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Exercise: 3nd
2
Q#2:
KRMY-TV is contemplating a T-shirt advertising promotion. Monthly sales data from T-shirt shops
marketing the “Eye Watch KRMY-TV” design indicate that
Q = 1,500 – 200P
Where Q is T-shirt sales and P is price.
A. How many T-shirts could KRMY-TV sell at $4.50 each?
Solution:
P = $3
P = $7.5
or (Qd/Pd) × (P/Q)
given P = 5
Q = 1500 - 200 × 5 = 500
2
Q#3:
The South Beach Café recently reduced appetizer prices from $10 to $6 for afternoon “early bird” customers
and enjoyed a resulting increase in sales from 60 to 180 orders per day. Beverage sales also increased from
30 to 150 units per day.
A. Calculate the arc price elasticity of demand from 30 to 150 units per day.
Solution:
P1 = $10 P2 = $6
Q1 = 30 Q2 = 150
Mid-Point Formula =
Ed = ∆Q ∆P
Q1 + Q2 ÷ P1 + P2
2 2
120 –4
= ÷
180 90 16 8
2 2
120 4 –4 1
÷
90 3 8 2
4
=– × 2
3
=–8
3
= – 2.67
B. Calculate the arc cross-elasticity of demand between beverage sales and appetizer prices.
Solution:
% change in P
4
= × 100
10
40%
180 – 30 = 120
% change in Qd
120
× 100
30
=400 400
Cross elasticity of demand = = 10
40
10 > 0
This shows that the second goods are substitute.