Gardiola Wynzell Ann G.

BSBA II-A

Activity 1.7.1
1. Core Benefit – The core benefit is the fundamental need or wants that the

customer satisfies when they buy the product.

Ex: The core benefit of a hotel is to provide somewhere to rest or sleep when

they away from home.

2. Basic Product – A fundamental good or services that can provide by a business

and sold to consumers that need or desire it.

Ex: In a hotel this could mean a bed, towels, a bathroom, a mirror, and a

wardrobe.

3. Expected Product- The expected product is the set of failures that the

customers expect when they but the product.

Ex: In a hotel example, this would include clean sheets, some clean towels, Wi-fi,

and a clean bathroom.

4. Augmented Product- The augmented product refer to any product variations,

extra features, or services that help differentiate the product from its competitors.

Ex: In a hotel example, this could be inclusion of a concierge services or a free

map of town in every room.

5. Potential Product – The potential product includes all augmentations and

transformation the product might undergo in the future. In simple language, this

means that to continue to surprise and delight customers the product must be

augmented. Ex: In a hotel, this could mean a different gift placed in the room
 each time a customer stays. For example, it could be some chocolates on the

occasions, and some luxury water on another. By continuing to augment its

product in this way the hotel will continue to delight and surprise the customers

Activity 1.7.2

Samsung Inc

Samsung Laptop
Galaxy Smart Phones

Galaxy Z Galaxy S Galaxy Note Galaxy A Galaxy J Galaxy M Galaxy Notebook 9

Book S
Galaxy Z Galaxy Note Galaxy A80 Galaxy J8 Galaxy Notebook 7
Galaxy
Flip 10+ M31
S20 Ultra Galaxy A71 Galaxy J7 Notebook 5
Galaxy Galaxy Note prime 2 Galaxy
Galaxy A51
Fold Galaxy 10 M30s Notebook
S20+ Galaxy J Flash
Galaxy
Galaxy Note Prime Galaxy
A50s
Galaxy 10 Lite M20 Notebook
Galaxy J Odyssey
S20 Galaxy
pro Galaxy
A30s
Galaxy M10
Galaxy J
S10+ Galaxy A30 Core
Galaxy Galaxy Galaxy J6+
S10 A20s
Galaxy J6+
Galaxy Galaxy
S10e A10s Galaxy J6

Galaxy A01 Galaxy J4+

Galaxy J4

Galaxy J3
Pro Dual
sim
Galaxy J3
pro
Samsung Tablet Samsung Watch

Galaxy Tab S6 Galaxy Watch

Active2 (Aluminum)
Galaxy Tab S5
Galaxy Watch
Galaxy Tab Active2 (Stainless
S5e Steel)

Galaxy Tab S Galaxy Fit

Galaxy Tab A Galaxy Fit e

Galaxy Watch 46mm

Galaxy Watch 42mm