Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

QUEZON CITY BRANCH

FINAL REQUIREMENTS
Training Module

SUBMITTED BY:
ADOVAS, BUTCH KEVIN F.
Title or Theme:
The Lighthouse:
Traversing the Marketing World Encompassing Corporate Social Responsibility
Poster:
Overview
For businesses, Corporate social responsibility (CSR) has become one of the vital key
players that the firm should encompass. It has become an integral part of the company’s
activities ever since the twentieth century. CSR means that companies take responsibility for the
impact of their (business) activities on society. Simply, a business should find the balance
between the three P’s: People, Planet, and Profit.
With the current circumstances that our environment faces, it is at utmost priority to
establish and craft a Social Responsibility that would create an impact to the community. As
what they have said, a business cannot be considered as a successful one if it environment where
it is located is not growing. Hence, with the growth of the company, a growth of its environment
should also be evident.
With that, in this workshop and with this training module the needs of crafting a
Corporate Social Responsibility will be greatly emphasized. This will promote essential
learnings within the business environment. It will also strengthen management skills as well as
re-evaluating business activities and improving the flow of business transactions and
undertakings. This event will be a big contribution for the development of the participants’ skills
and strategies as aspiring business professionals. The event aims to also prepare them for the
changing characteristic of the marketing environment. They will be taught different strategies on
how to cope and overcome such changes and still succeed in their chosen field.
This workshop will be a 2-day seminar and workshop that will take place in Gazebo
Royale, Visayas Ave., Quezon City this May 18, 2020- 9:00 AM till 4 PM.
Goals and Objectives
 Develop a clear understanding of corporate social responsibility
 Hear about local and international trends in CSR.
 Explore the key CSR drivers internationally
 Learn about the business case for CSR and how it benefits a company.
 To align the company’s CSR with the business goals and objectives.
 To teach both new and seasoned marketers who need to stay updated on emerging trends.
 To provide participants with simple yet powerful strategies and skills that may be use on
their future career.
 To develop the skills and understanding in adopting advance technology
Discussion
With the commitment to the protection of environment, to the business processes and to
major international agreements on labor law, human rights and others. This course is being
suggested as one way to attain a comprehensive CSR understanding. Such an understanding will
enable members to design and to implement an effective CSR strategy for each sector and for the
industry as a whole.
Amongst the topics to be discussed are the following:
 Creation and crafting of outstanding Corporate Social Responsibility
Pre-reading:
 Selected Articles from UN Ministerial Declarations and ECOSOC documentation;
HBR “Green Business” collection.
 Ethics and Governance: Developing and Maintaining an Ethical Corporate
Culture 3rd edition (Leonard J. Brooks and David Selley); Transparency
International documents; unpan.org and other relevant web sites

 Integrating CSR into strategic planning and into regular business practices
Pre-reading:
 Understanding context; International Protocols (Equator Principles, Kyoto);
Measurement and Certification; Green Tactics; Consumer Interests

 Gaining insights into the fundamentals of measuring and reporting on CSR

Pre-reading:
 Michael E. Porter and Mark R. Kramer, “Strategy and Society: The Link between
Competitive Advantage and Corporate Social Responsibility”, HBR Reprint
R0612D, (2006) (will be provided in reading package)
 David Orr, “Slow Knowledge”

 Common trends on CSR and sample CSR cases which brings success to different
businesses industry.
Pre-reading:
 Conference Board of Canada, CSR Review (2006): Roger Martin, “Creating a
Virtue Matrix Strategy”, (pp. 13-16) ; Allen White, “Redefining Corporate
Purpose” (pp. 28-33) (attached)
 Conference Board of Canada, National CSR Report (2004): “Managing Risks,
Leveraging Opportunities”
 A Case Study – to be linked back to the work done during the simulation.

 Developing partnerships and work with civil society and NGO’s thru CSR.
Pre-reading:
 Stakeholder Mapping; Building Strategic partnerships; Planning for the long term:
(sustainable Community Investment); Social Entrepreneurship; Micro Finance.
 Build a Stakeholder map for your organization in preparation for a real (or a
simulated) business/community/NGO partnership.
Implementation of Training Program
Venue and Date

 Gazebo Royale Events Place

 May 18, 2020
 9:00pm-4:00pm
Sample Backdrop Design:

Venue Arrangments:
Participants

 Public and Private Organizations

 Business Owners
 NGO’s

Mechanics of Implementation

1. Coordinate with the Private and Public Organizations.

2. Creation of the technical working committees
Communication Letters
Documentation Committee
Finance Committee
Food Committee
Logistics Committee
Program Committee
Registration
Sponsorship Committee
Technical Committee
3. Preparation and actualization.
4. Evaluation
 Program Proper

Doxology AVP (Technical Committee) 9:00 am - 9:05 am

Philippine National Anthem AVP (Technical Committee) 9:05 am - 9:10 am

Opening Remarks Prof. Analiza V. Munoz 9:10 am – 9:20 am

Speaker A -Crafting of outstanding CSR 9:20 am – 10:20 am

-Integrating CSR into

strategic planning

Break Time 10:20 am – 10:50 am

-Gaining insights into the

Speaker B 10:50 am – 11:50 am
fundamentals of measuring
and reporting on CSR

Lunch Break 11:50 am – 1:00 pm

Speaker C -Common trends on CSR and 1:00 pm – 2:00 pm

sample CSR cases which
brings success to different
businesses industry.

Intermission El Gamma Penumbra 2:00 pm – 2:10 pm

Speaker D -Developing partnerships and

work with civil society and 2:10 pm – 3:10 pm
NGO’s thru CSR.

Committee Head 3:10 pm – 3:15 pm

Closing Remarks

Giving of Certificates & 3:15 am – 4:00 am

Photo Op.
 BUDGETARY OUTLAY
DESCRIPTION QUANTITY UNIT PRICE TOTAL
RENTAL OF EVENTS PLACE 1.00 30,000.00 30,000.00
TOKENS & HONORARIUM FOR SPEAKERS 4.00 5,000.00 20,000.00
CERTIFICATES AND INVITATIONS 150.00 2.00 300.00
TRANSPORTATION EXPENSES 6.00 500.00 3,000.00
BACKDROP 1.00 3,000.00 3,000.00
FOODS 200.00 200.00 40,000.00
MISCELLANEOUS 0.10 3,870.00 9,630.00
GRAND TOTAL 96,300.00

Evaluation

Any event should be Evaluated, it is important to periodically assess and adapt your
activities to ensure they are as effective as they can be. Evaluation can help you identify areas for
improvement and ultimately help you realize your goals more efficiently. Below is the evaluation
form sample that would be given to the participants
References

https://www.google.com.ph/search?
q=evaluation+form+sample&tbm=isch&source=iu&ictx=1&fir=vYvSh9CPfNDCUM%253A%252C6-IFHwm-
b0OJAM%252C_&vet=1&usg=AI4_-kSXKcWaJyDj-Wks-
kPoo3BoULBjUw&sa=X&ved=2ahUKEwi8rrOL5aDoAhVsG6YKHX-
VBlsQ9QEwAHoECAoQLQ#imgrc=Fqm_GfusDKZfuM

https://one4allcsr.com/courses/introduction_to_corporate_social_responsibility/

https://www.netherlandsworldwide.nl/countries/philippines/doing-business/corporate-social-
responsibility