Weekly Report

Name: Naveen Sunguluru

Enrolment Number: 18BSP2489

Company : Aditya Birla Sunlife insurance

Domain: Sales and Marketing

19/02/2019: Introduction

* Firstly interaction with company guide and the introduction of interns.

* Aditya Birla Capital Limited (ABCL), is the financial services platform of the
Aditya Birla.

* ABCL has a strong presence across the life insurance, asset management,
private equity, general insurance broking etc.

* It has more than 17,000 employees, ABCL has a nationwide reach and more
than 2,00,000 agents / channel partners

* overview of how the work will goes on for these three months of our internship.

And rules and regulations about the company how to be punctual in the company.

20/02/2019: Insurance and its parameters

*Defining the meaning of insurance according to sales and it is defined a thing

providing protection against a possible eventuality. And it works on a principle of large
numbers.

*explaining about the parameters regarding life insurance like obligation, need
identification, why we need sales guy .

* for the obligation is the push or pull strategy that make towards customer to buy
the policy.

* need identification is the main role for the agent to find the target customer and
find the need of the customer to which they can buy the policy if they can which type of
policy they prefer.

*Sales guy is the main parameter for the insurance because they need to find the
need and wants of the customer in the direct sales, and for the sales guy relationship is the
most important parameter.
21/02/2019: Terminology terms of insurance industry

In these insurance there is more terminology usage to the customer like

underwriter, Actuary these people decide whether the customer is eligible for these policy or
not.

In these Underwriter decide the eligibility of the customer whether the customer
should take that policy or not for example by seeing the age, and income statement of the
customer.

Actuary decides the money to customer when he is eligible for such policy.

Level premium of the policy to the customer, and IRDA(Insurance Regulatory and
Development Authority of India). And the illustration of the insurance policy.

In these all they decides along to rules and regulations of the company.

22/02/2019: How to interact with customers

In these how we can interact with customer to make more closing policies and how
we can do direct sales with the customer by face to face.

We had an activity session like our company guide had given a pen to sale it to our
behind friend to know how we are interact with the customers, from that interaction in learn
that firstly we need to see the pen is the need for the customer or not then after we can
interact with features of the pen.

25/02/2019: Quiz, lead generation

Sir had put the quiz on Monday regarding the last week classes and activities for
the marks and it make me to learn more marketing terminology.

And the main activity for the insurance is the lead generation in the we can do it by
referrals, Advertising, Events, Online marketing, Personal contact.

In these we done through mainly personal contact by random conversation, Direct

mail, Direct meeting with the customers.

In the referrals we can done with direct request, Partnership, Network development
and for advertisement we can done with newspapers, and events regarding the life insurance.

26/02/2019: Importance of 4P’s of sales, Ichamp application

The 4p’s of sales are Promise, Picture, Proof, Pitch

In these promise comes from the brand by some customers can come forward by
seeing the brand of the company.
 In the picture the agent can explain to the customer in the clarity of the policy to be
infront of picture to the customer.

In the proof that all the customers wants the proof of the company by seeing the
reviews of the company

In the pitch how much of pitch of voice the agent can explain to the customer.

At last we learnt Ichamp application of the Aditya birla sunlife insurance by logging
the details of the customer and we learnt basic things.

Here we can enter the details of the customer and make the policy illustration hoe
much amount the customer want to pay with neat format.

27/02/2019: Pension policy, Protection policy, children’s policy and types

 It tells in which an employer/sponsor promises a specified pension payment, lump-

sum (or combination thereof) on retirement that is predetermined by a formula based on the
employee's earnings history, tenure of service and age

Here we learnt about the pension policy of the Aditya Birla sunlife insurance and its
types regarding what is flexible to the customer.

Now a days many government sectors is not giving pension as well as private sectors
these is very useful for the customer who will not get the pension.

There are two types of pension plans

*BSLI Empower pension SP plan

*BSLI Empower pension plan

Here the protection plan of Aditya birla that makes the customer to be safe for the life
long. In these there are two types of protection plans
 *BSLI Income shield

*BSLI Life shield

Here the childrens policy that makes for the children to protect the study or marriage
or life purpose.

In these there is a BSLI vision life star plan

28/02/2019:Learning about savings with protection and health& wellness plans

Insurance to provide someone with insurance against injury, damage, or loss:

Workers should take out insurance, whether to cover themselves against a particular illness or
to protect their income.

In these we learnt about the savings plans and how it protect to the customer. In
these there are 9 types of savings with protection plans, There are

*BSLI vision money back plus

*BSLI life income plan

*BSLI life secure plan

*BSLI Income assured plan

*BSLI Secure plus plan

*BSLI vision endowment plus plan

*BSLI guaranteed milestone plan

*BSLI savings plan

*ABSLI monthly income plan

And health and wellness plans there are

*BSLI cancer shield plan

*BSLI critisheild plan

All these two plans we practiced in the Ichamp software and learn how it works to
which customer.

01/03/2019:Wealth and protection plan

Protecting your family's needs. Wealth protection incorporates a variety of insurance

products to protect you, and the wealth generated like protecting our assests.
In these there are 5 types of plans

*BSLI fortune elite

*BSLI wealth max plan

*BSLI wealth assure plus plan

*BSLI wealth aspire plan

*BSLI wealth secure plan