“Media is manipulated to target a particular

audience for different purposes.”

How have I connected with the central idea?

.”
Key Concepts
Related Concepts Beginning Emerging Developing Proficient
My dance/slogan/billboard is not My dance/slogan/billboard is kind of My dance/slogan/billboard is My dance/slogan/billboard is really
persuasive and does not make the persuasive and makes the product I persuasive and makes the product I persuasive and effectively makes the
product I am selling appealing. am selling appealing only to some am selling appealing. product I am selling appealing.
Function people.

None of the decisions I made
supported the purpose of
communication to my audience.
Communication
I do not understand how to use the
media to communicate my intention. I
did not use the audience to help me
Audience make decisions about my work.
There is very little evidence that I have
thought about the way my work could
be interpreted differently by different
Perspective people.
The decisions I made about the
elements of my dance/music/advert
kind of supported the purpose of
communication to my audience.
I kind of used the particular strengths
of this form of media to communicate
my intention. I kind of understand the
needs of my targeted audience.
There is some evidence that I have put
a lot of thought into the way my work
could be interpreted differently by
different people. (persuade and
inform)
The decisions I made about the
elements of my dance/music/advert
all supported the purpose of
communication to my audience.
I used the particular strengths of this
form of media to communicate my
intention. I understand the needs of my
targeted audience.
There is evidence that I have put a lot
of thought into the way my work could
be interpreted differently by different
people. (persuade and inform)
The decisions I made about the
elements of my dance/music/advert
all really supported the purpose of
communication to my audience in a
powerful way.
I effectively used the particular
strengths of this form of media to
communicate my intention. I fully
understand the needs of my targeted
audience.
There is real evidence that I have put a
lot of thought into the way my work
could be interpreted differently by
different people. (persuade and
inform)

Knowledgeable – Write a powerful statement or quote that would show your understanding about media...
Media uses strategies and techniques to communicate a message and influence us to buy their product by
controlling target audience.
How well have I developed my attitudes? Transdisciplinary Skills?

Communication Skills

Use this box to provide evidence of how your

Creativity communication skills have developed during this unit.
I did not I showed
show a lot of… Presenting:
much…
Enthusiasm
(Expressive -The way you communicate ideas)

I have been a really strong communicator in

expressing my ideas to the team. I have also listened
Confidence
to other people’s opinions and have valued their ideas.
I have learnt that when people communicate we can
often build our ideas to make them stronger and more
powerful. Expressing myself more openly and in front
How has my learner profile developed? of people has helped me be more confident.

Viewing:
I did not show
that I am a
I really showed that I am
a communicator,
(Receptive -The way you look at things)
communicator, reflective, risk-taker
reflective, risk-taker and and thinker during this I am much more aware of how to organize and use
thinker during this unit. unit.
space in a visual way. I now maximize space and use
larger text so it stands out and is easy to read. Color is
also an important aspect of how I look at things.
How well have I developed my Transdisciplinary skills? Thinking about which colors go best together can
enhance the overall impact it has on me and the
people looking at the design. I think I have a deeper
level of appreciation for looking at different design as I
I did not I effectively
show or use showed and
understand the planning that goes into creating ideas
the skills Presenting used the skills and the motivations behind them to impact an
needed for needed for this audience for different purposes.
this unit. unit.

Viewing

Design Cycle
How we express ourselves
Choose 3 out of the 6 phases from the design cycle that really helped you develop and guide your inquiry. How did that phase
impact the choices you made? How did you enhance your design in that phase? How did your design appeal and impact your
target audience? Explain what you did in that phase? Respond to one or more of these questions.