East West University

Strategy Paper on student’s perception on online shopping.

Submitted to

Sehel Somani
Senior lecture
Department of business administration

Submitted by
Name ID

Tamim Rahman 2017-3-10-011

 Nahian houssain 2017-2-10-042

Fosal Kasam  2018-2-10-041

Afsana Ali 2017-3-10-071

Date of Submission: 2 Dec 2019

22 Dec 2019

Sehel Somani
Lecturer
Department of Business Administration
East West University

Subject: Submission of strategic paper of student’s perception on online shopping platform.

Dear Madam

As per the requirements of submitting my research report for “student’s perception on online
shopping” in BUS-231 course of BBA program. The main purpose of the report is to explore the
what students think of online shopping. While preparing this report I went through 40 students
survey and interviewed them. It was a great experience for me. We tried our maximum
competence to meet as the dimensions required for this research report.

I have worked under the direct supervision of Sehel Somani. The opportunity of working on this
report under his supervision is highly appreciated. I hope that this report will meet your
expectations.

Sincerely yours,

Tamim Rahman

ID:2017- 3-10-011

 Nahian houssain
ID: 2017-2-10-042
Fosal Kasam
ID: 2018-2-10-041
Afsana Ali
ID: 2017-3-10-071
Department of Business Administration
East West University
Background

Late 90s: E-Commerce started in Bangladesh in the late 90s. The earlier E-Commerce sites were
actually gift sites targeted towards the Non-Residential-Bangladeshis (NRB) living in abroad. All
the sites were based in abroad and had branches in Bangladesh.

Year 2000-2008: During this period of time, the E-Commerce sector observed slow growth.
There were few E-Commerce websites but there were no system for online transaction which
was the first condition for E-Commerce. In addition, high cost of Internet and low penetration
meant that few people knew about these sites. According to Bangladesh Bank, payments and
transactions by credit cards were nearly Tk11 billion in June 2008; one of the lowest in the
world. The country had only about 400,000 credit card holders at the end of June 2009. From
2008, things started to look bright as Bangladesh Bank took various initiatives including
implementation of e-Payment Gateway.

Year 2009: The real change came in 2009 when Bangladesh Bank allowed online payment in the
country thus, officially opening up the E-Commerce sector. Another major incident of 2009 was
introduction of WiMax internet in Bangladesh. It became quite popular in the country.

Year 2013: The year 2013 had been an important year in the history of E-Commerce in
Bangladesh.

First, Bangladesh Association of Software and Information Services (BASIS) and Bangladesh
Bank jointly observed “E-Commerce Week” for the first time in the country, supported by ICT
Business Promotion Council. From January 5 to January 11, there were four roundtable
discussions, two seminars, one technical session, special awareness program at Dhaka University
and a special promotional campaign at Bashundhara Shopping Mall.

In February 2013, for the first time in the country, Computer Jagat, the leading ICT magazine of
Bangladesh, under the supervision of Dhaka DC Office, organized the first fair on E-Commerce.
The three-day fair took place from February 7 to February 9 at the premise of Begum Sufia
Kamal National Public Library. The slogan of the fair was- “Festival for buying and selling at
your premise.” A total of 31 public and private E-Commerce organizations showcased their
products and services at the fair. Though first of its kind, the fair was a huge success attracting
eighty thousand visitors. Computer Jagat also did live webcast of the fair which was seen by
more than fifty thousand people in Bangladesh and abroad. Following the first ever e-Commerce
Fair at Dhaka, Computer Jagat arranged e-Commerce Fair at Sylhet, Chittagong, London and
Barisal with their partners and participants.
Additionally, Bangladesh Bank gave permission to buy products and services online using
international credit cards this year. Buying products and services from abroad using credit card is
an important aspect of E-Commerce.

Type of E-Commerce in Bangladesh:

Currently, three types of E-Commerce are popular in Bangladesh. They are-

Business-to-Business (B-2-B)

Business-to-Consumer (B-2-C)

Consumer-to-Consumer (C-2-C)

Objectives of the study:

The objective of this research study is to identify the online shopping behavior of students. The
main objectives of the study are:

 To understand students attribute towards online shopping.

 To know about the growth of online shopping platform in Bangladesh.
 To know about the barriers and difficulty students face online shopping
 to offer suitable suggestions

Scope of the Study

The theoretical scope of the study includes the popularity of online shopping, the need of virtual
markets, their role in influencing the consumption pattern and habits, merits and demerits of e-
markets, major players in online retailing etc. Even today if you want to purchase any item from
abroad you do not need to call them for a sample. You can find their product and see category on
internet. We can have listed the scope as below:

 The study was conducted among the student internet user.

 The geographical are covered only East West University.
 The study was based on a series of questions.

Study Limitations:

We tried out best regarding the collection, classification and analysis of data. However, the study
is having the following limitations:

 Sample size was very limited, as it is just survey with 30 respondents.

 Lack of student’s support, while asking the students they were hesitating and not
responding to the questions.
  Short time duration, we only had 2-3 weeks in hand which was difficult to analyses the
topic.
 Lack of environmental support for the study on the topic.

Recommendation:

In our survey, the problems of online

shopping were classified in two categories;
general problems and after-sales problems.
In our survey, the problems of online
shopping were classified in two categories;
general problems and after-sales problems.
In our survey, the problems of online
shopping were classified in two categories;
general problems and after-sales problems.
In our survey, the problems of online
shopping were classified in two categories;
general problems and after-sales problems.
In our survey, the problems of online
shopping were classified in two categories;
general problems and after-sales problems.
In our survey, the problems of online shopping were classified in two categories; general
problems and after-sales problems. Results relating to general problem perceptions indicate that
students were more concern about the possibility of having their credit card data hacked, the
difficulty conforming the reliability of the provided products and the possibility to buy a product
that it would not value as much as they pay for it. on the other hand, after-sales problems, they
strongly believed that it is difficult to have a defective product changed with a new one and that
products’ guarantee are not assured. The marches are not willing to communicate and resolve
their problem. Our recommendation on solving these two problems are given below:

Recommendations for business:

 The key to selling a product to a customer which cannot be seen is to get the customer to
trust that their transactional information’s are safe. In Bangladesh the total numbers of
credit/debit card holder are really significant. Most of them also hesitate in using them.
They prefer alternative payment methods such as “cash on delivery” (COD) and most
popular methods this day are technology trusted third party app, which are Bkash/Ucash.
Our recommendations would be most businesses should try to make consumers aware of
the safety aspect of using cards online by providing them an online credit slip. As a
result, users will feel protected from any kind of fraud. Another option is allowing the
customers to use local payment apps. As it is more easy and convenient
 for the users.

 The websites should pay strong attention to the safe guard and create new firewall that
protects consumer’s information. Merchants should promote these safeguard to the
market place so that the consumers are aware that their communication, personal data,
credit card accounts and transaction information are protected.

 Merchants should provide goods that offer the right value for money. The pricing should
be reasonable and there should be transparency in policies (returns, shipping etc.). After
sales services should be provided so that the customers always feel valued. If they face
any kind of problem, they will feel that their problems are handled by professionals.

 Most of the students still like to see the product before buying, efforts should be made to
change this mindset of the people by giving them real world product photos,
recommendation about the products form experts, reviews from other customer etc.

 Most of the students use online shopping for its convenience and time saving. Therefore,
business sites should be designed in such a way that consumers have to spend less time in
finding information that they are looking for by eliminating delays in searching or
loading the page. If not consumers will switch to other sites that have faster responding
time.

 Merchandise should make the consumers clear about their refund and return policies. If
they do not provide refund on discounted product that should be made clear, or there will
become a high chance of conflict among the consumer and business.

 All websites should develop an instant chat box for the consumers so that they can
immediately respond to any inquiries related to product. This will remove any kind of
confusion and make the whole purchasing process faster.

Recommendation for Students:

  Students should shop from the well-known companies, as anybody can set up a shop
online under any name. there is high chance of fraud. Students should find the companies
refund and return policies and should also search for the reviews of the companies.
 Keep a printed record of the transaction to avoid any kind of fraud.
 They should be aware of the company’s privacy policies before giving phone number,
home address, email address etc.

Table 1: Personal Profile of the Respondent:

Gender Numbers

Male 12

Female 18

Age Numbers

20 7

21 8

22 6

23 6

24 3

General perception section of students

Table 2: Do you prefer online shopping
Frequency Percentage

YES 28 92%

NO 2 8%
Table 3: How much money do you spend online per-month
Frequency Percentage

500-1000 10 33%

1000-2000 12 40%

2000-4000 6 20%

5000+ 2 7%
Table 4: Which Shopping platform do you use

Frequency Percentage

Daraz 12 40%

Aliexpress 10 33%

Amazon 6 20%

Others 2 7%
Table 5: Doyou find online shopping convenient

Frequency Percentage

Yes 26 87%

NO 2 6.5%

Sometimes 2 6.5%
Table 6: Types of payment method

Frequency Percentage

Cash on delivery 14 47%

Debit/ Credit 3 10%

Bkash/Ucash 13 43%
After sales perception of students:

Table 7: Do you think the discretion of the goods match with the physical product after
delivery

Frequency Percentage
 Strongly Agree 12 40%

Agree 4 13%

Neutral 12 40%

Disagree 2 7%

Table 8: Is the customer review section helpful for students in decision making

Frequency Percentage

Strongly Agree 3 10%

Agree 18 60%
 Neutral 4 13%

Disagree 5 17%

Table 9: Are the prices displayed reasonable

Frequency Percentage

Strongly Agree 5 17%

Agree 12 40%
 Neutral 8 26%

Disagree 5 17%

Table 10: Are the students happy with the after sales service

Frequency Percentage
Strongly Agree 3 10%
Agree 5 17%
 Neutral 14 47%
Disagree 8 26%

Table 11: Are the delivery Fees Reasonable for students

Frequency Percentage

Strongly Agree 5 17%

Agree 15 50%

Neutral 3 10%

Disagree 7 23%