1

A STUDY ON CONSUMER PREFERENCE AND EXPECTATIONS TOWARDS

ORGANISED DEPARTMENT STORES
Questionnaire
Name : ____________________________

1. a. Gender : a. [ ] Male b. [ ] Female

b. Age :
c. Occupation :
a. [ ] Housewife b. [ ] Business c. [ ] Employee
d. [ ] Student e. [ ] Others (specify) ______________
d. Monthly family income :
a. [ ] Below 10,000 b. [ ] 10,001-20,000 c. [ ] 20,001-30,000
d. [ ] Above 30,000
2. How long you aware about department store services in the area?
a. [ ] Below 1 year b. [ ] 2 – 5 years c. [ ] 6 – 10 years
d. [ ] Above 10 years
3. How many department stores are known to you?
a. [ ] Below 2 stores b. [ ] 3 – 5 stores c. [ ] above 5 stores
4. Which of the following are considered to be important in Department stores services?

Rank
Product Display
Customer Care
Discount Offers
Cheap and Best Quality
Variety of Products
Fastest Service

5. How often you purchase the products from department stores?

a. [ ] Weekly Twice b. [ ] Once in a week c. [ ] Monthly twice
d. [ ] monthly once
 2

6. Reason for purchasing through departmental stores.

a. [ ] Convenient b. [ ] More quality c. [ ] Prestige
d. [ ] Time saving e. [ ] Less cost

7. Which Department Store is most favorable to you?

a. [ ] Shri Kannan b. [ ] Nelgiris c. [ ] Reliance Fresh

d. [ ] Spencer’s daily e. [ ] Others (Specify) _______________

8. Mention your average purchase amount per month in department stores?

a. [ ] Below Rs.1000 b. [ ] Rs.1001-Rs.2000 c. [ ] Rs.2001-Rs.3000
d. [ ] Rs.3001-Rs.4000 e. [ ] above Rs.4000
9. Whether the damaged Products are replaced by the department stores?
a. [ ] Accepting b. [ ] Not Accepting c. [ ] No Experience
10. Do you make purchases in the department stores at a time convenient to you?
a. [ ] Convenient b. [ ] Not Convenient
11. Do you face the following problem in department stores while going to purchase?
a. [ ] Parking Facility b. [ ] Huge Crowd c. [ ] Lack of Security
d. [ ] Customer Care e. [ ] Nothing/Others (Specify)_______________
12. What is your complaints regarding the branded products?
a. [ ] Lack of freshness b. [ ] Bad Smell c. [ ] Perishable Conditions
d. [ ] Non Availability e. [ ] Nothing/Others (Specify) _______________
13. How long you purchase in Shri Kannan Department stores?
a. [ ] Below 1 year b. [ ] 2 – 5 years c. [ ] 6 – 10 years
d. [ ] Above 10 years
Why (reason)? ________________________________________
14. Who motivate you to buy products from Shri Kannan Department stores?
a. [ ] Friends b. [ ] Advertisement c. [ ] Store Display
d. [ ] Relatives
 3

15. Is the store is close to the customer living area?

a. [ ] Highly agree b. [ ] Neutral c. [ ] Highly disagree
16. State which type of product you purchase through Shri Kannan department stores?
a. [ ] Fruits & vegetables b. [ ] Provisions & groceries c. [ ] Stationery products

d. [ ] Cosmetic products e. [ ] Health care products f. [ ] All the above

17. What is your satisfaction level about product features in Kannan department stores?

FACTOR HIGHLY NEUTRAL HIGHLY

SATISFIED DISSATISFIED DISSATISFIED
Price
Quality
Quantity
Company image
Brand image
Packing
18. How Shri Kannan department store differs from other department stores?
a. [ ] Price b. [ ] Quality c. [ ] Display d. [ ] Door Delivery
e. [ ] Others (Specify) ___________________
19. On the whole are you satisfied with the services of Shri Kannan department store?
a. [ ] Highly satisfied b. [ ] satisfied c. [ ] Neither satisfied Nor dissatisfied
d. [ ] dissatisfied e. [ ] Highly dissatisfied
20. Do You Recommend Shri Kannan department store to others
a. [ ] Yes b. [ ] No
Suggestion/ Recommendation to Improve the Service of Shri Kannan department store

______________________________________________________________________________

Name : _______________________

Signature : _______________________

Date : _______________________

Place : _______________________
Thank you for spending your precious time and effort in contributing towards the success of this
research