Edgar “Injap” Sia, at the age of twenty-six, in

December 2003.  grabbed the opportunity to lease a

250 square meter space at the Robinson’s Mall
Carpark-Iloilo. It was there that Mang Inasal,
Hiligaynon for Mr. Barbeque, was born.
Early on, he learned the importance of following your
instincts, taking risks, strategizing, negotiating, and
motivating yourself and your people. He also knew
that the Filipino barbeque quick service restaurant category still had the potential for growth.
He started a business that had the potential for nationwide expansion. With the support of his
family, he embarked on a journey that changed his life forever.
The restaurant was an instant success, opening close to thirty branches in just three years.
Famous for its native-style and “nuot-sarap” Chicken Inasal with its pioneering “unlimited rice”,
Mang Inasal quickly won the hearts of its customers with its distinctively Pinoy stamp-grilling
and special marinade made of local secret spices.

 By 2005, confident of the stability and brand recall of the business, he opened Mang
Inasal for franchising, concentrating his efforts in Visayas and Mindanao where Inasal is
most popular. Franchise offers for Luzon soon followed.
 By 2009, only six years after the first branch opened, Mang Inasal had a store network of
one hundred stores.
 Mang Inasal soon drew the attention of Jollibee Foods Corporation (JFC), the Philippines’
largest food service company and one of Asia’s most admired companies. JFC acquired
100% share of Mang Inasal in April 2016.

Mang Inasal has steadily grown ever since its acquisition, making it one of the fastest growing
quick service restaurants in the country. To date, Mang Inasal has over 450 stores nationwide
and counting. The brand has garnered numerous awards over the years, including the
Outstanding Fast Growing Local Food Company from the 19th Annual National Consumers
Awards in 2008, the Most Outstanding Quick Service Restaurant and Most Outstanding Chicken
Inasal restaurant from the 2010 Dangal ng Bayan Awards, and the Outstanding Filipino
Franchise Award from the 2015 Franchise Excellence Awards.