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I. INTRODUCTION
Proposed name of the Business
The name of the business will be Polvoron Delight for the proponents of the business
wants to offer a Polvoron that can make a long-lasting loyalty and passion to their customers.
They will make a Polvoron that can satisfy their cravings and give a unique taste as they
innovate a simple Polvoron to a more enhancing one.
Polvoron Delight
Name Address
Mikaella Reyes Bocaue, Bulacan
CheroDela Cruz Malolos, Bulacan
Andrea Orozco Bulakan, Bulacan
Heide Omanito Bocaue, Bulacan
Ma. Christina Poserio Meycauayan, Bulacan
Louise Dominique Simbahan Pandi, Bulacan
JulliaLibrada Meycauayan, Bulacan
Desserie Hernandez Guiguinto, Bulacan
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The business is focused on making Polvoron, a healthy Polvoron that is new in the eyes
of the customers. Basically, the usual Polvoron has been innovated and make it more unique and
healthier kind of product. The mission of the business is to innovate a regular Polvoron into
extraordinary ones and be introduced to the Filipino people promoting a healthy lifestyle and
delightful experience. The owners want to bring back the essence and be recognized again the
Polvoron which is our traditional Filipino dessert. They are going to offer it to the market with a
new style and flavors which are not so common in pastries like this. The Polvoron is purely
made by vegetables and fruits creating it as a healthier kind of products. On the other hand, the
vision is to transform Filipino delicacies into a world-class dessert that will promote the
country's original delicacies. The people who are part of establishing this business has a goal to
bring back this kind of Filipino dessert to the Filipino people and be introduced to the youths.
They want this product to be part of every home satisfying their cravings. Also, be recognized to
the world by the application of online selling which is in a huge range of marketing a product as
they appreciated of the owner's dedication in forming and offering Polvoron to the customer as
we want all the best for them.
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Vision
“Transform Filipino delicacies into a world-class dessert that will promote the country’s
original delicacies.”
Goals
To introduce Polvoron Delight to the market and be known by the people for its
delightful experience.
To have an own stall wherein the production of the product take place and all the
products of Polvoron Delight will be displayed.
To produce and innovate more different Polvoron and be introduce to the market.
Objectives
To keep the customer happy and satisfied.
To maintain a productive and positive environment to improve the quality of the
products.
Require careful use of company resources such as finances.
To prepare our organization for growth and creating a process that effectively deals with
a developing marketplace.
Hiring and expanding the employees and overall management of the business.
Core Values
Transparency
The organization must be honest and transparent regarding the recording system,
production of the product and confidential information of the business.
Customer Oriented
The organization is focusing on the relationship with their customer helping them to meet
their long-term needs and wants. Another, the management and employees align their
individual and team objectives around satisfying and retaining customers.
Responsible
The organization will take care of all their responsibilities and hold their accountability
for every task they do for the business and their customers.
Collaboration
The organization believes that if they work together they can do what they are going to
achieve. They are supporting, motivating and encouraging each other for them to learn
and grow.
Trust
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The customer can believe them since they act with integrity and make the wisest
decision. Have the certainty that they are on the whole paying special mind to each
other's best advantage.
Respect
The organization endeavor to respect and value the people who are forming and molding
the business.
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According to the feasibility study of Gabarda, Polvoron is one of the most popular sweet
delicacies here in the Philippines. Polvoron is very known and popular in Nueva Ecija, Bulacan,
Manila, and Pampanga. Polvoron is a type of heavy, soft, and very crumbly Spanish shortbread
made of flour, sugar, milk, and nuts wherein, in Andalusia can produce mostly many Polvorons
for about 70 factories. Polvoron is originated and popular in the country of Spain which they
bought in the Philippines.
Consumer Analysis
1. Market Segmentation and Targeting
The Polvoron delight will be targeting students with the age ranges 15-20, students within
this range they want to discover something new and according to the survey, most of the students
would like to innovate the old Polvoron into a new Polvoron. Polvoron delight might become
popular with the students because it is new to their eyes and taste. If the market is looking for the
innovation of a Polvoron then Polvoron Delight is the right product for them. Psychological and
behavioral segmentation will be used for the segment of the market. Psychological because not
all students would like to eat a Polvoron with the flavor of vegetable/fruits but only for the
students would like to eat. Behavioral because some students will taste /adopt the new innovation
of Polvoron.
Figure 1.1 Figure 1.2 Figure 1.3
Demand Analysis
According to the result of the survey, it shows that 84% of the respondents state that they
are fond of eating Polvoron and only 16% are not. The data only means that there is a demand in
the market due to that 84% of it are fond of eating Polvoron. Aside from this, 94% of them are
willing to innovate a common Polvoron into more enhancing and healthy one adding different
styles, flavors, and delightful experiences and the 90% of them are also willing to buy and try
this product if this is now available to the market.
Competitors Analysis
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According to the Spit.ph, the most popular business for selling Polvoron in the
Philippines is Goldilocks. The Polvoron Delight will be having a hard time in competing with
these popular and well-known businesses in the market:
Goldilocks is the most recognizable stores that offer these products. The outlook for this
product in general – and in particular -- is positive for several reasons. First, the unique way of
packaging the product is wherein you can see the inspiring message at the back of it. Second,
consumers are buying the product to the nearest distributed stores. Third, we made a tasty
homemade product that is cheaper compared to the above stores mentioned and we have a
particular flavor. The only advantage of the Polvoron Delight it has a uniqueness and
affordability that will be the trend for the student and small business like a canteen and sari-sari
stores. Based on this study, some people want to taste the innovation of the old Polvoron that
they know.
16%
84%
Figure 2
The competitors given above have a huge demand over the market as they are already
known by a lot of consumers. First, it will be hard for us to compete with them because we are
just starting in this kind of business and our business is not yet known in the market. Some
consumer thinks that when it comes to Polvoron, Goldilocks is the best for that. But it will be an
advantage for us because we can use Goldilocks as our standards and to have goals to meet them
of what they are now. The business aims to be the well-known manufacturers of Polvoron, not
with the name but in terms of quality and taste of our Polvoron.
Survey Results
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16%
YES
NO
84%
Figure 3
The graph shows the results of the respondents fond of eating polvoron. Based on the
result of the survey, out of 50 respondents, 84% is fond of eating polvoron and 16% dislike to eat
polvorons. Based on the question 1, it proves that polvoron is still well-known to the students.
YES
NO
94%
Figure 4
The graph shows the results of the respondents on the innovation of the product. Based
on the result of the survey, out of 50 respondents, 94% are willing to innovate a regular polvoron
into a new one while 6% of them are disagreed to innovate a regular polvoron.
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Flavors of Polvoron
18%
26%
CHOCOLAE
PINIPIG
C&C
10% OTHERS
46%
Figure 5
The graph shows the results of the respondents preferred flavor of polvoron. Based on
the survey, out of 50 respondents, 46% preferred cookies & cream as the flavor of the polvoron,
26% wants chocolate flavor, 18% wants pinipig while the remaining 10% prefer other flavors
that are not listed on our survey questionnaire.
36%
YES
NO
64%
Figure 6
The pie graph shows the result of the survey. Based on the survey, out of 50 respondents,
36% agreed that they want to put some vegetables on a regular polvoron while 64% disagreed to
put vegetables on a regular polvoron.
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Figure 7
The graph shows the result of the respondents preferred prices. Based on the survey, out
of 50 respondents 54% prefer Php 5.00 per piece of the polvoron, 24% agreed for Php 10.00,
18% agreed for Php 8.00 and 4% prefer other prices of the polvoron.
Preferred Quatity
30%
Per Piece
Per Box
70%
Figure 8
The graph shows the result of the respondents preferred packaging. Based on the survey,
out of 50 respondents, 70% agreed that they want the polvoron to be sold per piece while the
remaining 30% agreed that they want the polvoron to be sold per box.
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Figure 9
The graph shows the result of the respondent perception towards packaging. Based on the
survey, out of 50 respondents 86% is concerned that packaging matters in terms of buying the
product while 14% are not concerned.
Figure 10
The graph shows the result of the respondents preferred packaging. Based on the survey,
out of 50 respondents 38% prefer to put polvoron in a plastic, 32% wants to put polvoron on a
cellophane, 28% wants to put it in a box and the remaining 2% wants to put polvoron on other
types of packaging.
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Features of Polvoron
2%
PLAIN
42%
CHOCOLATE COATED
56% OTHERS
The
graph
shows Figure 11 the
result of
the respondents preferred features of polvoron. Based on the survey, out of 50 respondents 56%
prefer polvoron to be ordinary/plain, 42% prefer polvoron to be chocolate coated and the 2%
prefer other kind of polvoron.
Figure 12
The graph shows the respondents willingness to buy the product. Based on the survey,
out of 50 respondents, 90% would like to buy the product if it is available today, 4% does not
like to buy the product if it is available today and 6% has no response.
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that the company requires. A Polvoron Delight maker must be passionate and hardworking. The
business doesn’t accept an employee does not have an interest in his /her given task to the
company and also to have an ability to listen to the suggestions of his/her co-employees.
Creativity is the best way to improve our product; he/ she must be punctual and responsible for
his / her time. They have must come to their workplace on time; also they must accomplish all
the task given to them. The business is expecting to have a proper organization inside the
company that’s why they look forward to their employees being neat and presentable when it
comes to the production since Polvoron is a pastry that needs neat and presentable workers and
materials needed to clean and organize for the ease of their work.
V. ORGANIZATIONAL PLAN
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Organization Structure
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Manager
Ms.
Ms. Andrea
Andrea Orozco
Orozco Ms.
Ms. CheroDela
CheroDela Cruz
Cruz Ms. Louise Simbahan
Finance
Finance Production
Production Head
Head
Purchasing Agent
Ms.
Ms. Heide
Heide Omanito
Omanito
Sales
Sales Head
Head
Ms.
Ms. Desserie
Desserie Hernandez
Hernandez Ms.
Ms. Christina
Christina Poserio
Poserio
Production
Production Staff
Staff ProductionStafff
ProductionStafff
Ms.
Ms. Jullia
Jullia Librada
Librada
Sales
Sales Officer
Officer
These eight (8) persons are the owner of Polvoron Delight. The position of each owner is
based on their specialization with a related skilled performance by a common goal. The aim of
the organization is to achieve its mission and vision. Everyone has their own task and they must
perform it precisely. Their responsibility is to maintain a good relationship with each other,
especially on their supplier and customer.
Finance Head
The finance officer is responsible for the financial health of an organization. They
produce financial reports, direct investment activities, and develop strategies and plans for the
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long-term financial goals of their organization. Also, control the overall budget, cost and fund
of the business.
Production Head
Production managers ensure that manufacturing processes run reliably and efficiently.
Responsibilities of the job includeplanning and organizing production schedules, assessing
project and resource requirements.Estimating, negotiating and agreeing on budgets and
timescales with clients and managers.
Production Staffs
Production staffs are professionals who work on a production line in a manufacturing
environment and perform a variety of duties to ensure production goals are met for an
organization. And responsible for the negotiation of their suppliers, the one who will buy raw
materials needed in producing the products.
Purchasing Agent
Obtains purchased items by forwarding orders to suppliers; monitoring and expediting
orders. Verifies receipt of items by comparing items received to items ordered; resolves
shipments in error with suppliers, authorizes payment for purchases by forwarding receiving
documentation.
Sales Clerk/ Sales Head
Internet marketing, online advertising sales agents, sell online advertising space and
opportunities to businesses, organizations and individual clients.
Proposed Salary
The proposed salary of the business will be based on the day they are working. The
management will utilize the income in every aspect of the business in order for it to operate. The
management proposed salary for the eight proponents will be 150 per day which they are equally
designated to work in two hours for 5 days. For its first month, the management decide that the
dividends will be distributed equally to its eight proponents.
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The Polvoron Delight will require a total of (8) eight employees during its first year.
These are the employees they will need: (1) Manager, (1) Finance Head, (1) Production
Head, (2) Production Staff, (1) Sales Head, (1) Sales Officer, (1) Purchasing Agent.
Manager 1
Finance Head 1
Production Head 1
Production Staff 2
Sales Head 1
Sales Officer 1
Purchasing Agent 1
Total 8
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Procedure:
1. In a frying pan over pan medium heat add flour and toast it until become lightly brown.
2. Remove the pan from heat allows cooling.
3. In a bowl, mix together the toasted flour, powdered milk, and sugar until well-combined.
4. Add butter and continue mixing again until it became firmly powdered.
5. Transfer the mixture to a flat tray and using the polvoron molder, shape it. Make sure that
the mold is compact as possible
6. Arrange it in a plate and freeze it until firm for about 15-30 minutes
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Equipment Required
Equipment/ Materials Functions
Measuring Cups and Spoon
Used to measure the amount of
ingredients either liquid or solid.
Pan
Used to cook and mixed the all-purpose
flour together with other ingredients.
Whisk
Used to mixed and stir liquid
ingredients.
Molder
Used to mold the Polvoron.
Bowl
Used as a container where the
polvorondip into the melted chocolate.
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Tray
Used as a flat container of polvoron
when it undergoes the cooling process.
Blender
Used to blend specific vegetables which
use as the fillings.
Source of Materials
The source of materials will be the Balagtas Public Market since it is convenient for us
because it is near to our houses. The source of materials has the affordability and at the same
time the quality that will enable the firm to create a product that will reach the satisfaction of the
customers. We buy a material which is affordable yet have a high quality so that we can sell it at
an affordable price too.
Mark-up = 80%
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Polvoron Delight will assess their suppliers to measure the following orders on how will
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they sell and rendered products and services to people. The company will thoroughly scan and
evaluate its performance especially in the price of the raw material. On what manner they come
up on their pricing inclined in the quality and standard of products. Also, the reason for this is to
avoid mismatches between the needs and the supplier's offerings which can add production cost,
delays that can gap its relationship towards their customers.
The supplier of the raw materials and packaging is, particularly the Balagtas Public
Market, this will be temporary as we seek for a supplier where we can buy all of the materials
needed for the production of the product and which we can avail discounts.
Purchase Procedure
Purchase Requisition is a formal request initiated by the production department for the
purchase of specific items. The requisitions specify what kind of materials is desired, how much,
when and where the materials have to be delivered. After receiving the purchasing requisition,
the purchasing agent has to find the best source to purchase the material from. Selection of a
particular supplier is made after inviting quotations from possible sources of supply. Placement
of an order depends on suitable quotations. After proper selection, orders are placed on printed
forms. The purchasing agent should perform the function of unloading and receive of materials
dispatched by the suppliers. At this stage, the invoice has to be checked with the order. Any
discrepancy is reported immediately. A similar comparison is made when the goods actually
arrive. It has to verify the quantity and condition of materials. When the invoices are received
from the supplier, they are sent for verification. After the verification, the purchasing agent
requests the finance head to make the payment to the supplier. Payment will be made according
to the terms specified in the contract.
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Sales Procedure
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them to do their work happy and deeply. In an organization, mistakes are cannot be avoidable
that's why every employee must be accountable for every mistake they're doing.
Packaging
The packaging of the product will be at a different kind of cellophane according to what
flavor it is. The proponents choose it to be simpler so that it will not require a huge budget when
it comes to packaging, also cellophane are easy to open and it is made up of light materials. For
bulk orders, it will be placed in a customized box to maintain its safeties and quality.
Positioning
Polvoron is an original Filipino pastry which can give a healthier kind of products with
affordable prices preferring delightful experiences
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Projected Income
300000
250000
200000
Projected Income
150000
100000
50000
2019 2020 2021 2022
The projected income for the business in the first 4 years of its business cycle, we project
that the income will increase 10% per year because our product can be known and tested by
many people as the year past. Therefore, the proponents predict that the income by the year 2022
can reach approximately Php 234, 791.
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Polvoron Delight
Statement of Comprehensive Income
For the Year Ended December 31, 2019
Revenue
Sales Revenue P265,000.00
Less: Cost of Goods Sold
Purchase 147,840.00
Cost of Goods Sales 147,840.00
Ending Inventory (2,090.00)
Cost of Goods Sold (145,750.00)
Gross Profit P119,250.00
Expense
Other Expense 180.00
Polvoron Delight
Statement of Owner’s Equity
For the Year Ended December 31, 2019
We decide that the capital of the Polvoron Delight was equally divided to the owners.
Figure 11
APPENDIX
https://www.pinterest.ph/marianeantonio/polvoron/?lp=true
https://prezi.com/xtxawjudoa2a/i-executive-summary/
https://www.spot.ph/eatdrink/the-latest-eat-drink/48927/top-10-polvoron-in-manila
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