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Brand Image
BUSINESS RESEARCH
METHODS
TERM REPORT
PRESENTED TO:
MR. HUMAIR HASHMI
PRESENTED BY:
SADIA IRSHAD
SOHAIL AHMAD
IMRAN KHAN AFRIDI
AFFECT OF BRAND
IMAGE ON SALES OF
COROLLA
TABLE OF CONTENTS
1.Executive Summary------------------------- 4
2.Introduction----------------------------------- 5
3.Methodology---------------------------------- 9
4.Results------------------------------------------ 11
5.Discussion------------------------------------- 19
6.Acknowledgements-------------------------- 20
7.References------------------------------------- 21
9.Appendix-------------------------------------- 23
EXECUTIVE SUMMARY
The topic of our research is, “relationship between brand
was used.
INTRODUCTION
Problem
cars.
We have used the field study method for our research. This
environment.
cars. So, we are going to find out that is Toyota Corolla has
sales.
Background
Rationale
corolla cars.
THEORETICAL FRAMEWORK
Variable
Brand Sales of
Image Toyota
Intervening Variables
image has the affect on the sales of the cars. We made sure
hypothesis of study.
Null Hypothesis
Alternative Hypothesis
METHODOLOGY
Subject
1. Defence - Residents
Apparatus
corolla cars. The aim is to find out the affect of brand image
interpreted.
Procedure
For our research the sample size was 100 and we randomly
RESULTS
Table 1
Frequency Percent
YES 87 87.0
NO 13 13.0
Table 1 shows that 87% people own a car and 13% people
do not own a car.
Table 2
Frequency Percent
Toyota 65 65.0
Suzuki 12 12.0
Honda 23 23.0
Table 2 shows that 65%people say that Toyota company has high brand image and 12%
people says that Suzuki has high brand image and 23% people says that Honda has high
brand image. Mostly people say that Toyota has high brand image.
Table 3
Frequency Percent
Price 7 7.0
Quality 15 15.0
Resale 9 9.0
Performa 9 9.0
nce
Price and 5 5.0
quality
Price and 23 23.0
resale
Price and 3 3.0
performa
nce
Quality 20 20.0
and
resale
Quality 7 7.0
and
performa
nce
Resale 2 2.0
and
performa
nce
Total 100 100.0
that price, quality and resale value are affect the sales of a
brand.
Table 4
Yes 64 64.0
No 36 36.0
Table5
Frequency Percent
Agree 40 40.0
Neutral 3 3.0
market and 40% people agree that spare parts are easily
Table6
Frequency Percent
Yes 99 99.0
No 1 1.0
Table7
Frequency Percent
Yes 82 82.0
No 18 18.0
Table 7 shows that 82% people say that brand image affect
the sales of Toyota Corolla cars and 18% people says that it
revolving around.
Table8
Frequency Percent
80,000
Lower Upper
This table shows the results of one sample t test. This table provides
evidence that Toyota corolla has high brand image (t 1.000) and has an
DISCUSSION
Corolla e.g.
Quality
Resale Value
Spare Parts
Performance
ACKNOWLEDGEMENTS
RESEARCH.
REFERENCES
1996,james.w.fisher@mail.sprint.com
International Editions,Pg.193.
mercer@mcicinsey.com
Image,(1995), Pg.55
WSJ.com.
Table of contents
1.Appendix------------------------ 24
2. Charts---------------------------- 24
Appendix
Frequency tables
Yes
87.0%
Honda
23.0%
Suzki
12.0% Toyota
65.0%
2.0% Price
Quality and Performa 7.0%
7.0% Quality
Quality and Resale 15.0%
20.0%
resale
Price and Performanc 9.0%
3.0% Performance
36.0%
Yes
64.0%
Yes
99.0%
Do you think that spare parts of corolla easily available in the market
Neutral
3.0%
Agree
40.0%
Strongly Agree
57.0%
Yes
82.0%
90,001 to 100,000
Less then 10,000
3.0%
1.0%
80,001 to 90,000
10,001 to 20,000
6.0%
6.0%
70,001 to 80,000
20,001 to 30,000
7.0%
15.0%
60,001 to 70,000
11.0%
30,001 to 40,000
50,001to 60,000
22.0%
17.0%
40,001 to 50,000
12.0%
QUESTIONNAIRE
Dear Participants,
This questionnaire is designed to check the affect of brand
image on the sales of Toyota corolla cars. The information you
provide will help us. Because you are the one who can give us
correct information of how you experience brand image. We
request you to respond to the questions frankly and honestly.
YES NO
brand image.
Nissan
Performance
car?
YES NO
5.) Do you think that spare parts of Toyota Corolla cars are
6.) Do you think that Toyota Corolla has a high brand image?
YES
NO
YES NO
20,000
40,000
60,000
80,000
100,000
Above