Make the argument with acceptable reasoning (D1) .................................... 32
1.4.2 Explain the recruitment and selection methods approaches of the two selected
organizations .................................................................................................................... 33
1.4.3 Explain the effectiveness of each approach by stating both pros and cons ............ 36
2.1 Explain the benefits of different HRM practices within an organization for both the
employer and employee (P3) ............................................................................................... 39
2.2 Evaluate the effectiveness of different HRM practices in term of raising organizational
profit and productivity (P4) ................................................................................................. 47
2.2.1 Profit........................................................................................................................ 47
2.2.3 How different practices of HRM can raise the organizational profit and
productivity ...................................................................................................................... 47
2.3 Explain different methods used in HRM practices by providing specific examples to
support evaluation within an organizational context (M3) .................................................. 48
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
2.4 Critically evaluate HRM practices and application within an organizational context
using a range of specific examples (D2) .............................................................................. 50
3.1 Analyze the importance of employee relations in respect of influencing HRM decision
making and evaluate the key aspects of employee relations management that affect HRM
decision making in an organizational context (P5/M4) ....................................................... 56
3.1.1 Employee relations, Employee engagement and Flexible working practices ......... 56
3.1.3. Explain the importance of employee relations, Employee engagement and Flexible
working on influencing HRM decision making............................................................... 57
3.2 Identify the key elements of Employee legislation and HRM decision making and
evaluate the key aspects of employment legislation that affect HRM decision making in an
organizational context (P6/M4) ........................................................................................... 58
3.2.2 Identify and evaluate the key elements of employee legislation ............................ 58
3.3 Critically evaluate employee relations and the application of HRM practices that
inform and influence decision making in an organizational context (D3)........................... 65
3.3.1 Impact of employee relations on HRM practices that inform and influence decision
making.............................................................................................................................. 65
Reference ................................................................................................................................. 68
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
List of Tables
Table 1: The different approaches of recruitment .................................................................... 27
Table 2: Advantages and disadvantages of different recruitment approaches ......................... 29
Table 3: Advantages and disadvantages of different approaches ............................................ 31
Table 4: Pros and cons of approaches of selected organizations ............................................ 36
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
List of Figures
Figure 1: The logo and the brands of Unilever Company........................................................ 10
Figure 2: Business Functions ................................................................................................... 14
Figure 3: The functions of HRM.............................................................................................. 14
Figure 4: Recruitment Process ................................................................................................. 16
Figure 5: Main reasons for a termination ................................................................................. 17
Figure 6: System approach to training (SAT) .......................................................................... 18
Figure 7: Functional areas of a business .................................................................................. 19
Figure 8: Workforce Planning.................................................................................................. 21
Figure 9: The logo of the Unilever Company .......................................................................... 33
Figure 11: The logo of BOC .................................................................................................... 33
Figure 12: The recruitment and selection process of Unilever Company................................ 34
Figure 13: Top 10 best HRM practices .................................................................................... 40
Figure 14: Job Analysis............................................................................................................ 49
Figure 15: Singer Logo ........................................................................................................... 50
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
Executive Summary
Today Human Resources are the most valuable asset for the organization. Human Resource
Management is a very important business function because this is the most difficult asset to
maintain. Human resources are live asset which have feelings and can be developed by giving
training and rewards. So HR manager has a duty to manage human resources in right manner
and focus and lead employees to their duties to get the maximum use of human resource.
Managing human resources is not the only duty of HR manager but also HR manager has a
duty to manage other assets to get the maximum use of human resources. Managing human
resources is not only a duty of HR manager but also the duty of all the other managers. This
is a document which has pointed about importance of HRM. The main company which has
mention in here is Unilever Company. Unilever Company is a famous company in the world
and this document has compare purpose, HR function, workforce planning, business
objectives, recruitment and selection approaches, HR practices, employee relation and
employee legislation with Singer Company and Bank of Ceylon. And also in this document
has mentioned how these things interrelated and how impact on business profit and
productivity and also on decision making process. (Author Developed)
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
Over view of the organization
Unilever Company
This is a huge company which has 169000 (2017) employees work for the company. This
company operates approximately $8.857 billion (2017) operating income annually. (Unilever,
2018)
Vision
Unilever Company’s vision can divide into three aims.
Grow the business
Decoupling the environment footprint from their growth
Increasing the positive social impact
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
Unilever Company has a simple but clear purpose. It is sustainable living commonplace. This
company believes this is the right and best long- term way for company’s business to grow.
(Unilever, 2018)
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
Learning Outcome 01
1.1 Explain the purpose and the functions of HRM, applicable to workforce
planning and resourcing an organization (P1)
HRM means human resource management. There are lots of assets in a company but the most
important asset is human resource because human resource is a unique asset as well as a live
asset. Managing human resources is the most difficult process in a company. The successful
management of an organization’s human resources is an exciting, lively and demanding task,
especially at a time when the world has become a global village and economies are in a state
of change. Human resources are complexity because of lack of talented resources and the
growing prospect of the modern day worker. It is true the responsibility to manage the
activities of the human resources is specific for human resource department. But actually it is
not only a responsibility of HR department but also the responsibility of all the managers of
an organization. (icmrindia.org, 2018)
So therefore it is compulsory for all managers to understand the human resources and give
importance to the human resources and respect to the different human resource policies and
activities in the organization. In HRM outlines the importance of human resources and its
different functions in an organization. HR department overlooks the various HR processes
that are concerned with HR function such as attracting, managing, motivating and developing
employees for the benefit of the organization. (icmrindia.org, 2018)
“Human resource management is the planning, organizing, directing and controlling of the
procurement, development, compensation, integration, maintenance and separation of Human
Resource to the end that individual, organizational and social objectives are accomplished.”
(Flippo,n.d.)
According to above definition HRM has included four main functions. Simply HRM is the
business function which provides the human capital for the organization. Planning,
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
organizing, directing and controlling is the key function to maximize the productivity of an
organization by using human resources optimally. (Author Developed)
Undoubtedly, human resources are the most significant resource in an organization and it is
the key resource. Human resources are the live asset it means people who work for the
organization and we call them as employees. HR department is the most important
department in an organization, because HR provides the human capital that business support
upon.
The purpose of HRM is to maximize the productivity of an organization by developing and
managing knowledge, skills, creativity, aptitude and talent of employees and using them
optimally. (Human Resource Management, 2018)
The purpose of HRM is not only restricted to manage and optimally acquire human mentality
but also managing physical and mental capital of employees. So responsibilities of a HRM
manager fall into 2 major areas.
Overseeing department functions
Managing employees
(Mayhew, 2018)
In all organizations all managers follow five main management functions. But the managers
in the HRM department follow some advance functions. (Human Resource Management,
2018)
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
Organizing
Staffing Planning
Controlling Directing
•Ethical issues
•Equality of
•Working in opportunity
partnership
with functions
•Performance areas
management •Involvement
•Employee of line
relations managers
• Tasks
• Traning and
development
Selection
This can be identifying as the process of deciding from among the applicants who can meet
the job requirements and can be offered the empty position in the organization. The different
departments of the organization make personal conditions to the HR department on their
needs through PERSONNEL REQUIREMENTFORM (PRF) properly approved by the
management concerned. (Human Resource Management, 2018)
The position and the number required.
The job specifications-what is required to do the job.
The personal qualities which needed for a worker to do the job successfully.
E.g.: Work skills and Motivation, Reading and Writing skills, Applicant works Experience,
Drug Test, Verbal Skills, and Math skills.
(Human Resource Management, 2018)
Recruitment
The purpose of recruitment is to select candidates who will be useful to the organization. In
this process HR department identify the true talent of the candidates and choose the right
candidate for the right job.
E.g.: Job spec, Source, Screen, Interview, Assess, Reference, Verify, Shortlist, Selection and
client interview
(Human Resource Management, 2018)
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
Recruitment Planning
Strategy Development
Searching
Screening
Payroll Administration
This is an important process. In this process surround all the tasks related in paying an
organization’s employees. It typically involves keeping track of hours worked and
confirming that employees get the proper salary. It also includes calculating taxes and social
security as well as ensuring that they are appropriately withheld and processed.
Payroll Accounting: Salary, Extra Time Salary, Wages, Medicare, Transport….
(Human Resource Management, 2018)
Motivation
This is the most important process because the employees’ satisfaction is an essential thing
unless they will be unhappy about the organization and they will leave the company and join
with another company. It is a black mark for a company’s name (Good will). The reasons
may contain basic needs such as food or desired object, hobbies, goal, state, of being or ideal.
Employee motivation is an employee’s basic enthusiasm about accomplishing activities
related to work, and the cause that drive an individual to decide to take action. (Human
Resource Management, 2018)
Reward Management
As we know rewards are seen to be of strategic importance with the overriding principle that
the policy for total rewards, including recognition, benefits and the psychological contract,
should be corporate goals, with a clear line of sight from the individual’s actions to reward
for achieving these goals. (Human Resource Management, 2018)
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
Employee Termination
This mean is when an employee’s job contract of employment with an employer ends. There
are 3 main reasons for a termination. (Human Resource Management, 2018)
Resination
•A sitution in which •A dismissal occurs
someone has to when the employer
leave their job, •The act of leaving a terminates the
because they are no job permanently a contract
longer neede letter of resignation
Redundancy Dismissal
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[Page kept blank intentionally]
Make any
Assess whether
necessary
training has
amendment to any
achieved its aim
of the previous
with regard to
stages in order to
subsequent work
remady or improve
performance.
future practice.
Performance management
This is the process of motivating employees through 4 steps.
1. Planning - setting goals
2. Monitoring – measuring progress
3. Recording – giving feedback
4. Auctioning – coaching for improved performance and rewarding achievements
(Human Resource Management, 2018)
Employee relations
This process refers to an organization’s efforts to manage relationship between employers
and employees. A company with a good employee relations program provides fair and
consistent treatment to all employees. So employees will be engaged to their jobs and loyal to
the organization. (Human Resource Management, 2018)
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
In this process we mention that HR needs to be integrated into the whole business diplomacy.
So that managers heading respective departments (sales/marketing/finance/R&D etc.) can
acquire the full time and contract staff that they need. (Human Resource Management, 2018)
Finance and
Human Resources
accounting
Ethical issues
This is the heart of the organization’s functions. Ethics must be part of all the principles and
activities for which HR is responsible, not just ones to which the word “Ethics” is explicitly
attached. An organization must avoid ethical-inappropriate criteria such as race, gender and
sexual orientation (Hiring). HR also gains ethical significance by embodying most of the few
tools available for managers to shape that elusive thing known as corporate culture.
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
(Human Resource Management, 2018)
Opportunity
This is the last function of HRM and this is very important. As a HR manager this process
means the person:
Provide alike access to all available jobs, training and promotional opportunities
Provide similar benefits and services to everyone
Apply all policies and practices consistently to applicants and staff
Do not make a distinction among applicants or employees on the basis of race, color,
national origin, religion, sex, physical or disability, medical condition, ancestry, marital
status or age.
This process can be divided into 2 types. (Human Resource Management, 2018)
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
This is a repeated process used in to arrange in a line the needs and priorities of the
organization with those of its workforce to ensure it can meet its lawmaking, narrow, service
and production necessities and organizational objectives, systematic identification and
analysis of what an organization is going to need in terms of the size, type and quality of
workforce to achieve its objectives. (Human Resource Management, 2018)
Workforce
Analysis
Workforce
Palning
Cycle
Implement Analyse
Srategies Gaps
Develop
Srategies
3. Preventing problems
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
Lower turnover rates
Low labor cost
No layoffs
Talented human resource managers serve strategic headship and assist organization to survive
in spirited business surroundings. This precious role of human resource management provides
new prospects for HRM processes to develop more strategic way to get victory in market
place. In essence, HRM is a management function linked with hiring, motivating and
maintaining people in an organization. It focuses on people in organizations. HRM is
designing management systems to make sure that human aptitude is used productively to
achieve organizational goals. (Civilserviceindia.com., 2019)
The main objective of HRM is to guarantee the ease of use of capable and enthusiastic
workforce to an organization. The specific objectives include the followings.
(Civilserviceindia.com., 2019)
Human capital: supplementary the organization in obtaining the correct number and types
of workers to complete its tactical and operational goals.
Developing organizational climate: Helping to generate a climate in which workers are
confident to expand and make use of their skills to the fullest and to employ the skills and
abilities of the workforce professionally.
Helping to uphold performance principles and increase output through effective job
design: Providing decent direction, coaching and development and providing
performance-related criticism and guarantee productive two-way communication
Helping to establish and maintain a pleasant-sounding employer/employee relationship
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
Helping to create and preserve a safe and healthy work surroundings
1.2. Assess how function of HRM can provide talent and skills appropriate
to fulfill business objectives (M1)
Business objectives let an organization to describe its goals and direction. A company uses
strategy and tactics at every level of its process to achieve its objectives. These define the
way a company distributes its resources and the strengths, weaknesses and opportunities it
may have. Companies usually do not modify their objectives once they are implemented,
unless changes in circumstances arise. Setting a clear course for the organization is the key to
its success. (Human Resource Management, 2018)
Talent and skills has defined by Alexander Graham Bell as “A man, as a general rule, owes
very little to what he is born with – a man in what he makes of himself.”
At the same time as psychology often defines talent as a person’s above-average general
ability to solve problems, in a company it is the ability to do a job faster, more easily and
better. A talented person is a person whose abilities are distinctly above average, while for
HR managers a talented person is a person who is able to do the job better.
When compared to other people talented employees crack difficult problems sooner and more
easily, which makes them stand out. (HR Centar, n.d.)
1.2.3 Describe how functions of HRM can provide talent and skills
appropriate to fulfill business objectives
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
assist in meeting the company goals and objectives such as profitability. (Human Resource
Management, 2018)
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
When compared to other people talented employees can resolve difficult problems faster and
more easily than other employees so this makes them stand out. By demonstrating a talent to
do a job better, talented employees not only improves the work process but also the operation
of the company. Depending on the sort of business an employee may use his or her talent to
boost work, raise profit or enhance the public image of the company. Talented workers are
particularly important for HR departments as their responsibility is to develop, reward and
retain talented people. The entire method from recruitment and selection to holding and
rewarding workers is of enormous importance in talent care. (HR Centar, n.d.)
As mentioned above in function of HRM recruitment is the process of finding and hiring the
best and most qualified candidate for the job opening. This process is done in a timely and
cost effective manner. It also can outline as “the method of looking for prospective staff
associated, stimulating and encouraging them to apply for jobs in an organization”. (Martin,
2016)
This is a one whole process which has a full life cycle that begins with identification of the
needs of the company with respect to the job and ends with the introduction of the employee
to the organization. (Martin, 2016)
\
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
1.3.2 Different approaches of recruitment
Internal External
Job centers
Staff notice boards
Job advertisements
Intranets
Employment recruitment agencies
In house magazine
Head hunters
Staff meeting
Web based recruitment
Employee referrals
Personal recommendation
Promotions
Labor contractors
Transfer
Employment Exchanges
Upgrading
Outsourcing / consultancies
Demotion
Campus recruitment
Retired Employees
Placement Agencies
Retrenched Employees
Source: Author’s work adapted from HUMAN RESOURCE MANAGEMENT 2018
This is the next process after recruitment. Selection is the method of interviewing and
evaluating the candidates for a particular job and choosing a private for employment
supported sure criteria like qualifications, skills and knowledge. The easiness of the process
is depending on the firm hiring and the position. Some employment laws such as anti-
discrimination laws must be obeyed during employee selection. And also selection can define
as the process of putting right men on right job. It is a procedure of matching organization
requirements with the skills and qualification of people. (Jahan, 2019)
Interviews
An interview is a conversation where questions are asked by the interviewer and answers are
given by the candidates.
One-to-one interview – This is a most common type of interview. This is a conversation
between only two people. There are only interviewer and the interviewee.
Panel interview- This is a bit scarier interview because in here the interviewee is
interviewed by more than one person at a time and interviewee has to answer all the
questions which are asked by interviewers.
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
Competency interview- This is the most advanced interview type because the interviewee
will be tested on different situations
E.g.: ‘Tell me about a couple of time after you showed smart teamwork’
(Human Resource Management, 2018)
Assessment Tests
Psychological Testing
Psychometric Testing
Aptitude Testing
Practical Testing
Assessment Center
Resumes
A resume is a selling tool that outlines prospective employee’s skills and experiences so an
employee can see, at a glance, how he/she can contribute to the employer’s workplace.
Letter of Application
This is also known as a cover letter. This is the document sent with interviewee’s resume to
provide additional information on his/ her skills and experience. (Human Resource
Management, 2018)
Screening
Preliminary screening of employment applications and resumes is the first selection tool to
determine whether applicant meets the requisite qualification for a job.
Telephone Interview
Hiring manager interview
Background check
Drug Testing
(Human Resource Management, 2018)
Promotions) culture
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
External Recruitment 1. Increased chances 1. A limited understanding
(Job centers 2. Fresher skill and input about the company
Job advertisements 3. Qualified candidates 2. Higher risk
Employment recruitment 4. Better competition 3. Time consuming
agencies 5. Generation of creative 4. High costs
Head hunters ideas 5. Internal disputes with
Internal recruitment is useful in many ways as mention above but this approach is not giving
a chance for the people who are willing to join for the organization. (Author Developed)
E.g.:
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
Singer Company uses internal recruitment approaches to give a chance who loyal to the
company for a long time. (Assignment Point, n.d.)
External recruitment is a good opportunity for the candidates who are willing to join for an
organization but this will be costly and time take approaches. (Author Developed)
E.g.:
Job center of Unilever Company
Resumes 1. Can get full information about 1. Cannot check the physical
the candidate and practical knowledge of
Source: Author’s work adapted from the lecture slides Human Resource Management 2018
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
1.3.5.1 Evaluation of selection approaches
In above part have mention advantages and disadvantages of some selection approaches. First
approach is interviews. This is a very common selection approach among every kind of
organizations. Not only in public sector but also in private company use this method to
measure the knowledge of the candidates. This is using the organizations which need
knowledgeable employees. (Author Developed)
E.g.:
Examination model use in Bank of Ceylon
BOC Trainee Staff Assistant examination and Evaluation held by Department of
Examination, Sri Lanka and Interview and candidate personality examination by Bank of
Ceylon Staff (interview all most done in Colombo or nearest in Colombo)
The examination in island wide in a day (mostly Saturday, Sunday and special holidays)
(Career Developer, 2013
Other approach is assessment test. This is using to assess the knowledge of the candidate.
This also uses in both private and public sector organizations.
E.g.:
Profile assessment of Unilever Company
Complete a profile assessment, which consists of 12 short online games that look at different
elements of candidates cognitive, emotional and social traits. These will help to evaluate
interviewee’s level of fit for the UFLP as well as the suitable function for the interviewee.
The interviewee will receive personalized feedback after completing the games. (Unilever,
2018)
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
Figure 9: The logo of the Unilever Company
Unilever is a very famous company in all around the world. Unilever is a British – Dutch
international consumer goods company co-headquartered in London, United Kingdom and
Rotterdam, Netherlands. Its product embraces food and beverages, cleansing agents and
personal care products. There are about 169000 (2017) employees work in this company
and this company’s operating income $8.857 billion (2017). (Unilever, 2018)
1.4.2 Explain the recruitment and selection methods approaches of the two
selected organizations
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
There are four stages to the application process for the Unilever Future Leaders Programmed.
The first step is to apply online, then complete a profile assessment, take part in an on-
demand interview and finally attend a discovery center.
Profile assessment
Complete a profile assessment, which consists of 12 short online games that look at different
elements of candidates cognitive, emotional and social traits. These will help to evaluate
interviewee’s level of fit for the UFLP as well as the suitable function for the interviewee.
The interviewee will receive personalized feedback after completing the games. (Unilever,
2018)
Digital interview
The interviewee will be asked to solve real-world problems using Unilever scenarios, giving
interviewee the chance to learn more about the company culture and the way the company
does the business.
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
The interview is going to be split into two elements, which consists of three short
hypothetical questions, followed by a business case. The interviewee will be able to record
and complete the interview anytime (up until a deadline) and anywhere, whichever suits
interviewee best. All interviewee need is a computer, webcam and/or Smartphone and most
importantly, a good and stable internet connection. (Unilever, 2018)
Examination model
BOC Trainee Staff Assistant examination and Evaluation held by Department of
Examination, Sri Lanka and Interview and candidate personality examination by Bank of
Ceylon Staff (interview all most done in Colombo or nearest in Colombo)
The examination in island wide in a day (mostly Saturday, Sunday and special holidays)
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(Career Developer, 2013)
1.4.2.3 Conclusion
Basically, Unilever Company is a private sector organization and Unilever Company’s
recruitment process’s foundation is made by internet and with internet sources. This is an
easy and simple process and steps are so clear to follow. Because of it easiness anyone who
like to join with Unilever Company can try this and can get a job experience on discovery
centre day and then the candidate can decide whether to join with Unilever or not.
But unfortunately, there are some areas like undeveloped areas in the country which do not
have stable and good internet connection. So candidates from those areas may faced for
internet disconnections while digital interview. So there can be very talented and resourceful
candidates who may exactly the right person for the right position. So as a recommendation
Unilever Company should not depend on internet in the future and should think about
examination models like BOC and do an interview in physical place because body language
and facial expressions are more clearly identified and understood. Interviewers can do
personality examination personally and the candidate can be fully interviewed about his or
her personality in personality test and can measure knowledge in examinations. So Unilever
Company should do both online recruitment as well as interviews in physically. (Author
Developed)
1.4.3 Explain the effectiveness of each approach by stating both pros and
cons
2. Profile assessment Can identify the abilities of Cannot identify the man who
the candidate speedily. is faces the assessment is the
Candidate can face this real candidate
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anytime and anywhere. Candidate can get help from
the outside people so there is
an issue about the results.
3. Digital Interviews Candidate does not want to Candidate must have the
go for the work place internet facility and a web
It is very easy for both camera
interviewee and the If the internet connection
interviewer breaks, the interview breaks
down.
4. Discovery centre day Candidate can meet the Candidate can be confused
bosses and other candidates because he has to face lots of
and spend the time with interviews and tasks in one
them. day.
Candidate can take a
decision about the job
1.4.4 Conclusion
BOC is a public sector organization and as well as other public organization BOC also follow
a traditional recruitment process which includes examination models, printed applications.
This organization is highly appreciating knowledgeable candidates who have various
educational qualifications. Company can chose the right person from a pool of qualified
persons. So there is no doubt the person who has recruited for the position is full of
knowledge and qualifications than other candidates. However, there is an issue that the
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
knowledgeable and qualified person not always be practical as the company expected. So
from these examination models the interviewer cannot identify about the practical skills of
the candidate. So as Unilever Company’s recruitment process which has mention about BOC
should follow an interview which the candidate has to solve practical things. So the
interviewer can identify practical skills of the candidate. And also BOC should follow online
application process, because it is a very easy and simple process to collect a pool of
candidates to interview. (Author Developed)
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Learning Outcome 02
2.1 Explain the benefits of different HRM practices within an organization
for both the employer and employee (P3)
HRM Practices as a system that draws, develops, motivates, and retains workers to confirm
the effective implementation and also the survival of the organization and its members.
Examples for HRM practices
Compensation and benefits
Labor management relations
Employment practices and placement
Workplace diversity
Health, safety and security
Human resources information systems
Human resource research
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Figure 12: Top 10 best HRM practices
Source: Author’s work adapted from empxtrack, n.d.
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
2. Open book management style
This means sharing information about contracts, sales, new clients, management objectives,
company policies and employee personal data, etc. ensure that the workforce is as
enthusiastic about the business as the management. It helps in making people interested in the
strategic decisions, thus aligning them to the business objectives. Employee self-service
portal, manager on-line etc. are some tools accessible nowadays to observe this method.
(Empxtrack, n.d.)
6. Knowledge sharing
Adopt a methodical approach to confirm that data management supports strategy. Store data
in databases to supply bigger access to data denote either by the corporate or the staff on the
data portals of the corporate. When a worker returns after attending any competencies or
skills development program, sharing essential data with others might be created obligatory.
Innovative ideas (implemented at the work place) should also be posted on these knowledge
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sharing platforms. However, what to store and how to maintain a knowledge base requires
further and detailed plans. (Empxtrack, n.d.)
7. Highlight performers
Create profiles of top performers and make these visible though company intranet, display
boards, etc. It will encourage other to put in their best, thereby creating a competitive
environment within the company. (Empxtrack, n.d.)
9. Rewards
Merely recognizing talent may not work; need to couple it with public appreciation. Getting a
cash bonus is often less significant than listening to the thunderous applause by colleagues in
a public forum. (Empxtrack, n.d.)
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employees’ thoughts frequent surveys. So employer free from frequently leaves of
employees. So the process of the organization flows smoothly. (Author Developed)
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they give their feedback. So the company can capture real thought of the employees. (Author
Developed)
6. Knowledge sharing
Developing Employees
HRM practices of an organization satisfy employees and encourage them to contribute to a
company’s academic assets. Employees’ knowledge and skills can increase a business’
competitive advantage. (Bianca, n.d.)
7. Highlight performers
Encourage employees to be the top performers
When the employees fight to become the top performer they try to do their best in workplace
and because of that the company can achieve organizational goals easily. In this competitive
environment employer can get the maximum service from the employees. (Author
Developed)
9. Rewards
Motivate employees to achieve best rewards
When the company reward the employees who have work for the company employees like to
work for the company more and more. So employees never try to leave the company and
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retain long time and also employees feel to give the maximum service to the company. Then
the company can achieve the company goals. (Author Developed)
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4. 360 Degree performance management feedback system
Can inform employees’ thoughts to the top management
This is a great opportunity for all employees to share their feelings about decision of
management, because sometimes the decisions which apply by the managers to the
organization will not like by employees. Then the employees feel uncomfortable in the
workplace so employees will not do work as usual. But if the organization gets a feedback
from employees the employees can tell their feeling and then the company can adjust the
decision to match employees. (Author Developed)
6. Knowledge sharing
Developing employees
As mention before, this is a good HR practice for employees, because employees can develop
their knowledge in the organization. So the value of the employees will increase throughout
this practice while increase the profit of the company. (Author Developed)
7. Highlight performers
Best employees get a chance to be highlight
Hard working employees will be happy if they have been highlight. So that employees will
work hard for that and also others also will be motivated to be highlight. (Author Developed)
9. Rewards
A opportunity to be awarded
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
Employees can be awarded for the work which employees have done. So as mention above
part, employees will motivate to do the work well throughout this practice. (Author
Developed)
2.2.1 Profit
“Profit measures the financial performance of farms. It is a measure of receipts less costs.”
This is accomplished once the quantity of revenue gained from a enterprise exceeds the
expenses, expenses and taxes required sustain the activity. Some owners spend profit for the
development of the business and some owners’ withdrew it. (Fisher, 2001)
2.2.2. Productivity
“Productivity is a live of output created per unit input. It is physical rather than a financial
measure, using data on physical quantities of inputs (labor hours, hectares of land, etc.) and
outputs (tones of wheat, kilograms of wool, etc.)” (Fisher, 2001)
2.2.3 How different practices of HRM can raise the organizational profit
and productivity
2.2.3.1 How different practices of HRM can raise the organizational profit
The employees are the pouring force behind the successes of a business. There is a growing
appreciation of how human resource practices are directly linked to revenue and profit
margins. (Schramm, 2012)
The practices which linked with leadership development, talent management and
performance management and rewards were three areas in which the high-performing
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companies differentiated themselves grammatically. In each one company engaged in more
activities and provided more options, did so more often and were generally more effective.
This recognition of the importance of effective HR practices is leading some executives to
characteristic the worth of their staffs to their balance sheets. Leaders in many companies are
looking at ways to measure and report the value of their employees and their HR practices.
(Schramm, 2012)
HR practices with the major impact on the base line will be studied in even more detail. This
will force HR strategies at companies around the globe. Leaders in many organizations will
invest more time, attention and money into building an extremely mean HR team which will
effectively deploy high-impact practices. (Schramm, 2012)
Job Analysis
The process of getting complete information about jobs is job analysis. This is a scientific
exploration, study and recording the responsibilities, duties, skills, accountabilities, work
surroundings and talent necessities of a selected job.
And also its’ involves determining the relative importance of the duties, responsibilities,
physical and emotional skills for a given job. All these factors establish what employment
demands and what a worker should possess to perform employment fruitfully.
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
Figure 13: Job Analysis
Job purpose What is the job meant to do- and how does this related to
other parts of the business?
Job design
Making decisions about what takes should be grouped into an exacting job.
Recruitment
Recruitment is that the method through that the organization seeks candidates.
Training
Training is a planned effort to facilitate learning of job-related knowledge, skills and
behavior.
Selection
Selection means identifying the applicants with the appropriate knowledge, skills and ability.
Development
Development is the acquisition of knowledge, skills and behavior that improves employees’
ability to meet the challenges of future jobs.
Performance Management
This helps ensure that employees’ activities and outcomes are matching with the
organization’s objectives.
Pay structure, incentives and benefits
Labor and employee relations
(Slideplayer.com, n.d.)
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2.4 Critically evaluate HRM practices and application within an
organizational context using a range of specific examples (D2)
The Father of the singer company was born in 1811, Iassc Merritt Singer set up a company in
1851, with a borrowed capital of only $40 to manufacture and sell a revolutionary product- a
machine to modify and assist within the creating of consumer goods. (Assignment Point,
n.d.)
HR Practices
Assisting Line Managers
The HR manager of Singer assists the line managers in order to remove the conflicts raised
connecting manager and employee, manager and manager and employee and employee.
(Assignment Point, n.d.)
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The HR manager of this company determines the duties and skills necessary for a job and the
kind of person who should be hired for it. For this purpose, they prepare job description and
job specification. (Assignment Point, n.d.)
Performance Appraisal
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
The HR manager gets all the information from the respective section supervisors and
evaluates the employee performance with the set standards in accordance to the programmed
objectives fixed by the departments. (Assignment Point, n.d.)
Unilever Sri Lanka believes that its employees are at the core of the company’s success
and supports individuals to achieve both personal and professional goals. To attract and
retain the most effective individuals, Unilever offers employees challenging and diverse
careers that include international assignments with regional and global exposure. Unilever
promotes gender diversity and offers flexi-working options in a very safe and enterprising
work setting to facilitate workers to realize a healthy work-life balance. (Perera, 2012)
This company also reaches out to thousands of Undergraduates Island wide, through its
Future Leaders and internship programmers and continues to contribute towards
improving the employability of the Sri Lankan undergraduates. The success of those
efforts was visible as Unilever was hierarchal “The Most Preferred Employer in Sri
Lanka” in an exceedingly survey conducted by TNS. (Perera, 2012)
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
and to the commitment and passion shown by Unilever Company’s HR team to win with
people. (Perera, 2012)
Human Rights
BOC respects the human rights of all its employees and has implemented systems to ensure
all its employees are treated equally with appropriate dignity and respect without any
discrimination. The organization does not use child labor in any form. All our human
resources practices are in line with local and international standards, collective and
bargaining decision-making is implemented and 98% of employees represent either of the
trade unions. The employees’ benefits including salaries, allowances and medical benefits are
reviewed and revised once in 3 years under the collective agreement. Also this organization
has established grievance handling mechanisms to address the grievances raised by the
employees. (Annual Report, 2017)
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This organizations’ strategy is to align what is best for the employees with what is best for
the bank. Banks’ reward and recognition process has been developed to motivate employees
to pursue goals that will enable the bank to achieve its goals. This organizations’
development and training activities also contribute to the same objective in the longer term.
This organization has built a performance-based culture that will support both short term and
long term value creation. (Annual Report, 2017)
Retirement Benefits
Each staff member of the BOC is a member of the BOC Provident Fund (EPF) to which
employees contribute 8% of monthly gross salary while the bank contributes 12% of same.
All staff is also members of the Employees’ Trust Fund (ETF) to which the bank contributes
3% of gross salary. All bank employees are entitled to a non-contributory pension on
retirement, provided that they have completed 10 years of continuous service. (Annual
Report, 2017)
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
BOC has a Human Capital Management (HCM) system in place which automates many of
organizations’ HR functions. The system has been developed to upgrade the efficiency and
effectiveness of utilization of the human resources. (Annual Report, 2017)
Way Forward
In banks’ corporate plane 2018-202 bank aim to develop their human capital with the view of
strengthening skills, attitudes and abilities of organizations’ workforce to enable the bank to
be sustainable and thrive in today’s fast changing business environment. Focus has been
given on developing professional; job related specialized knowledge as well as soft skills of
the staff. (Annual Report, 2017)
2.4.2 Conclusion
According to above evidence which have mentioned, all three organizations have good HR
practices. All three organizations have won different kind of awards related to HR practices
in different years and from different award ceremonies. But when a deep search BOC has has
best HR practices. Because BOC has thought not only about the time which the employees
work in the organization but also has thought about the after time. It means BOC has a
process to give employee a good life after his or her service time for the betterment of the
employees by providing a retirement benefits. On the other hand the employees in Unilever
Company have mentioned in a survey that the most preferred employer is Unilever Company.
And also Singer Sri Lanka has good HR practices. But both Singer Sri Lanka and Unilever
Company should think about to give retirement benefits for the employee. (Author
Developed)
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Learning Outcome 03
3.1 Analyze the importance of employee relations in respect of influencing
HRM decision making and evaluate the key aspects of employee relations
management that affect HRM decision making in an organizational context
(P5/M4)
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3.1.2. Explain what is meant by HRM decision making
Human Resource Management is all about making decisions. Choosing the right candidate
for the right position existing is not something that should be left to chance or deduction. The
role of decision making in HR is a difficult one and using the technology and recruitment
software available, you will be able to make decisions that are based on true evaluation of all
the factors. (Candidate Manager, n.d.)
Increase in productivity
This is only possible when there is healthy relationship and complete cooperation between
employer and employees. Because the employees try to do their best in job and they will be
loyal to the business and also they respect to the orders and decisions which are taken by the
HRM department. (Human Resource Management, 2018)
Decrease cost of recruitment and selection process (Higher retention and lower
turnover)
When there is good relationship among employees and with employer the employees try to
retain in the organization and they never think to leave the organization. So there won’t be
any empty position in the company and the cost will be decrease. And also the employees try
to empress their bosses so they will never break a rule and decision. (Human Resource
Management, 2018)
3.2 Identify the key elements of Employee legislation and HRM decision
making and evaluate the key aspects of employment legislation that affect
HRM decision making in an organizational context (P6/M4)
This is a set of laws that deal with the rights of employees and the responsibilities of
employers.
Unilever Sri Lanka demonstrated its commitment to its employees, emerging one of ten Gold
Award winners at the recently concluded HRM (Human Resource Management, 2018)
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-Personal data shall not be transferred to a country or territory outside the European
Economic Area. (Human Resource Management, 2018)
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The reason enacting was to amend the law relating to the recognition of trade unions and the
industrial action taken by the same.
(Human Resource Management, 2018)
9. Employee Provident Fund (EPF) and Employee Trust Fund (ETF) Act
Employees Provident Fund (EPF) was established by Act No.15 of 1958. The
contributions area unit created to the current on regular basis. Its purpose is to assist staff
to avoid wasting a fraction of regular payment each month. The fund can be used in an
event that the employee is longer fit to work or at retirement. Employers have to remit
every month to the Central Bank, an amount equal to 20% of the employee’s total
earnings to the Fund. The Employee’s contribution is 8% and the employer has to
contribute an amount equal to 12% of the employee’s total earnings. Contributions ought
to be paid on the overall earnings of the worker. (Simple books, 2016)
An employee is entitled to ETF from the first day of his or her employment irrespective
of whether he or she is permanent, temporary, apprentice, casual or a shift worker.
Similarly employees working on piece rate, control basis and work performed basis of
any manner are also eligible for membership. Employer must contribute associate degree
quantity adequate to three-d of the employee’s total earnings. (Simple books, 2016)
Strategy in the human resource function is a moving target that changes over time and not
least because of “overarching societal, political and legal discourses” which alter the course
of the strategic human resource management ideology. (Salaman, Storey and Billsberry,
2005)
There needs to be more focus on which human resource practices are more strategic than
other when operating in a legal employment context and on how employment regulation
impact on human resource function’s strategy. This is because employment practices are not
just developed within the organization. And also it stems from the interaction of external
legal processes and stakeholders. (Boxall and Purcell, 2008)
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The current best known strategic models are best practice, best fit and resource based view.
These strategic models have not taken into account the restriction on human resource
strategic decision making provided by the employment legal environment, but instead these
models have more generic overview of employee relations. (Salaman, Stirey and Billsberry,
2005)
Harris (2005:67) identifies “employment rights as a critical factor in the selection of human
resource management strategic practices. Strategic human resource management is a diverse
phenomenon that assumes that human resource is a key source of sustainable competitive
advantage and that human resource management’s strategy should be integrated with the
overarching business strategy” (Storey,2006)
Employment law affects aspect of the workplace. It determines the rights of hiring, wage and
benefits, discrimination, family and medical leave, termination and more.
Basically, change in business laws means changes in the way business in the way business
operate. Business law affect employer to employee relationship and vice-versa. For instance,
it is mandatory for employers to follow government regulations regarding the way the
employer treats employees and the hiring mechanism.
The followings show how employment legislation impact on HRM functions and the
importance of employment legislation acts to an organization as well as for both the employer
and employee.
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Conduct of Employment Agencies and Employment Business Regulations (2003) –
Sets out how recruiters should deal with the clients and candidates
Employment Rights Act (1996) – Sets out and protect the contractual rights of
employees
Equal Pay Act (1970) – Ensure that salary negotiations are not based on gender
The National Minimum Wage Act (1998) – Ensure that the pay offered adheres to a
legal minimum to allow for decent living wage
The Equality Act (2010) – Protects job seekers from discrimination based on a wide
range of subjects during every step of the recruitment process
The working Time Directive (1999) – Guarantees the employee fair treatment in terms
of working hours and time off for rest
Rehabilitation of Offenders Act (1974) – Allows ex-offenders to reapply for work
without disclosing spent convictions in order to remove bias from the decision making
process
Immigration, Asylum and Nationality Act (2006) – Prevents illegal employment in the
UK by setting in place document checks to ensure the eligibility of every job applicant
Data Protection Act (1998) – Ensures the responsible management of any personal data
relating to job applicants
Gang masters (Licensing) Act (2004) – Regulates the agencies that place vulnerable
workers in agricultural work, the shellfish collecting and packing industries
(Lennox, E., 2017)
2. Payroll Administration
For any business that hires staff, it’s necessary to know the legal obligations associated with
process payroll. Typically associate degree leader is liberal to found out its own system of
payroll administration and might opt for frequency of pay further because the day of the week
that is the designated pay day. However, there are limits to what an employer can do and
what must be done to stay in legal compliance. (Miller, 2016)
With all of these considerations, many employers opt to utilize third party services that
specialize in ensuring that all payroll regulations are met. That said employing a third party
does not relieve associate degree leader from all obligations during this regard. (Miller, 2016)
3. Employee Termination
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Dilini Jeewani Cooray NEG-A-012711 (HRM Assignment No.1)
Employment law plays a significant role in firings and job losses. The law gives the employer
certain protections during layoffs, terminations and other issues affecting the unemployed.
Employment law outlines joblessness insurance, severance pay and other different job-
separation considerations.
Basically, above laws helps employee to survive in job and avoid from been uncomfortable in
the work place. The followings explain how above acts have been impacts on business to not
to violate the rights of the employees.
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Don’t assume that the business is too small to be covered. The FLSA does not specify a
minimum number of employees. (Benjamin, 2019)
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3.3 Critically evaluate employee relations and the application of HRM
practices that inform and influence decision making in an organizational
context (D3)
Employee relation plays a vital role in decision making strategy of a firm. The HR practices
of ALDI involve developing communication between employees which help them in creating
good relations that are essential in an effective decision making.
HRM decision making process gets highly affected by employee relations.
Maintaining a strong employer and employee relationship can be the key to the ultimate
success of an organization, the results are advantageous. It is known that if a strong
relationship is in place employees will be more productive, more efficient, creat less confict
and will be more loyal.
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Creating the productive and pleasant work environment has a drastic effect on an employee’s
loyalty to the business, it encourages loyal workforce. Having such a workforce improves
employee retention in doing so the cost of recruitment, hiring and training is out drastically.
For most businesses the high cost of employee turnover outweighs the cost of the employee
relations program that they have in place. Another benefit is that when the employee turnover
is low it ensures that the employer has a trained and skilled set of employees. (O’Brien, 2014)
There are some other pros and cons of employee relations impact on HRM practices that
inform and influence decision making.
Pros
Participation may result in better decisions
Participation enhances people’s sense of power and dignity, thus reducing the need to
show power through fighting management and restricting production
Participation increases loyalty and identification with the organization
Participation frequently results in the setting of goals.
Cons
Not everyone has strong desires for creativity and achievement
Goals workers set for themselves may be low
Sharing information with unions raises their bargaining power, so companies may lose
Retraining of employees and manager can be expensive
Participation is time consuming and if decisions are made by groups, reaction to changing
environments may be particularly slow
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3.3.2 Conclusion
In above parts have mentioned about HR practices of Unilever, BOC and Singer Sri Lanka.
In here mentioned about employee relations and HRM decision making. These three parts are
combined one and other. It means HR practices help employers to build up a good employee
relation with employer and employee and then employee relations affect on HRM decision
making in many ways. According to above facts and evidence all three organizations HR
Practices, Employee Relations and HRM Decision Making have flow smoothly. But no doubt
BOC is the best and other two organizations must follow that process to achieve more
benefits. (Author Developed)
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