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*Processing (changing and improving -They are often called: executive vice
president, president, managing Management Strives for:
the form of another product)
director, chief operating officer, chief
Low Resource Waste (high efficiency)
*Manufacturing (combines raw executive officer
materials and processes goods into High Goal Attainment (high
finished products. What is Management?
effectiveness)
-HR = Human Resources Management involves coordinating Management Functions
and overseeing the work activities of
*People who work for a others so that their activities are 1. PLANNING
business/organization completed efficiently and effectively. -Define goals
*Involves in planning & staffing, Or Management is the art of getting -Establish strategies for achieving
performance management, work done through others those goals
compensation & benefits, and
employee relations 2 Important Words for Management: -Develop plans to integrate and
Efficiency and Effectiveness coordinate activities
Who managers are?
Efficiency and Effectiveness -Setting goals and plans (how to
A person that coordinates and achieve them)
oversees the work of other people, in -Efficiency = getting the most output
order to accomplish organizational from the least amount of inputs 2. ORGANIZING
goals in the future. -Determine
-“doing things right”
Level of managers can classify into: *What tasks are to be done?
-concern with means (ways) of getting
Top Manager things done; or *Who is to do them?
Managers
Middle Managers
First Line Managers
Efficiency = getting work done with a *How tasks are to be grouped?
minimum effort, expense, or waste
R&D M F P HR
First- Non-Managerial
Employees *Who reports to whom?
I. Lowest Level of Management (Use resources – people, money, raw
Line materials– wisely and cost-effectively) *Where decisions are to be made?
rs
Arrange tasks and other resources to
accomplish organization’s goals
cooperatives, labor unions,
associations, and clubs
trade -Liaison: deal with people outside
their units to develop alliances that
will help in org. goal achievement
3. LEADING Management for different types of
-Motivate subordinates (lower organizations 2. Informational Roles
positions) SAME DIFFERENCE -Monitor: scan environment for
information, actively contact others
-Help resolve group conflicts 4 management Measurement of for information, continually update
functions— success
-Influence individuals or teams as they planning, news/ stories related to their business
work organizing, For-profit: how much (inside and outside org.)
leading, and profit (or loss) it
-Select the most effective controlling– are generate -Disseminator: share the information
communication channel needed for all they have collected with their
types Nonprofit & Mutual- subordinates and others in the
benefit: effectiveness of
-Deal with employee behavior issues company
The reality that management is Major Approaches to Management -Developed principles of management
needed in all types, sizes, level, areas • Classical that applied to all organizational
of organizations. situations
Scientific Management
The reality of work • Max Weber
1 Fredrick Winslow Taylor
You will either manage or be managed -Developed a theory of authority
in your future career 1.1 The “father” of scientific based on an ideal type of organization
management (bureaucracy)
*Rewards and challenges of being a 1.2 Published Principles of Scientific
manager Management (1911) -Emphasized rationality, predictability,
1.2.1 The theory of scientific impersonality, technical competence,
management and authoritarianism
• Quantitative Approach
-Also called operations research or
management science
The Hawthorne Studies Implications of the Systems Approach
-Evolved from mathematical and
statistical methods developed to solve -A series of productivity experiments -Coordination of the organization’s
WWII military logistics and quality conducted at Western Electric from parts is essential for proper
control problems 1924 to 1932. functioning of the entire organization.
-Focuses on improving managerial -Experimental findings -Decisions and actions taken in one
decision making by applying: area of the organization will have an
*Productivity unexpectedly increased effect in other areas of the
*Statistics, optimization models, under imposed adverse working organization.
information models, and computer conditions.
simulations -Organizations are not self-contained
*The effect of incentive plans was less and, therefore, must adapt to changes
Exhibit 2–5 What Is Quality than expected. in their external environment.
Management?
-Research conclusion The Contingency Approach
-Intense focus on the customer
*Social norms, group standards and • Contingency Approach Defined
-Concern for continual improvement attitudes more strongly influence
individual output and work behavior -Also sometimes called the situational
-Process-focused than do monetary incentives. approach.
-Improvement in the quality of The Systems Approach -There is no one universally applicable
everything set of management principles (rules)
• System Defined by which to manage organizations.
-Accurate measurement
-A set of interrelated and -Organizations are individually
-Empowerment of employees interdependent parts arranged in a different, face different situations
manner that produces a unified whole.
(contingency variables), and require A. THE VIEWS OF MANAGER -Example: the economy, customer,
different ways of managing. Omnipotent View governmental policies, competitors,
technology, etc.
Exhibit 2–8 Popular Contingency The omnipotent view is a managers
Variables traditional view that they have Managerial Discretion /
virtually unlimited control over the Consideration
• Organization size organization and its functions,
-As size increases, so do the problems purpose, and operations and therefore
of coordination. they alone are responsible for all its
success and failures. B. THE EXTERNAL ENVIRONMENT
• Routineness of task technology CONSTRAINTS AND
There are some points to describe CHALLENGES
-Routine technologies require omnipotent view:
organizational structures, leadership Constraints and challenges facing
styles, and control systems that differ -The ability of managers is to gain manager in today's external
from those required by customized or success or failure by their good or bad environment are in the list below.
non-routine technologies. performance;
1. Economic Aspect Interest Rates,
• Environmental uncertainty -Managers are directly responsible for Inflation, Changes in the level of
an organization’s success or failure; Income, Fluctations in the capital
-What works best in a stable and market, and Changes in the business
predictable environment may be -The quality of the organization is cycle
totally inappropriate in a rapidly determined by the quality of its
changing and unpredictable managers; 2. Demography Aspect: Ages, Gender,
environment. Level of education, Geographic
-The performances of managers location, etc
• Individual differences influence the organization goals;
3. Sociocultural aspect: People’s
-Individuals differ in terms of their -Example: supervisors, group leaders, behavior
desire for growth, autonomy, etc.
tolerance of ambiguity, and 4. Global environtment aspect: Global
Symbolic View economic condition
expectations.
The symbolic view of management is 5. Technology aspect: Innovation of
Terms to Know the view that managers have only a technology
-division of labor (or job specialization) limited effect of substantive
organizational outcomes because of C. ORGANIZATIONAL CULTURE
-Industrial Revolution -scientific large number of factor outside their
management control. Organizational culture is the basic
pattern of shared assumptions,
-therbligs -general administrative To describe symbolic view, lets us see values, beliefs, and practices that
theory below: govern behavior in an
organization.
- Principle of management -system -The whole control is not on
managers, so the quality of the STRONG AND WEAK CULTURE
-Bureaucracy -quantitative approach organization is not determined by the
quality of the managers; -A strong culture is a set of habits,
-Organizational behavior (OB) - open norms, expectations, traditions,
systems -Managers are not directly responsible symbols, values and techniques that
-Hawthorne Studies -closed systems for an organization’s success or failure; greatly influences the behavior of its
members.
-contingency approach -The performance of managers is not
influences the organization goals; -A weak culture is a culture that is
Group III individualistic whereby norms,
-The ability of managers to affect symbols and traditions have little
outcomes is influenced and limited by impact on behavior.
external factors.
Strong Cultures Weak Cultures additional values unique to members -The overall strength or weakness of
Values widely Values limited to of the subculture. the organizational culture
shared a few people—
usually top Organizational Culture Simple rule for getting ahead in an
management organization:
• Sources of Organizational
Culture conveys Culture sends Culture Find out what the organization
consistent contradictory rewards and do those things
messages about messages about -Past practices of the organization
what’s important what’s important Managerial Decisions Affected by
Most employees Employees have -The organization’s founder Culture
can tell stories little knowledge • Continuation of the
about company of company Planning :
Organizational Culture
history or heroes history or heroes -The degree of risk that plans should
Employees Employees have -Recruitment of employees who “fit” contain
strongly identify little
with culture identification -Behavior of top management -How much environmental scanning is
with culture necessary?
-Socialization of new employees to
Strong Little connection help them adapt to the culture Organizing :
connection between shared
between shared values and HOW EMPLOYEE LEARNS -Degree of autonomy given to
values and behaviors CULTURE employees
behaviors Employees “learn” an organization’s -Degree of interdepartmental
Subcultures culture in a number of ways. The most interaction
common are stories, rituals, material
-Organizations have dominant cultures symbols, and language. Leading:
and subcultures
*STORIES -Degree of concern for job satisfaction
-Subcultures are likely to be defined by Narratives of significant events or -What leadership styles are
department designations and actions of people that convey the spirit appropriate?
geographical separation of the organization.
*RITUALS Controlling :
-Subcultures include the core values of
Repetitive sequences of activities that -Reliance on external or internal
the dominant culture, plus additional
express and reinforce the values of the controls
values unique to members of the
organization.
subculture
*MATERIAL SYMBOLS -What performances criteria to use
When we talk about an organization’s Physical assets that describes an
culture, we are referring to its organization personality. Current Organizational Culture Issues
dominant culture. *LANGUAGE Facing Managers
Acronyms and jargon of terms,
1. A dominant culture expresses the phrases, and word meanings specific • Creating an Ethical Culture
core values that are shared by a to an organization.
majority of the organization’s -High in risk tolerance
members. HOW CULTURE AFFECT
MANAGERS -Low to moderate aggressiveness
2. Subcultures tend to develop in large
Cultural Constraints on Managers -Focus on means as well as outcomes
organizations to reflect common
problems, situations, or experiences • Creating an Innovative Culture
-Whatever managerial actions the
that members face. These subcultures
organization recognizes as proper or -Challenge and involvement -
are likely to be defined by department
improper on its behalf Freedom
designations and geographical
separation. -Whatever organizational activities the -Trust and openness -Idea time
organization values and encourages
3. Subcultures include the core values
of the dominant culture, plus
-Playfulness/humor -Conflict political/legal, demographic, general business cycle, among other
resolution technological, and global conditions things
that may affect the organization
-Debates -Risk-taking • Political/legal conditions
Exhibit 2.6 The External Environment
Tips for Managers: -Include the general political stability
Creating a More Ethical Culture of countries in which an organization
does business and the specific
• Be a visible role model. attitudes that elected officials have
• Communicate ethical toward business
expectations. -Federal and provincial governments
• Provide ethics training. can influence what organizations can
and cannot do. Some examples of
• Visibly reward ethical acts and legislation include:
punish unethical ones.
The main constituencies of the *Canadian Human Rights Act
• Provide protective external environment include
mechanisms so employees can customers, suppliers, competitors, and *Canada’s Employment Equity Act
discuss ethical dilemmas and pressure groups. *Competition Act
report unethical behavior
without fear. 1. Suppliers include firms that provide *Marketing boards
materials and equipment as well as
Current Organizational Culture Issues providers of financial and labor inputs. • Socio-cultural conditions
Managers seek to ensure a steady flow
-Creating a Customer-Responsive of the needed materials, equipment, Include the changing expectations of
Culture financial, and labor inputs at the society
-Hire the right type of employees lowest possible price. • Demographic conditions
-Have few rigid rules, procedures, and 2. Customers are the reasons that Include physical characteristics of a
regulations organizations exist, as they absorb the population (gender, age, level of
outputs. They obviously represent education, geographic location,
-Use widespread empowerment of potential uncertainty, particularly if income and family composition)
employees their tastes and desires change.
• Technological conditions
-Encourage good listening skills 3. Competitors cannot be ignored.
They’re an important environmental Include the changes that are occurring
-Provide role clarity to employees force to monitor and respond to. Most in technology
organizations have one or more
-Have conscientious, caring employees • Global conditions
competitors.
Defining the External Environment Include global competitors and global
4. Pressure groups also cannot be
• External Environment ignored by managers. Changes in consumer markets
social and political movements
-The forces and institutions outside How the Environment Affects
influence the power that these
the organization that potentially can Managers
pressure groups have on
affect the organization’s performance organizations. • Environmental Uncertainty
• Components of the External The General Environment The extent of managers has
Environment knowledge of and is able to predict
-Specific environment: external forces • Economic conditions
change. Their organization’s external
that have a direct and immediate environment is affected by:
-Include interest rates, inflation rates,
impact on the organization
and changes in disposable income,
-Complexity of the environment: the
-General environment: broad stock market fluctuations, and the
number of components in an
economic, socio-cultural, organization’s external environment
-Degree of change in environmental interests of the stockholders (owners
components: how dynamic or stable What is Social Responsibility? • of the corporation). Expending the
the external environment is Contrast the classical and firm’s resources on doing ―social
socioeconomic views of social good‖ unjustifiably increases costs that
Stakeholder Relationships responsibility. • Discuss the role that lower profits to the owners and raises
• Stakeholders stakeholders play in the four stages of prices to consumers.
social responsibility. • Differentiate
Any constituencies in the between social obligation, social What Is Social Responsibility? (cont’d)
organization’s external environment responsiveness, and social • The Socioeconomic View
that are affected by the organization’s responsibility. Management’s social responsibility
decisions and actions goes beyond making profits to include
Social Responsibility and Economic protecting and improving society’s
• Why Manage Stakeholder Performance welfare. Corporations are not
Relationships? • Explain what research studies have independent entities responsible only
shown about the relationship between to stockholders. Firms have a moral
-Can lead to improved organizational
an organization’s social involvement responsibility to larger society to
performance
and its economic performance. • become involved in social, legal, and
-It’s the “right” thing to do given the Define social screening. • Explain what political issues. ―To do the right
interdependence of the organization conclusion can be reached regarding thing‖
and its external stakeholders social responsibility and economic
performance. Exhibit 5–1 To Whom is Management
Managing Stakeholder Relationships Responsible?
The Greening of Management •
-Identify the organization’s external
Describe how organizations can go
stakeholders
green. • Relate the approaches to
-Determine the particular interests being green to the concepts of social
and concerns of the external obligation, social responsiveness, and
stakeholders social responsibility. Values-Based
Management • Discuss what purposes Exhibit 5–2 Arguments For and Against
-Decide how critical each external shared values serve. • Describe the Social Responsibility
stakeholder is to the organization relationship of values-based • For Public expectations Long-
management to ethics. run profits Ethical obligation
-Determine how to manage each Public image Better environment
individual external stakeholder Discouragement of further
Managerial Ethics • Discuss the factors
relationship
that affect ethical and unethical governmental regulation Balance of
behavior. • Describe the important responsibility and power
Exhibit 2.8 Organizational
roles managers play in encouraging Stockholder interests Possession of
Stakeholders
ethical behavior. resources Superiority of prevention
Employees
over cure
Customers
Social Responsibility and Ethics in • Against Violation of profit
Unions Social and
Action
Political
Today’s World • Explain why ethical maximization Dilution of purpose
Groups
Shareholders Organization Competitors leadership is important. • Discuss how Costs Too much power Lack of
Communities
Trade and Industry
managers and organizations can skills Lack of accountability
Associations
• Values Basic convictions about Exhibit 5–11 The Global Compact Exhibit 5–12 Clusters of Variables
what is right or wrong on a broad Human Rights Principle 1: Support Found in 83 Corporate Codes of
range of issues and respect the protection of Business Ethics
Individual Characteristics international human rights within their Cluster 1. Be a Dependable
• Personality Variables Ego strength sphere of influence. Principle 2: Make Organizational Citizen 1. Comply with
A personality measure of the sure business corporations are not safety, health, and security
strength of a person’s convictions complicit in human rights abuses. regulations. 2. Demonstrate courtesy,
Locus of Control A personality respect, honesty, and fairness. 3.
attribute that measures the degree to Labor Standards Principle 3: Illegal drugs and alcohol at work are
which people believe they control Freedom of association and the prohibited. 4. Manage personal
their own life. Internal locus: the effective recognition of the right to finances well. 5. Exhibit good
belief that you control your destiny. collective bargaining. Principle 4: attendance and punctuality. 6. Follow
External locus: the belief that what The elimination of all forms of forced directives of supervisors. 7. Do not use
happens to you is due to luck or and compulsory labor. Principle 5: abusive language. 8. Dress in business
chance. The effective abolition of child labor. attire. 9. Firearms at work are
Other Variables Principle 6: The elimination of prohibited.
• Structural Variables Organizational discrimination in respect of Cluster 2. Do Not Do Anything
characteristics and mechanisms that employment and occupation. Unlawful or Improper That Will Harm
guide and influence individual ethics: Environment Principle 7: Support a the Organization
Performance appraisal systems precautionary approach to 1. Conduct business in compliance
Reward allocation systems environmental challenges. Principle with all laws. 2. Payments for unlawful
Behaviors (ethical) of managers 8: Undertake initiatives to promote purposes are prohibited. 3. Bribes are
• An Organization’s Culture • Intensity greater environmental responsibility. prohibited. 4. Avoid outside activities
of the Ethical Issue Principle 9: Encourage the that impair duties. 5. Maintain
development and diffusion of confidentiality of records. 6. Comply
Exhibit 5–10 Determinants of Issue environmentally friendly with all antitrust and trade
Intensity technologies. regulations. 7. Comply with all
Source: Courtesy of Global Compact. accounting rules and controls. 8. Do
not use company property for
How Managers Can Improve Ethical personal benefit. 9. Employees are
Behavior in An Organization 1. Hire personally accountable for company
individuals with high ethical standards. funds. 10. Do not propagate false or
2. Establish codes of ethics and misleading information. 11. Make
decision rules. 3. Lead by example. 4.
decisions without regard for personal Effective Use of a Code of Ethics • of how society is impacted by the
gain. Develop a code of ethics as a guide in conduct and activities of their firms.
Cluster 3. Be Good to Customers 1. handling ethical dilemmas in decision Terms to Know
Convey true claims in product making. • Communicate the code • classical view • socioeconomic view
advertisements. 2. Perform assigned regularly to all employees. • Have all • social obligation • social
duties to the best of your ability. 3. levels of management continually responsiveness • social responsibility •
Provide products and services of the reaffirm the importance of the ethics social screening • greening of
highest quality. code and the organization’s management • values-based
Source: F. R. David, ―An Empirical commitment to the code. • Publicly management
Study of Codes of Business Ethics: A reprimand and consistently discipline • ethics • values • ego strength • locus
Strategic Perspective,‖ paper those who break the code. of control • code of ethics • whistle-
presented at the 48th Annual blower • social entrepreneur • social
Academy of Management Conference, Ethical Leadership • Managers must impact management
Anaheim, California, August 1988. provide a good role model by: Being
ethical and honest at all times. Group V
Exhibit 5–13 Twelve Questions for Telling the truth; don’t hide or Chapter 6 Managers as Decision
Examining the Ethics of a Business manipulate information. Admitting Makers
Decision failure and not trying to cover it up. Learning Outcomes Follow this
1. Have you defined the problem Communicating shared ethical Learning Outline as you read and study
accurately? 2. How would you define values to employees through symbols, this chapter.
the problem if you stood on the other stories, and slogans. Rewarding The Decision-Making Process. • Define
side of the fence? 3. How did this employees who behave ethically and decision. • Describe the eight steps in
situation occur in the first place? 4. To punish those who do not. Protecting the decision-making process.
whom and to what do you give your employees (whistleblowers) who bring Managers Making Decisions. • Discuss
loyalty as a person and as a member of to light unethical behaviors or raise the assumptions of rational decision
the corporation? 5. What is your ethical issues. making. • Describe the concepts of
intention in making this decision? 6. bounded rationality, satisficing, and
How does this intention compare with Managing Ethical Lapses and Social escalation of commitment. • Explain
the probable results? 7. Whom could Irresponsibility intuitive decision making.
your decision or action injure? 8. Can • Provide ethical leadership • Protect Learning Outcomes
you discuss the problem with the employees who raise ethical issues Types Of Decisions and Decision-
affected parties before you make the (whistle-blowers) Making Conditions. • Explain
decision? 9. Are you confident that the two types of problems and
your position will be as valid over a Awareness of Social Issues • Social decisions. • Contrast the three
long period of time as it seems now? Entrepreneurs Are individuals or decision making conditions. • Explain
10. Could you disclose without qualm organizations who seek out maximax, maximin, and minimax
your decision or action to your boss, opportunities to improve society by decision choice approaches. 6.4
your chief executive officer, the board using practical, innovative, and Decision-Making Styles • Describe two
of directors, your family, society as a sustainable approaches. Want to decision-making styles. • Discuss the
whole? 11. What is the symbolic make the world a better place and twelve decision-making biases. •
potential of your action if understood? have a driving passion to make that Explain the managerial decision-
If misunderstood? 12. Under what happen. making model.
conditions would you allow exceptions Awareness of Social Issues (cont’d) • Learning Outcomes
to your stand? Social Impact Management Is the Effective Decision Making In Today’s
Source: Reprinted by permission of field of inquiry at the intersection of World. • Explain how managers can
Harvard Business Review. An exhibit business practice and wider societal make effective decisions in today’s
from ―Ethics Without the Sermon,‖ concerns that reflects and respects the world. • List the six characteristics of
by L. L. Nash. November–December complex interdependency of those an effective decision making process. •
1981, p. 81. Copyright © 1981 by the two realities. Seeks to answer the List the five habits of highly reliable
President and Fellows of Harvard question of how to go about organizations.
College. All rights reserved. increasing managers’ awareness Decision Making • Decision Making a
within their decision-making processes choice from two or more alternatives.
• The Decision-Making Process
Identifying a problem and decision Criterion Weight Memory and Storage Exhibit 6–5 Decisions in the
criteria and allocating weights to the 10 Battery life 8 Carrying Weight 6 Management Functions
criteria. Developing, analyzing, and Warranty 4 Display Quality 3
selecting an alternative that can
resolve the problem. Implementing Step 4: Developing Alternatives •
the selected alternative. Evaluating Identifying viable alternatives
the decision’s effectiveness. Alternatives are listed (without
Copyright © 2010 Pearson Education, evaluation) that can resolve the
Inc. Publishing as Prentice Hall problem. Step 5: Analyzing
Alternatives • Appraising each
Exhibit 6–1 The Decision-Making alternative’s strengths and
Process weaknesses An alternative’s Making Decisions
appraisal is based on its ability to • Rationality Managers make
resolve the issues identified in steps 2 consistent, value-maximizing choices
and 3. with specified constraints.
Assumptions are that decision
Exhibit 6–3 Assessed Values of makers: Are perfectly rational, fully
Laptop Computers Using Decision objective, and logical. Have carefully
Criteria defined the problem and identified all
viable alternatives. Have a clear and
specific goal Will select the
Step 1: Identifying the Problem alternative that maximizes outcomes
• Problem A discrepancy between an in the organization’s interests rather
existing and desired state of affairs. • than in their personal interests.
Characteristics of Problems A
problem becomes a problem when a Step 6: Selecting an Alternative • Making Decisions (cont’d)
manager becomes aware of it. There Choosing the best alternative The • Bounded Rationality Managers
is pressure to solve the problem. The alternative with the highest total make decisions rationally, but are
manager must have the authority, weight is chosen. Step 7: limited (bounded) by their ability to
information, or resources needed to Implementing the Alternative process information. Assumptions
solve the problem. • Putting the chosen alternative into are that decision makers: Will not
action. Conveying the decision to seek out or have knowledge of all
Step 2: Identifying Decision Criteria and gaining commitment from those alternatives Will satisfice—choose
• Decision criteria are factors that are who will carry out the decision. the first alternative encountered that
important (relevant) to resolving the satisfactorily solves the problem—
problem such as: Costs that will be Exhibit 6–4 Evaluation of Laptop rather than maximize the outcome of
incurred (investments required) Alternatives Against Weighted their decision by considering all
Risks likely to be encountered Criteria alternatives and choosing the best.
(chance of failure) Outcomes that Influence on decision making
are desired (growth of the firm) Escalation of commitment: an
Step 3: Allocating Weights to the increased commitment to a previous
Criteria • Decision criteria are not of decision despite evidence that it may
equal importance: Assigning a have been wrong.
weight to each item places the items Step 8: Evaluating the Decision’s
in the correct priority order of their Effectiveness • The soundness of the Types of Problems and Decisions
importance in the decision-making decision is judged by its outcomes. • Structured Problems Involve goals
process. How effectively was the problem that are clear. Are familiar (have
resolved by outcomes resulting from occurred before). Are easily and
Exhibit 6–2 Criteria and Weights for the chosen alternatives? If the completely defined—information
Computer Replacement Decision problem was not resolved, what went about the problem is available and
wrong? complete.
• Programmed Decision A repetitive • decision • Decision-making process • A primary managerial activity that
decision that can be handled by a problem • decision criteria • rational involves: Defining the organization’s
routine approach. decision making • bounded rationality goals Establishing an overall
• satisficing • escalation of strategy for achieving those goals
Types of Programmed Decisions • commitment • intuitive decision Developing plans for organizational
Procedure A series of interrelated making • structured problems • work activities. Types of planning
steps that a manager can use to programmed decision • procedure • Informal: not written down, short-
respond (applying a policy) to a rule term focus; specific to an
structured problem. organizational unit. Formal: written,
• Rule An explicit statement that • policy • unstructured problems • specific, and long-term focus, involves
limits what a manager or employee nonprogrammer decisions • certainty shared goals for the organization.
can or cannot do • risk • uncertainty • directive style •
• Policy A general guideline for analytic style • conceptual style • Why Do Managers Plan?
making a decision about a structured behavioral style • heuristics • business • Purposes of Planning Provides
problem. performance management (BPM) direction Reduces uncertainty
Policy, Procedure, and Rule Examples software Minimizes waste and redundancy
• Policy Accept all customer- Sets the standards for controlling
returned merchandise. • Procedure Group VI
Follow all steps for completing Chapter 7: Foundations of Planning Planning and Performance
merchandise return documentation. • LEARNINGOUTLINE • The Relationship Between Planning
Rules Managers must approve all Follow this Learning Outline as you And Performance Formal planning is
refunds over $50.00. No credit read and study this chapter. associated with: Higher profits and
purchases are refunded for cash. What Is Planning? • Define planning. • returns on assets. Positive financial
Problems and Decisions (cont’d) Differentiate between formal and results. The quality of planning and
• Unstructured Problems Problems informal planning. • Describe the implementation affects performance
that are new or unusual and for which purposes of planning. • Discuss the more than the extent of planning.
information is ambiguous or conclusions from studies of the The external environment can
incomplete. Problems that will relationship between planning and reduce the impact of planning on
require custom-made solutions. • performance. How Do Managers Plan? performance, Formal planning must
Nonprogrammed Decisions • Define goals and plans. • Describe be used for several years before
Decisions that are unique and the types of goals organizations might planning begins to affect performance.
nonrecurring. Decisions that have. • Explain why it’s important to
generate unique responses. know an organization’s stated and real How Do Managers Plan?
goals. • Describe each of the different • Elements of Planning
Exhibit 6–7 Programmed Versus types of plans. • Establishing Goals Goals (also Objectives) Desired
Nonprogrammed Decisions and Developing Plans • Discuss how outcomes for individuals, groups, or
traditional goal setting works. • entire organizations Provide
Explain the concept of the means–end direction and evaluation performance
chain. • Describe the management by criteria Plans Documents that
objective (MBO) approach. • Describe outline how goals are to be
the characteristics of well-designed accomplished Describe how
goals. • Explain the steps in setting resources are to be allocated and
Decision-Making Conditions goals. • Discuss the contingency establish activity schedules
• Certainty A situation in which a factors that affect planning. • Describe
manager can make an accurate the approaches to planning. Types of Goals
decision because the outcome of Contemporary Issues in Planning • • Financial Goals
every alternative choice is known. • Explain the criticisms of planning and Are related to the expected internal
Risk A situation in which the whether they’re valid. • Describe how financial performance of the
manager is able to estimate the managers can effectively plan in organization.
likelihood (probability) of outcomes today’s dynamic environment. • Strategic Goals Are related to the
that result from the choice of performance of the firm relative to
particular alternatives. What Is Planning? factors in its external environment
Terms to Know • Planning (e.g., competitors).
• Stated Goals versus Real Goals into subgoals for each organizational
Broadly-worded official statements level. Assumes that top
of the organization (intended for management knows best because they
public consumption) that may be can see the “big picture.” Goals are
irrelevant to its real goals (what intended to direct, guide, and
actually goes on in the organization). constrain from above. Goals lose
clarity and focus as lower-level
Exhibit 7–1 Stated Goals of Large Types of Plans managers attempt to interpret and
Global Companies • Strategic Plans define the goals for their areas of
Apply to the entire organization. responsibility.
Execute strategic roadmap—―Plan to Establish the organization’s overall
Win.‖ Grow the business profitably. goals. Seek to position the Exhibit 7–4 The Downside of
Identify and develop diverse talent. organization in terms of its Traditional Goal Setting
Promote balanced, active lifestyles. environment. Cover extended
(McDonald’s Corporation) periods of time. • Operational Plans
Continue to win market share globally. Specify the details of how the overall
Focus on higher-value products. goals are to be achieved. Cover short
Reduce production costs. Lower time period.
purchasing costs. Integrate diversity.
Gain ISO 14001 certification for all Types of Plans (cont’d)
factories. (L’Oreal) • Long-Term Plans Plans with time
Respect the environment. Respect and frames extending beyond three years
support family unity and national • Short-Term Plans Plans with time
traditions. Promote community frames on one year or less
welfare. Continue implementing • Specific Plans Plans that are clearly Establishing Goals and Developing
quality systems. Continue to be a defined and leave no room for Plans (cont’d)
strong cash generator. (Grupo Bimbo) interpretation • Maintaining the Hierarchy of Goals
Control inventory. Maintain industry’s • Directional Plans Flexible plans Means–Ends Chain The integrated
lowest inventory shrinkage rate. Open that set out general guidelines, network of goals that results from
25–30 new locations in fiscal 2006. provide focus, yet allow discretion in establishing a clearly-defined
Live by the code of ethics every day. implementation. hierarchy of organizational goals.
(Costco) Achievement of lower-level goals is
Expand selection of competitively Exhibit 7–3 Specific Versus Directional the means by which to reach higher-
priced products. Manage inventory Plans level goals (ends).
carefully. Continue to improve store
format every few years. Operate 2,000 Establishing Goals and Developing
stores by the end of the decade. Plans (cont’d)
Continue gaining market share. • Management By Objectives (MBO)
(Target) Specific performance goals are
Roll out newly-designed jointly determined by employees and
environmentally friendly cup in 2006. managers. Progress toward
Open approximately 1,800 new stores Types of Plans (cont’d) • Single-Use accomplishing goals is periodically
globally in 2006. Attain net revenue Plan A one-time plan specifically reviewed. Rewards are allocated on
growth of approximately 20 percent in designed to meet the need of a unique the basis of progress towards the
2006. Attain annual EPS growth of situation. • Standing Plans Ongoing goals. Key elements of MBO: Goal
between 20 percent to 25 percent for plans that provide guidance for specificity, participative decision
the next 3 to 5 years. (Starbucks) activities performed repeatedly. making, an explicit
Source: Information from company’s performance/evaluation period,
Annual Reports, 2004–2005. Establishing Goals and Developing feedback
Plans
Exhibit 7–2 Types of Plans • Traditional Goal Setting Exhibit 7–5 Steps in a Typical MBO
Broad goals are set at the top of the Program
organization. Goals are then broken
1. The organization’s overall objectives Steps in Goal Setting with other units across the
and strategies are formulated. 2. 1. Review the organization’s mission organization.
Major objectives are allocated among statement. Do goals reflect the Contemporary Issues in Planning
divisional and departmental units. 3. mission? 2. Evaluate available • Criticisms of Planning Planning
Unit managers collaboratively set resources. Are resources sufficient to may create rigidity.
specific objectives for their units with accomplish the mission? 3. Determine Plans cannot be developed for
their managers. 4. Specific objectives goals individually or with others. Are dynamic environments. Formal plans
are collaboratively set with all goals specific, measurable, and timely? cannot replace intuition and creativity.
department members. 5. Action plans, 4. Write down the goals and Planning focuses managers’
defining how objectives are to be communicate them. Is everybody on attention on today’s competition not
achieved, are specified and agreed the same page? 5. Review results and tomorrow’s survival. Formal
upon by managers and employees. 6. whether goals are being met. What planning reinforces today’s success,
The action plans are implemented. 7. changes are needed in mission, which may lead to tomorrow’s failure.
Progress toward objectives is resources, or goals?
periodically reviewed, and feedback is Developing Plans • Contingency Contemporary Issues in Planning
provided. 8. Successful achievement of Factors in A Manager’s Planning (cont’d)
objectives is reinforced by Manager’s level in the organization • Effective Planning in Dynamic
performance-based rewards. Strategic plans at higher levels Environments Develop plans that are
Does MBO Work? Operational plans at lower levels specific but flexible. Understand that
• Reason for MBO Success Degree of environmental uncertainty planning is an ongoing process.
Top management commitment and Stable environment: specific plans Change plans when conditions
involvement Dynamic environment: specific but warrant. Persistence in planning
• Potential Problems with MBO flexible plans Length of future eventually pay off. Flatten the
Programs Not as effective in commitments Commitment organizational hierarchy to foster the
dynamic environments that require Concept: current plans affecting future development of planning skills at all
constant resetting of goals. commitments must be sufficiently organizational levels.
Overemphasis on individual long-term to meet those
accomplishment may create problems commitments. Terms to Know
with teamwork. Allowing the MBO • planning • goals • plans • stated
program to become an annual Exhibit 7–7 Planning in the Hierarchy goals • real goals • framing • strategic
paperwork shuffle. of Organizations plans • operational plans • long-term
plans • short-term plans • specific
Exhibit 7–6 Characteristics of Well- plans
Designed Goals • directional plans • single-use plan •
• Written in terms of outcomes, not standing plans • traditional goal
actions Focuses on the ends, not the setting • means-ends chain •
means. management by objectives (MBO) •
• Measurable and quantifiable mission • commitment concept •
Specifically defines how the formal planning department
outcome is to be measured and how
much is expected. • Clear as to time Example of one CSR: Apple
Approaches to Planning
frame • Establishing a formal planning
How long before measuring department A group of planning The benefits of CSR for the community
accomplishment. specialists who help managers write can be
• Challenging yet attainable Low organizational plans. Planning is a
goals do not motivate. High goals function of management; it should 1. Increased welfare of the
motivate if they can be achieved. • never become the sole responsibility surrounding community and
Written down Focuses, defines, and of planners. environmental sustainability
makes goals visible. • Communicated • Involving organizational members in
to all necessary organizational the process Plans are developed by 2. There are scholarships for
members Puts everybody “on the members of organizational units at underprivileged children in the area
same page.” various levels and then coordinated
3. Increased maintenance of public
facilities