KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER Cost Structure

Investors Marketing RELATIONSHIP Marketing

To make sustainable living
Acquisition Branding Unilever is one of the
commonplace. Brand awareness.
Retailers and distribution Advertising largest media buyers in
To meet the specific needs Quality.
network Manufacturing the world and invests
consumer in their home. Customer loyalty.
Providers along the supply- Production around €6 billion (US $8
Great product from a range Ubiquity.
chain Operations of more than 400 brands. billion) in advertising and
Farmers Tradition.
Distributions Unilever Sustainable Living promotion every year.
Regulators Recommendation.
Research and Plan (USLP) is central to Manufacturing
Advertising agencies and Promotions and
development their business model to
media campaigns Distribution
Quality control provide a sustainable wide Branding
range of products. Packaging
KEY RESOURCES CHANNELS Compensation
25 billion people use Unilever products.
Mass media. Advertising
169,000 people work for Unilever.
46% of their managers are women. Retailers and point of € 1 billion every year in
Range of world leading household name
brands. Factories. sales. Research and
Destruction network.
Social media. development
Brand Awareness.
Production technology. Social Network. Facilities
Intellectual property.
Sustainable Living brands grew 40% faster Taxes
than the rest of the business.
57% of their business is in emerging markets .
Legal
Open innovation.
Around half their raw materials come from
agriculture and forestry.
So we're working towards making our key
crops 100% sustainable.

Revenue Streams
Customer Segments
Sale of goods(Foods,Beverages,Cleaning agent and personal care product.)
Massive markets.
All age and gender.
Segmented portfolio of
product.