TYTE CO.

Transforming Youth to Entrepreneurs

BETTY AND LOGAN’S DINER

A BUSINESS PRESENTED BY THE TYTE COMPANY ON THE ACTUAL

MARKET DAY 2020

KINGFISHER SCHOOL OF BUSINESS AND FINANCE – SENIOR HIGH

SCHOOL
LUCAO DISTRICT, DAGUPAN CITY, PANGASINAN

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS IN

ENTREPRENEURSHIP

PRESENTED BY:
John Dave M. Dalinoc Angel Gregg V. Manuel
Emmanuel C. Esguerra King Lloyd U. Nepacena
Keith W. Feraren Jettzar C. Resuello
Abygail Alexis Flores Crysel Mae G. Rosario
Rhyle Justrey M. Gutierrez Kimberly D. Urbano
Joshua M. Jimenez John Marlon C. Valle
Bernadeth A. Luna Zeljeko Josh S. Yniesta
Excel Jan R. Malicdem

On March 9, 2020, during the 2nd Quarter of the Second Semester S.Y. 2019-2020

PRESENTED TO:
Mr. Gerome M. Romero
 TYTE CO.
Transforming Youth to Entrepreneurs

I. Introduction

TYTE Co. is a team that is on a mission of building a tight relationship with its

consumers by serving them with the best of our abilities. TYTE is the abbreviation of

“Transforming Youth to Entrepreneurs” which clearly shows the essence of this annual

event of Kingfisher, to guide their students into becoming great entrepreneurs of the

future. In this way, we are a company that encourages the youth to be more participative

and aware about the world of business. The team aims to create a wide and free space

for people who are willing to learn about the aspects and factors involved in

entrepreneurship.

II. Company Background/Profile

Last January 14, 2020, TYTE Co. was established under the

management of John Marlon Valle. The business served customers

sun dried salty sea foods, burgers, fries and nachos, iced tea, and

more. That “more” is providing the very best customer service,

customer experience, and company culture to the best of their abilities. The creative and

innovative minds of the TYTE Corporation lead to the birth of Betty and Logan’s Diner. A

place that everyone is dreaming for because of how it can satisfy the cravings of the

people.

TYTE Co. presenting Betty and Logan’s Diner offers you a wide range of

products specifically burgers, fries, nachos, iced tea, and combo meals that can surely

make you remember about the beauty of the past or should I say the retro lifestyle.

There are different kinds of burgers with flavors that make them individually unique. The

name of the diner was based on the meanings of both names Betty and Logan. Betty

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2 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.
 TYTE CO.
Transforming Youth to Entrepreneurs

means God’s satisfaction while Logan is considered as a warrior. Together, the team

interpreted it as Filipinos are warriors when it comes to making food because of how

great we are with doing it. This is a place that is surely for everyone because it can cater

to all of the customer’s needs and wants.

Betty and Logan’s Diner logo was created with the thought of being an authentic

retro diner so heavy influences of being American, vintage, and rugged were integrated

into the design of the logo. The colors red, white, and black were used because these

look the best for our diner and the structure of our booth.

At Betty and Logan’s, it is all about serving up fresh burgers and food, even if it

means going the extra mile. When you walk through our doors, the company do what

they can to make everyone feel at home because the team extends through the

community. Betty and Logan’s Diner is full with flamed-broiled burgers, fries and soft

drinks at a good value, served quickly and consistently by friendly people in clean

surroundings.

Our Mission

Betty and Logan’s mission statement is “to be the favorite place of our customers

by offering superior and reasonably priced quality food, served swiftly in a clean area”

This mission statement indicates the kind of outputs expectable from the organization.

This mission statement has the following main points:

A. Reasonable price

B. Quality food

C. Quick serving

D. Clean surrounding

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3 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.
 TYTE CO.
Transforming Youth to Entrepreneurs

To achieve the most successful and profitable burger house business stated in its

vision statement, Betty and Logan must follow the points in its mission statement. The

mission statement shows that the company uses market-based pricing to entice

customers. However, Betty and Logan’s main selling point is the quality of its food and

service. The surroundings add to the ambiance that keeps customers coming back to

Betty and Logan’s Diner. These characteristics are mostly consistent in all of the

company’s restaurants around the world. Thus, Betty and Logan’s mission statement

establishes the basics for pricing, quality, and facility design for the business.

Our Vision

Betty and Logan’s vision statement is “to be the most successful and profitable

burger house business and become an even better Betty and Logan’s, serving the best

burgers around the world each day through a great franchise management and great

connection with people” This vision statement directs Betty and Logan’s to achieve

leadership in the global quick service restaurant (QSR) industry or fast food industry.

The vision statement has the following main points regarding Betty and Logan’s

business:

E. Most profitable burger house business.

F. Most successful burger house business.

G. Franchise Management.

H. Great connection of the management and the people.

I. Best burgers in the world.

Betty and Logan’s vision statement shows that the company aims to achieve the

leading position in the fast food restaurant industry. The vision statement also indicates

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4 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.
 TYTE CO.
Transforming Youth to Entrepreneurs

that Betty and Logan use a franchise system to grow. Great people and the best burgers

are offered to attract one of the biggest market shares in the industry. Thus, Betty and

Logan’s vision statement establishes the nature of the business and its direction toward

global market leadership.

Our Values

The company lives by a certain set of values and runs Betty and Logan’s

according to a certain set of values. It's what makes them who they are: these values

keep our vision in line with the future. With their partners, company and customers at

their core, the company lives by these values:

 Creating a culture of warmth belonging where everyone is welcome.

 Acting with courage, challenging the status quo and finding new ways to

grow the company and each member.

 Being present, connecting with transparency, dignity, and respect.

 Delivering their very best in everything that they do, holding themselves

accountable for the results.

 The company is performance driven, through the lens of humanity.

III. Objectives

● To build a tight relationship with the customers by serving them with the best of

their abilities.

● Guide the students into becoming great entrepreneurs of the future.

● A corporation that encourages the youth to be more participative and aware

about the world of business.

____________________________________________________________________________
5 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.
 TYTE CO.
Transforming Youth to Entrepreneurs

● To create a wide and free space for people who are willing to learn about the

aspects and factors involved in entrepreneurship.

● Increasing the market share by increasing the brand image.

● Increasing the brand loyalty.

● Increasing the customer satisfaction.

IV. Product Description

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6 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.
 TYTE CO.
Transforming Youth to Entrepreneurs

Betty and Logan’s Diner offers a variety of flavorful burgers themed to capture

the taste of the world matched with different sides to create the perfect combination that

will surely give you a wonderful and nostalgic experience.

____________________________________________________________________________
7 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.
 TYTE CO.
Transforming Youth to Entrepreneurs

____________________________________________________________________________
8 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.
 TYTE CO.
Transforming Youth to Entrepreneurs

V. Significance of the Study

Betty and Logan’s Diner was established with a goal to give the people premium

satisfaction with every burger they serve to the masses. The business is significant to

the following:

 Community. This study will benefit the community as it will induce convenience

to the community and become another source of resource. It would also benefit

the community by giving them premium burgers within their budget.

 Students. This diner aims to bring relief to students who are tired from their daily

classes and would just like drop everything and just eat for a minute, coming to

our place would be perfect for refreshing up

 Employees. This would ease up stress for employees that are burnt out after

their huge amount of work and are just waiting for their break, Betty and Logan’s

diner would be the right place to go to.

 Families. Betty and Logan’s diner value bonding time that can be leveled up by

wonderful food from our diner. This would give families quality time spent with

their Betty and Logan meals.

 Entrepreneurs. The marketing strategy and concept of the business can be

used by many to copy or innovate to create a new marketing strategy and

concept.

VI. Scope and Delimitation

The Betty and Logan’s Diner was established by the company for the actual

market day 2020, which lasted for 2 days (February 21 & 22). The diner was themed

with a retro style burger house from the 80s era, which follows its tagline “taste nostalgia
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9 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.
 TYTE CO.
Transforming Youth to Entrepreneurs

with every bite”. It offers a wide range of burgers designed to imitate the iconic flavors of

diverse countries with rich cultures, with sides exclusive with every purchase of the

diner’s burger, finished off with Betty and Logan’s special house blend iced tea.

VII. Location Profile

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10 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.
 TYTE CO.
Transforming Youth to Entrepreneurs

The Betty and Logan Diner was situated on the booth #6 on the parking area.

This place was bid for Php5,100.00. It is 21ft wide and 18 ft long for a total area of 378

sq. ft. This place was chosen due to its wide area compared to the other places and the

exposure it provides which is advantageous as it leads more customers to the business.

The booth consumed 16ft by 21ft which is equivalent to 336 sq. ft. This booth that

exhibited the retro aesthetic could accommodate 24 persons. The company spent more

or less four thousand pesos upon the erection of the diner which was designed to

appear as a bus.

VIII. Industry Analysis

Burger is one of the favorite foods of Filipinos. However, it is largely dominated

by huge fast-food chains such as Jollibee, McDonald’s, and Wendy’s. There are also

large burger chains such as Zark’s Burgers, Frank’s Burger, Angel’s Burger, Minute

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11 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.
 TYTE CO.
Transforming Youth to Entrepreneurs

Burger, and Burger King. Due to the rise to popularity of gourmet burgers, there are also

restaurants that focus on making those such as Micro Burger.

According to the market scanning conducted by the members of Betty and

Logan’s Diner, there is a total of 26 burger houses in Dagupan City. However, this does

not include other food establishments that also sells burger as part of their menu. The

large number of establishments that sell burger indicates the large demand for burger

that is proven by the observation of the members where they noticed that burger houses

are seldom empty and have continuous flow of consumers. There is a large number of

demands for burgers, especially during the Actual Market Day wherein Betty and

Logan’s Diner experienced a non-stop flow of customers.

In addition, during the Actual Market Day 2020, there is one direct competitor that

also sells burgers, the Masunsameat. Aside from that, the Betty and Logan’s Diner

considers the 22 other groups that participated during the Actual Market Day as its

indirect competitors as they also sell foods that may take away customers from the

company.

IX. Marketing Study

Product

The Betty and Logan’s Diner offers a variety of flavorful burgers themed to

capture the taste of the world matched with different sides to create the perfect

combination that will surely give you a wonderful and nostalgic experience. This rides

the wave of the rise to popularity of gourmet burgers which caters to every Filipino’s

desire for a good quality burger. Moreover, it also offers sides and complements that

completes the filling of eating on a retro diner.

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12 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.
 TYTE CO.
Transforming Youth to Entrepreneurs

Place

The Betty and Logan Diner was situated on the booth #6 on the parking area.

This place was chosen due to its wide area compared to the other places and the

exposure it provides which is advantageous as it leads more customers to the business.

In this way, the Betty and Logan’s Diner sells more due to the large number of

customers that it attracts

Price

The Betty and Logan’s Diner utilizes mark-up pricing. In this way, it can recover

its fixed and variable costs and at the same time gain profits from its products. However,

it also considered that the price should remain on the practical side so customers would

not be deterred away. In addition, it also offers sides that lets the diner offer lower base

price as it gives them adequate additional income.

Promotion

The marketing strategies that they will apply to gain more customers and earn

more profit. First is Digital Marketing which will involve advertising Betty and Logan’s

diner in different social media platforms which will gain attention from the audience and

for it to be more widespread. Next is transactional marketing which is a way that focuses

more on maximizing the efficiency and volume of individual sales rather than developing

a relationship with the buyer. Lastly is Diversity Marketing which is a strategy that

involves establishing a connection with the market by emphasizing the beauty of the

different cultures around the world.

X. Technical Study

The patty

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13 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.
 TYTE CO.
Transforming Youth to Entrepreneurs

On 1 kilogram of ground beef, there must be 2 slices shredded loaf bread, 2

eggs, 1 cup of cilantro leaves, 1 cup of minced Chinese celery, 1 cup minced scallions, a

quarter sachet of original Knorr liquid seasoning, add cumin, salt and pepper to taste.

Afterwards it was shaped into flat patties weighing 90g each for the basic patties and

150g for the special patties.

The patty was cooked on a flat non-stick pan that is 270 degrees Fahrenheit. The

patty must be cooked until crust is observed from each side to achieve a medium rare

patty.

For the King of the Jungle, which is a veggie burger consists of grounded black

beans with the same seasoning as all basic burgers, except this patty does not have a

shredded loaf bread. This patty is cooked until there is crust on each side.

The Juicy Aussie consists of a chicken patty which was made with 1 kilogram of

ground chicken meat, with half loaf of shredded loaf bread, 2 eggs, ¼ cup milk, salt and

pepper to taste. This patty was cooked on each side until golden brown

The Blue Plate

The blue plate is made with 100% beef, dressed with 2 slices of onions, drizzled with

ketchup, topped off with cheese, and sandwiched between 2 premium buns provided by

Foksons bakery.

The Mexican Burguesa

This is a Hispanic hamburguesa served with homemade guacamole, ketchup,

mayonaise, placed between two premium buns from Foksons bakery.

Guacamole

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14 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.
 TYTE CO.
Transforming Youth to Entrepreneurs

The guacamole consists of 6 avocado meat, sliced tomatoes, minced onions, 2

tablespoons of lime juice squashed together until a liquid-like consistency is achieved.

The Greek Meatology

This burger patty is glazed with Caesar dressing, finalized with tomatoes, onion,

and lettuce, held by two premium buns.

The King of the Jungle

This burger consists of a black bean burger dressed with ketchup and onions,

sandwiched by 2 premium buns.

The Juicy Aussie

This is a chicken burger made with fried chicken fillet patty glazed in tartar sauce,

placed between 2 premium buns.

The Betty and Logan Special

This signature dish is made with a quarter pounder burger dressed with minced

onions, chopped bacon, lettuce, ketchup and mayonnaise, all placed between 2

premium buns.

Betty and Logan’s Rice Meal

This is served with Betty and Logan’s basic patty served with rice served with

fries and iced tea.

The companies that would supply the needs of the diner are the following:

Fokson’s Bakeshop for the burger buns, Valle Piggery for the meat, Lim Pan for the

packaging supplies, Malimgas Market for the ingredients, and lastly Resuello Furniture

for the exterior and interior designs of the diner.

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15 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.
 TYTE CO.
Transforming Youth to Entrepreneurs

Production Time Cycle

GETTING OF ORDERS (3-5 MINUTES)

PREPARATION OF FOOD TO BE SERVED (10-15 MINUTES)

SERVING OF THE FOOD (3 MINUTES)

XI. Management Team

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16 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.
 TYTE CO.
Transforming Youth to Entrepreneurs

1. Organization Chart

2. Duties and Responsibilities

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17 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.
 TYTE CO.
Transforming Youth to Entrepreneurs

Position Duties and Responsibilities

General Manager ● Oversees the overall operations
● Makes decisions and set long term goals
● Determines and implements company policies
Cooks ● Prepares the foods for the customers
Accountant ● Prepares the financial statements
Cashier ● Monitors the cash flows
Runners ● Runs errands
Receptionist ● Welcomes guests and collect their signatures
Waiter/Waitress ● Takes the order of the customers and deliver their orders

3. Profit and Loss Agreement

INITIAL INVESTMENT AND PROFIT OR LOSS AGREEMENT

TYTE Co.

It is upon agreed by all members of the group “TYTE Co.” to lend an initial investment
amounting to P1, 666.67 per group member. The total initial investment will be P25,
000.00.

We, the undersigned, have on this day associated ourselves for the purpose of making a
profit and loss agreement.

I. That the profits and losses of the partnership shall be divided equally.
II. That the partners undertake to change or amend the said sharing whenever
necessary, unless otherwise not reasonable.
III. That the said change must be approved by all the partners and take effect into
effect immediately.

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18 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.
 TYTE CO.
Transforming Youth to Entrepreneurs

IN WITNESS WHEREOF, the parties have hereunto signed this partnership

agreement this 18th day of January, 2020.

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19 | Dalinoc, J. D., Esguerra, E., Feraren, K., Flores, A. A., Gutierrez, R. J., Jimenez, J., Luna, B., Malicdem,
E. J., Manuel, A. G., Nepacena, K. L., Resuello, J., Rosario, C. M., Urbano, K., Valle, J. M., Yniesta, Z. J.