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Da Nang: Vietnam’s
Emerging Investment
Destination
Business Environment and Growth P.04 The Most Competitive Sectors P.10
Drivers
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Introduction
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ALBERTO VETTORETTI
Partner
Dezan Shira & Associates www.aseanbriefing.com
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Da Nang has emerged as an attractive investment destination for domestic and international
investors, followed only by the capital Hanoi and commercial hub Ho Chi Minh City.
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Da Nang is one of the five largest cities in Vietnam and serves as the gateway to the Central
Region, which is rapidly industrializing. The city has undergone significant changes in recent
years, underpinned by a sustainable approach to urban development. This has helped the www.vietnam-briefing.com
city produce sustained economic growth, while also maintaining its reputation as the ‘most
livable city’ in the country.
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In many ways, Da Nang is in the right place at the right time. As the costs of production in
China grow, and the US-China trade war continues, Vietnam has become a go-to destination
for investors. Hanoi and Ho Chi Minh City still command the lion’s share of foreign direct www.silkroadbriefing.com
investment, but the cities are becoming crowded, driving up land and labor costs in the process.
Due to these factors, many investors are increasingly looking to the Central Region, with Da
Nang becoming a focal point. Investors that want the edge of an emerging marketing like
Vietnam should decide whether Da Nang fits with their business goals.
Reference
In this issue of Vietnam Briefing magazine, we examine the central city of Da Nang and its Vietnam Briefing and related titles are
investment opportunities. We first highlight its business environment and growth drivers, produced by Asia Briefing Ltd., a wholly
before exploring the city’s incentives and industrial parks. We conclude with an overview of owned subsidiary of Dezan Shira Group.
the sectors that are attracting investment, describing the scope for investors that are looking
to invest in this region. Content is provided by Dezan Shira
& Associates. No liability may be
We hope this magazine will empower you to make an informed decision on where to base accepted for any of the contents of
your operations in Vietnam. this publication. Readers are strongly
advised to seek professional advice
Best regards, when actively looking to implement
suggestions made within this
publication.
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appears to be working: the city has the country’s highest ever. It also granted 32 new FDI The Da Nang Investment Promotion Agency
highest growth rate, and its Gross Regional projects, an increase from 15 projects in (IPA) encourages investment in Da Nang
Domestic Product (GRDP) is US$3.12 billion, 2018, with total registered capital of US$300 from both domestic and foreign investors. It
which makes it the third largest economic million. facilitates the establishment and operation
center in the country, after the capital Hanoi of investment projects in the city and serves
and commercial capital Ho Chi Minh City. Da Nang has a diverse set of industries, but as a bridge between investors and municipal
the main sectors include tourism, high-tech authorities.
While FDI continues to pour in those cities, Da manufacturing, information technology
Nang is increasingly becoming competitive, (IT ), education, shipbuilding, and textiles. It also has a separate Japan Desk to cater to
and with the government’s backing, it is set to By 2020, the local government wants Japanese investors.
become a top FDI destination in the country. services to make up 55 percent of Da Nang’s
economy, industry to make up 42 percent, Top growth drivers
Investment profile and agriculture to make up 1 percent. Local
officials have stressed that this is on target. Da Nang has four main drivers that have
In the first quarter of 2019, Da Nang attracted encouraged its healthy business environment:
US$500 million in total investment – its livability, labor, infrastructure, and regional
connectivity.
Livability
Main Export Markets
Da Nang’s competitive economy has been
complemented by the city’s many attractive
20% 35% features. The city is often referred to as the most
livable city in the country and is situated among
several UNESCO World Heritage Sites, including
Japan Hoi An, Hue, and My Son Sanctuary.
Labor
Garment & textile
Notably, the University of Da Nang delivers and Taiwan. The airport saw more than 13 International trade corridor
training programs in cooperation with million passengers transiting in 2018 and
foreign universities. has two terminals with a third expected this Da Nang is on the eastern end of the East-
year to meet increasing passenger traffic. West Economic Corridor (EWEC), which
Investment in Da Nang is creating more jobs Authorities will increase the airport capacity was established in 1998. It acts as a key
– and competition for talent – in tourism, to 28 million passengers by 2030. import and export platform for the virtually
real estate, education, entertainment, and untapped market between Vietnam and
IT. While this has helped attract workers to In 2018, the local government approved the Laos, Thailand, and Myanmar.
the area, some businesses find it difficult to city’s logistics infrastructure development
hire and retain high-tech workers and senior planning – with a vision towards 2045. The EWEC is 900 miles (1,450 km) long by road
managers. Authorities forecast that the airport and and presents significant opportunities for Da
seaports will handle 80 percent of cargo Nang to promote economic exchange with
Infrastructure traffic through Da Nang by 2045. The plan, other countries, such as Cambodia, China,
worth US$606 million, aims to build the Laos, Myanmar, Thailand, and Vietnam, that
Da Nang’s growth can partly be attributed city into a key logistics service center in the are part of the Greater Mekong Subregion
to its position as a regional transportation Central Region, becoming a traffic hub for (GMS) and the Mekong-Ganga Cooperation
hub. The city is known for its broad roads, the entire country. (MGC).
major highways, seaport, and airport,
which connect Da Nang to the rest of Regional connectivity The GMS is an economic area involving
Vietnam and other Asian countries. The Cambodia, China, Laos, Myanmar, Thailand,
synchronized transport network allows Da Nang serves as a gateway to Vietnam’s and Vietnam, while the EWEC is one of the
for easy connectivity, which facilitates the Central Region, which is emerging as a key three economic corridors being developed
development of economic activities and destination for foreign investors in its own in the GMS. The MGC was established in
investment. In this year’s PCI, Da Nang was right. Da Nang is sandwiched between 2000 as an extension to the EWEC, allowing
ranked second best for its infrastructure. The Thua Thien-Hue province in the north for greater cooperation and trade among
PCI noted that places like Da Nang, which are and Quang Nam province in the south. Cambodia, India, Laos, Myanmar, Thailand,
well governed, generally have higher quality Their close proximity to Da Nang has and Vietnam. The MGC aims to facilitate
infrastructure. encouraged regional growth as investors closer contact among people inhabiting
look to diversify their manufacturing hubs. the two major river basins of the Ganga and
Da Nang’s inner-city and suburban road Mekong.
networks are continuously expanding, Da Nang, being a gateway to the Central
connecting the city center with neighboring Region, is a great opportunity for investors
suburbs and surrounding areas. The recently that are looking for alternatives from Hanoi in
completed 80 miles (130km) long Da the north and Ho Chi Minh City in the south.
Nang – Quang Ngai Highway facilitates
freight and cargo contributing to the
economic development of the region. The East West Economic Corridor
highway also connects Da Nang with Chu
Lai and Dung Quang Economic Zones. The
upcoming La Son – Tuy Loan Highway,
which will connect Thua Thien Hue province
to Da Nang, will further promote growth and VIETNAM
economic development in Da Nang as well
as the provinces in the Central Region.
MYANMAR
Da Nang Hi-tech Park technological innovation and high-tech IP – have available space for investors. To
enterprises and incubation, reinforcing Da plan for future growth, the Da Nang IP
High-tech parks specialize in research, Nang as a major technological and scientific management board has planned three
development, the application of high hub of Vietnam. additional industrial parks – such as Hoa
technology and training of high-tech HR Cam – Phase II, Hoa Nhon, and Hoa Ninh.
staff. Industries such as biotechnology, Industrial parks
nano-technology, and microtechnology Investors that require space in the area
are especially suited for high-tech parks in All IPs in Da Nang are well equipped with urgently may explore other near by
Vietnam. power, water, telecommunications, and alternatives. For example, there are two
roads. Investors from Japan, Singapore, IPs in Thua Thien Hue and Quang Nam
The Da Nang Hi-tech Park was established South Korea, Malaysia, and the US have the provinces, which have space available and
in 2010 and is about 13 miles (22kms) from most number of FDI projects in these IPs. are in close proximity to Da Nang. However,
the city center. It was one of the first three investors should note that these spaces are
national, multifunctional, high-tech parks in Da Nang’s IPs, however, have been occupied also in high demand and are likely to fill up
the country. The high-tech park was built quickly, and currently only two of the six in the near future.
to attract high-tech resources, promoting IPs – Lien Chieu and Hoa Khanh Expanded
The labor sourcing edge
Supporting Industry
Employers find it comparatively easier to
Corporate source qualified labor in Da Nang due to
10% 15 years
Income Tax well established universities and vocational
schools in the area. Reports state that the
Import tax Exemption for goods imported to created fixed assets
number of employees with technical skills
Infrastructure 50% off for SMEs investing in supporting industry account for one quarter of its total local
2 years
usage fee products in IPs labor force.
Waste water 50% off for SMEs investing in supporting industry
2 years But there are many training courses
treatment free products in IPs
provided in the area to help labor upskill.
Up to 50% subsidies for trial of supporting industrial Training courses in the area predominately
R&D Entire lease period
production focus on science, engineering, IT, and
economics, which help equip workers with
Technology technical knowledge the workforce needs.
Up to 75% cost subsidies for transferring technology in
transfer, Entire lease period
material manufacturing projects
innovation Many employers also find that it is compa-
HR Monthly allowance of up to US$23 per employee and ratively easier to source and retain labor at
Entire lease period Da Nang. In contrast to other areas where
development maximum training period of 3 months
IPs are far removed from city centers, the
industrial parks in Da Nang are situated
Da Nang’s Industrial Parks within the city and nearby areas on the
outskirts of the city.
Da Nang IP Stats
Da Nang
Seafood producing and processing
seafood 50.63 100% 30 5
industry, pollution control industries
service
In this chapter, we highlight and discuss the Airport and seaport logistics project. The city’s seaport system is expected
sectors that are encouraged by the Da Nang to handle 29 million tons of cargo by 2030.
government for investment. Investors that choose The increase in tourists and businesses has Investors have already poured capital to build
to invest in these sectors will find support from increased pressure on Da Nang’s airport and the Lieu Chieu deep water seaport, while roads
the government and find it easier to set up their seaports. Recently, the Da Nang city authorities and railways are also being developed to better
operations as the city becomes selective on the proposed to build a third terminal at Da connect to seaports in the area.
type of foreign investment it receives. Nang International Airport to meet increased
demand and future growth requirements. Retail
Tourism As the airport expands, this offers investors
scope to become involved with infrastructural Da Nang is a popular shopping destination
Da Nang is an important tourism hub located development, logistical services, and related and the retail market in the city is growing. The
close to several UNESCO Heritage Sites. In 2018, commercial activity, such as retails shops, city is peppered with domestic and foreign
most tourists came from South Korea, China, hotels, and restaurants that cater to travelers retailers, such as VinMart as well as Lotte
Japan, and the US. To cater to this diverse set and traders. Mart, respectively. Convenience stores are the
of visitors, tourist facilities are continuously fastest growing segment in the retail market. In
improving to meet international standards. Da Nang also plans to become an ASEAN addition, with the number of foreigners visiting
Business-class hotels and resorts managed logistics center by 2030. To meet these goals, or working in the city, there has also been an
by Hyatt, InterContinental, and Novotel have the government is investing in its seaports, increase in specialized markets, including a
a presence. which will be the primary growth driver for this market for furniture and preserved foods.
Son Tra district accounts for the lion’s share I nve s to r s s p e c i a l i z i n g i n h i g h - te c h opportunity for investors nationally: Vietnam
of retail at 45 percent, followed by Hai Chau manufacturing should consider operations aims to develop the ratio of electricity from
and Tanh Khe districts at 40 and 15 percent, at the Da Nang High-tech park due to renewable sources to 43 percent by 2050.
respectively. Da Nang’s newest shopping mall VV government incentives tailored to it. Beyond
mall, which is yet to be completed, has already these incentives, investors would find a growing Da Nang has also become a leader in the use
received almost 100 percent occupancy. ecosystem for high-tech manufacturing that of nano-technology. In 2016, the authorities
has been increasing steadily. approved an investment license to the
Education city’s first nano-technology project, which
IT was developed by local firm Danapha in
The education sector is open for foreign partnership with two Japanese companies. The
investment and there is a large demand Da Nang is becoming a magnet for domestic city government has also used nano-lighting
for high-quality education. Da Nang has 36 and foreign IT investors. The city is one of technology to reduce 30 percent of power
universities and colleges, churning out 44,277 the leading places for developing IT and consumption at public sites. The government
graduates a year. software industry in the country. The IT sector plans to use nano-technology for LED, solar
contributes around 5.5 percent to Da Nang’s cell, water treatment, as well and oil and gas
Decree 86, which took effect in August 2018, GDP. Of the 700 IT businesses in the city, around representing diverse investment options for
is further expected to help the education 43 percent specialize in software production foreign firms.
sector by allowing foreign investors to build and outsourcing. Large companies, such as FPT
international schools. The reform increases software, Gameloft, LogiGear, Global Cybersoft, Supporting Industry
the number of Vietnamese students an and Asnet, provide software outsourcing
international school can enroll, from the services for partner firms in Japan, North Da Nang has undergone a substantial change
previous 10 percent to the new 50 percent. America, and Europe. over the last decade to shift its economy from
agriculture to industry to the services sector.
The 10 percent ceiling limit of Vietnamese These companies have benefitted from But it remains crucial for businesses that
students in the previous regulation was a barrier educational facilities in the city. The want to realize greater efficiency to develop a
for foreign investors and the new cap will make University of Da Nang has partnered with sustainable supporting industry by increasing
many international schools more viable. several universities in the US to provide the localization rate with a stable supply of raw
training in digital systems, automated materials, components, and spare parts.
The reform also provides clarity on cooperation production and automation, software
between local and foreign players – giving engineering, and industrial computing. The Vietnam’s localization rate has been improving
confidence to local schools to work with abundance of engineers trained by local over the years (the localization rate grew to 36
foreign partners to develop services – as well universities and software technology centers percent in 2018 from 32 percent in 2017), but
as guidelines on the issuance of certificates by has underpinned the success of the area’s it still needs to improve further. Local firms
foreign language training centers. software outsourcing industry. are still not able to match the high standards
demanded by foreign investors with several
Investors from Australia, the UK, US have Beyond the local talent pool, Da Nang is components being imported, increasing costs.
invested in over 21 FDI projects, with US$174 the most advanced telecommunications
million in total investment capital as of 2018 hub in the country. It has a citywide wireless While the involvement of the Vietnamese
in Da Nang. broadband network with about 350 access supporting industry in the supply chain of
points across the city. As a telecom hub, Da foreign invested enterprises remains low,
High-tech manufacturing Nang links Vietnam with nearly 40 countries the local government has provided several
in Europe and Asia though an undersea incentives to allow this sector to flourish in
With the government’s push to make Da Nang communications cable, an international Da Nang.
a smart city, several firms – such as EU-based transmission line of 10Gbps.
ABB – have signed agreements with local The incentives given by the government for
authorities to achieve this goal. This has created New energy, nano-technology high-tech manufacturing and agriculture
a demand to produce high tech devices, such will further have a knock-on effect for the
as chips and physical devices, connected Da Nang is also embracing new energy, supporting industry, allowing it to develop
to ICT to monitor data and meet smart city which is also known as renewable energy. further and become more profitable. While
requirements. With an average of 2000 hours of sunlight, city still developing, the sector is an attractive
authorities have approved a 4.4 MW solar farm investment option for investors. With
Most recently, US-based Universal Alloy in Lieu Chieu district at a cost of US$5 million. manufacturing making up over 80 percent of
Corporation (UAC) made an investment of the country’s total pledged capital, this sector
US$170 million at the Da Nang High-tech park. Most recently, Da Nang partnered with the is continuously expected to grow, creating
The firm manufactures electronic devices for EU to build solar energy systems at hospitals, further demand for the supporting industry.
airplanes built by Boeing and Airbus. The firm schools and households. The project aims to Investors that can capitalize on this demand are
also plans to partner with location universities educate businesses and households on the likely to see further investment gains.
and vocational schools to boost education in use of renewable energy technology. Already,
training in aerospace. Up to 1,200 workers are 30 percent of the city’s population uses solar
expected to join the firm. power for water heaters. The sector is a great
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