Research Method Business Assignment

SURVEY

Questionnaire on Soft Drinks

SUBMITTED TO : PRESENTED BY:

Dr. Harsh Pratap BHAVYA BHARTI
GM 19049
SECTION B
 COVER LETTER

SOFT DRINKS - MARKETING RESEARCH QUESTIONNAIRE

This study is being conducted by BHAVYA BHARTI as part of the Business

Research Methods project. This is a questionnaire survey about soft drinks. This
survey is done to find out people’s preferences of soft drinks. This questionnaire
will take you around 10 minutes.
This study is done for educational purpose only, and not for any
commercial purposes. It will be completely confidential.
1. Do you consume soft drinks? (Please tick in the space provided)

Yes No

If yes, continue with Qs.2. If no, go to question no.10

2. What is your preference for soft drink

o Liquid concentration
o Powder (Rasna, Tang lemon powder)

3. How often you drink soft drinks?

a) Daily b) Weekly c) Monthly d) Occasionally .

4. Which of the following drinks you drank last?

a) Coke ___
b) Thums up ___
c) Pepsi ___
d) 7up ___
e) Sprite ___
f) Mirinda ___
g) Slice ___
h) Others _____________ (Write the brand name)

5. which of the following you drank last in Powder ( if any than tick in the
provided space )
 a) Rasna
b) Mr. kool cola flavored powdered
c) Fleva flavored powdered
d) Tango flavored powdered
e) Mojito flavored powdered

6. Do you serve the soft drinks to your guest?

a) Yes
b) No

7. On an average, how many times a month does you drink soft drinks?

a) 0-5 b) 6-15 c) 16-30 d) 30+

8. Rank the brands (1 to 8) in terms of your preference (where 1 is your 1 st

choice) in the space provided

____ ____ ____

 ____ ____ ____

____

____

9. Rate soft dinks on a scale of 1-5

Liquid concentration

* Convenience

1 2 3 4 5

Low High

*Taste

1 2 3 4 5

Poor Good
 * Price

1 2 3 4 5

Low High

*Availability

1 2 3 4 5

Poor Good

Powder form ( if you consume, if not then skip )

* Convenience

1 2 3 4 5

Low High

*Taste

1 2 3 4 5

Poor Good

* Price

1 2 3 4 5

Low High

*Availability

1 2 3 4 5

Poor Good
 10. What are the reasons for not consuming soft drinks? (You may tick more
than one)

a) Does not taste good □

b) Expensive □

c) Chemical additives □

d) Not available easily □

e) No nutritional value □

f) Any other (please specify) ____________________________________________

11.Substitute product used if you are not consuming soft drink

If any __________________________

12. are you willing to change your existing choice of not consuming soft drinks ?

a) Yes

b) No

Personal Questions:

Name: ________________________________________

Mobile: ________________________________________
Address:
________________________________________________________________
__________________________________________________________

Gender:
Male Female

Age Group (In year):

15-18 19-22 23-25

Occupation:
a) Student b) Employment c) Business e) House wife f)
others_____________

Thank you for your kind cooperation and sparing

your valuable time. Have a nice day !!!