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Ultimate Blog Planner

 Table of Contents:
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3. The Foundation: Defining Your Goals
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4. The Foundation: Coming Up With Your Focus
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5. The Foundation: The Essentials
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6-8. Planning Out Your Blog
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9-10. Post Launch
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 The Foundation:
Defining Your Goals
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What is it that your business does that you can teach others?
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What is it that your business knows that you can teach others?
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 The Foundation:
Coming Up With Your Focus
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What specifically will your blog will be about? (Choose two or three
major themes)
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Are there already successful blogs and businesses out there on
similar topics? If so, which ones? (Don’t worry, this is a good thing!)
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What will make your blog different from others on similar topics?
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Who will your blog be for?
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Who will your blog NOT be for?


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 The Foundation:
The Essentials
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Name of your blog:
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Your domain name:
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Your tagline (A short phrase you’ll use to tell new visitors what your
site is about):
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What’s the value hook? (i.e. what’s in it for your readers by following
your blog? Are you providing… entertainment, inspiration,
education?)


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 Planning Out
Your Blog
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Which blog platform will you use? (I recommend wordpress.org)
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If using wordpress.org, which web hosting service will you be using?
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Which email address will you be using as your official blog email
address?
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Where will your official RSS feed be located? (I suggest using
Feedburner)
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Which email service will you use to collect and manage your email
subscribers? (I suggest AWeber)
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What will you create and give away to new email subscribers as your
opt-in bribe? (I suggest video or a one-page PDF with your best
stuff)
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Where will you place your opt-in forms on your site?
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How will you deliver your opt-in bribe to new subscribers?
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Which key pages will you initially be creating?
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Which backup service will you be using to back your site up? (I
recommend Vaultpress)
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Which security plugin will you use to secure your site? (I recommend
Better WP Security)
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Which theme will you be using for your site’s design?
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Which menus will you include on your site? Which pages will you
include in those menus and in what order?
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On what date will your blog go live?


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 Post Launch
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Why does your audience visit your site? What value do you give
them?
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What industry events/gatherings exist in your niche?
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Which social gatherings will you attend this year to meet others?
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What key influencers out there (bloggers/podcasters/entrepreneurs)
are doing what you want to do that you can reach out to?
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What will you do to invite your blog readers to email you?
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What will you do to connect personally with your blog readers?
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What kinds of things could you do video on?
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Do you have the equipment to create decent quality videos? If not,
could you get it?
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Are there any podcasts out there in your niche? What would a
podcast along with your blog be like?
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Which blogs could you possibly guest post on? How can you build
relationships with those bloggers first?

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