Technology has changed the trade forever and continues to disrupt every market.

Food trade
are going to be disrupted forever using data and technology. At Ninjacart, they pioneer the
info and tech revolution for food and in shaping the longer term of how the trade would
happen.
Ninjacart adopts a business model wherein inefficiencies and intermediate middlemen are
removed in the fruits and vegetable supply chain.

Ninjacart’s tech-enabled supply chain has an always connected logistics network that helps
lower the cost, increase speed of delivery and eliminates waste. The produce in farms reaches
the stores in less than 12 hours, at a cost less than that in traditional market and with less than
one percent of food wastage.

The organisation’s Supply Chain Management works on

i. Changing how retailer manage fruits and vegetables: with Ninjacart, retailers can just
focus on selling and delivering great customer experience and don’t have to worry
about procuring and merchandising.
ii. 100% traceability: Using RFID solutions it is possible to trace all the food products,
which enables to connect a potato in the store shelf to the farmer and how it is has
been produced, which lacks in traditional supply chain.
iii. Hygiene and quality: It is ensured that vegetables are handled with not more than one
touch and are hygienically transported in clean crates. This is done in order to ensure
that customers get fresh and clean vegetables.
iv. Tomorrow ready ERP: In-house ERP [code name: BiFrost] that accommodates the
flexibility it needs as they scale and deliver a frictionless movement of goods. Mobile
ready ERP also ensures that they use no paper in their supply chain.
v. Demand Forecasting: They have used deep machine learning to perfect their
forecasting to 97% and reduce the overall wastage to 4% whereas in case of
traditional supply chains wastage up to 25% occurs.
vi. Price Intelligence: Multiple market intelligence tools and machine learning algorithms
help them predict market prices and help farmers plan harvest accordingly. The
farmer knows the price before harvesting and this increases the odds of better returns.
vii. Connected Logistics: Speed and cost can make or break any supply chain. Their
indigenous route optimization and utilization helps them keep their load factor at 92%
and deliver fresher vegetables at a cost almost at one third of the traditional supply
chain.
viii. Social security: Cashless and instant payment solutions help them pay the farmer on
the same day. Thus, farmers don’t need to borrow money from money lenders, who
hold their produce captive and pay low prices or charge exorbitant interest.

They have found out a high-speed active supply chain infrastructure, which incorporates
collection centres in villages to gather the produce from farmers, fulfilment centres within the
outskirts of the town to merge produce from multiple collection centres, distribution centres
within the town to require the produce to retailers faster at low cost. Unlike other logistics
businesses, Ninjacart does not have a typical sorting and segregation system, everything is
directed through the app. After this, these crates are loaded onto vehicles at the distribution
centres for delivery. There are not any names on these crates as everything is enabled through
the app. Every crate features a frequency identification (RFID) tag in order that the corporate
can know exactly which vegetables and fruits are delivered.

The startup is gearing up for a future which will be driven by data and predictive models.
They have a database of around 40 different markets in terms of the arrivals, supply, price,
etc. In future, they believe, they will predict the costs of vegetables and fruits, and production
output