EDAR522-Assignment 2

ACU
Masters of Teaching (Secondary)

S00236529
EDAR522 – Assessment 2

Differentiated Assessment: AOS 3, Media and Change

Introduction:
The four differentiated learning assessment tasks are a formally written academic
essay, audio visual report, radio/podcast and a documentary. Each assessment
format allows students to choose from three task topics which they can use to their
advantage depending on their learning style. The challenges with marking such
assessments may include balancing the work that is required to complete each of
the tasks. For example where a formally written academic essay might take less time
to mark than an audio visual report but the audio visual report may contain more
background drafting that could also be assessed. Other challenging areas may
include assessing a students level of connection to the references they have
researched to support their statements in each of the assessment tasks. This is
because they may simply be a stronger presence of references in a formally written
academic essay as oppose to an audio visual report. The strengths of having 4
options for students to choose from will enable them to develop their concepts in a
format which they feel they can flourish most in. Given that some of the issues in
new media are privacy concerns and data harvesting the student perspectives on
these matters will be varied and supported by their own references where
necessary.

Assessment Task 1: Formally Written Academic Essay
Students create a formally written academic essay about one of the following topics

Option 1:
How a media technology or platform has disrupted the traditional business of a
media industry and changed the engagement, interaction and habits of audiences

Or

Option 2:
How new media technologies such as e-books have reduced the amount of people
reading printed books but concurrently stabilised the number of print book readers

Or

Option 3:
A new form of media or technology

Instructions:

For option one you are to choose any media technology or platform that has
disrupted the traditional business of a media industry but it needs to have enough
scope to allow you to discuss how it has disrupted a traditional media agency and
changed the engagement, interaction and habits of audiences. The following is a list
of topics which would work:

• How online stores and streaming music services has disrupted the music
industry and how audiences listen to music
• How online news gives rise to conspiracy theories
• How the Cambridge Analytica scandal changed the expectations, habits and
engagement of Facebook users in the U.S
• How online news sites and social media has disrupted the journalism industry
and how audiences consume news
• How streaming video sites and on demand services has disrupted the
television and film industries and how audiences watch this content
• How targeted ads online has disrupted the advertising industry and how
brands interact with audiences
• How internet platforms have disrupted the magazine, zine and/or graphic
novel industry and changed the way audiences read publications
• How online photographic stock sites have disrupted the way creators and
individuals purchase and use photographic images in publications

• If selecting option two you need to begin by reading the article
https://theconversation.com/the-myth-of-the-disappearing-book-66717
• Then research your topic and develop the format your report will take

For option three you must first choose a topic by thinking of a new form of media or
technology:
• Here are some ideas to get you started: 3D movies, 3D printing, augmented
reality, bitcoin, blogging, click bait, citizen journalism, cloud storage,
copyright, creative commons, creative revolution, crowd funding, digital
music, DSLR filmmaking, ereaders, exergaming, Facebook, Flickr, gaming,
Google Glass, Instagram, internet piracy, LiveJournal, mash up culture, mass
surveillance, memes, MMORPGs, Minecraft, moral panics, Oculus Rift, online
distribution, online privacy, podcasting, slactivism, smartphones, Spotify,
tablet computing, the idea virus, transmedia storytelling, Twitter, video game
violence, Vimeo, Vine, virtual reality, vodcasting, wearable computers, wikis,
Wikipedia, Wikileaks, YouTube, Cambridge Analytica – data harvesting
• Next start researching your topic, Wikipedia is a fantastic starting point for
your research but you are encouraged to go beyond these entries and read
the references at the bottom of the page.
To find up-to-date information on your selected new media form, consider searching
major online newspapers. You can filter your Google search results by particular
sites. Use inverted commas to hone your search results by finding particular phrases.
e.g. slacktivism site:theage.com.au
e.g. “mass surveillance” site:theguardian.com
e.g. “creative commons” site:news.com.au

Some questions that may help you begin thinking about the essay:
• Describe the new media platform or technology. How is it different to the
traditional media industry?
• What are the social and legal implications of the scandal?
• Explore how this new media platform or technology changes the
expectations, habits and engagement of the audiences that use it.
• Discuss what effect this new media platform or technology will have or
already has had on the traditional media industry.
• Are there any social, legal or ethical issues with the use of this platform or
technology?
• How has the traditional media industry reacted to the new media or
technology?
• What are your predictions looking into the future?

Footnotes and Bibliography

Your essay must include footnotes and a bibliography. It is necessary to use a
citation every time you use a direct quotation or explain an idea that you’ve read
about somewhere else.
To reference a website, visit Son of Citation Machine. Click on Turbian and click on
‘Web Document’. Type in the details of the website you have accessed and press
‘Make Citation’.
If you want to generate the citation for a book or DVD, visit WorldCat, search for the
title of the book or DVD and visit that page. At the top of the page, click on
‘Cite/Export’. Select ‘Turbian’ and copy the relevant citation. When you are citing a
book, make sure you also add the page number at the end.
The first time you cite something in your report, you will include a full citation. Every
time you subsequently reference the same text, you simply write ibid and the page
number. If you want to cite something you’ve used earlier, use op. cit. and the page
number.
1 Benchley, Peter, et al. Jaws. Universal City, CA: Universal, 2000.

2 ibid.
3 ibid.
4 Gottlieb, Carl. The Jaws Log. New York: Newmarket Press, 2001.
5 ibid.
6 Benchley, op. cit.
Your bibliography is an alphabetical list of references by author surname.
Example citations
Website: Nastasi, Alison. “Rare, Behind-the-Scenes Photos from the Making of
‘Jaws’.” Flavorwire. http://flavorwire.com/329981/rare-behind-the-scenes-photos-
from-the-making-of-jaws (accessed August 28, 2013).
Book: Gottlieb, Carl. The Jaws Log. New York: Newmarket Press, 2001.
DVD: Benchley, Peter, et al. Jaws. Universal City, CA: Universal, 2000.

Assessment Rubric

VCE Media Studies
School Assessed Coursework
Performance Descriptors

Very High High Medium Low Very low (1
(5 marks) (4 marks) (3 marks) (2 Marks) mark)
Knowledge of Knowledge is Knowledge is Knowledge is Knowledge is Unsatisfactory
characteristics extensive, compelling sound. satisfactory demonstration
comprehensive. and relevant. Demonstrates and correct. of knowledge.
of digital Demonstrates Demonstrates sound Demonstrates Demonstrates
media an exceptional substantial understanding a satisfactory limited
audiences understanding understanding with some understanding understanding
and insight of and insight of insight of the the key of the key
the key the key key knowledge knowledge knowledge
knowledge area knowledge area area area
area

how the new extensive, compelling sound. satisfactory demonstration
media has Demonstrates Demonstrates sound Demonstrates Demonstrates
changed the an exceptional substantial understanding a satisfactory limited
engagement, understanding understanding with some understanding understanding
interaction and insight of and insight of insight of the the key of the key
and habits of the key the key key knowledge knowledge knowledge
the audience area

social, ethical extensive, compelling sound. satisfactory demonstration
comprehensive and relevant. Demonstrates and correct. of knowledge.
and legal Demonstrates Demonstrates sound Demonstrates Demonstrates
issues in the an exceptional substantial understanding a satisfactory limited
media understanding understanding with some understanding understanding
industry in and insight of and insight of insight of the the key of the key
the last two the key the key key knowledge knowledge knowledge
years. area

Connections Referencing is Referencing Referencing has Referencing Referencing is
and links to accurate in all has minor occasional has some erroneous in
aspects inconsistencies inconsistencies inconsistencies many respects
references including in text to the in text to the in text to the in text including the
and correct citations and citations and citations and citations and the in text
referencing reference list reference list reference list reference list citations and
used in reference list
assessment
pieces
Coherence Sophisticated A precise and An organised The script is Very poor

and and carefully well crafted structure that somewhat ordering of
development crafted script. script. Clear allows the coherent but ideas.
of ideas and Thoughtful ordering of ideas to be may be Unclear
ordering of ideas. communicated poorly structure.
effective
ideas. effectively. organised.
structure May be
repetitive.

Key to marking scale based on the Outcome contributing to 25 marks

Very High 21- High 16-20 Medium 11-15 Low 6-10 Very Low 0-5
25

Assessment Task 2: Audio visual report
Students create an audio visual report about one of the following topics

Option 1:

Or

Option 2:

Or

Option 3:

What form will your report take? Will it use interviews or excerpts from other
sources?

Instructions:



For option two you need to begin by reading the article

• You then need to write your script, record the dialogue and conduct any
interviews or expert opinions

technology:

Some questions that may help you begin thinking about the report:
technology?
technology?

Assessment Rubric

VCE Media Studies

the nature extensive, compelling sound. satisfactory demonstration
and forms of Demonstrates Demonstrates sound Demonstrates Demonstrates
new media an exceptional substantial understanding a satisfactory limited
technologies understanding understanding with some understanding understanding
and their and insight of and insight of insight of the the key of the key
relationship the key the key key knowledge knowledge knowledge
to traditional area

media
technologies
and forms
area

Positive and Knowledge is Knowledge is Knowledge is Knowledge is Unsatisfactory
negative extensive, compelling sound. satisfactory demonstration
effects of the Demonstrates Demonstrates sound Demonstrates Demonstrates
change this an exceptional substantial understanding a satisfactory limited
new media understanding understanding with some understanding understanding
technology and insight of and insight of insight of the the key of the key
brings the key the key key knowledge knowledge knowledge
area

the influence extensive, compelling sound. satisfactory demonstration
of Demonstrates Demonstrates sound Demonstrates Demonstrates
technological an exceptional substantial understanding a satisfactory limited
development, understanding understanding with some understanding understanding
media and insight of and insight of insight of the the key of the key
convergence the key the key key knowledge knowledge knowledge
and area

hybridisation
on society,
audiences,
the individual,
media
industries and
institutions
Coherence Sophisticated A precise An organised The script is Very poor

and and carefully and well structure that somewhat ordering of
development crafted script. crafted allows the coherent but ideas.
of ideas and Thoughtful script. Clear ideas to be may be Unclear
ordering of ordering of communicated poorly structure.
effective
ideas. ideas. effectively. organised.
structure
May be
repetitive.


25

Assessment Task 3: Radio podcast

Students create a radio podcast about one of the following topics

Option 1:

Or

Option 2:

Or

Option 3:

Instructions:



Then research your topic and develop the format your report will take

• You then need to write your script, record the dialogue and conduct any Vox
Pops or expert opinions

technology:


Audio programs to explore different styles of audio form reporting:
• Download This Show, published on the ABC Radio National website.
• Hack published on the ABC Triple J website
• Reply All published on the Gimlet podcasting website
• Note To Self published on the New York Public Radio website

Some questions that may help you begin thinking about the radio podcast:
technology?
technology?

Assessment Rubric

VCE Media Studies

to traditional area

media
technologies
and forms
extensive, compelling sound. satisfactory demonstration
characteristics comprehensive. and relevant. Demonstrates and correct. of knowledge.
an exceptional substantial understanding a satisfactory limited
media understanding understanding with some understanding understanding
audiences and insight of and insight of insight of the the key of the key
area

the ways extensive, compelling sound. satisfactory demonstration
audiences Demonstrates Demonstrates sound Demonstrates Demonstrates
interact and an exceptional substantial understanding a satisfactory limited
engage with understanding understanding with some understanding understanding
the media as and insight of and insight of insight of the the key of the key
a result of the the key the key key knowledge knowledge knowledge
growth of area

digital
technologies
across
media forms
and area

hybridisation
on society,
audiences,
the individual,
media
industries and
institutions
effective
structure May be
repetitive.


25

Assessment Task 4: 3 Minute Documentary
For this task you are going to create a three minute documentary about one of the
following topics

Option 1:

Or

Option 2:

Or

Option 3:

This documentary will consist of a direct to camera address as you read through your
script and b-roll to help illustrate the story. It should have the look and feel of a
professional documentary.

Instructions:





• Next write a script for your documentary which considers the impact your
chosen form of new media will have on society. Make sure that your script
goes beyond the mundane and explores the impact of new media in a
detailed and thoughtful way. Because you are creating a three minute
documentary, your script should be about 500 words.
• Here is an example of a documentary on mass surveillance
https://www.youtube.com/watch?time_continue=161&v=JPhTlsrgNQ8
• Before filming your video you should rehearse your script, it is important to
rehearse as running through the script several times will allow you to become
more familiar with the subject matter and means you will make fewer
mistakes.
• Next think about shot types for filming, in news the ‘stand up’ approach is
when a reporter or filmmaker appears on screen directly addressing the
camera. You will use this approach along with ‘b-roll’ footage to help
illustrate your story. Think carefully about your use of sound, framing and
lighting. You may also want to consider Vox Pops which are short interviews
with members of the general public expressing their opinion on an issue.
• When thinking about shots for your b-roll, think of footage that is related to
your subject.
Composition - Use rule of thirds. Put thought into what appears in the
foreground and background of your shot. Try to compose your shots in a
visually pleasing manner.
Colour - Try including something in your shot that is vibrant or colourful.
Pull focus - A pull focus can create visual interest in a static shot that might
otherwise be boring.
Depth of field - If you’re shooting on a DSLR, consider using shallow depth of
field. This can be achieved by setting the aperture to its lowest setting, such
as f1.8.
Camera movement - Using a tripod, slider or dolly to make your b-roll
footage look more dynamic.
When performing a Vox Pop, consider:
Approaching the interview subject. When you approach an interview subject,

make sure that you introduce yourself and briefly explain the nature of your
project, including where it might be screened. Many people are intimidated
by cameras and you might find that you receive quite a few rejections before
someone volunteers!
Composition - Before you start recording, frame up your interview subject

using rule of thirds and ensure that they have adequate headroom and look
room.
Lighting - Make sure that your subject is not backlit. If they are, request that
they stand in better light.
Sound - If you’re using the onboard microphone on your camera, make sure
that you get the camera as close to the interview subject as you can. Do your
best to move away from ambient noise. If possible, use a shotgun
microphone to limit the ambient noise and emphasise the voice of your
subject.
Phrasing your question. Make sure you ask open ended questions. Closed questions,
such as “Is technology a good thing?”, will only elicit brief responses. An open ended
question, on the other hand, will invite greater detail, for example, “How do you feel
about new technology?” Don’t be afraid to coach your interview subject so they
answer in complete sentences. Ask them to start off with a complete sentence, e.g.
“I think new technology is fantastic.” If your interview subjects answer in complete
sentences, then it will be easier to edit their responses together.

For option 3 you must first choose a topic by thinking of a new form of media or
technology:
Wikipedia, Wikileaks, YouTube, Cambridge Analytica – data harvestings
Here are some questions to consider when researching your selected topic:
• What are the features of this new media technology? What are the creative
possibilities of the technology?
How does it change the way we communicate and interact?
Does this new media technology have implications for the way media texts
are created?
Is this new media technology going to change the way we sell, distribute or
consume media texts?
What does it mean for consumers? Does it change our experience of the
media?
What social, economic and political changes will it cause?
What are the other implications for society as a whole?
What positive and negative changes will this form of new media technology
bring about?
Assessment Rubric

VCE Media Studies

to traditional area

media
technologies
and forms
area

the ways extensive, compelling sound. satisfactory demonstration
audiences Demonstrates Demonstrates sound Demonstrates Demonstrates
interact and an exceptional substantial understanding a satisfactory limited
engage with understanding understanding with some understanding understanding
the media as and insight of and insight of insight of the the key of the key
a result of the knowledge area knowledge area area area
growth of area
digital
technologies
across
media forms
and area

hybridisation
on society,
audiences,
the individual,
media
industries and
institutions
effective
structure May be
repetitive.


25

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ACU

Masters of Teaching (Secondary)

e.g. slacktivism site:theage.com.au

e.g. “mass surveillance” site:theguardian.com

e.g. “creative commons” site:news.com.au

1 Benchley, Peter, et al. Jaws. Universal City, CA: Universal, 2000.

Your bibliography is an alphabetical list of references by author surname.

Coherence Sophisticated A precise and An organised The script is Very poor

e.g. slacktivism site:theage.com.au

e.g. “mass surveillance” site:theguardian.com

e.g. “creative commons” site:news.com.au

Coherence Sophisticated A precise An organised The script is Very poor

e.g. slacktivism site:theage.com.au

e.g. “creative commons” site:news.com.au

When performing a Vox Pop, consider:

Approaching the interview subject. When you approach an interview subject,

Composition - Before you start recording, frame up your interview subject

e.g. slacktivism site:theage.com.au

e.g. “mass surveillance” site:theguardian.com

e.g. “creative commons” site:news.com.au

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