John David Go

11-18-2010
The Art Institute of Seattle
Business Portfolio II
FM455 - Fall Quarter
Mission-Vision-Project Overview
 John David Go Business Portfolio II

Mission Statement:

My t-shirt event strives to help the local community of Seattle by partnering with the
Lifelong AIDS Alliance, Delta Society, and Seattle Children’s Hospital to raise money and awareness
for all these great charity listed above. They do so much for the community and I would like to take
part in that.
Vision Statement:

During and after my event, I will have raised over five hundred dollars as well as educate the
attendees of what they can do to help. These charities need constant support from the community.
The t-shirts will help raise money to these charities and the funds will be distributed evenly.

Project Overview:

Operation Smile Seattle will focus on raising money for Delta Society, Lifelong Aids
Alliance, and Seattle Children’s Hospital. This event will also bring awareness of what people and
animals are going through. Not only will I plan an event to raise money I will also be designing T-
Shirts with different logos. I will use this to sell through local businesses as well as sell at the day of
the event. I will work with local print shops to see if I can get a discount on the shits for these
wonderful charities.

John Go will be in charge of the entire production as well as the products with strong
promotional and volunteer support from the community. With a backing from Delta Society,
Lifelong Aids Alliance, and Seattle Children’s Hospital. I hope to also employ fellow organizations
that work with them for the events hosting. All proceeds from the event and products will go to
Delta Society in Bellevue, Seattle Children’s Hospital and Lifelong Aids Alliance. The event and all
it’s preparation will be performed on a strictly volunteer and donation orientation.

Proposal:

Socialize to Support! Help Raise Funding and Awareness Seattle Children’s Hospital, Lifelong Aids
Alliance, and Delta Society. Education and Research

Overview:

Through Operation Smile Seattle event prepared by the Art Institute of Seattle student John
Go, will raise money for charities listed above. The mission of these non profits and also my goal for
this project is to help lead the world in advancing human health and well being through positive
interactions with animals. We help people throughout the world become healthier and happier by
incorporating therapy, service and companion animals into their lives.

As a student in the Fashion Marketing and Management Bachelor program at the Art
Institute of Seattle, I was currently enrolled in the Business Entrepreneurship class that focuses its
entire quarter on hosting an event to benefit a non-profit. Due to my strong dedication to not only
my education but also my community, I have decided that working with Delta Society in Bellevue,
Seattle Children’s Hospital, and Lifelong would be a rewarding experience not only for myself but
also for my community. With numerous classes focused on event planning and promotion, I have
experience in hosting events and will put forth a strong effort to create the largest benefit to both
Delta Society, Lifelong, Children’s Hospital and the community as possible.

Goals and Objectives:

1. Create awareness pets and people within the local community.

2. Raise over $500.00
3. Make T-Shirts to sell to local businesses as well as at the event
4. Promote our event through various medias to ensure a large outturn and positive outcome.
5. Working with local businesses to build connection

Budget:

Since all proceeds will be going to the charity’s listed above, I wish to minimize any expenses
associated with hosting an event by seeking donations of products, people’s time, and the event
space. The community is a strong supporter of this foundation and therefore, I feel that I will be
able to raise a substantial amount of money with the support of local businesses and neighborhood
occupants.
Project Proposal
John David Go
The Art Institute of Seattle October 01, 2010

Operation Smile Seattle is a program established by John David Go. I plan on help raising money for
Delta Society The Human-Animal Health Connection. Delta Society is a non-profit organization that
helps people live healthier and happier lives by incorporating therapy, service and companion animals
into their lives. Delta Society receives no government funding and relies on individuals, foundations
and corporations for financial support.

Sometime it takes an animal to do the job. At the heart of all Delta Society programs is a research
foundation, which demonstrates that when animals are around, people’s blood pressure goes down,
stress and anxiety levels are reduced, people feel less lonely and less depressed, and they tend to be
more social, and community oriented. Delta Society's Pet Partners program trains and screens
volunteers with their pets so they can visit patients/clients in hospitals, nursing homes, hospice and
physical therapy centers, schools, libraries and many other facilities. Over 10,000 handler/animal
teams bring joy, comfort and compassion to those in need. These dedicated volunteers and their
pets have been credited for helping people forget about their pain, providing distractions so nurses
can perform medical procedures on pediatric patients, inspiring patients recovering from strokes to
perform more physical therapy exercises than when they work with just their human
therapists, and even bringing people out of comas! Delta Society provides resources for healthcare,
educational and other professionals so they can learn how to safely and effectively incorporate
therapy animals into their practices. We often hear from professionals how once they've
implemented the tools provided; they are able to improve their patients/clients experience and are
better able to help their patients/clients.
Project Overview:
Operation Smile Seattle will focus on raising money for Delta Society. This event will also
bring awareness of what people and animals are going through. Not only will I plan an event to raise
money I will also be designing T-Shirts with different logos. I will use this to sell through local
businesses as well as sell at the day of the event. I will work with local print shops to see if I can get a
discount on the shits for Delta Society.
John Go will be in charge of the entire production as well as the products with strong
promotional and volunteer support from the community. With a backing from Delta Society, I hope
to also employ fellow organizations that work with them for the events hosting. All proceeds from
the event and products will go to Delta Society in Bellevue. The event and all it’s preparation will be
performed on a strictly volunteer and donation orientation.
Proposal:
Socialize to Support! Help Raise Funding and bring smiles to people and their animals
Overview:
Through Operation Smile Seattle event prepared by the Art Institute of Seattle student John
Go, will raise money for Delta Society. The mission of Delta Society and also my goal for this project
is to help lead the world in advancing human health and well being through positive interactions with
animals. We help people throughout the world become healthier and happier by incorporating
therapy, service and companion animals into their lives.
As a student in the Fashion Marketing and Management Bachelor program at the Art
Institute of Seattle, I was currently enrolled in the Business Entrepreneurship class that focuses its
entire quarter on hosting an event to benefit a non-profit. Due to my strong dedication to not only
my education but also my community, I have decided that working with Delta Society in Bellevue
would be a rewarding experience not only for myself but also for my community. With numerous
classes focused on event planning and promotion, I have experience in hosting events and will put
forth a strong effort to create the largest benefit to both Delta Society and the community as
possible.
Goals and Objectives:
 1. Create awareness pets and people within the local community.
2. Raise over $500.00 for Delta Society
3. Make T-Shirts to sell to local businesses as well as at the event
4. Promote our event through various medias to ensure a large outturn and positive outcome.
5. Working with local businesses to build connection

Budget:
Since all proceeds will be going to Delta Society in Bellevue, I wish to minimize any
expenses associated with hosting an event by seeking donations of products, people’s time, and the
event space. The community is a strong supporter of this foundation and therefore, I feel that I will
be able to raise a substantial amount of money with the support of local businesses and
neighborhood occupants.
John David Go
The Art Institute of Seattle October 01, 2010

Operation Smile Seattle is a program established by John David Go. I plan on help raising money for
Lifelong Aids Alliance on Capital Hill. Lifelong AIDS Alliance is committed to preventing the spread
of HIV, and to providing practical support services and advocating for those whose lives are affected
by HIV and AIDS.

A world without HIV or AIDS, where every person living with illness is treated with dignity and
respect. Lifelong AIDS Alliance was formed in 2001 through the merger of Chicken Soup Brigade
and Northwest AIDS Foundation. We’ve come a long way since our beginnings in 1983, when a
soup can was passed around Volunteer Park and collected the first $42 to help people living with
HIV/AIDS in our community. Today, we are staffers, volunteers, donors and community members
from many different backgrounds. We are united in our determination to make sure that we never
forget that HIV/AIDS still exists. We will be here until there is a cure.
Lifelong does whatever it takes to improve the lives of people living with HIV/AIDS. We provide
health insurance so that people can get the care they need. We cook and deliver healthy meals. We
ensure that people have a safe place to live. And our caring case managers help people every step of
the way

Project Overview:
 Operation Smile Seattle will focus on raising money for Lifelong Aids Alliance. This event
will also bring awareness of what these children are going through. Not only will I plan an event to
raise money I will also be designing T-Shirts with different logos. I will use this to sell through local
businesses as well as sell at the day of the event. I will work with local print shops to see if I can get a
discount on the shits for Lifelong.

John Go will be in charge of the entire production as well as the products with strong
promotional and volunteer support from the community. With a backing from Lifelong Aids
Alliance, I hope to also employ fellow organizations that work with them for the events hosting. All
proceeds from the event and products will go to Lifelong Aids Alliance. The event and all it’s
preparation will be performed on a strictly volunteer and donation orientation.
Proposal:
Socialize to Support! Help Raise Funding and bring smiles to everyone
Overview:
Through Operation Smile Seattle event prepared by the Art Institute of Seattle student John
Go, will raise money for Lifelong Aids Alliance. In a world faced with tragedy and misconceived
knowledge about AIDS/HIV; communities all over the world need to reach out and help to learn
about this crippling disease as well as educate the population about its effects and prevention needed
to reach out and help to learn about this disease that affect kids as well as educate the population
about its effects and how they can get help. Targeting the community of Capital Hill, John Go will
plan on hosting this event and also make T-shits to apply the aforementioned ideas on a local scale.

As a student in the Fashion Marketing and Management Bachelor program at the Art
Institute of Seattle, I was currently enrolled in the Business Entrepreneurship class that focuses its
entire quarter on hosting an event to benefit a non-profit. Due to my strong dedication to not only
my education but also my community, I have decided that working with Lifelong Aids Alliance
would be a rewarding experience not only for myself but also for my community. With numerous
classes focused on event planning and promotion, I have experience in hosting events and will put
forth a strong effort to create the largest benefit to both Lifelong Aids Alliance and the community
as possible.

Goals and Objectives:

1. Create awareness of the seriousness of childhood illnesses within the local community.
2. Raise over $500.00 for Lifelong Aids Alliance
3. Make T-Shirts to sell to local businesses as well as at the event
 4. Promote our event through various medias to ensure a large outturn and positive outcome.
5. Working with local businesses to build connection

Budget:
Since all proceeds will be going to Lifelong Aids Alliance, I wish to minimize any expenses
associated with hosting an event by seeking donations of products, people’s time, and the event
space. The community is a strong supporter of this foundation and therefore, I feel that I will be able
to raise a substantial amount of money with the support of local businesses and neighborhood
occupants.
John David Go
The Art Institute of Seattle September 07, 2010

Operation Smile Seattle is a program established by John David Go. I plan on help raising money for
the Seattle Children’s Hospital in Bellevue. Seattle Children’s Hospital in Bellevue is an extension of
Children’s Hospital. Working with kids who have childhood disease is something that hits very close
to home. I am very excited about this project because I will be able to help a very good cause that is
very close to my heart.

“Step inside Seattle Children’s and enter a unique world. We are a compassionate community where
skilled physician-researchers, nurses and staff partner with patients and families to help every child
live their best life.
Amid the child-friendly, life-size giraffes and elephants that greet you at the door, there is a buzz —
an energy and perseverance that define our community. We are united by a compelling mission: to
prevent, treat and eliminate pediatric disease”. Children’s Hospital

Project Overview:
 Operation Smile Seattle will focus on raising money for Seattle’s Children Hospital. This
event will also bring awareness of what these children are going through. Not only will I plan an
event to raise money I will also be designing T-Shirts with different logos. I will use this to sell
through local businesses as well as sell at the day of the event. I will work with local print shops to
see if I can get a discount on the shits for the children.

I plan on having the event at the Woodland Park Zoo. I have been researching and talking to the
event coordinator at the park and they might be able to give me the space for free since its for
Seattle’s Children Hospital. Utilizing volunteers from the school and co-works and friends will help
me achieve my vision by acquiring donations and selling the products. I also have been talking to the
Seattle Children’s Hospital to see if I can also have the event there just as a back up.

John Go will be in charge of the entire production as well as the products with strong
promotional and volunteer support from the community. With a backing from the Seattle Children’s
Hospital, I hope to also employ fellow organizations that work with them for the events hosting. All
proceeds from the event and products will go to Seattle’s Children Hospital. The event and all it
preparation will be performed on a strictly volunteer and donation orientation.
Proposal:
Socialize to Support! Help Raise Funding and bring smiles to children
Overview:
Through Operation Smile Seattle event put on by the Art Institute of Seattle student John
Go, will raise money for Seattle’s Children Hospital. In a world faced with tragedy and misconceived
knowledge about childhood illnesses, communities all over the world need to reach out and help to
learn about this disease that affect kids as well as educate the population about its effects and how
they can get help. Targeting the community of Bellevue, John Go will plan on hosting this event and
also make T-shits to apply the aforementioned ideas on a local scale.

As a student in the Fashion Marketing and Management Bachelors program at the Art
Institute of Seattle, I am currently enrolled in the Business Entrepreneurship class that focuses its
entire quarter on hosting an event to benefit a non-profit. Due to my strong dedication to not only
my education but also my community, I have decided that working with Seattle Children’s Hospital
would be a rewarding experience not to only myself but to my community. With numerous classes
focused on event planning and promotion, I have experience in hosting events and will put forth a
strong effort to create the largest benefit to both Seattle Children’s Hospital and the community as
possible.
Goals and Objectives:
1. Create awareness of the seriousness of childhood illnesses within the local community.
2. Raise over $500.00 for Seattle Children’s Hospital
3. Make T-Shirts to sell to local businesses as well as at the event
4. Promote our event through various medias to ensure a large outturn and positive outcome.
5. Working with local businesses to build connection

Budget:
Since all proceeds will be going to Seattle Children’s Hospital, I wish to minimize any
expenses associated with hosting an event by seeking donations of products, people’s time, and the
event space. The community is a strong supporter of this foundation and therefore, I feel that I will
be able to raise a substantial amount of money with the support of local businesses and
neighborhood occupants.
Demographics
 United As One Demographics

Demographic segmentation consists of dividing the market into groups on variables such as age,
gender, family size, income, occupation, education, religion, race and nationality. Demographic
segmentation variables are amongst the most popular bases for segmenting customer groups. This is
partly because consumer’s wants are closely linked to variables such as income and age. Also, for
practical reasons, there is often much more data available to help with demographic segmentation
process. The list below shows the demographic segmentation of United As One t-shirt consumers:

Age: Eighteen and up

Gender: Male and Female

Family Size: Zero to one

Family Life Cycle: Starting out, middle of their career, or at the height

Income: 25,000-60,000

Occupation: Professional Occupations

Education: High School graduate and College graduate

Religion: N/A

Race: N/A

Nationality: N/A
Cost & Size Chart
 Cost and Size Chart

Lifelong Aids Alliance

XS S M L XL

Quantity 10 10 20 20 20

Cost $160.00

Seattle Children's Hospital

XS S M L XL

Quantity 20 20 20 10 10

Cost $160.00

Delta Society

XS S M L XL

Quantity 5 5 25 25 20

Cost $160.00

Total Cost $480.00

Line Sheet