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Asia's largest integrated Franchise and Retail Solution Company since 1999, with
an absolute authority on Franchising, Retailing and Licensing.
Franchise India has helped thousands of investors in selecting the right opportunity
and in turn assisted various organizations in international & domestic franchise
expansions and business development. With its strategically formed divisions,
Franchise India has created its own niche as the pioneer of franchise industry and
small business authority. The group is involved in the following activities:
Consulting and Advisory
Media
Exhibitions & Events
Property Advisory and Acquisition
Licensing
Though at a nascent stage the industry has witnessed 30 to 35 per cent growth in
the last 4-5 years. Home to over a billion people, including a flourishing class of
urban consumers possessing considerable amounts of disposable income together
with the continued growth of the economy have strengthened India’s claim to be a
viable and beneficial destination for a foreign franchisor. In the USA, almost a
third of the retail sales come from franchised outlets, with sales of trillions of
dollars while in India, the industry is few million.
An important aspect which determines the feasibility of any franchising business in
a country relates to the class of consumers it caters to. India is a multi ethnic
country with the second largest population in the world. Indian consumers have
experienced the standard of services offered overseas and have sufficient exposure
through media, which has further fuelled their expectations.
There are approximately 1150 national and international business format
franchise systems in India in 2007.
Around 8 to 10 per cent Indian franchise systems have entered
international markets.
There are an estimated 70, 000 units operating in business format
franchises.
The growth rate in franchised units from 2005-06 to 2006-07 was 30 to 35
per cent for the last 4-5 years.
Some 500000 persons are employed in business format franchise
organizations.
Franchising contributed less than 4 per cent to India’s Gross Domestic
Product (GDP) in 2007.
Annual turnover is approximately us$ 4 billion.
Almost every product or service has a market in India but sometimes, innovative
strategies like Indianisation of its products and marketing techniques must be
employed by a foreign franchisor to further access the sizable market of India. In a
franchised business, over 90 per cent succeed. This success rate usually lures
entrepreneurs with no experience but with a surplus capital and a will to succeed
towards franchising. The franchisee benefits from a tried tested and proven
business concept, which can dramatically reduce the chances of failure.
Though the Franchising in India is at a very nascent stage, but this industry has
clocked the growth rate of 25-30 per cent, the second fastest growing industry.
Organized retailing though only at 6 per cent of the retailing, will take off in a very
big way. The Indian middle class is slowly expanding and now buys consumer
appliances with more disposable income. India offers lot of potential for the
franchising community. Apart from Indians being very entrepreneurial, franchising
as a way of doing business has been well accepted.
Franchise Categories
Automotive
Beauty & Health
Business Services
Dealers & Distributors
Education
Fashion
Food and Beverage
Home Based Business
Hotel, Travel & Tourism
Industrial Machinery & Manufacturing
Retail
Sports, Fitness & Entertainment
India New Projects is perceived as one of Franchisee India's biggest rivals. India
New Projects's headquarters is in Worli, Mumbai, Maharashtra, and was founded
in 1995. Like Franchisee India, India New Projects also competes in the Business
Support Services industry. India New Projects generates 186% of Franchisee
India's revenue.
FCI is one of Franchisee India's top competitors. FCI is a Private company that was
founded in Bangalore, Karnataka in 2009. FCI is in the Marketing Services
industry. FCI has 50 fewer employees vs. Franchisee India.
The top 10 competitors in Franchisee India's competitive set are Franchise India
Holdings, India New Projects, FCI, Franchise Indian, Franchise And Business
Solutions, WFA, Snapdeal, Franchise Global Brands, Franchise Direct and
Franchise Gator. Together they have raised over 1.8B between their estimated
2.3K employees. Franchisee India's revenue is the ranked 6th among its top 10
competitors. The top 10 competitors average 27.1M. Franchisee India has 85
employees and is ranked 6th among it's top 10 competitors. The top 10 competitors
average 238.
Franchise India International
Franchise India International Brands is a leading company originally came into
existence in the year 1999 with the mission to create a unique services to meet the
needs and deliver services efficiently and effectively to the business owners and
entrepreneurs, including tips on how to develop a business growth strategy and
how to grow a business by organic growth or acquisition.
It is an organization of professional based at Delhi, India of high Caliber and
qualified professionals to provide multi disciplinary services at one place to all
businesses/ individuals and firm is capable of addressing and resolving several
business and legal issues.
Franchise India International has the tactical experience and track record to back
up our strategic advisory services. As franchise consultants we offer both short and
long-term strategic advisory engagements to all the companies. At Franchise
India International we act as an advisor, confidante and guide to the sometimes
complicated, yet opportunity rich, franchise industries and facilitate buying and
selling of businesses. Our approach is straight forward and customizable according
to each individual client's needs.
Services:
As part of our franchise services, FIIB will advise on best practices for structuring
a franchise opportunity,including fee and royalty determinations, and formats
available, such as single-unit, multi-unit or master franchises. The FIIB
development team controls communication with franchise candidates from initial
contact to the signing of franchise agreements, and all steps in between, including
material distribution, preliminary qualification, initial real estate analysis, and
Discovery Days.The FIIB development team utilizes a proprietary, multi-step
methodology to help our franchisees get qualified, understand the franchise
business model, ensure all legal/compliance matters are addressed, and streamline
communications between the franchisor and the prospective franchisee. FIIB
services are primarily geared towards three markets:
1. Companies seeking to franchise a business for the first time
Our consulting services spread across two key areas in the evolution of the Indian
business environment: information security and infrastructure development. As the
business environment becomes more complex, competitive, and challenging,
companies increasingly need expert guidance to optimize their non-core activities.
Through our consulting services, we help companies keep up with the fast-
changing business climate. Franchise India International aims to be the adviser of
choice to Small and Medium Enterprises. We provide specialized and personalized
business solutions across a range of sectors and covering the below mentioned
segments.
Franchise Program Development
When you want to replicate your business as a franchise, you will need to start with
at least an outline Franchise Development Business Plan. This will support your
ideas for franchising and provide a clear idea of the infrastructure requirements that
you will need to have in place before you invite them on board as new franchisees.
Franchisors that do create a Franchise Development Business Plan find that it helps
them more than anything else to crystallize their thinking, so that they know exactly
what they need to do on a week-by-week, month-by-month basis. The first analysis
that needs to be performed in producing the plan relates to discussing the best way
to franchise your business. We find that all businesses have two, or even three,
different ways in which they can be franchised. When analyzing why franchisors
fail, it is often not because their particular product or service was not in demand,
but simply because that they chose the wrong method to offer the franchise to the
market. Once you have settled on the format of your franchise business, it should
be possible to map out the franchise development growth strategy and engage a
team of professional advisors to ensure that you keep heading in the right direction.
Creating a franchise offer is entirely different to a normal trading activity in relation
to your original business. You may also need to consider setting up a separate
company to mastermind your franchise development, rather than place the
responsibilities of developing a franchise within your existing company. Time also
needs to be taken to look closely at the financials and project the revenue streams
for you as a franchisor, as well as for your franchisees. It should detail a worthwhile
reward for you in return for all of your activities as well as providing your
franchisee.
As part of our franchise services, FIIB will advise on best practices for structuring a
franchise opportunity, including fee and royalty determinations, and formats
available, such as single-unit, multi-unit or master franchises.
FIIB partners with the brands to develop and execute franchise services that include
a practical expansion plan with measurable goals. Other franchise services may
include, but are not limited to.
Franchise Lead Generation & Marketing
1. Establishing franchise
relationships
2. Dealership transfers
4. Licensing
5. Consumer and
advertising laws
Thinking about marketing from the beginning of the franchise real estate process
will strengthen your short at long term success and sustained profitability.
Consequently, Our real estate team guides our brands to develop ideal location
model, Site analysis standards, competitive leases negotiation tactics, market
penetration strategies and guidelines for site approvals..
2. Recognizing the leading prospects and analyzing the market value of the
property
FIIB has connected hundreds of high quality, qualified franchisees with our
portfolio brands. FIIB works with the brands to identify essential characteristics of
target franchisees, such as financial qualifiers, business experience, personality and
commitment to delivering on the brand mission.
We can help you analyze your business to determine which segment of your
business is the most profitable and thereby determine the best and most profitable
path to growth. We can develop a Sales and Marketing plan. And can also provide
various mediums for effective marketing.
Management Advisory
Unit Economics
Plain and simple: Franchise businesses must be profitable. FIIB’s superior franchise
services provides advice to our franchisor brands on best practices for improving
unit level profitability and improving prime costs such as food, paper and labor.
Franchise Systems
Good systems are complete, easy to understand, easy to teach, and they hold people
accountable. Most of all, they ensure consistency and predictability. It all comes
down to systems. You'd better have a system, or a franchisee will invent his or her
own! FIIB has worked with some of the top brands in the industry and developed
an unparalleled perspective on best practices to achieve franchise success.
Franchise Sales
The FIIB development team controls
communication with franchise candidates
from initial contact to the signing of
franchise agreements, and all steps in
between, including material distribution,
preliminary qualification, initial real estate
analysis, and Discovery Days. The FIIB
development team utilizes a proprietary,
multi-step methodology to help our
franchisees get qualified, understand the
franchise business model, ensure all
legal/compliance matters are addressed, and
streamline communications between the
franchisor and the prospective franchisee.
Strategic Planning/Business Plan Development
If you are trying to develop or extend your business plan that will get the
attention of a bank or investor , If you are puzzled about how to write a business
plan for your new Business enterprise /venture that will make an investor who
would want to direct funds you, or If you are too busy to complete a business
plan yourself , Our consultant can help you develop a plan including performing
relevant market research for your industry in your marketplace.
Marketing strategies used by franchise
Marketing Process
The concept of marketing is of a great help to the franchisor and the franchisees to
bring value and assure profitability to the franchising business. The marketing plan
is customized to understand the needs and demands of the customers and satisfy
them equally. The process of marketing involves situation analysis, marketing
strategy, marketing-mix decisions, implementation and control.
Implementation and control: Once you have placed your product in the market
and promoted it through various mediums of communication, the next step would
be to monitor it closely. Monitoring the marketing process is necessary in order to
incorporate the necessary changes. As the market keeps on changing it becomes
essential to accommodate the changes to ensure the sales at various franchised
outlets.
Thus, we see that marketing process is an integrated process through which
companies operate and fulfill its business targets. It’s well said that business and
marketing are interdependent and complementary to each other and when done
tactfully can help you meet the desired business targets.
Types of Marketing Styles Adopted:
Did you know that 63% of franchises get of their customers from word of mouth
referrals and 55% franchise get them from digital marketing?
All these numbers reveal the importance of marketing for your franchise business.
Marketing has always been a vital element while establishing and running a
franchise business. Marketing strategies generate brand awareness which helps
franchisees to attract their target audience successfully while expanding their
offerings.
Due to the constant innovation happening in the industry, franchises are coming up
with new and unique marketing strategies in order to reach to the new age
customers without wasting any time. Digitalization and technology are also hugely
enhancing the marketing approach that is available in today’s time.
It won’t be wrong to say that there is no magic formula to marketing. It’s a simple
process that depends on the creativity, approach, and vision of a person. New
startups or franchisors could find marketing complex, but it has several easy and
high impact tactics that could help a business grow immensely with time.
In the age of digital media, one could easily this route for promoting and marketing
their brands while others could depend on other tactics as Word of Mouth
marketing followed by hiring an external marketing team.
Word of Mouth marketing strategy is among the oldest strategies that gained
popularity again since the last couple of years. As stated earlier, franchises
generate 63% of their leads via word of mouth referral. Many business owners
believe in interacting with the customers personally, spreading the uniqueness and
offerings through words and quality services.
This marketing strategy entirely depends on satisfying the customers that could
later spread words for specific brands. The network grows as satisfied customers
suggest the brand to their families or friends and later the chain continues.
According to the survey, 73% of customer says positive reviews increase their trust
in a business.
So if you believe in your products and services, encourage your customers to refer
your brand to their friends & family as word of mouth could well be the best
solution for marketing your business. You can also offer some kind of discount or
incentive to encourage them.
SEO
Some business owners lack confidence in how to successfully promote and market
their business across the industry. If you are among them, then spending some
money could help you get to a solution. You could end up hiring an external
marketing team that takes the entire responsibility on how, why, and where to
promote and market your brand.
You just need to spend money and watch how the external marketing team
performs for you. It is one of the most preferred strategies if one is ready to invest
more in the establishment of a business.
Master Franchise
Master Franchises
A Master Franchise is an exclusive right to develop a franchise concept within a particular territory. Master
franchisees are typically responsible for opening a pilot franchise in their specified territory, subsequently recruiting,
training and supporting new franchisees within that territory. Indeed, the stakes are high and the effort required is
great, but the payoff can be considerably great! See all leading
MY9CLUB
Gold Member
Nine Interactive Pvt. Ltd.
Industry: Master Franchises
Investment:
Space:
TV TELESHOP
Gold Member
TV TELESHOP
Industry: Master Franchises
Investment:
Space:
DIVINEROOF
Silver Member
BrainTreasure Technologies Pvt Ltd
Industry: Master Franchises
Investment:
Space: 500
LITTLE EINSTEINS
Bronze Member
Little Einsteins
Industry: Master Franchises
Investment: 300000
Space: 1500
ONLINE DIRECTORY
Bronze Member
Schoolz Management System
Industry: Master Franchises
Investment:
Space:
EKBOTE FURNITURE
Unverified
Ekbotes Logs & Lumbers Pvt. Ltd
Industry: Master Franchises
Investment: 2000000+
Space:
NIRVANA
Unverified
Nirvanas Group
Industry: Master Franchises
Investment: Rs.2,50,000
Space: 1000
PICK ME EXPRESS
Unverified
Pick Me Express
Industry: Master Franchises
Investment: 70000
Space:
SERVICE
Unverified
LIFE KHUSH SOLUTION
Industry: Master Franchises
Investment: 150000-200000
Space: 200
LATT LIV
Gold Member
LATT LIV
Industry: Retail
Investment:
Space: 600 to 1000
CARS24
Gold Member
Cars24 Services Pvt. Ltd.
Industry: Automotive
Investment: 3,00,000
Space: 300-500 Sq.Ft. + Parking (10-12 Cars)
DUMPLING HOOD
Gold Member
DUMPLING HOOD
Industry: Food & Beverages
Investment: 10-15 lakhs
Space: 100
KIDS MANOR
Gold Member
KIDS MANOR
Industry: Education & Training
Investment: 15,00,000
Space: 2000sft
GATEWAY INTERNATIONAL
Gold Member
Gateway International
Industry: Immigration
Investment:
Space:
J D SHOPPING NETWORK
Gold Member
J D SHOPPING NETWORK
Industry: Dealer and Distributor
Investment: 100000
Space:
PRESCHOOL FRANCHISE IN PUNJAB HARYANA & CHANDIGARH
Gold Member
IHT Network Limited
Industry: Education & Training
Investment: 5-7 lacs
Space: 1500 sq.ft.
CHOTU TAPRIWALA
Gold Member
Celestial Hospitality
Industry: Food & Beverages
Investment: 200000
Space: 600
GICUS
Gold Member
GICUS INFRACON SERVICES PRIVATE LIMITED
Industry: Real Estate
Investment: 1000000
Space:
KAKE DA HOTEL
Gold Member
Kake Da Hotel
Industry: Restaurant
Investment:
Space:
ZEROG
Gold Member
D4 SURGICALS INDIA PRIVATE LIMITED
Industry: Health Care
Investment: 400000
Space: