Republic of the Philippines

City of Taguig
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City

College of Hospitality and Tourism Management

Name: Melanie Gapasinao
Course & Section: BSTM A2 2AM

2.) Write essay 500-words about his/her consumer behavior.

I did an interview to a one friend or relative about the things and that factors influences
during her travel and also I asked what is her consumer behavior during her traveling
out of the country or out of town. But first that one friend I interviewed is Ms. Ehm
Hernandez she is the aunt of my bestfriend, who loves to travel out of town or out of the
country. According to Ms. Ehm she wants to experience and know on what is the culture
and tradition of other countries, but most especially she wants to taste the famous foods
and explore the beautiful destination in other countries that she likes to visit. Actually
Ms. Ehm already visit or travelled to the beautiful country of South Korea, Thailand,
Hongkong, Japan, and Singapore. And as she said the factors that influences her
consumer behavior during her travel to other countries are the motivation, culture, age
and gender, social class, and the life style.

So the first factor that influence the consumer behavior of Ms. Ehm during her travel is
the motivation, why motivation ? As she explained, because of her friends who
motivates her to do a travel or visit other countries, to experience new adventure and
exploration, and Ms. Ehm also added it is the chance to experience a change of
atmosphere and discover something new, whether that be a new taste, sensation,
culture, and ect. And her last motivation for travel was curiosity and to challenge her
perspectives.

The second factor that influences the consumer behavior of Ms. Ehm during her travel
is the culture, since Ms. Ehm is curious about the culture of the other countries she
explained that the culture is an integral part to traveling, learning about the culture of
other countries enriching for the mind and soul. It can enhance the whole experience
and offer a totally new way of thinking. And when we learn about other cultures we learn
about ourselves, and also she said when you travel always be sensitive to cultural
differences, and treat others with respect.

The third factor that influence the consumer behavior of Ms. Ehm during her travel to
other countries is the social class, Ms. Ehm came from a substantial or well-off family,
she also finish a degree, she has a worked that can sustain her wants and needs. So
that she can travel to other countries whenever and wherever she to go.
 Republic of the Philippines
City of Taguig
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City

College of Hospitality and Tourism Management

The fourth factor that influence the consumer behavior of Ms. Ehm during her travel to
other countries is the Lifestyle, Ms. Ehm is very an adventurous woman, so when she
do travel out of the country or out of town she likes to experience the activities and she
is very interested to the way of living of other countries. For example she went to
Thailand and experience the Floating Market. It is the large, famous and popular floating
market in Thailand. The water was a way a life for people in Thailand, making it possible
for them to travel and sell their goods. That's why Ms. Ehm was very happy when she
experienced that kind of activity.

And the last factor that influence the consumer behavior of Ms. Ehm during her travel to
other countries is the Age and Gender. Ms. Ehm is a millennial person she likes to visit
places that suits to her age, when she was in Korea she visits places that is very fun
and relaxing. And she bought things that she wants. And spending her money buying
beauty products and any fashionable clothes that suits oh her personality.