Rayz Paints

Business Plan

Group 1
About Us

• Rayz paints is an innovative business venture

• The co- founder of rayz paints is Mr. Ajith C, who is
having an industry experience of 6 years in Asian
Paints.
• Corporate Office: Rayz Paints
Rayz Tower
NH Byepass, Chakkaraparambu,
cochin – 16

• Areas of Operation : Kerala, Tamil Nadu,

Karnataka
• We provide maximum customized colors
• We mainly focuses on semi - urban areas
Vision
Vision
“ Aim to become one of the top 5 Decorative Coatings
“Companies worldwide by leveraging its expertise in the
higher growth emerging markets”

Mission

“We make sure that our clients have what they need to
run their businesses as well as possible, with maximum
efficiency and reliability. Many of our products are
mission critical, so we give our clients the assurance
that we will be there when they need us.”
Vision

“
Vision Management Team
• CEO : Ajith C
“
• Finance Controller : Sreelekshmi G, Nidhiya S

• Operations Controller : Sharafudheen

• Business manager : Manu Mathew

• Logistics : Jibin John

• Marketing : Surumy Subair, Smidhun P.M

• HR : Mrudula Roy
Vision Our Features

•“ Customized Colors
• Latest technology for color mixing
• Water proof colors
• Washable
• Guarantee of 5 years
• Assistance trained laborers
• Free delivery
• 24*7 hours customer care
Our Products
Vision
Rayz provides floor and wall coating products and expert
“advice to offer a complete service package to the end
user.
• Emulsion
• Enamel
• Distemper
• Primer
• Wall putty
Technology

Utilizing the Benjamin Moore Computer Color Matching

System, the tinters at RayZ can match about any color.
 Finance
Vision
Total Fund Required : 4 Crores
“ Bank Loan : 1.5 Cr
Owner’s Capital : 50 lakhs
Equity Share Capital : 1.5 Cr
Preference Share : 50 lakhs
Our Strategy
Vision
• Rayz Paint has acquired short-term competitive
“ advantages by using its distribution strength and
logistical efficiency in order to raise the Cost of doing
business for all its competitors to attain this
advantage.
• The advantage is short-lived and ultimately imitable.
• We should establish such an extensive network that
getting incremental advantage would be very
difficult.
• Futuristic approach should be gaining competitive
advantage through channel control or occupying
mind space
Segmentation
Vision
On the basis of Price
“• Medium
• Mid-price
• Economy
On the basis of Application Area
• Interior
• Exterior
• Metal
• Wood
 On the basis of category
Vision
• Emulsion
• Enamel
“• Distemper
• Primer
• Wall putty
On the basis of Types of painting
• Rubber Paint
• Drippless
• Latex
• Texture coated
Distribution Strategy
Vision
• Focus on individual consumer of paints, instead of
“ bulk buyers as in the beginning.
• Concentration on Semi-urban and rural areas,
instead urban areas.
• Strategic decision adopted to bypass the well-
Entrenched wholesale distributors and directly
approach the retailers.
• Open door dealer policy adoption, due to which its
dealer network swelled rapidly.
Vision

“
 SWOT Analysis
Vision
Strenghts
“
• Product innovation and brand building focus
• Presence of decorative centers in most of the cities
• Provide colors consulting to end consumers
• RayZ is more premium skewed and this has helped
as the premium tier is growing at the fastest rate

Weakness
• Uncertain economic scenario.
• Limited presence in rural areas.
 SWOT Analysis
Vision
Opportunities
• Providing services from consumers’ experience
“ point of view; experience of a decorated home
• Providing innovative products which customers are
not accustomed to.
• Market warming up to eco friendly paints wil help
brands like Promise and Weather-shield.

Threats
• Presence of unorganized sector has hindered the
growth of brands like Supercote and Maxlite.
• Brands like Nerolac and Asian paints give strong
competition.
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